Elektrobit Oyj - Company Announcement

ELEKTROBIT IS NOW PRONOUNCED EB - ELEKTROBIT CORPORATION ANNOUNCES NEW BRAND STRATEGY AND VISUAL IDENTITY

PRESS RELEASE
Free for publication on May 9, 2007 at 3.30 pm. (EEST)


ELEKTROBIT IS NOW PRONOUNCED EB - ELEKTROBIT
CORPORATION ANNOUNCES NEW BRAND STRATEGY AND VISUAL IDENTITY

Elektrobit  introduces  today  its  new  brand  strategy  and  visual
identity which is a continuum of the company's new strategy  launched
a year ago.  In the  new identity and  marketing communications,  the
company's name Elektrobit Corporation is  abbreviated into EB and  it
forms also the  main element of  the company's new  logo. The new  EB
brand emphasises  the  company's  purpose to  enrich  people's  lives
through innovative technology, products and solutions which has  been
crystallised into the slogan "Discover the Experience".

The target  of Elektrobit's  brand strategy  work is  to sharpen  the
company's value proposition to its customers and unify the  marketing
communications within the company."Our aim is to proactively communicate to our customers the  benefits
that EB  as  a technology  company  is able  to  offer. We  want  our
customers to  know  us for  our  outstanding skills  and  ability  to
deliver innovative  solutions to  the most  demanding challenges.  We
wish to be known as a trustworthy and recognized global player in our
business segments", says Mr. Pertti  Korhonen, CEO. "We also  believe
that our new brand will strengthen  the sense of identity and  common
purpose of our employees as it communicates our values and the spirit
within the company", Mr. Korhonen continues.

The company's product brands such as propsim(TM), tresos® and  street
director® are continued to  be used together  with the new  corporate
brand.

A renewed  Web site  (www.elektrobit.com) with  a new  look and  site
structure has  also been  launched today.  The new  EB logos  can  be
downloaded from the Media Centre section of the Web site.


Elektrobit Corporation
Pertti Korhonen, CEO


FURTHER INFORMATION:

Joakim Granholm
Marketing Director
Elektrobit Corporation
Tel. +358 40 344 3733


DISTRIBUTION:
OMX Helsinki
Principal media


Elektrobit
Elektrobit  (EB)  employs  advanced  technology  and  turns  it  into
enriching  end-user  experiences.  EB  is  specialized  in  demanding
embedded software and hardware solutions for automotive and  wireless
technologies. The net sales  for the year  2006 totalled MEUR  181.5.
Elektrobit Corporation is listed on OMX Helsinki. www.elektrobit.com

Attachments:

Press Release