2011-04-29 07:59:00 CEST

2011-04-29 07:59:47 CEST


REGULATED INFORMATION

English
Alma Media - Interim report (Q1 and Q3)

Alma Media's interim report for January-March 2011: Growth driven by online media


Alma Media Corporation   Interim Report    April 29, 2011 at 9:00am (EEST)

ALMA MEDIA'S INTERIM REPORT FOR JANUARY-MARCH 2011:
Growth driven by online media

Financial performance January-March 2011:

  * Revenue was MEUR 77.1 (74.4), up 3.7%.
  * Circulation revenue was MEUR 30.7 (30.6), up 0,1%, advertising revenue MEUR
    37.7 (34.8), up 8.2% and content and service revenue MEUR 8.8 (8.9), down
    1.7%
  * Operating profit excluding non-recurring items was MEUR 9.3 (8.3), 12.1%
    (11.2%) of revenue, up 12.0%.
  * Operating profit was MEUR 9.0 (8.2), 11.7% (11.1%) of revenue, up 9.1%.
  * Profit for the period was MEUR 6.9 (6.3), up 10.8%.
  * Earnings per share were EUR 0.09 (0.08).


Key figures                                    2011 2010 2010 2010 2010

MEUR                                             Q1   Q4   Q3   Q2   Q1
-----------------------------------------------------------------------
Revenue                                        77.1 83.0 75.2 78.7 74.4

  Circulation revenue                          30.7 31.8 32.1 30.7 30.6

  Advertising revenue                          37.7 41.1 33.8 38.6 34.8

  Content and service revenue *)                8.8 10.2  9.3  9.5  8.9

Total expenses excluding non-recurring items   67.8 72.0 61.9 67.7 66.1
-----------------------------------------------------------------------
Operating profit excluding non-recurring items  9.3 11.0 13.4 11.3  8.3

 % of revenue                                  12.1 13.2 17.8 14.3 11.2
-----------------------------------------------------------------------
Operating profit                                9.0 10.7 13.6 10.9  8.2

 % of revenue                                  11.7 12.9 18.0 13.8 11.1
-----------------------------------------------------------------------
Profit for the period                           6.9  9.2  9.8  7.8  6.3
-----------------------------------------------------------------------
Earnings per share, EUR (basic)                0.09 0.12 0.13 0.10 0.08

Earnings per share, EUR (diluted)              0.09 0.12 0.13 0.10 0.08
-----------------------------------------------------------------------

*) Content and service revenue includes among others the online service and
custom media revenue as well as the external rental, distribution and printing
revenue.

Outlook for 2011:

Alma Media expects its full-year revenue and operating profit excluding non-
recurring items to increase from the 2010 level. Full-year revenue for 2010 was
MEUR 311.4, operating profit excluding non-recurring items MEUR 43.9 and
operating profit MEUR 43.4.

Kai Telanne, President and CEO:

According to TNS Gallup, the total market for the newspaper advertising grew by
9.7% (0.7%). The spending on newspaper advertising grew by 4.6% to MEUR 110.0
(105.1). Strong development of the online advertising continued during the first
quarter as the spending by the advertisers grew by 32.5% (17.7%). Printed
newspaper retains its position as the most prominent advertising media when
measured in euros.

The advertising sales of Alma Media increased by 8.2% to MEUR 37.7. The
advertising sales in the printed newspapers remained on the comparison period's
level, whereas the online advertising sales grew strongly, by 31.4%, mainly
driven by Iltalehti.fi, Etuovi.com and Monster.fi.

The circulation revenue of Alma Media remained close to the level of the
comparison period. Thanks to the price increases, the circulation revenue of the
Newspapers segment remained on the level of the comparison period. The
circulation revenue of the Kauppalehti Group decreased slightly. Due to the
recession that followed the financial crisis, the decline in the circulation of
our regional newspapers and Kauppalehti has been slightly faster than the long-
term trend.

Our investment in the renewal of the printing facility in Tampere is proceeding
according to the plan. In March 2011 we ordered a new printing machine from
manroland AG.

Our printing and distribution company Alma Manu Oy initiated in April a
programme to develop and rationalise its operations. The programme includes a
plan to discontinue printing operations in Pori, Finland. Due to this plan, Alma
Manu has started cooperation negotiations with its personnel. According to
preliminary estimates of the company, the number of personnel in printing
operations may decrease by a maximum of 32 full-time work years. In
distribution, the decrease in workload may be at most 50 full-time work years.

The Satakunnan Kansa newspaper as well as its online service will be renewed in
January 2012. The printed paper will be redesigned to tabloid format. The
transformation to tabloid format by our three regional newspapers in North
Finland was positively received, which encouraged us to go ahead with the
renewal of Satakunnan Kansa as well.

For further information, please contact:

Kai Telanne, President and CEO, telephone +358 10 665 3500
Tuomas Itkonen, CFO, telephone +358 10 665 2244

Conference, webcast and conference call:

The company will hold a conference in Finnish concerning its January-March 2011
results in the Gustaf conference room of the Hotel Scandic Marski,
Mannerheimintie 10, Helsinki, from 11:15 am to 12:15 noon (EEST) on April
29, 2011. The results will be presented by Kai Telanne, President and CEO, and
Tuomas Itkonen, CFO. Presentation materials for the event will be available
online at www.almamedia.fi/calendar from 11:15 am on the same day.

A webcast and conference call in English will start at 2:00 pm (EEST) on April
29, 2011. You may participate in the conference call by calling +44 (0)
20 7806 1957 (confirmation code 6200456), or follow the event online at
www.almamedia.fi/investors (audio webcast).

Rauno Heinonen
Vice President, Corporate Communications and IR
Alma Media Corporation

DISTRIBUTION: NASDAQ OMX Helsinki, principal media


ALMA MEDIA GROUP INTERIM REPORT JANUARY 1 - MARCH 31, 2011

The descriptive part of this review focuses on the result of January - March
2011. The figures are compared in accordance with the International Financial
Reporting Standards (IFRS) with those of the corresponding period in 2010,
unless otherwise stated. The figures in the tables are independently rounded.

KEY FIGURES                                   2011   2010   Change   2010   2009

MEUR                                            Q1     Q1        %  Q1-Q4  Q1-Q4
--------------------------------------------------------------------------------
Revenue                                       77.1   74.4      3.7  311.4  307.8

Total expenses excluding non-recurring
items                                         67.8   66.1      2.7  267.6  265.3
--------------------------------------------------------------------------------
Operating profit excluding non-recurring
items                                          9.3    8.3     12.0   43.9   42.6

 % of revenue                                 12.1   11.2            14.1   13.9

Operating profit                               9.0    8.2      9.1   43.4   40.4

 % of revenue                                 11.7   11.1            13.9   13.1
--------------------------------------------------------------------------------
Profit before tax                              9.3    8.6      8.6   45.0   39.7

Profit for the period                          6.9    6.3     10.8   33.2   28.3
--------------------------------------------------------------------------------
Return on Equity/ROE (Annual)*                33.7   33.7      0.1   31.6   30.8

Return on Invets/ROI (Annual)*                31.2   32.8     -4.8   31.1   28.3

Net financial expenses                         0.1   -0.1    285.7   -0.9    0.3

Net financial expenses, % of revenue           0.1   -0.1            -0.3    0.1

Balance sheet total                          170.0  147.1     15.6  184.5  154.4

Capital expenditure                            1.4    3.0    -51.8   12.9    8.2

Capital expenditure, % of revenue              1.9    4.0    -53.5    4.1    2.7

Equity ratio                                  48.6   59.2    -17.9   67.1   66.9

Gearing, %                                   -11.4  -11.0      3.4  -28.2  -17.3

Interest-bearing net debt                     -7.9   -7.9      0.3  -32.4  -16.5

Interest-bearing liabilities                  18.9    4.4    326.0    4.0    4.6

Non-interest-bearing liabilities              81.7   71.1     14.8   65.7   54.9

Average no. of  personnel, calculated as
full-time employees, excl. delivery staff    1,794  1,739      3.1  1,806  1,888

Average no. of delivery staff                  917    940     -2.4    962    969
--------------------------------------------------------------------------------
Share indicators
--------------------------------------------------------------------------------
Earnings per share, EUR (basic)               0.09   0.08      4.6   0.44   0.38

Earnings per share, EUR (diluted)             0.09   0.08      4.4   0.44   0.38

Cash flow from operating activities/share,
EUR                                           0.37   0.30     22.0   0.61   0.58

Shareholders' equity per share, EUR           0.90   0.96     -6.1   1.50   1.27

Dividend per share                                                   0.70   0.40

Effective dividend yield                                              8.5    5.3

P/E Ratio                                                            18.9   19.8

Market capitalization                        611.6  543.2     12.6  621.4  558.1



Average no. of shares (1,000 shares)

- basic                                     75,076 74,613          74,894 74,613

- diluted                                   75,507 74,895          75,086 74,859

No. of shares at end of period (1,000
shares)                                     75,130 74,613          75,053 74,613
--------------------------------------------------------------------------------


*) see Main Accounting Principles of the
Interim Report







MARKET CONDITIONS

The GDP of Finland is expected to grow by 2-3% in 2011. According to TNS Media
Intelligence, total advertising volume grew by 9.7% (0.7%) in the first quarter
of the year. Advertising in newspapers increased by 4.6% (down 0.6%) and
advertising in online media by 32.5% (17.7%) compared to the corresponding
period in the previous year.

The total market of the afternoon papers decreased by 6.7% (down 2.4%) during
the first quarter of 2011.

CHANGES IN GROUP STRUCTURE 2011

In February 2011 Alma Media acquired the majority (51%) of Mascus A/S in
Denmark. The company is reported as part of the Marketplaces segment in Alma
Media's consolidated financial statements.

Further details of the business combinations are given in the notes.

REVENUE AND RESULT JANUARY - MARCH 2011

The Group's revenue grew by 3.7% (down 2.7%) and totalled MEUR 77.1 (74.4). The
revenue from the printed media was MEUR 57.3 (57.0), representing 74.3% (76.7%)
of the Group's revenue. The revenue from the online business was MEUR 14.1
(11.4) showing a growth of 23.6%. The share of the online business in the
Group's revenue grew to 18.3% (15.3%).

The Group's advertising sales grew by 8.2% to MEUR 37.7 (34.8), representing
48.9% (46.9%) of the total sales. The advertising sales for printed media
remained at comparison period's level. The online advertising sales grew by
31.4% to MEUR 10.8 (8.2).

The circulation revenue remained close to the level of the comparison period
during the first quarter of 2011. Thanks to the price increases, the circulation
revenue of the Newspapers segment were on the comparison year's level, while the
circulation volumes continued to fall. Circulation sales for Kauppalehti
decreased slightly from the comparison year's level.

The content and service revenue were on the previous year's level at MEUR 8.8
(8.9).

Total expenses excluding non-recurring items grew by 2.7% and totalled MEUR
67.8 (66.1). Total expenses grew by 3.3% to MEUR 68.3 (66.1).

The operating profit excluding non-recurring items increased by 12.0% (10.6%)
and amounted to MEUR 9.3 (8.3). The operating profit excluding non-recurring
items was 12.1% (11.2%) of revenue. The operating profit was MEUR 9.0 (8.2). The
operating profit increased to 11.7% (11.1%) of revenue.

The operating profit includes MEUR -0.3 (-0.1) in net non-recurring items. The
details of the non-recurring items are explained under Non-recurring items on
page 9.

Profit before taxes for January- March 2011 was MEUR 9.3 (8.6). Profit before
taxes excluding non-recurring items was MEUR 9.5 (8.6).

BUSINESS SEGMENTS

The business segments of Alma Media are Newspapers, Kauppalehti Group,
Marketplaces and Other operations. The business segments are reported according
to the Group's internal organisational structure in this interim report.

REVENUE AND OPERATING PROFIT/LOSS BY SEGMENT



REVENUE BY SEGMENT,                2011  2010   Change  2010

MEUR                                 Q1    Q1        % Q1-Q4
------------------------------------------------------------
Newspapers

   External                        52.8  51.1          215.1

   Inter-segments                   1.0   1.0            4.1
------------------------------------------------------------
Newspapers total                   53.8  52.2      3.2 219.3

Kauppalehti Group

   External                        13.7  14.0           57.2

   Inter-segments                   0.2   0.1            0.7
------------------------------------------------------------
Kauppalehti Group total            13.9  14.1     -1.0  57.9

Marketplaces

   External                         9.2   7.6           32.3

   Inter-segments                  -0.0   0.0           -0.3
------------------------------------------------------------
Marketplace total                   9.1   7.6     20.0  32.1

Other operations

   External                         1.4   1.7            6.7

   Inter-segments                  18.1  17.6           71.9
------------------------------------------------------------
Other operations total             19.6  19.3      1.4  78.5

Elimination                       -19.3 -18.8          -76.4
------------------------------------------------------------
Total                              77.1  74.4      3.7 311.4
------------------------------------------------------------




OPERATING PROFIT/LOSS BY SEGMENT,  2011  2010   Change  2010

MEUR *)                              Q1    Q1        % Q1-Q4
------------------------------------------------------------
  Newspapers                        6.2   6.9     -9.5  32.9

  Kauppalehti Group                 1.2   1.5    -22.8   8.2

  Marketplaces                      1.6   0.0   5106.9   0.4

  Other operations                 -0.1  -0.1    157.0   1.9
------------------------------------------------------------
Total                               9.0   8.2     10.7  43.4
------------------------------------------------------------
*) including non-recurring items


Newspapers

The Newspapers segment reports the publishing activities of 34 newspapers. The
largest titles are Aamulehti and Iltalehti.

Newspapers                                     2011      2010   Change      2010

Key figures, MEUR                                Q1        Q1        %     Q1-Q4
--------------------------------------------------------------------------------
Revenue                                        53.8      52.2      3.2     219.3

  Circulation revenue                          26.9      26.8      0.4     110.3

  Advertising revenue                          26.0      24.6      5.6     104.9

Content and service revenue                     0.9       0.7     22.2       4.1

Total expenses excluding non-recurring
items                                          47.2      45.3      4.2     186.3
--------------------------------------------------------------------------------
Operating profit excluding non-recurring
items                                           6.7       6.9     -3.6      33.1

Operating profit, %                            12.4      13.3               15.1

Operating profit                                6.2       6.9     -9.5      32.9

Operating profit, %                            11.5      13.2               15.0
--------------------------------------------------------------------------------
Average no. of personnel, calculated as
full-time employees excl. delivery staff        958       918        4       972

Average no. of delivery staff *                 103        98        5        99
--------------------------------------------------------------------------------




                                               2011      2010               2010

Operational key figures                          Q1        Q1              Q1-Q4
--------------------------------------------------------------------------------
Audited circulation

Iltalehti                                                                107,052

Aamulehti                                                                131,539



Online services, unique browsers, weekly average

Iltalehti.fi                              2,781,813 2,182,908          2,276,375

Telkku.com                                  675,612   640,393            616,325

Aamulehti.fi                                316,245   275,435            299,467
--------------------------------------------------------------------------------

January - March 2011

The Newspapers segment's revenue increased to MEUR 53.8 (52.2). Advertising
sales in the segment totalled MEUR 26.0 (24.6), up 5.6% (up 0.9%) on the
previous year. Advertising sales in printed media increased by 1.9% (decreased
by 1.4%). Advertising sales in online media grew by 40.8% (28.6%). The segment's
circulation sales remained at the comparison period's level as a result of the
price increases of regional and local papers. The popularity of the biggest
online service in Finland, Iltalehti.fi, continued to grow. During week 11, it
broke again the Finnish records with 3.1 million unique browsers visiting the
site.

Total expenses excluding non-recurring items of the segment were MEUR 47.2
(45.3). Total expenses were MEUR 47.6 (45.3).

Statutory personnel negotiations at Satakunnan Kirjateollisuus Oy and Porin
Sanomat Oy, both belonging to the Newspapers segment, were completed in March.
As a result of the negotiations, MEUR 0.5 were booked as non-recurring
restructuring costs. The number of employees at Satakunnan Kirjateollisuus Oy
will decrease by 18 man-years.

The Newspapers segment's operating profit excluding non-recurring items was MEUR
6.7 (6.9) and 12.4% (13.3%) of revenue. The operating profit was MEUR 6.2 (6.9),
11.5% (13.2%) of revenue.

Kauppalehti Group

The Kauppalehti Group specialises in the production of business and financial
information as well as in provision of marketing solutions. Its best known title
is Finland's leading business paper, Kauppalehti. The group also includes the
custom media house Alma 360 Custom Media (former Alma Media Lehdentekijät,
Suomen Businessviestintä and TTNK Helsinki), and the news agency and media
monitoring unit BNS Group that operates in the Baltic countries.

Kauppalehti Group                                  2011    2010   Change    2010

Key figures, MEUR                                    Q1      Q1        %   Q1-Q4
--------------------------------------------------------------------------------
Revenue                                            13.9    14.1     -1.0    57.9

  Circulation revenue                               3.8     3.8     -2.1    15.0

  Advertising revenue                               4.1     4.2     -1.8    17.7

  Content and service revenue                       6.1     6.0      0.2    25.2

Total expenses excluding non-recurring items       12.7    12.5      1.7    49.7
--------------------------------------------------------------------------------
Operating profit excluding non-recurring items      1.2     1.5    -22.8     8.2

Operating margin excluding non-recurring items,
%                                                   8.6    11.0    -22.0    14.2

Operating profit                                    1.2     1.5    -22.8     8.2

Operating profit, %                                 8.6    11.0    -22.0    14.2
--------------------------------------------------------------------------------
Average no. of personnel, calculated as full-
time employees                                      435     428      1.6     437
--------------------------------------------------------------------------------


                                                   2011    2010             2010

Operational key figures                              Q1      Q1            Q1-Q4
--------------------------------------------------------------------------------
Audited circulation

Kauppalehti                                                               70,118
--------------------------------------------------------------------------------


Online services, unique browsers, weekly

Kauppalehti.fi                                  811,857 629,960          615,354
--------------------------------------------------------------------------------

January - March 2011

The revenue of the Kauppalehti Group amounted to MEUR 13.9 (14.1) in the first
quarter. The revenue decreased by 1.0% (down 0.4%). Online business accounted
for 24.8% (23.8%) of the segment's revenue.

The segment's advertising sales decreased by 1.8% (down 3.3%) to MEUR 4.1 (4.2).
Online advertising sales increased by 1.5% (up 29.9%) from the comparison
period.

The segment's circulation revenue remained at the previous year's level at MEUR
3.8 (3.8). The audited circulation in 2010 was 70,118 (78,731). The decrease in
the circulation was due to the cancellations of corporate subscriptions in an
economic downturn and the cut of the free group subscriptions to student
organizations. The content and service revenue of the segment was on the
previous year's level, MEUR 6.1 (6.0).

Total expenses of the segment were MEUR 12.7 (12.5).

There were no non-recurring items recognized during the review period.

The operating profit excluding non-recurring items of the Kauppalehti Group was
MEUR 1.2 (1.5) and the operating profit MEUR 1.2 (1.5). The operating margin
excluding non-recurring items was 8.6% (11.0%), and the operating margin 8.6%
(11.0%).

Marketplaces

The Marketplaces segment reports classified services produced on the internet
and supported by printed products. The services in Finland are Etuovi.com,
Vuokraovi.com, Monster.fi, Autotalli.com, Mascus.fi and Mikko.fi. The services
outside Finland are Mascus, Bovision, Objektvision and City24.

Marketplaces                                       2011    2010   Change    2010

Key figures, MEUR                                    Q1      Q1        %   Q1-Q4
--------------------------------------------------------------------------------
Revenue                                             9.1     7.6     20.0    32.1

  Operations in Finland                             7.8     6.5     20.3    27.5

  Operations outside Finland                        1.4     1.2     16.7     4.9

Total expenses excluding non-recurring items        7.7     7.6      1.1    31.3
--------------------------------------------------------------------------------
Operating profit excluding non-recurring items      1.5     0.1   1477.7     0.8

Operating margin excluding non-recurring items,
%                                                  16.2     1.2   1225.9     2.6

Operating profit                                    1.6     0.0   5106.9     0.4

Operating margin, %                                17.9    -0.4   4272.3     1.2
--------------------------------------------------------------------------------
Average no. of personnel, calculated as full-
time employees                                      179     181       -1     180
--------------------------------------------------------------------------------


                                                   2011    2010             2010

Operational key figures                              Q1      Q1            Q1-Q4
--------------------------------------------------------------------------------
Online services, unique browsers, weekly

Etuovi.com                                      468,514 410,061          413,044

Autotalli.com                                   108,515 100,797           91,182

Monster.fi                                      107,947  98,601           85,911

Mikko.fi                                         45,376  80,762           59,349

Mascus.com (Finland)                            303,372 201,791          190,320

City24                                          153,503 208,516          190,842

Bovision                                         83,574  96,684           96,706
--------------------------------------------------------------------------------



January - March 2011

The first-quarter revenue of the Marketplaces segment amounted to MEUR 9.1
(7.6), up 20.0 % (up 5.7%). The advertising sales of the segment were MEUR 8.1
(6.7). The positive development was mainly due to growth in advertising for
recruitment and online advertising for housing.

Total expenses during the period remained flat at MEUR 7.7 (7.6). There were no
non-recurring items recognized in the segment during the review period.

The operating profit of the Marketplaces segment increased to MEUR 1.6 (0.0) in
the first quarter. The operating profit excluding non-recurring items was MEUR
1.5 (0.1).The non-recurring gains of the period were generated by corporate
transactions.  The non-recurring item of MEUR -0.1 in the comparison period
consisted of restructuring costs.


Other operations

The Other operations segment reports the operations of the Group's printing and
distribution unit as well as parent company. The financial characteristics of
both are similar as they primarily provide services for the other business
segments.

Other operations                                    2011   2010   Change    2010

Key figures, MEUR                                     Q1     Q1        %   Q1-Q4
--------------------------------------------------------------------------------
Revenue                                             19.6   19.3      1.4    78.5

  External                                           1.4    1.7    -14.2     6.7

  Inter-segments                                    18.1   17.6      2.9    71.9

Total expenses excluding non-recurring items        19.6   19.5      0.7    76.7
--------------------------------------------------------------------------------
Operating profit excluding non-recurring items      -0.1   -0.3     80.5     1.8

Operating profit excluding non-recurring items, %   -0.3   -1.4     80.9     2.3

Operating profit                                    -0.1   -0.1     63.1     1.9

Operating profit, %                                 -0.3   -0.7     63.6     2.5
--------------------------------------------------------------------------------
Average no. of personnel, calculated as full-time
employees                                            221    213        4     217

Average no. of delivery staff                        814    842       -3     863
--------------------------------------------------------------------------------


                                                    2011   2010             2010

Operational key figures                               Q1     Q1            Q1-Q4
--------------------------------------------------------------------------------
Printing volume (thousand units)                  59,914 60,426          237,532

Paper usage (tons)                                 7,467  7,649           32,000
--------------------------------------------------------------------------------

In January 2011, Alma Media Corporation concluded an agreement with OP Pohjola
Bank plc to lease machinery and movables to the new printing facility. The
maximum amount of the agreed financing is EUR 50 million. The printing press
will be ordered from manroland AG. The deliverer of the mailing equipment will
be selected during 2011. The facility will be operational in early 2013.

ASSOCIATED COMPANIES

Share of profit of associated companies 2011 2010  2010

MEUR                                      Q1   Q1 Q1-Q4
-------------------------------------------------------
Newspapers                               0.0 -0.0   0.1

Kauppalehti Group

  Talentum Oyj                           0.3  0.1   0.0

Marketplaces                            -0.0       -0.1

Other operations

   Other associated companies            0.1  0.2   0.6
-------------------------------------------------------
Total                                    0.4  0.3   0.7


Alma Media Group holds a 32.14-% stake in Talentum Oyj, which is reported under
the Kauppalehti Group. The company's own shares in the possession of Talentum
are here included in the total number of shares. In the consolidated financial
statements of Alma Media the own shares held by Talentum itself are not included
in the total number of shares. Alma Media's shareholding in Talentum is stated
as 32.64% in its consolidated financial statements of December 31, 2010 and in
this interim report.

NON-RECURRING ITEMS

Non-recurring  item is an  income or expense  arising from non-recurring or rear
events. Gains or losses from the sale of business operations or assets, gains or
losses  from  discontinuing  or  restructuring  business  operations  as well as
impairment  losses of goodwill and other  assets are recognized as non-recurring
items.  Non-recurring items  are recognized  within the  corresponding income or
expense group.

NON-RECURRING ITEMS                     2011 2010  2010

MEUR                                      Q1   Q1 Q1-Q4
-------------------------------------------------------
Newspapers

  Restructuring                         -0.5 -0.1  -0.4

  Gains on sales of assets                          0.2
-------------------------------------------------------
Marketplaces

  Restructuring                              -0.1  -0.5

  Gains on sales of assets               0.2
-------------------------------------------------------
Other operations

  Restructuring                               0.1   0.1

  Gains on sales of assets                          0.0

NON-RECURRING ITEMS IN OPERATING PROFIT -0.3 -0.1  -0.5
-------------------------------------------------------
  Translation differences                0.1       -0.1
-------------------------------------------------------
NON-RECURRING ITEMS IN FINANCIAL ITEMS   0.1       -0.1
-------------------------------------------------------


BALANCE SHEET AND FINANCIAL POSITION

The consolidated balance sheet at the end of March 2011 stood at MEUR 170.0
(147.1). Alma Media's equity ratio at the end of March was 48.6% (59.2%) and
equity per share decreased to EUR 0.90 (0.96).

The Group's interest-bearing net debt at the end of March was MEUR -7.9 (-7.9).
The fair value of the contingent considerations due to the acquisitions and
business arrangements, i.e. financial assets recognized at fair value through
profit or loss, as at March 31, 2011 was MEUR 7.3, and that of the liabilities
MEUR 2.9.

The consolidated cash flow from operations in January-March was MEUR 27.5
(22.4). Cash flow before financing was MEUR 28.8 (21.4). Cash flow from
investing activities was affected primarily by the mergers and acquisitions
implemented in the current year.

The Group currently has a MEUR 100.0 commercial paper programme in Finland under
which it is permitted to issue papers to a total amount of MEUR 0-100. The
unused part of the programme was MEUR 85.0 on March 31, 2011. In addition, the
Group has a credit limit in the amount of MEUR 50.0 for the period August
6, 2009-August 6, 2011, which on March 31, 2011 was totally unused.

CAPITAL EXPENDITURE

Alma Media Group's capital expenditure in January-March 2011 totalled MEUR 1.4
(3.0). They comprised mainly of development projects related with digital
services. Other expenditure was related with normal operational and replacement
investments.

The investment in the printing facilities in Tampere is proceeding according to
the plan. The new printing facility will be operational in early 2013.

ADMINISTRATION

Alma Media Corporation's ordinary Annual General Meeting (AGM) held on March
17, 2011 elected Timo Aukia, Petri Niemisvirta, Seppo Paatelainen, Kai Seikku,
Erkki Solja, Catharina Stackelberg-Hammarén and Harri Suutari as members of the
company's Board of Directors. In its constitutive meeting held after the AGM,
the Board of Directors elected Seppo Paatelainen its Chairman.

The Board also elected the members of its committees. Timo Aukia, Kai Seikku,
Catharina Stackelberg-Hammarén and Harri Suutari as chairman were elected
members of the Audit Committee. Petri Niemisvirta and Erkki Solja, as well as
Seppo Paatelainen as Chairman, were elected members of the Nomination and
Compensation Committee.

The Board of Directors of Alma Media Corporation has evaluated that Timo Aukia,
Petri Niemisvirta and Seppo Paatelainen are independent of the company but
dependent on its significant shareholders. The other members of the Board of
Directors are evaluated to be independent of the company and its significant
shareholders.

Mikko Korttila, General Counsel of Alma Media Corporation, was appointed
secretary to the Board of Directors.

The AGM appointed Ernst & Young Oy as the company's auditors.

The Supreme Court ruled in February 2011 that it does not grant Pohjois-Suomen
Media Oy, a subsidiary of Alma Media Group, a leave to appeal on the ruling
given by the Helsinki Court of Appeal on March 18, 2010 for the termination of a
director contract with Johanna Korhonen. Thus the ruling given by the Helsinki
Court of Appeal remains unchanged.

Alma Media Corporation applies the Finnish Corporate Governance Code for listed
companies, issued by the Securities Market Association on June 15, 2010, in its
unaltered form. The Corporate Governance Statement for 2010 is published
separately atwww.almamedia.fi/corporate_governance.

DIVIDENDS

The Annual General Meeting resolved to distribute a dividend of EUR 0.70 per
share for the financial year 2010 in accordance with the proposal of the Board
of Directors. The dividend was paid on March 29, 2011 to shareholders who were
registered in Alma Media Corporation's shareholder register maintained by
Euroclear Finland Oy on the record date, March 22, 2011. The company paid a
total of MEUR 52.5 (29.8) in dividends to its shareholders in March.

THE ALMA MEDIA SHARE

In January - March, altogether 2,375,944 Alma Media shares were traded at NASDAQ
OMX Helsinki Stock Exchange, representing 3.2% of the total number of shares.
The closing price of the Alma Media share at the end of the last trading day of
the reporting period, March 31, 2011, was EUR 8.14. The lowest quotation during
the first quarter was EUR 7.65 and the highest EUR 9.44. Alma Media
Corporation's market capitalization at the end of the review period was MEUR
611.6.

The Annual General Meeting on March 17, 2011 authorized the Board of Directors
to decide on a share issue. The authorization would entitle the Board to issue a
maximum of 7,500,000 shares. This maximum amount of shares corresponds to
approximately 10% of the total number of shares of the company. The share issue
can be implemented by issuing new shares or transferring shares presently in
possession of the company. The authorization entitles the Board to decide on a
directed share issue, which would entail deviating from the pre-emption rights
of shareholders. The Board may use the authorization in one or more parts.

The Board may use the authorization for developing the capital structure of the
company, widening the ownership base, financing or realising acquisitions or
other similar arrangements, or for other purposes decided upon by the Board. The
authorization may not be used for the incentive and commitment systems for the
company's management, though. The authorisation is in effect until March
17, 2013.

A total of 77,000 shares have been subscribed by using the option rights granted
under the option programme 2006B. Due to the subscriptions the share capital of
the company increased by EUR 46,200 to EUR 45,077,713.80. EUR 535,150 was
transferred into the share premium reserve. The issued shares were taken into
public trading on March 24, 2011 at NASDAQ OMX Helsinki Stock Exchange along
with the shares issued before. After the issuance the total number of shares of
Alma Media Corporation is 75,129,523.

OPTION RIGHTS

Alma Media has option programmes 2006 and 2009. The programmes are incentive and
commitment systems for the company's management. If all the subscription rights
are exercised, the programmes 2006 and 2009 will dilute the holdings of the
earlier shareholders at least by 2.73%. Further details about the programmes are
given in the notes of this interim report.

OTHER AUTHORISATIONS TO THE BOARD

The AGM authorized the Board of Directors on March 17, 2011 to decide on a
donation of no more than 150,000 euro to universities for supporting sciences
and art. The authorization entitles the Board to make a more detailed decision
on whether the sum is donated to one or more universities, as well as on other
terms and conditions of the donation. The authorization is effective until the
next AGM, however no longer than June 30, 2012.

The Board of Directors has no other current authorisations.

MARKET LIQUIDITY GUARANTEE

There is no market liquidity guarantee in effect for the Alma Media share.

FLAGGING NOTICES

In January-March 2011, Alma Media has not received notices of changes in
shareholdings pursuant to Chapter 2, Section 9 of the Securities Markets Act.

RISKS AND RISK MANAGEMENT

The purpose of Alma Media Group's risk management activities is to continuously
evaluate and manage all opportunities, threats and risks in conjunction with the
company's operations to enable the company to reach its set objectives and to
secure business continuity.

The risk management process identifies the risks, develops appropriate risk
management methods and regularly reports on risk issues to the risk management
organisation. Risk management is part of Alma Media's internal audit function
and thereby part of good corporate governance. Limits and processing methods are
set for quantitative and qualitative risk methods by the corporate risk
management system.

The most critical strategic risks for Alma Media are a significant drop in the
readership of its publications, a decline in advertising sales and a significant
increase in distribution and delivery costs. Fluctuating economic cycles are
reflected on the development of advertising sales, which accounts for
approximately half of the Group's revenue. Developing businesses outside Finland
such as in the Baltic countries and other East European countries include
country-specific risks relating to market development and economic growth.

In the long term, the media business will undergo changes along with the
transformation in media consumption and technological developments. The Group's
strategic objective is to meet this challenge through renewal and the
development of new business operations in online media. The most important
operational risks are disturbances in information technology systems and
telecommunication, and an interruption of printing operations.

OUTLOOK FOR 2011

Alma Media expects newspaper and online advertising to grow in 2011 compared
with the previous year. Alma Media expects the single-copy sales of afternoon
papers to decline further. The circulation revenue of regional and local papers
as well as Kauppalehti is expected to remain on the comparison period's level.
The material and delivery costs of the Group are expected to increase from the
level of the comparison period.

Alma Media estimates that its full-year revenue and operating profit excluding
non-recurring items will grow from the 2010 levels. Revenue in 2010 totalled
MEUR 311.4, operating profit excluding non-recurring items MEUR 43.9 and
operating profit was MEUR 43.4.


EVENTS AFTER THE REVIEW PERIOD

Alma Media has initiated a program to develop and rationalise its printing and
distribution operations, including a plan to discontinue printing operations in
Pori, Finland, in January 2012. Due to this plan, Alma Media's printing and
distribution company Alma Manu Oy starts cooperation negotiations with its
personnel. According to preliminary estimates of Alma Manu, the number of
personnel in printing operations may decrease by a maximum of 32 full-time work
years. In distribution, the decrease in workload may be at most 50 full-time
work years.


SUMMARY OF FINANCIAL STATEMENTS AND NOTES

                                           2011  2010   Change   2010

COMPREHENSIVE INCOME STATEMENT, MEUR         Q1    Q1        %  Q1-Q4
----------------------------------------------------------------------
REVENUE                                    77.1  74.4      3.7  311.4

Other operating income                      0.2   0.0   1707.7    0.4

Materials and services                     21.8 -22.5     -3.5  -89.4

Employee benefits expense                  30.3 -28.6      5.8 -117.2

Depreciation, amortization and
impairment                                  2.3  -2.2      3.0   -9.5

Other operating expenses                   14.0 -12.7      9.6  -52.4
----------------------------------------------------------------------
OPERATING PROFIT                            9.0   8.2      9.1   43.4

Finance income                              0.5   0.2    108.6    1.5

Finance expenses                            0.6  -0.2    208.0   -0.6

Share of profit of associated companies     0.4   0.3     48.9    0.7
----------------------------------------------------------------------
PROFIT BEFORE TAX                           9.3   8.6      8.6   45.0
----------------------------------------------------------------------
Income tax                                  2.4  -2.3      2.5  -11.8
----------------------------------------------------------------------
PROFIT FOR THE PERIOD                       6.9   6.3     10.8   33.2
----------------------------------------------------------------------


OTHER COMPREHENSIVE INCOME

Change in translation differences          -0.1  -0.1     24.7    0.6

Share of other comprehensive income of
associated companies                        0.0   0.3    -98.0    0.9

Income tax relating to components of other
comprehensive income
----------------------------------------------------------------------
Other comprehensive income for the period,
net of tax                                 -0.1   0.2             1.5
----------------------------------------------------------------------
TOTAL COMPREHENSIVE INCOME FOR THE PERIOD   6.9   6.5      5.8   34.7
----------------------------------------------------------------------


Profit for the period attributable to

Owners of the parent                        6.6   6.3            32.8

Non-controlling interest                    0.4  -0.0             0.3



Total comprehensive income for the period attributable to

Owners of the parent                        6.5   6.5            34.4

Non-controlling interest                    0.4  -0.0             0.3



Earnings per share calculated from the
profit for the period
attributable to the parent company
shareholders

Earnings per share (basic), EUR            0.09  0.08            0.44

Earnings per share (diluted), EUR          0.09  0.08            0.44




BALANCE SHEET, MEUR                         Mar 31 2011 Mar 31 2010 31 Dec 2010
-------------------------------------------------------------------------------
ASSETS

NON-CURRENT ASSETS

Goodwill                                           30.6        28.0        30.4

Other intangible assets                            10.4        10.1        10.5

Tangible assets                                    26.6        30.9        27.8

Investments in associated companies                34.1        31.8        33.6

Other non-current financial assets                  8.5         4.2        11.8

Deferred tax assets                                 0.2         0.7         0.2



CURRENT ASSETS

Inventories                                         1.0         1.0         1.0

Current tax assets                                  0.4         0.0         3.5

Trade receivable and other  receivables            28.2        27.0        27.0

Other current financial assets                      3.3         1.0         2.3

Cash and cash equivalents                          26.8        12.3        36.3

TOTAL ASSETS                                      170.0       147.1       184.5
-------------------------------------------------------------------------------




BALANCE SHEET, MEUR                         Mar 31 2011 Mar 31 2010 31 Dec 2010
-------------------------------------------------------------------------------
EQUITY AND LIABILITIES

Share capital                                      45.1        44.8        45.0

Share premium reserve                               5.3         2.8         4.7

Foreign currency translation reserve                0.3        -0.4         0.4

Retained earnings                                  17.0        24.3        62.7
-------------------------------------------------------------------------------
Equity attributable to owners of the parent        67.6        71.5       112.8

Non-controlling interest                            1.8         0.0         2.0
-------------------------------------------------------------------------------
TOTAL EQUITY                                       69.4        71.5       114.8
-------------------------------------------------------------------------------


LIABILITIES

NON-CURRENT LIABILITIES

Non-current interest-bearing liabilities            2.4         2.8         2.4

Deferred tax liabilities                            2.4         2.6         2.4

Pension obligations                                 2.7         3.0         2.8

Provisions                                          0.1         0.2         0.1

Other financial liabilities                         1.2         1.7         2.5

Other non-current liabilities                       0.3         0.0         0.4



CURRENT LIABILITIES

Current interest-bearing liabilities               16.5         1.7         1.6

Advances received                                  27.2        26.2        13.4

Income tax liability                                2.4         1.8         3.6

Provisions                                          0.8         0.9         0.6

Trade and other payables                           44.5        34.7        39.9
-------------------------------------------------------------------------------
TOTAL LIABILITIES                                 100.6        75.6        69.7
-------------------------------------------------------------------------------
TOTAL EQUITY AND LIABILITIES                      170.0       147.1       184.5
-------------------------------------------------------------------------------


CONSOLIDATED STATEMENT OF CHANGE
IN EQUITY



                             Attributable to equity holders of the
                             Parent Company
                                                |                    |    |
MEUR                            A   B    C     D|                   E|   F|    G
------------------------------------------------+--------------------+----+-----
Equity Jan 1 2011            45.0 4.7  0.4  62.7|               112.8| 2.0|114.8
------------------------------------------------+--------------------+----+-----
Profit for the period                        6.6|                 6.6| 0.4|  6.9
                                                |                    |    |
Other comprehensive income            -0.1      |                -0.1|    | -0.1
                                                |                    |    |
Transactions with equity                        |                    |    |
holders of the parent and                       |                    |    |
non-controlling interest                        |                    |    |
                                                |                    |    |
Dividends paid by parent                   -52.4|               -52.4|    |-52.4
                                                |                    |    |
Dividends paid by                               |                    |    |
subsidiaries                                    |                    |-0.7| -0.7
                                                |                    |    |
Share-based payments                         0.2|                 0.2|    |  0.2
                                                |                    |    |
Exercised share options       0.0 0.5           |                 0.6|    |  0.6
                                                |                    |    |
Business combinations                           |                    | 0.1|  0.1
------------------------------------------------+--------------------+----+-----
Equity Mar 31 2011           45.1 5.3  0.3  17.0|                67.6| 1.8| 69.4
------------------------------------------------+--------------------+----+-----


                             Attributable to equity holders of the
                             Parent Company


                                                |                    |    |
MEUR                            A   B    C     D|                   E|   F|    G
------------------------------------------------+--------------------+----+-----
Equity Jan 1 2010            44.8 2.8 -0.3  47.4|                94.7| 0.2| 94.9
------------------------------------------------+--------------------+----+-----
Profit for the period                        6.3|                 6.3|-0.0|  6.2
                                                |                    |    |
Other comprehensive income            -0.1   0.3|                 0.2|    |  0.2
                                                |                    |    |
Transactions with equity                        |                    |    |
holders of the parent and                       |                    |    |
non-controlling interest                        |                    |    |
                                                |                    |    |
Dividends paid by parent                   -29.8|               -29.8|    |-29.8
                                                |                    |    |
Dividends paid by                               |                    |    |
subsidiaries                                    |                    |-0.2| -0.2
                                                |                    |    |
Share-based payments                         0.2|                 0.2|    |  0.2
                                                |                    |    |
Share of items recognized                       |                    |    |
directly in associated                          |                    |    |
company's equity                                |                    |    |
------------------------------------------------+--------------------+----+-----
Equity Mar 31 2010           44.8 2.8 -0.4  24.3|                71.5| 0.0| 71.5
------------------------------------------------+--------------------+----+-----


Column headings on Consolidated Statement
of Change in Equity

A=Share capital

B=Share premium reserve

C=Translation difference

D=Retained earnings

E=Total

F=Non-controlling interest

G=Equity total





CASH FLOW STATEMENT

                                                                2011  2010  2010

CASH FLOW STATEMENT, MEUR                                         Q1    Q1 Q1-Q4
--------------------------------------------------------------------------------
Operating activities

Profit for the period                                            6.9   6.3  33.2

Adjustments                                                      4.1   4.1  20.3

Change in working capital                                       19.7  14.1   5.3

Dividends received                                               0.2   0.1   1.0

Interest received                                                0.3   0.1   0.3

Interest paid and other finance expenses                        -0.3  -0.1  -0.7

Income taxes paid                                               -3.5  -2.1 -13.2
--------------------------------------------------------------------------------
Net cash flows from operating activities                        27.5  22.4  46.1



Investing activities

Acquisitions of tangible and intangible assets                  -0.7  -0.4  -3.3

Proceeds from sale of other investments                          0.1   0.0   0.0

Change in loan receivables                                       0.0   0.0   0.1

Acquisition of subsidiaries                                      0.1  -0.5  -2.3

Acquisition of associated companies                             -0.3  -0.1  -0.8

Proceeds from sale of subsidiaries                               2.1   0.0   3.9
--------------------------------------------------------------------------------
Net cash flows from / (used in) investing activities             1.3  -1.0  -2.4



Cash flow before financing activities                           28.8  21.4  43.7



Financing activities

Proceeds from exercise of share options                          0.6   0.0   2.1

Current loans taken                                             15.0   0.0   0.0

Repayment of current loans                                      -0.4  -0.4  -1.6

Change in interest-bearing receivables                           0.0   0.2   0.8

Dividends paid                                                 -53.2 -30.0 -30.0
--------------------------------------------------------------------------------
Net cash flows from / (used in) financing activities           -38.0 -30.2 -28.6



Change in cash and cash equivalent funds (increase + /
decrease -)                                                     -9.3  -8.8  15.1

Cash and cash equivalents at beginning of period                36.3  21.1  21.1

Effect of change in foreign exchange rates                      -0.3  -0.1   0.2

Cash and cash equivalents at end of period                      26.8  12.3  36.3



ACQUIRED BUSINESSES IN 2011

In February 2011 Alma Media acquired the majority (51%) of Mascus A/S in
Denmark.

The goodwill arising at the business combinations is mainly arising from the
expected synergies. No change in fair values of the assets was recognized at the
acquisition. The acquisition had no major impact on the consolidated financial
statements.

CONTINGENT CONSIDERATIONS

Contingent considerations are classified as financial assets and liabilities
recognized at fair value through profit or loss. The amount of the contingent
considerations due to the acquisitions and business arrangements in 2010 is
based on the revenue and operating profits of the acquired business during
2010-13. The fair values are the estimated final considerations discounted to
the balance sheet date. The minimum realizable value of the contingent
considerations is 0.2 MEUR.

CONTINGENT CONSIDERATION ASSETS
--------------------------------------------------------------------------------
Intial recognition of the assets                                             8.4

Change in fair value during previous financial years                         0.8

Considerations, settled in cash                                             -2.1

Change in fair value during the financial year                               0.2
--------------------------------------------------------------------------------
Fair value of the contingent consideration assets in the end of the period   7.3



CONTINGENT CONSIDERATION LIABILITY
--------------------------------------------------------------------------------
Intial recognition of the liability                                          2.8

Change in fair value during previous financial years                        -0.1

Considerations, settled in cash                                             -0.2

Change in fair value during the financial year                               0.4
--------------------------------------------------------------------------------
Fair value of the contingent consideration liability in the end of the
period                                                                       2.9



REVENUE BY GEOGRAPHICAL AREA, 2011 2010  2010

MEUR                            Q1   Q1 Q1-Q4
---------------------------------------------
  Finland                     73.7 71.3 298.4

  Other EU countries           3.0  2.8  12.1

  Other countries              0.3  0.3   0.8
---------------------------------------------
Total                         77.1 74.4 311.4


INFORMATION BY SEGMENT

The business segments of Alma Media are Newspapers, Kauppalehti Group,
Marketplaces and Other operations. The descriptive section of the financial
statements presents the revenue and operating profits of the segments and the
allocation of the associated companies' results to the reporting segments.

The following table presents the assets and liabilities by segment as well as
the non-allocated asset and liability items.


ASSETS BY SEGMENT, MEUR               Mar 31 2011 Mar 31 2010 31 Dec 2010
-------------------------------------------------------------------------
Newspapers                                   46.1        42.6        46.3

Kauppalehti Group                            43.2        44.1        41.3

Marketplaces                                 23.2        13.3        21.7

Other operations                             23.3        29.0        28.5

Non-allocated assets and eliminations        34.2        18.2        46.7
-------------------------------------------------------------------------
Total                                       170.0       147.1       184.5



LIABILITIES BY SEGMENT, MEUR          Mar 31 2011 Mar 31 2010 31 Dec 2010
-------------------------------------------------------------------------
Newspapers                                   39.1        37.6        27.4

Kauppalehti Group                            12.5        12.5        10.4

Marketplaces                                  8.1         4.0         7.7

Other operations                             17.1        12.7        14.3

Non-allocated liabilities and                23.7         8.8        10.0
eliminations
-------------------------------------------------------------------------
Total                                       100.6        75.6        69.7


                          2011 2010  2010

CAPITAL EXPENDITURE, MEUR   Q1   Q1 Q1-Q4
-----------------------------------------


  Newspapers               0,6  0,6   4,0

  Kauppalehti Group        0,2  0,1   1,4

  Marketplaces             0,5  1,8   5,6

  Others                   0,1  0,4   1,8
-----------------------------------------
Total                      1,4  3,0  12,9
-----------------------------------------


PROVISIONS

The company's provisions totalled MEUR 0.9 (1.1) on March 31, 2011. The major
part of the provisions concern restructuring provisions. It has not been
necessary to change the estimates made when the provisions were entered.

COMMITMENTS AND CONTINGENCIES
                                                   Mar31
COMMITMENTS AND CONTINGENCIES, MEUR                 2011 Mar 31 2010 31 Dec 2010
--------------------------------------------------------------------------------
Other commitments

  Commitments based on agreements                    0.1         1.4         0.1



Minimum lease payments on other lease agreements:

  Within one year                                    6.6         6.3         6.7

  Within 1-5 years                                  21.8        15.6        21.1

  After 5 years                                     47.0        19.3        48.2
--------------------------------------------------------------------------------
  Total                                             75.4        41.2        75.9



The Group has purchase agreements that based on
IFRIC 4

include a lease component as per IAS 17. Minimum
payments based on these agreements:                  2.0         0.1         1.2
--------------------------------------------------------------------------------

Changes in commitments and contingencies are mainly due to the new and prolonged
lease contracts made during 2010 for the real estates.

Additionally, the company has signed a lease contract for the real estate of the
printing facilities. According to the IAS 17 standard, the contract will be
recognized as a finance lease contract when the printing facility will be
operational. The printing facility is estimated to be operational in early
2013. The balance sheet values recognised in financial year 2013 are expected to
be in maximum MEUR 70.

DERIVATIVE CONTRACTS, MEUR     Mar 31 2011               Mar 31 2010 31 Dec 2010
--------------------------------------------------------------------------------
Commodity derivate contracts,
electricity
derivatives

  Fair value *                         1.1                      -0.0         0.3

  Nominal value                        0.2                       1.0         1.0
--------------------------------------------------------------------------------
* The fair-value represents the return that would have arisen if the
derivative had been cleared on the balance sheet date.


RELATED PARTIES

Alma Media Group's related parties are the major shareholders of the parent
company, associated companies and companies owned by them. Related parties also
include the company's senior management and their related parties (members of
the Board of Directors, presidents and the Group Executive Team). The following
table summarises the business operations undertaken between Alma Media and its
related parties and the status of their receivables and liabilities:

                                           2011 2010  2010

RELATED PARTY TRANSACTIONS, MEUR             Q1   Q1 Q1-Q4
----------------------------------------------------------
Sales of goods and services                 0.1  0.0   0.2

Purchases of goods and services             1.0  0.9   3.6

Trade receivable, loan and other
receivables at the end of reporting period  0.0        0.0

Trade payable at the reporting date         0.1        0.1
----------------------------------------------------------


OPTION RIGHTS

Alma Media has option programmes 2006 and 2009. The programmes are incentive and
commitment systems for the company's management.

The option programme 2006A has expired.

A total of 515,000 options under the 2006B scheme have been issued. Share
subscription period for 2006B is April 1, 2009-April 30, 2011. The share
subscription price has been reduced annually by the dividend per share, and was
7.55 EUR on March 31, 2011. A total of 77.000 shares have been subscribed to by
March 31, 2011 under the programme 2006B.  The management has sold
291,079 2006B options of the total it had in its possession. After the sales the
management has 173,921 options in its possession.

A total of 520,000 options have been issued under the 2006C programme. Share
subscription period for 2006C is April 1, 2010-April 30, 2012. The management
has 470,000 options in its possession. The share subscription price has been
reduced annually by the dividend per share, and was 7.66 EUR on March 31, 2011.
No shares have been subscribed by March 31, 2011 under the programme 2006C.

If all the subscription rights are exercised, the programme 2006 will dilute the
holdings of the earlier shareholders by 1.13%.

Under option programme 2009 a total of 2,130,000 stock options may be granted
during 2009-2011, and these may be exercised to subscribe to a maximum of
2,130,000 Alma Media shares. Of the total number of options, 710,000 were marked
2009A, 710,000 were marked 2009B and 710,000 were marked 2009C.

A total of 640,000 options have been issued under the 2009A programme. Share
subscription period for 2009A is April 1, 2012-April 30, 2014. The management
has 610,000 options in its possession. The share subscription price has been
reduced annually by the dividend per share, and was 4.11 EUR on March 31, 2011.

A total of 610,000 options have been issued under the 2009B programme. Share
subscription period for 2009B is April 1, 2013-April 30, 2015. The management
has 610,000 options in its possession. The share subscription price has been
reduced annually by the dividend per share, and was 6.63 EUR on March 31, 2011.

No options under the programme 2009C have been granted yet.

If all the subscription rights are exercised, the programmes 2006 and 2009 will
dilute the holdings of the earlier shareholders at least by 2.73%.


QUARTERLY INFORMATION


                         |     |                 |     |                 |     |
                         | 2011| 2010  2010  2010| 2010| 2009  2009  2009| 2009|
                         |     |                 |     |                 |     |
MEUR                     |   Q1|   Q4    Q3    Q2|   Q1|   Q4    Q3    Q2|   Q1|
-------------------------+-----+-----------------+-----+-----------------+-----+
Revenue                  |     |                 |     |                 |     |
                         |     |                 |     |                 |     |
Newspapers               | 53,8| 58,1  53,5  55,4| 52,2| 55,9  51,7  55,5| 52,4|
                         |     |                 |     |                 |     |
Kauppalehti Group        | 13,9| 16,1  13,3  14,4| 14,1| 15,8  14,6  16,0| 16,2|
                         |     |                 |     |                 |     |
Marketplaces             |  9,1|  8,4   7,9   8,2|  7,6|  6,5   6,2   7,0|  7,2|
                         |     |                 |     |                 |     |
Other operations         | 19,6| 20,4  19,6  19,3| 19,3| 18,3  17,7  18,4| 18,2|
                         |     |                 |     |                 |     |
Eliminations             |-19,3|-19,9 -19,0 -18,7|-18,8|-17,6 -17,2 -17,6|-17,6|
-------------------------+-----+-----------------+-----+-----------------+-----+
REVENUE                  | 77,1| 83,0  75,2  78,7| 74,4| 79,0  73,0  79,3| 76,4|
-------------------------+-----+-----------------+-----+-----------------+-----+
Total expenses excluding |     |                 |     |                 |     |
non-recurring items      |     |                 |     |                 |     |
                         |     |                 |     |                 |     |
Newspapers               | 47,2| 49,2  45,4  46,5| 45,3| 47,3  44,8  46,2| 46,5|
                         |     |                 |     |                 |     |
Kauppalehti Group        | 12,7| 14,4  10,9  11,9| 12,5| 13,9  12,3  14,6| 15,3|
                         |     |                 |     |                 |     |
Marketplaces             |  7,7|  8,4   7,0   8,3|  7,6|  6,8   6,1   7,3|  7,4|
                         |     |                 |     |                 |     |
Other operations         | 19,6| 19,9  17,7  19,6| 19,5| 17,4  15,4  16,9| 17,4|
-------------------------+-----+-----------------+-----+-----------------+-----+
TOTAL EXPENSES EXCLUDING |     |                 |     |                 |     |
NON-RECURRING ITEMS      | 67,8| 72,0  61,9  67,7| 66,1| 67,8  61,3  67,2| 69,1|
-------------------------+-----+-----------------+-----+-----------------+-----+
Operating profit         |     |                 |     |                 |     |
excluding non-recurring  |     |                 |     |                 |     |
items                    |     |                 |     |                 |     |
                         |     |                 |     |                 |     |
Newspapers               |  6,7|  8,7   8,2   9,2|  6,9|  8,6   6,9   9,4|  5,9|
                         |     |                 |     |                 |     |
Kauppalehti Group        |  1,2|  1,7   2,4   2,5|  1,5|  2,0   2,3   1,6|  0,9|
                         |     |                 |     |                 |     |
Marketplaces             |  1,5|  0,0   0,9  -0,1|  0,1| -0,3   0,2  -0,2| -0,2|
                         |     |                 |     |                 |     |
Other operations         | -0,1|  0,5   1,9  -0,3| -0,3|  1,0   2,4   1,5|  0,9|
-------------------------+-----+-----------------+-----+-----------------+-----+
OPERATING PROFIT         |     |                 |     |                 |     |
EXCLUDING NON-RECURRING  |     |                 |     |                 |     |
ITEMS                    |  9,3| 11,0  13,4  11,3|  8,3| 11,3  11,7  12,2|  7,5|
-------------------------+-----+-----------------+-----+-----------------+-----+
% of revenue             |     |                 |     |                 |     |
                         |     |                 |     |                 |     |
Newspapers               | 12,4| 15,0  15,3  16,5| 13,3| 15,4  13,4  16,8| 11,3|
                         |     |                 |     |                 |     |
Kauppalehti Group        |  8,6| 10,8  18,2  17,3| 11,0| 12,5  15,5   9,7|  5,6|
                         |     |                 |     |                 |     |
Marketplaces             | 16,2|  0,2  10,9  -1,5|  1,2| -4,5   2,4  -3,2| -2,6|
                         |     |                 |     |                 |     |
Other operations         | -0,3|  2,3   9,7  -1,5| -1,4|  5,2  13,4   8,0|  4,7|
-------------------------+-----+-----------------+-----+-----------------+-----+
% OF REVENUE             | 12,1| 13,2  17,8  14,3| 11,2| 14,3  16,0  15,3|  9,8|
-------------------------+-----+-----------------+-----+-----------------+-----+
Non-recurring items      |     |                 |     |                 |     |
                         |     |                 |     |                 |     |
Newspapers               | -0,5| -0,2   0,1   0,0| -0,1|  0,2  -0,4  -0,1| -0,7|
                         |     |                 |     |                 |     |
Kauppalehti Group        |  0,0|  0,0   0,0   0,0|  0,0|  0,4   0,0  -0,1| -0,3|
                         |     |                 |     |                 |     |
Marketplaces             |  0,2| -0,1   0,3  -0,5| -0,1| -1,0  -0,1   0,0|  0,0|
                         |     |                 |     |                 |     |
Other operations         |  0,0|  0,0  -0,2   0,2|  0,1|  0,0   0,0   0,0|  0,0|
-------------------------+-----+-----------------+-----+-----------------+-----+
NON-RECURRING ITEMS      | -0,3| -0,3   0,2  -0,4| -0,1| -0,5  -0,5  -0,2| -1,0|
-------------------------+-----+-----------------+-----+-----------------+-----+
Operating profit         |     |                 |     |                 |     |
                         |     |                 |     |                 |     |
Newspapers               |  6,2|  8,5   8,3   9,2|  6,9|  8,8   6,5   9,2|  5,2|
                         |     |                 |     |                 |     |
Kauppalehti Group        |  1,2|  1,7   2,4   2,5|  1,5|  2,3   2,3   1,4|  0,6|
                         |     |                 |     |                 |     |
Marketplaces             |  1,6|  0,0   1,1  -0,7|  0,0| -1,3   0,0  -0,2| -0,2|
                         |     |                 |     |                 |     |
Other operations         | -0,1|  0,5   1,7  -0,1| -0,1|  1,0   2,4   1,5|  0,9|
-------------------------+-----+-----------------+-----+-----------------+-----+
OPERATING PROFIT         |  9,0| 10,7  13,6  10,9|  8,2| 10,8  11,1  11,9|  6,5|
-------------------------+-----+-----------------+-----+-----------------+-----+
Finance income           |  0,5|  1,0   0,1   0,2|  0,2|  0,1   0,1   0,2|  0,4|
                         |     |                 |     |                 |     |
Finance expenses         | -0,6|  0,0  -0,3  -0,2| -0,2| -0,3  -0,2  -0,2| -0,5|
                         |     |                 |     |                 |     |
Share of profit of       |     |                 |     |                 |     |
associated companies     |  0,4|  0,4  -0,1   0,1|  0,3|  0,1  -0,1  -0,4|  0,1|
-------------------------+-----+-----------------+-----+-----------------+-----+
PROFIT BEFORE TAX        |  9,3| 12,1  13,4  11,0|  8,6| 10,8  10,9  11,5|  6,5|
-------------------------+-----+-----------------+-----+-----------------+-----+
Income tax               | -2,4| -2,9  -3,5  -3,1| -2,3| -3,1  -3,2  -3,3| -2,0|
-------------------------+-----+-----------------+-----+-----------------+-----+
PROFIT FOR THE PERIOD    |  6,9|  9,2   9,8   7,8|  6,3|  7,7   7,7   8,3|  4,7|
-------------------------+-----+-----------------+-----+-----------------+-----+


MAIN ACCOUNTING PRINCIPLES (IFRS)

This interim report has been prepared according to IFRS standards (IAS 34). The
release applies the same accounting principles and calculation methods as the
annual accounts dated December 31, 2010, with the exception of the standards and
interpretations applied from January 2011 as listed below. The interim report
does not, however, contain all the information or notes to the accounts included
in the annual financial statements. This interim report should therefore be read
in conjunction with the company's financial statements for 2010. The accounting
principles of the financial years 2011 and 2010 are comparable. The company has
no discontinued operations to report in the 2010-2011 financial periods.

The key indicators are calculated using the same formulae as applied in the
previous annual financial statements. The quarterly percentages of Return on
Investment (ROI) and Return on Equity (ROE) have been annualised using the
formula ((1+quarterly return)4)-1). The figures in this financial statement
release are independently rounded.

The Group has applied the following standards and interpretations from January
1, 2011:

IAS 24 Related Party Disclosures (revised)
IAS 32 Financial Instruments: Presentation: Classification of Right Issues
IFRIC 14 IAS 19 The Limit of a Defined Benefit Assets, Minimum Funding
Requirements and their Interaction
IFRIC 19 Extinguishing Financial Liabilities with Equity Instruments

The impact of the above new standards and IFRIC interpretations on the Group has
been marginal.

The figures in this interim report are unaudited.

SEASONALITY

The Group recognizes its circulation revenues as paid. For this reason
circulation revenues accrue in the income statement fairly evenly during the
four quarters of the year. The bulk of circulation invoicing takes place at the
beginning of the year and therefore the cash flow from operating activities is
strongest in the first and second quarters. This also affects the company's
balance sheet position in different quarters.

GENERAL STATEMENT

This report contains certain statements that are estimates based on the
management's best knowledge at the time they were made. For this reason they
contain a certain amount of risk and uncertainty. The estimates may change in
the event of significant changes in the general economic conditions.

NEXT INTERIM REPORT

Alma Media will publish its interim report for January-July, 2011 on Friday,
July 22, 2011, approximately at 9 a.m.

ALMA MEDIA CORPORATION
Board of Directors


[HUG#1510616]

Alma Media Q1 2011.pdf