Rapala VMC - Company Announcement

ANNUAL SUMMARY 2010

Rapala VMC Corporation
Stock Exchange Release
January 10, 2011 at 2.00 p.m.



Rapala VMC Corporation has published a summary of releases issued in 2010 in
accordance with Securities Market Act Chapter 2, 10 c §. The Annual Summary is
available atwww.rapala.com.


RAPALA VMC CORPORATION


Jussi Ristimäki
Chief Financial Officer

For further information, please contact:
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation is a leading fishing tackle company and the global market
leader in fishing lures, treble hooks and fishing related knives and tools. The
Group also has a strong global position in other fishing categories and it is
one of the leading distributors of outdoor, hunting and winter sport products in
the Nordic countries. The Group has the largest distribution network in the
industry. The main manufacturing facilities are located in Finland, France,
Estonia, Russia and China. The Group brand portfolio includes the leading brand
in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue
Fox, Luhr Jensen, Williamson, Dynamite Baits and Marttiini. The Group, with net
sales of EUR 235 million in 2009, employs more than 2 000 people in 33
countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock
exchange since 1998.


[HUG#1478345]

Attachments:

StockExchangeRelease_Annual_Summary_2010.pdf

Annual Summary 2010.pdf