2012-08-01 07:30:00 CEST

2012-08-01 07:30:50 CEST


REGULATED INFORMATION

English
Sanoma Oyj - Interim report (Q1 and Q3)

Sanoma's Interim Report 1 January - 30 June 2012: Solid second quarter in challenging market conditions


Interim Report 1/8/2012  8:30

Second quarter
- Net sales amounted to EUR 646.5 million (2011: EUR 592.6 million). Adjusted
for changes in the Group structure, Sanoma's net sales decreased by 1.7%.
- Operating profit excluding non-recurring items was EUR 104.2 million (2011:
EUR 65.6 million).
- The non-recurring items amounted to EUR -5.7 million (2011: EUR 51.1 million).
- Earnings per share were EUR 0.83 (2011: EUR 0.60). Earnings per share
excluding non-recurring items were EUR 0.40 (2011: EUR 0.29).
- Cash flow from operations was EUR 18.8 million (2011: EUR 3.5 million).
- Full year outlook revised: net sales to be at the previous year's level or
grow slightly (previously 'to grow slightly'). Operating profit margin,
excluding non-recurring items, to be around 10% of net sales (no change). EPS
excluding non-recurring items to be somewhat below previous year (previously 'to
grow').

First half
- Net sales amounted to EUR 1,190.1 million (2011: EUR 1,122.8 million).
Adjusted for changes in the Group structure, Sanoma's net sales decreased by
1.1%.
- Operating profit excluding non-recurring items was EUR 120.1 million (2011:
EUR 91.9 million).
- The non-recurring items amounted to EUR -5.7 million (2011: EUR 52.0 million).
- Earnings per share were EUR 0.72 (2011: EUR 0.71). Earnings per share
excluding non-recurring items were EUR 0.39 (2011: EUR 0.40).
- Cash flow from operations was EUR -3.1 million (2011: EUR 22.2 million).

 KEY INDICATORS *              4-6/  4-6/ Change    1-6/    1-6/ Change   1-12/

 EUR million                   2012  2011      %    2012    2011      %    2011



 Net sales                    646.5 592.6    9.1 1,190.1 1,122.8    6.0 2,378.1

 Operating profit excluding   104.2  65.6   58.9   120.1    91.9   30.7   224.1
 non-recurring items

   % of net sales              16.1  11.1           10.1     8.2            9.4

 Operating profit              98.5 116.7  -15.6   114.4   143.9  -20.5   172.6

 Result for the period from    59.0  92.9  -36.5    41.3   111.3  -62.9    78.6
 continuing operations

 Result for the period ***    137.6  97.5   41.1   121.0   116.0    4.3    86.0



 Capital expenditure **                             25.3    45.6  -44.6    76.2

   % of net sales                                    2.1     4.1            3.2



 Equity ratio, % ***                                40.1    44.1           37.0

 Net gearing, % ***                                 93.3    74.7          105.7



 Number of employees at the end of the period     10,799  11,383   -5.1  10,960
 (FTE)

 Average number of employees (FTE)                11,020  11,893   -7.3  11,607



 Earnings/share, EUR,          0.35  0.57  -39.4    0.23    0.68  -66.4    0.47
 continuing operations

 Earnings/share, EUR ***       0.83  0.60   38.4    0.72    0.71    0.9    0.52

 Cash flow from                0.12  0.02          -0.02    0.14           1.68
 operations/share, EUR ***


* Key indicators contain only continuing operations. On 5 March 2012 Sanoma
announced that it had signed an agreement to sell its kiosk operations in
Finland, Estonia and Lithuania as well as its press distribution operations in
Estonia and Lithuania. According to International Financial Reporting Standards
(IFRS), any material divestment that represents a separate major line of
business shall be classified as a discontinued operation. Hence, Sanoma
classified these operations to be divested as discontinued operations for the
2012 reporting. The discontinued operations are eliminated from the Consolidated
Income Statement and only the result for the period of these discontinued
operations is presented as a separate item after the result for the continuing
operations. Accordingly, the Consolidated Income Statement for 2011 has been
restated. The restated 2011 figures are unaudited.
** Including finance leases.
*** Includes continuing and discontinued operations.

Harri-Pekka Kaukonen, President and CEO"We are encouraged that our operational performance was solid in the second
quarter despite challenging market conditions. The learning business unit
delivered better than expected results, although mainly due to the timing shift
between quarters. All other operations performed broadly in line with our
expectations.

Advertising markets are weakening and consumer confidence levels are declining
in our largest operating countries. This has forced us to take a more cautious
view for the remainder of the year and we have therefore revised our outlook for
2012.

We will speed up the transformation of our business in accordance with our set
priorities. Furthermore, we will continue to address our cost base and ways of
working. These actions will strategically reposition Sanoma for the future and
counteract the impact of the challenging economic climate and depressed
advertising markets and ensure better profitability.

During the last months we have continued to invest and made multiple
acquisitions and divestments that strengthen our focus on consumer media and
learning, enabling new consumer revenues, advertising solutions and learning
solutions.

In addition, we are pleased that we successfully syndicated and signed in early
July a new five year EUR 600 million syndicated revolving credit facility
replacing the existing EUR 802 million facility. This new facility together with
the successful inaugural EUR 400 million bond issue earlier this year secures
the base of our funding for the coming years."

Outlook for 2012 (revised)

For 2012, Sanoma expects its net sales to be at the previous year's level or
grow slightly (previously 'to grow slightly'). The operating profit margin,
excluding non-recurring items, is estimated to be around 10% of net sales (no
change). Earnings per share excluding non-recurring items are estimated to be
somewhat below previous year (previously 'to grow').

Sanoma's net sales and result are affected by the underlying environment,
particularly by the development of advertising markets in the Group's countries
of operation. The 2012 outlook is based on the assumption that the advertising
markets in the Group's main operating countries will vary from slightly to
somewhat decreasing (previously 'from stable to slightly decreasing'), as
the economic uncertainty continues.

Net sales

Second quarter

In April-June, Sanoma's net sales increased by 9.1% and amounted to
EUR 646.5 million (2011: EUR 592.6 million). The growth came mainly from the
acquired TV and print operations in the Netherlands and Belgium as well as the
learning business unit. Currency translations did not have a material effect on
the second quarter sales. When adjusted for changes in the Group structure, net
sales decreased by 1.7%.

Circulation sales grew by 0.4%. Subscription sales increased by 5.7%, mainly as
a result of the consolidation of Dutch print operations, while single copy sales
decreased by 6.4%.

Advertising sales increased by 34.0%, mostly due to acquired TV operations in
the Netherlands and Belgium as well and the Group's online operations. Online
advertising sales increased by 9.5%.

The TV acquisitions also impacted Sanoma's digital sales, which grew by 95.5% to
EUR 154.7 million (2011: EUR 79.1 million) in the second quarter and accounted
for 23.9% (2011: 13.4%) of the Group's net sales. Sanoma's online sales,
excluding linear TV and radio, grew by 17.8% to EUR 59.6 million (2011: EUR
50.6 million) and accounted for 9.2% (2011: 8.5%) of the Group's net sales.

By country, the Netherlands accounted for 41.3% (2011: 30.2%), Finland for
35.9% (2011: 45.1%) and Belgium for 10.3% (2011: 10.0%) of the cumulativeGroup's net sales. Net sales from other EU countries totalled 9.0% (2011:
11.0%) and non-EU countries accounted for 3.5% (2011: 3.8%).

By type of sales, advertising sales accounted for 36.3% (2011: 29.5%),
subscription sales for 18.5% (2011: 19.1%), single copy sales for 12.9% (2011:
15.0%), learning for 16.9% (2011: 14.8%) and other sales for 15.4% (2011:
21.6%) of the cumulative Group's net sales. Other sales include mainly Finnish
press distribution and marketing services, language and translation services,
custom publishing, event marketing, and other literature and print sales as well
as two months of business information services (Esmerk).

First half

In January-June, Sanoma's net sales increased by 6.0% and amounted to
EUR 1,190.1 million (2011: EUR 1,122.8 million). The growth came mainly from the
acquired TV and print operations in the Netherlands and Belgium as well as
learning business unit. Currency translations did not have a material effect on
the first half sales. When adjusted for changes in the Group structure, net
sales decreased by 1.1%.

The TV acquisitions also impacted Sanoma's digital sales, which grew by 94.4% to
EUR 287.5 million (2011: EUR 147.9 million) and accounted for 24.2% (2011:
13.2%) of the Group's net sales. Sanoma's online sales, excluding linear TV and
radio, grew by 20.9% to EUR 115.8 million (2011: EUR 95.8 million) and accounted
for 9.7% (2011: 8.5%) of the Group's net sales.

By country, the Netherlands accounted for 38.8% (2011: 28.1%), Finland for
37.6% (2011: 46.5%) and Belgium for 10.5% (2011: 9.9%) of the cumulative Group's
net sales. Net sales from other EU countries totalled 9.2% (2011: 11.5%) and
non-EU countries accounted for 3.9% (2011: 4.0%).

Result

Second quarter

Sanoma's operating profit excluding non-recurring items in April-June increased
by 58.9% and totalled EUR 104.2 million (2011: EUR 65.6 million). The increase
is due to acquired operations in Media and timing shift in the learning
business. The net effect from structural changes is about EUR 21 million.
Operating profit excluding non-recurring items amounted to 16.1% (2011: 11.1%)
of net sales. Currency translations did not have a material effect on the second
quarter result.

The Group's total operating expenses, excluding non-recurring items and
investments in TV programming and prepublication rights, decreased by 3.8%,
mainly as a result of declined fixed expenses. Paper costs decreased by 4.1%,
whereas employee benefit expenses increased by 2.8% and advertising and
marketing expenses decreased by 1.3%. At the end of June the Group had 161 fewer
employees than at the end of 2011, corresponding to a decrease of 1.5%. The
decrease in the number of personnel is mostly attributable to divestments.

In April-June, the non-recurring items from continuing operations were EUR -5.7
million (2011: EUR 51.1 million) and including discontinued operations EUR 72.4
million (2011: EUR 48.7 million).

As a part of streamlining operations and ensuring competitive cost levels,
pension and severance packages were offered to employees during the second half
of 2011. As a result of these measures 225 employees will leave the company
during 2012 in addition to the 33 employees that already left the company in
2011. Related to this, EUR 21.4 million of non-recurring restructuring expenses
were recorded in 2011.


 NON-RECURRING ITEMS                                 4-6/ 4-6/  1-6/ 1-6/ 1-12/

 EUR million                                         2012 2011  2012 2011  2011



 Media

 Gain on sale (Humo and Desert Fishes)                     9.1        9.1   9.1

 Impairment of goodwill and intangible assets (Russia & CEE)              -53.4

 Write down of Jok Foe Group (Belgium)                                     -1.6

 Restructuring expenses                              -2.6       -2.6       -9.8

 Impairment of intangible assets (The Netherlands)                         -3.4

 News

 Restructuring expenses                                                    -9.2

 Learning

 Gain on sale (Esmerk)                                5.7        5.7

 Impairment of goodwill (Language services)          -7.5       -7.5      -24.1

 Sale of LDC                                                          0.9   0.9

 Impairment of intangible assets                                           -2.9

 Restructuring expenses                              -2.6 -1.7  -2.6 -1.7  -2.8

 Trade

 Gains on sales (real estates)                        1.3        1.3

 Loss on sale (Suomalainen Kirjakauppa)                                   -10.8

 Write-down of real estates                                                -1.2

 Impairment (Bookstores)                                                   -0.8

 Gain on sale (movie operations)                          51.5       51.5  51.4

 Loss on sale (Romanian operations)                       -8.0       -8.0  -8.0

 Loss on sale (Russian operations)                        -0.8       -0.8  -0.8

 Gain on sale (Narvesen)                                                    5.3

 Other companies

 Gains on sales (real estates)                             1.0        1.0  12.1

 Restructuring expenses                                                    -1.5
-------------------------------------------------------------------------------
 NON-RECURRING ITEMS IN OPERATING PROFIT             -5.7 51.1  -5.7 52.0 -51.5





 Loss on sales (DNA)                                 -2.0      -19.3

 Impairment of share in Hungarian associated company -1.2       -1.2

 Impairment of share in associated company Hansaprint                      -4.0
-------------------------------------------------------------------------------
 NON-RECURRING ITEMS IN RESULTS                      -3.2      -20.5       -4.0

 IN ASSOCIATED COMPANIES



 Gain on sales (Kiosk operations and Baltic          78.1       78.1
 bookstores and press distribution)

 Write-down of real estates                                                -1.9

 Restructuring expenses                                   -2.4       -2.4  -2.8
-------------------------------------------------------------------------------
 NON-RECURRING ITEMS IN DISCONTINUED OPERATIONS      78.1 -2.4  78.1 -2.4  -4.7



Sanoma's second quarter result included EUR -3.4 million (2011: EUR -0.1
million) loss from associated companies. The loss includes an impairment of an
associated company in Hungary of EUR -1.2 million and a non-recurring
transaction cost of EUR -2.0 million related to the divestment of DNA (2011: EUR
0.0 million).

Sanoma's net financial items totalled EUR -14.3 million (2011: EUR -5.2
million). Financial income amounted to EUR 4.9 million (2011: EUR 1.4 million),
of which EUR 2.7 million were exchange rate gains (2011: EUR 0.8 million).
Financial expenses amounted to EUR -19.1 million (2011: EUR -6.6 million), of
which EUR -2.4 million were exchange rate losses (2011: EUR -1.0 million).
Following the increased leverage, interest expenses amounted to EUR -13.5
million (2011: EUR -4.3 million).

Profit before taxes amounted to EUR 80.8 million (2011: EUR 111.3 million) in
the second quarter. In the comparable quarter the profit includes capital gains
from sales of operations.

Earnings per share were EUR 0.83 (2011: EUR 0.60) of which EUR 0.35 (2011: EUR
0.57) relates to continuing operations and EUR 0.48 (2011: EUR 0.03) to
discontinued operations. Earnings per share excluding non-recurring items were
EUR 0.40 (2011: EUR 0.29).

First half

Sanoma's operating profit excluding non-recurring items in January-June
increased by 30.7% and totalled EUR 120.1 million (2011: EUR 91.9 million). The
increase is mainly due to structural changes. The net effect from structural
changes is about EUR 27 million. Operating profit excluding non-recurring items
amounted to 10.1% (2011: 8.2%) of net sales. Currency translations did not have
a material effect on the result of the first half of 2012.

Sanoma's net financial items totalled EUR -28.0 million (2011: EUR -7.6
million). Financial income amounted to EUR 11.9 million (2011: EUR 3.6 million),
of which EUR 8.7 million were exchange rate gains (2011: EUR 1.7 million).
Financial expenses amounted to EUR -39.8 million (2011: EUR -11.3 million), of
which EUR -9.8 million were exchange rate losses (2011: EUR -1.9 million).
Following the increased leverage, interest expenses amounted to EUR -25.2
million (2011: EUR -7.7 million).

Profit before taxes amounted to EUR 66.7 million (2011: EUR 138.0 million). In
the comparable period the profit includes capital gains from the sales of
operations.

Earnings per share were EUR 0.72 (2011: EUR 0.71) of which EUR 0.23 (2011: EUR
0.68) relates to continuing operations and EUR 0.49 (2011: EUR 0.03) to
discontinued operations. Earnings per share excluding non-recurring items were
EUR 0.39 (2011: EUR 0.40).

Balance sheet and financial position

At the end of June 2012, Sanoma's consolidated balance sheet totalled EUR
4,079.5 million (2011: EUR 3,186.7 million). In the first half of 2012, the
Group's cash flow from operations was EUR -3.1 million (2011: EUR 22.2 million).
Cash flow from operations per share was EUR -0.02 (2011: EUR 0.14). Cash flow
was weakened by, higher paid interest and volatility of net working capital
between quarters.

Sanoma's equity ratio was 40.1% (2011: 44.1%) at the end of June 2012. Equity
totalled EUR 1,561.5 million (2011: EUR 1,328.9 million). The book value per
share was EUR 7.91 (2011: EUR 8.13). Following the acquisition of SBS operations
in the Netherlands and Belgium, interest-bearing liabilities increased and at
the end of the June 2012 totalled EUR 1,540.7 million (2011: EUR 1,046.2
million). Interest-bearing net debt was EUR 1,456.6 million (2011: EUR 993.0
million).

On 13 March 2012, Sanoma Corporation issued its first ever corporate bond, a EUR
400 million five-year Senior Unsecured Eurobond, under investment grade
documentation without any financial covenants. The bond pays a fixed coupon of
5.000% and had an issue price of 99.413, equivalent to a yield of 5.136%.

Investments, acquisitions and divestments in 2012

In January-June, investments in tangible and intangible assets, including
finance leases, amounted to EUR 25.3 million (2011: EUR 45.6 million).
Investments were mainly related to ICT, systems as well as replacements and
renovation. In the comparable period, the renewal of the long-term rental
agreements of the divested movie operations accounted for about one third of the
total investments. Sanoma's business acquisitions totalled EUR 7.8 million
(2011: EUR 16.6 million).

In March, Sanoma sold its entire 21.11% shareholding in Finnish
telecommunications group DNA Ltd and received a EUR 181.5 million cash
consideration for the shareholding. As a result of the transaction, Sanoma
recognised a non-tax-deductible non-recurring capital loss of EUR -19.3 million
in the first half of 2012.

In April, Sanoma divested its book logistics company Porvoon Kirjakeskus.

In May, Sanoma sold its kiosk operations in Finland, Estonia and Lithuania as
well as its press distribution operations in Estonia and Lithuania, including
the Rautakirja trade mark, as well as its bookstore operations in Estonia. As a
result, Sanoma recognised a non-taxable non-recurring capital gain of EUR 78.1
million in the second quarter of 2012. According to International Financial
Reporting Standards (IFRS), any material divestment that represents a separate
major line of business shall be classified as a discontinued operation. Hence,
Sanoma classified these operations to be divested as discontinued operations for
the 2012 reporting. The discontinued operations are eliminated from the
Consolidated Income Statement and only the result for the period of these
discontinued operations is presented as a separate item after the result for the
continuing operations. Accordingly, the Consolidated Income Statement for 2011
has been restated. The restated 2011 figures are unaudited.

In May, Sanoma Media acquired online retail group Read & View in the
Netherlands. The result of the company has been consolidated to Sanoma from the
beginning of May 2012.

In June, Sanoma sold its business information services company Esmerk Oy. As a
result of the transaction, Sanoma recognised in the second quarter of 2012 a
non-taxable non-recurring capital gain of EUR 5.7 million.

In June, Sanoma Learning acquired and closed the acquisition of the testing and
examination company Bureau ICE. The result of the company will be consolidated
to Sanoma from the beginning of Q3 2012.

In June, Sanoma sold its total ownership in Esan Kirjapaino Oy to
Keskisuomalainen Oyj. Shares represent 14.7% of the total voting shares of Esan
Kirjapaino Oy and 19.2% of the total number of shares. The transaction is
conditional upon Esan Kirjapaino or its shareholders not using their redemption
right stipulated in the Articles of Association of Esan Kirjapaino and upon the
consent of the Board of Directors of Esan Kirjapaino to the transfer of
shares. Redemption and consent procedures are expected to be completed by the
end of August 2012.

Significant events after the end of second quarter 2012

On 2 July, Nelonen Media, part of Sanoma Media Finland, extended its portfolio
of radio stations, currently based on Radio Aalto and Radio Rock, by purchasing
Radio SuomiPOP, Groove FM and Metro FM. The results of the acquired operations
will be consolidated to Sanoma from the beginning of Q3 2012.

On 4 July, Sanoma Media Belgium acquired and closed the acquisition of
Communication Agency HeadOffice. HeadOffice is a relationship marketing agency
that is specialised in (online) direct marketing, customer magazines, brand
activation, content marketing and loyalty. The result of the new company will be
consolidated to Sanoma from the beginning of Q3 2012.

On 6 July, Sanoma announced a new EUR 600 million Revolving Credit Facility with
a five-year maturity. The margin depends on the leverage of the borrower, the
initial margin being 1.5% over Euribor. The new facility is replacing the
existing EUR 802 million syndicated revolving credit facility.

MEDIA

The Media segment includes magazine, TV, radio and online businesses in 12
European countries and comprises four strategic business units: Sanoma Media
Netherlands, Sanoma Media Finland, Sanoma Media Belgium and Sanoma Media Russia& CEE.

- Underlying macro-economic uncertainty impacts overall advertising markets that
adversely affect the Media segment.
- Sanoma signed a five-year agreement covering the TV rights to the Finnish top
professional ice hockey league from the 2013-2014 season onwards. The new
agreement is a great example of multi-channel offering that Sanoma is able to
provide. The deal will give the company an access to a wealth of unique
additional content, aiming to leverage Sanoma's extensive range of media and
services to make the most of this material.
- In May, Sanoma Media acquired online retail group Read & View in the
Netherlands.

 Key indicators                    4-6/  4-6/ Change  1-6/  1-6/ Change   1-12/

 EUR million                       2012  2011      %  2012  2011      %    2011

 Net sales                        402.7 323.7   24.4 768.5 614.8   25.0 1,415.8

 The Netherlands                  208.1 130.6   59.3 379.7 235.9   60.9   642.0

 Finland                           76.7  79.4   -3.4 154.1 153.5    0.3   309.7

 Russia & CEE                      50.1  54.3   -7.8  99.1 105.7   -6.3   213.1

 Belgium                           54.6  48.7   12.0 111.4  98.8   12.7   209.1

 Other businesses and              13.3  10.7   24.8  24.3  20.9   16.4    41.8
 eliminations

 Operating profit excluding non-   55.0  37.9   45.4  81.8  60.6   35.0   151.1
 recurring items *

   % of net sales                  13.7  11.7         10.7   9.9           10.7

 Operating profit                  52.4  47.0   11.7  79.2  69.7   13.7    92.0

 Capital expenditure                                  12.8  11.3   12.9    22.7

 Number of employees at the end of the period (FTE)  5,978 5,449    9.7   5,844

 Average number of employees (FTE)                   5,996 5,394   11.2   5,624


* In 2012, the non-recurring items included in the second quarter EUR -2.6
million restructuring expenses. In 2011, the non-recurring items included in the
second quarter a EUR 9.1 million gain on sale of Humo and Desert Fishes, in the
third quarter a EUR -3.4 million impairment of intangible assets in the
Netherlands and a EUR -53.4 million impairment of goodwill and intangible assets
in Russia & CEE, and in the fourth quarter EUR -9.8 million restructuring
expenses and a EUR -1.6 million write-down of Jok Foe Group.

 Operational indicators *                                        1-6/    1-6/

 Magazines                                                       2012    2011

 Number of magazines published                                    278     280

 Magazine copies sold, thousands                              168,509 161,075

 Advertising pages sold                                        23,667  23,260



 Finnish TV operations

 TV channels' share of TV advertising                           34.2%   33.3%

 TV channels' national commercial viewing share (10-44 years)   33.5%   35.2%

 TV channels' national viewing share                            15.2%   14.8%



 Dutch TV operations

 TV channels' share of TV advertising                           27.5%   30.2%

 TV channels' national viewing share (20-49 years)              20.0%   23.1%


* Including joint ventures

Second quarter

Net sales in Media grew by 24.4% to EUR 402.7 million (2011: EUR 323.7 million)
in April-June following the consolidation of acquired SBS TV and print
operations. Adjusted for structural changes, net sales declined by 4.6%.

The segment's advertising sales grew by 55.3% and represented 45.2% (2011:
36.2%) of the second quarter net sales. Online advertising sales increased by
11.6%.

The segment's print circulation sales increased by 1.5% and represented 39.3%
(2011: 48.2%) of the second quarter net sales. The increase in subscription
sales, mainly as a result of the consolidated Dutch print operations, more than
offset the decrease in single copy sales.

The consolidation of TV operations and growing online advertising sales
increased the segment's digital sales. In total, digital sales grew by 123.9%
compared to the comparable quarter and represented 31.5% (2011: 17.5%) of the
segment's total net sales.

In Media Netherlands, net sales grew by 59.3%. Most of this growth came from the
acquired TV and print operations, part of Sanoma Media Netherlands since 1
August 2011. In total, advertising sales grew significantly following the
consolidation of the TV operations, and represented 48.4% (2011: 29.5%) of the
Dutch net sales. Sanoma estimates that the TV advertising market in the
Netherlands decreased around 5% in April-June. The football European
Championship broadcasted by public TV channels adversely affected viewing shares
of SBS in June, which resulted in a lower viewing share compared to Q1 2012.
Online advertising sales, excluding acquired operations, continued to increase
clearly. Sanoma estimates that the Dutch market for consumer magazine
advertising decreased around 19% in April-June, while Sanoma Media Netherlands'
print advertising net sales declined significantly in the second quarter.
Magazine operations' sales, including the acquired operation, increased somewhat
driven by subscription sales. Single copy sales decreased slightly compared to
the comparable quarter. Circulation sales represented 39.7% (2011: 58.1%) of the
Dutch net sales. The declining trends in the readers market continued.

In Media Finland, net sales decreased by 3.4% in the second quarter, due to
somewhat decreasing advertising sales. According to TNS Gallup Adex, the TV
advertising market in Finland decreased by 3.4% in the second quarter compared
to the comparable quarter. The magazine advertising market decreased by 6.0%. In
total, advertising sales of the Finnish operations represented 45.8% (2011:
47.3%) of net sales in the second quarter. Circulation sales were at the
comparable quarter's level, as subscription sales were at the comparable
period's level and single copy sales increased slightly, and represented 41.6%
(2011: 40.1%) of the Finnish net sales.

Net sales in Media Belgium increased by 12.0% due to acquired operations.
Magazine operations' sales decreased significantly, as both advertising and
circulation sales declined, due to negative consumer confidence and decline in
print advertising spending. Sanoma estimates that the magazine advertising
market in Belgium decreased around 8% in April-June. Sanoma Media Belgium
retained its market position in a decreasing readers market. Sanoma estimates
that, the TV advertising market in Belgium declined by around 11% in April-June.
Sanoma's TV operations in Belgium continued to grow and its net advertising
market share improved to 33.0% (2011: 31.1%). In total, advertising sales
represented 34.4% (2011: 26.3%) and circulation sales 49.1% (2011: 58.7%) of the
net sales in Belgium, respectively.

There have been a number of structural changes in Sanoma Media Belgium. The
reported figures include 51% of the weekly magazine Humo until May 2011. In
connection with the SBS acquisition, the remaining holding in Humo was
transferred to De Vijver.

Since the Belgian competition authorities approved a joint control structure of
De Vijver on 1 September 2011, Sanoma's 33% share in De Vijver Media (which
includes 100% of Humo, the acquired TV operations as well as the TV productions
operations of Woestijnvis) is proportionally consolidated line-by-line as of
this approval.

In Media Russia and the CEE countries, net sales decreased by 7.8%, of which
more than half is explained by negative currency translation effects. The
advertising markets continue to be adversely affected by the Euro area economic
uncertainty in all markets, especially in Hungary and Czech Republic. However,
advertising markets in Russia and the Ukraine showed favourable developments.
Advertising sales in the Russia and CEE business unit decreased slightly
compared to the comparable quarter. In total, advertising sales represented
54.4% (2011: 52.2%) of net sales in the Russia and CEE strategic business unit.
Following the declining market trends and the regional pressure on consumer
purchasing power, single copy and subscription sales continued to come down in
most countries. Circulation sales decreased therefore clearly, and represented
33.9% (2011: 36.1%) of the strategic business unit's net sales. The magazine
portfolio, Internet services and local organisations are continuously optimised
according to the market situation.

Operating profit excluding non-recurring items in the Media segment in April-
June increased by 45.4% to EUR 55.0 million (2011: EUR 37.9 million), mainly due
to acquired operations. In the Netherlands, the consolidation of the new
operations offset the weakened underlying print results in the second quarter.
In Finland, the operating profit increased as the magazine operations improved
its profitability. In Belgium, the operating profit improved somewhat due to
structural changes. In Russia and CEE countries, the operating profit declined
significantly, mainly as a result of lower net sales. Non-recurring items
included in the operating profit totalled EUR -2.6 (2011: EUR 9.1 million)
related to restructuring. In the comparable year, non-recurring items included a
gain on the sale of assets.

Media's investments in tangible and intangible assets totalled EUR 7.0 million
(2011: EUR 5.1 million) and consisted partly of ICT investments.



NEWS

The News segment includes the Sanoma News strategic business unit, Finland's
leading player in newspaper publishing and online media.

- Underlying macro-economic uncertainty impacts the advertising market,
particularly printed recruitment advertising, which adversely affects the News
segment.
- Subscription sales continued to decrease driven by the VAT introduction from
the beginning of the year. - The effects of the on-going efficiency improvements
are not yet offsetting the negative impact from lower net sales.
- Daily newspaper Helsingin Sanomat will fundamentally renew its format
including the change from broadsheet to tabloid as of 8 January 2013.

 Key indicators                      4-6/  4-6/ Change  1-6/  1-6/ Change 1-12/

 EUR million                         2012  2011      %  2012  2011      %  2011

 Net sales                          106.8 112.2   -4.8 216.8 220.6   -1.7 435.8

 Helsingin Sanomat                   56.2  61.2   -8.1 115.5 122.4   -5.6 238.5

 Ilta-Sanomat                        22.0  22.2   -0.6  43.2  41.2    4.9  84.4

 Other publishing                    24.3  25.0   -2.5  49.5  48.7    1.7  97.0

 Other businesses and eliminations    4.3   3.9    8.5   8.5   8.3    2.9  15.9

 Operating profit excluding non-      5.1   9.9  -48.8  14.0  22.8  -38.8  49.4
 recurring items *

   % of net sales                     4.8   8.8          6.4  10.3         11.3

 Operating profit                     5.1   9.9  -48.8  14.0  22.8  -38.8  40.2

 Capital expenditure                                     5.2   8.6  -39.6  16.9

 Number of employees at the end of the period (FTE)    2,213 2,199    0.6 2,025

 Average number of employees (FTE)                     2,069 2,052    0.8 2,061


* In 2012, the operating profit did not include any non-recurring items. In
2011, the non-recurring items included in the fourth quarter EUR -9.2 million
restructuring expenses.

 Operational indicators                        4-6/      4-6/

 Online services, unique visitors, weekly      2012      2011

 Iltasanomat.fi                           2,300,487 2,057,019

 HS.fi                                    1,450,810 1,386,682

 Huuto.net                                  466,305   458,303

 Oikotie.fi                                 529,057   397,674

 Taloussanomat.fi                           656,190   576,076



                                              1-12/     1-12/

 Circulation                                   2011      2010

 Helsingin Sanomat                          365,994   383,361

 Ilta-Sanomat                               143,321   150,351



Second quarter

In April-June, net sales in News decreased by 4.8% to EUR 106.8 (2011: EUR
112.2 million) of which one fourth can be explained by the parliamentary
elections. Adjusted for structural changes, sales decreased by 5.4%.

Print circulation sales decreased slightly, as single copy sales were at the
comparable quarter's level and subscription sales decreased slightly driven by
the VAT introduction from the beginning of the year. Circulation sales accounted
for 41.8% (2011: 40.9%) of the segment's net sales.

Advertising sales decreased clearly due to adverse market conditions. The slight
growth in online advertising sales was not able to offset the decline in print
advertising. Advertising sales represented 49.6% (2011: 52.2%) of the net sales
in News in the second quarter.

According to TNS Gallup Adex, newspaper advertising in the Finnish market
decreased by 13.4% in the second quarter compared to the comparable quarter.
Online advertising sales included in the statistics was up by 1.4%.

Total online sales increased by 6.7%. Online sales consisting mostly of
advertising, but also increasingly services and content, represented 13.2%
(2011: 11.8%) of the segment's net sales.

The net sales of the Helsingin Sanomat business unit decreased by 8.1%. The
underlying macro-economic uncertainty affected recruitment advertising sales in
particular. In addition, the parliamentary elections of 2011 impacted positively
on the comparable quarter's sales. Accordingly, advertising sales decreased
clearly and represented 52.6% (2011: 56.1%) of the business unit's net sales.
Subscription sales decreased slightly driven by the VAT introduction from the
beginning of the year. The multichannel use of Helsingin Sanomat continued to
grow, expanding the reach of the Helsingin Sanomat product family.

The Ilta-Sanomat business unit's net sales decreased by 0.6%. Advertising sales
were at comparable quarter's level and represented 31.6% (2011: 31.7%) of the
business unit's net sales. Circulation sales were at the comparable period's
level. The total volume of the Finnish print tabloid market has decreased
somewhat in the last 12 months. Ilta-Sanomat continued to strengthen its market
leadership and the market share is 58.6% (2011: 58.2%) of the tabloid newsstand
market for the rolling 12-month period.

Net sales from other publishing operations decreased by 2.5%, as net sales of
free sheets and regional newspapers continued to decline.

In April-June, News' operating profit excluding non-recurring items decreased by
48.8% to EUR 5.1 million. The effects of the on-going efficiency improvements
did not offset lower net sales. News' operating profit did not include any
(2011: EUR 0.0 million) non-recurring items.

News' investments in tangible and intangible assets totalled EUR 2.6 million
(2011: EUR 5.1 million), and consisted mainly of investments in online business,
ICT and replacement investment in printing.

LEARNING

The Learning segment consists of Sanoma's learning business and other
businesses, which includes language services and book printing operations.
Sanoma Learning is a leading European provider of learning materials and
solutions in print and digital format.

- In October 2011, Sanoma completed the acquisition of the Finnish educational
publisher Tammi Learning, which is fully integrated into the Finnish operations
and the Swedish educational publisher Sanoma Utbildning (formerly Bonnier
Utbildning). Finnish general literature publisher WSOY was divested early
October 2011.
- In April 2012, Sanoma divested its book logistics company Porvoon Kirjakeskus.
In 2011, Kirjakeskus' net sales were EUR 10.1 million and EBIT excluding non-
recurring items was EUR 1.9 million.
- In June 2012, Sanoma divested the Esmerk business information services
operations. In 2011, Esmerk's net sales were EUR 10.6 million and EBIT excluding
non-recurring items was EUR 1.0 million.
- In June 2012, Sanoma acquired the testing and examination company Bureau ICE.
The result of the company will be consolidated to Sanoma from the beginning of
Q3 2012.

 Key indicators                      4-6/  4-6/ Change  1-6/  1-6/ Change 1-12/

 EUR million                         2012  2011      %  2012  2011      %  2011

 Net sales                          120.8 108.6   11.3 174.2 169.2    2.9 343.1

 Learning                           109.3  87.4   25.1 143.5 121.7   17.9 256.6

 Other businesses                    12.5  22.6  -44.8  33.5  50.7  -33.9  91.7

 Eliminations                        -1.0  -1.5   30.0  -2.8  -3.1   11.7  -5.3

 Operating profit excluding non-     45.9  29.0   58.2  32.0  22.9   39.5  45.5
 recurring items *

   % of net sales                    38.0  26.7         18.3  13.5         13.3

 Operating profit                    41.5  27.3   52.0  27.6  22.1   24.7  16.6

 Capital expenditure                                     3.9   4.4  -12.4  11.5

 Number of employees at the end of the period (FTE)    2,139 2,627  -18.6 2,489

 Average number of employees (FTE)                     2,363 2,636  -10.3 2,583


* In 2012, the non-recurring items included in the second quarter EUR 5.7
million gain on sales of Esmerk, EUR -7.5 million impairment of goodwill and EUR
-2.6 million restructuring expenses. In 2011, the non-recurring items included
in the first quarter a EUR 0.9 million non-recurring income related to sale of
LDC, in the second quarter EUR -1.7 million restructuring expenses and in the
third quarter EUR -1.0 million restructuring expenses and a EUR -24.1 million
impairment of goodwill. In the fourth quarter, the non-recurring items included
EUR -2.9 million write-down of intangible assets.

Second quarter

In April-June, net sales in the Learning segment increased by 11.3% to EUR
120.8 million (2011: EUR 108.6 million), mainly related to timing between
quarters and structural changes. Adjusted for structural changes, net sales
increased by 12.4%.

The learning business has, by nature, an annual cycle and strong seasonality. It
accrues most of its net sales and results during the second and third quarters.
Changes between quarters can be significant and often explain most of the
changes from the comparable period.

Net sales in the learning business increased by 25.1%, mainly as a result of
timing differences between quarters and acquisitions made in October 2011. In
all countries the market conditions remained stable.

Net sales in other businesses, which included language services and business
information operations, declined by 44.8% mainly as a result of structural
changes.

Book logistics company Porvoon Kirjakeskus was divested in April 2012 and it is
no longer included in Learning's figures from the beginning of April 2012.

Business information service provider Esmerk was divested in June 2012 and it is
no longer included in Learning's figures from the beginning of June 2012.

Finnish general literature publisher WSOY was divested in early October 2011 and
it is no longer included in Learning's figures from the fourth quarter of 2011.

The learning business has strong seasonality within the year and timing
differences between quarters, the first and fourth quarter being typically loss-
making.

Operating profit excluding non-recurring items in the Learning segment increased
by 58.2% to EUR 45.9 million (2011: EUR 29.0 million). The increase is mainly
due to timing differences between quarters of which approximately EUR 8 million
relates to a timing shift from the first quarter to the second quarter and some
EUR 6 million relates to an estimated shift from the second half of the year to
the second quarter. Non-recurring items included in the operating profit
totalled EUR -4.4 million (2011: EUR -1.7 million) related to impairment,
restructuring and the gain on the sale of Esmerk. In the comparable period, non-
recurring items related to restructuring expenses.

Learning's investments in tangible and intangible assets totalled EUR 1.5
million (2011: EUR 2.4 million). They comprised mainly investment in ICT.



TRADE

The Trade segment includes Sanoma's press distribution and marketing services in
Finland.

- In May, Sanoma sold its kiosk operations in Finland, Estonia and Lithuania,
its press distribution operations in Estonia and Lithuania, including the
Rautakirja trade mark, as well as its bookstore operations in Estonia. As a
result, Sanoma recognised a non-taxable non-recurring capital gain of EUR 78.1
million in the second quarter of 2012.
- According to International Financial Reporting Standards (IFRS), any material
divestment that represents a separate major line of business shall be classified
as a discontinued operation. Hence, Sanoma classified these operations to be
divested as discontinued operations for the 2012 reporting. The discontinued
operations are eliminated from the Consolidated Income Statement and only the
result for the period of these discontinued operations is presented as a
separate item after the result for the continuing operations. Accordingly, the
Consolidated Income Statement for 2011 has been restated. The restated 2011
figures are unaudited.

 Key indicators                        4-6/ 4-6/ Change 1-6/  1-6/ Change 1-12/

 EUR million                           2012 2011      % 2012  2011      %  2011

 Net sales                             23.7 59.1  -60.0 47.3 140.9  -66.4 228.7

 Kiosk operations                            6.9              13.6         20.9

 Trade services                        23.0 27.3  -15.6 44.2  56.1  -21.1 103.6

 Bookstores                             0.6 18.8  -96.6  3.1  43.6  -92.9  77.0

 Movie operations                            6.5              28.4         28.4

 Eliminations                           0.0 -0.5         0.0  -0.8         -1.2

 Operating profit excluding non-        1.9 -2.9         1.6   0.4          3.8
 recurring items *

   % of net sales                       8.1 -4.9         3.4   0.3          1.7

 Operating profit                       3.2 39.8  -91.9  2.9  43.1  -93.3  38.9

 Capital expenditure                                     2.2  20.4  -89.4  23.1

 Number of employees at the end of the period (FTE)      244   921  -73.6   424

 Average number of employees (FTE)                       381 1,633  -76.7 1,158


* In 2012, the non-recurring items included in the second quarter a EUR 1.3
million gain on sale of real estates. In 2011, the non-recurring items included
in the second quarter a EUR -0.8 million loss on sale of Russian operations, a
EUR -8.0 million loss on sale of Romanian operations and a 51.4 million gain on
sale of movie operations. In the third quarter the non-recurring items included
a EUR -10.8 million loss on sale of Suomalainen Kirjakauppa, a EUR -1.2 million
write-down of real estates and a EUR -0.8 million impairment in bookstores. In
the fourth quarter, the non-recurring items included a EUR 5.3 million gain on
sale of Narvesen.

 Operational indicators                                  1-6/   1-6/

                                                         2012   2011

 Customer volume in bookstores, thousands                 275  2,972

 Number of copies sold (press distribution), thousands 47,548 71,603



Second quarter

In April-June, Trade's net sales decreased by 60.0%, due to divestments of
operations. Net sales adjusted for structural changes decreased by 14.4%.

Kiosk operations in Finland, Estonia and Lithuania as well as Trade's press
distribution operations in Estonia and Lithuania divested in May 2012, are
treated as discontinued operations for the 2012 reporting and they are not
included in Trade's 2012 figures. Consequently, the 2011 figures have been
restated accordingly.

Bookstore operations in Finland were divested at the end of September 2011 and
they are no longer included in Trade's figures from the fourth quarter of 2011.

Movie operations were divested at the end of April 2011 and they are no longer
included in Trade's figures from May 2011.

Trade's operating profit excluding non-recurring items increased to EUR 1.9
million in April-June mainly due to structural changes. Non-recurring items
included in the operating profit totalled EUR 1.3 million (2011: EUR 42.7
million) related to divestments. In the comparable year, non-recurring items
included gains and losses on the sale of assets.

Trade's investments in tangible and intangible assets totalled EUR -1.1 million
(2011: EUR -2.1 million) related to general maintenance.



THE GROUP

Dividend

The Annual General Meeting on 3 April 2012 decided to pay a dividend of EUR
0.60 (2011: EUR 1.10) per share. The dividends were paid on 17 April 2012 in
Finland.

Shares and holdings

In January-June, 68,801,434 (2011: 44,082,703) Sanoma shares were traded on the
NASDAQ OMX Helsinki. Traded shares accounted for some 42% (2011: 27%) of the
average number of shares. Sanoma's NASDAQ OMX Helsinki stock exchange turnover
was EUR 584.5 million (2011: EUR 653.5 million).

During the first six months, the volume-weighted average price of a Sanoma share
was EUR 8.48, with a low of EUR 5.79 and a high of EUR 11.70. At the end of June
2012, Sanoma's market capitalisation was EUR 1.1 billion (2011: EUR 2.1
billion), with Sanoma's share closing at EUR 6.95 (2011: EUR 12.78). Sanoma had
30,967 shareholders at the end of June, with foreign holdings accounting for
7.7% (2011: 7.2%) of all shares and votes. At the end of June 2012, Sanoma had
162,812,093 shares.

On 29 May 2012, Sanoma received flagging notifications pursuant to Chapter 2
Section 9 of the Finnish Securities Markets Act concerning shares in Sanoma
Corporation. Aatos Erkko's estate has announced that the ownership of shares in
Sanoma Corporation held by the estate (directly and indirectly via Asipex Oy) on
29 May 2012 will transfer to the Jane and Aatos Erkko Foundation after the
estate inventory has been concluded and the testamentary disposition has been
executed. Following this, the shares held by the estate in Sanoma Corporation
will decrease from the current 37,483,619 shares, to zero, i.e. 0.0000 per cent
of all shares and votes in Sanoma Corporation. The holding of Jane and Aatos
Erkko Foundation of the shares and voting rights of Sanoma Corporation will
increase by the corresponding amount, thus exceeding 20 per cent of all shares
and votes in Sanoma Corporation.

Board of Directors, auditors and management

The AGM held on 3 April 2012 confirmed the number of Sanoma's Board members as
10. Board members Annet Aris, Jaakko Rauramo and Sakari Tamminen were re-elected
as members of the Board. The Board of Directors of Sanoma consists of Jaakko
Rauramo (Chairman), Sakari Tamminen (Vice Chairman), and Annet Aris, Jane Erkko,
Antti Herlin, Sirkka Hämäläinen-Lindfors, Seppo Kievari, Nancy McKinstry,
Rafaela Seppälä and Kai Öistämö as members.

The AGM appointed chartered accountants KPMG Oy Ab as the auditor of the
company, with Virpi Halonen, Authorised Public Accountant, as Auditor in Charge.

Sanoma's new organisational model was announced on 5 August 2011. From the end
of June 2012, the Executive Management Group (EMG) comprises: Harri-Pekka
Kaukonen (President and CEO of the Sanoma Group, chairman of the EMG),
Jacqueline Cuthbert (CHRO), Jacques Eijkens (CEO, Sanoma Learning), Heike
Rosener (CEO, Sanoma Media Russia & CEE; acting member), Kim Ignatius (CFO),
John Martin (Chief Digital Officer, CDO), Dick Molman (CEO, Sanoma Media
Netherlands), Anu Nissinen (CEO, Sanoma Media Finland), Pekka Soini (CEO, Sanoma
News) and Aimé Van Hecke (CEO, Sanoma Media Belgium).

Board authorisations

The AGM held on 3 April 2012 authorised the Board to decide on the repurchase of
a maximum of 16,000,000 of the company's own shares, accounting for 9.8% of
total voting rights that the maximum number of own shares covered by the
authorisation would provide entitlement to. This authorisation is effective
until 30 June 2013 and terminates the corresponding authorisation granted by the
AGM on 5 April 2011. The Board of Directors did not exercise its right under
this authorisation during the second quarter.

The Board also has a valid authorisation from the AGM held on 8 April 2010 to
decide on an issuance of a maximum of 82,000,000 new shares and a transfer of a
maximum of 5,000,000 treasury shares, together accounting for 35.5% of the total
voting rights that the maximum number of own shares covered by the authorisation
would provide entitlement to. The authorisation will be valid until 30 June
2013. Under this authorisation, the Board decided on 20 December 2011 on the
issuance of Stock Option Scheme 2011 and on 22 December 2010 on the issuance of
Stock Option Scheme 2010.

Seasonal fluctuation

The net sales and results of media businesses are particularly affected by the
development of advertising. Advertising sales are influenced, for example, by
the number of newspaper and magazine issues published each quarter, which varies
annually. Television advertising in the Netherlands, Finland and Belgium is
usually strongest in the second and fourth quarters.

Learning accrues most of its net sales and results during the second and third
quarters.

Seasonal business fluctuations influence the Group's net sales and operating
profit, the second quarter traditionally being clearly the smallest one for
both.

Significant risks and uncertainty factors

The most significant risks and uncertainty factors Sanoma currently faces are
described in the Financial Statements and on the Group's website at Sanoma.com,
together with the Group's main principles of risk management. Many of the
identified risks relate to changes in customer preferences. The driving force
behind these changes is the on-going digitisation process. Sanoma has prepared
action plans in all its strategic business units on how to respond to this
challenge.

With regard to changing customer preferences and digitisation, new entrants
might be able to better utilise these changes and therefore gain market share
from Sanoma's established businesses.

Normal business risks associated with the industry relate to developments in
media advertising and consumer spending. Media advertising is sensitive to
economic fluctuations. Therefore, general economic conditions and economic
trends of the industry influence Sanoma's business activities and operational
performance.

Sanoma's financial risks include interest rate and currency risks, liquidity
risk and credit risk. Other risks include risks related to equity, impairment
and the availability of capital. On the Group level, the most significant risks
relate to liquidity risk and changes in exchange rates and interest rates.

As a result of the SBS acquisition, Sanoma's consolidated balance sheet includes
about EUR 3.0 billion in goodwill, publishing rights and other intangible
assets. Most of this is related to magazine and TV operations. In accordance
with IFRS, instead of goodwill being amortised regularly, it is tested for
impairment on an annual basis, or whenever there is any indication of
impairment. Major changes in business fundamentals could lead to impairment.

INTERIM REPORT (UNAUDITED)

Accounting policies

The Sanoma Group has prepared its Interim Report in accordance with IAS 34
'Interim Financial Reporting' while adhering to related IFRS standards and
interpretations applicable within the EU on 30 June 2012. The accounting
policies of the Interim Report and the definitions of key indicators are
presented on the Sanoma website at Sanoma.com. All figures have been rounded and
consequently the sum of individual figures can deviate from the presented sum
figure. Key figures have been calculated using exact figures. This Interim
Report is unaudited. This Interim Report is unaudited.

 CONSOLIDATED INCOME STATEMENT

 EUR million

                                             4-6/  4-6/    1-6/    1-6/   1-12/

 CONTINUING OPERATIONS                       2012  2011    2012    2011    2011



 NET SALES                                  646.5 592.6 1,190.1 1,122.8 2,378.1

 Other operating income                      19.4  70.0    28.0    77.0   116.5

 Materials and services                     212.2 217.3   402.1   422.8   858.2

 Employee benefit expenses                  156.4 152.1   312.6   300.2   611.7

 Other operating expenses                   118.2 136.6   240.6   255.2   541.3

 Share of results in associated companies          -0.1            -0.1    -1.2

 Depreciation, amortisation and impairment   80.6  39.8   148.3    77.5   309.5
 losses
-------------------------------------------------------------------------------
 OPERATING PROFIT                            98.5 116.7   114.4   143.9   172.6

 Share of results in associated companies    -3.4  -0.1   -19.8     1.8    -3.7

 Financial income                             4.9   1.4    11.9     3.6    13.9

 Financial expenses                          19.1   6.6    39.8    11.3    46.6
-------------------------------------------------------------------------------
 RESULT BEFORE TAXES                         80.8 111.3    66.7   138.0   136.3

 Income taxes                               -21.8 -18.4   -25.4   -26.7   -57.7
-------------------------------------------------------------------------------
 RESULT FOR THE PERIOD FROM CONTINUING       59.0  92.9    41.3   111.3    78.6
 OPERATIONS



 DISCONTINUED OPERATIONS

 Result for the period from discontinued     78.6   4.6    79.7     4.7     7.4
 operations
-------------------------------------------------------------------------------
 RESULT FOR THE PERIOD                      137.6  97.5   121.0   116.0    86.0





 Result from continuing operations attributable to:

 Equity holders of the Parent Company        56.3  92.9    37.4   111.4    77.0

 Non-controlling interests                    2.7  -0.1     3.9    -0.1     1.5



 Result attributable to:

 Equity holders of the Parent Company       135.0  97.5   117.2   116.1    84.5

 Non-controlling interests                    2.6  -0.1     3.8    -0.1     1.5



 Earnings per share for result attributable

 to the equity holders of the Parent company:



 Earnings per share, EUR, continuing         0.35  0.57    0.23    0.68    0.47
 operations

 Diluted earnings per share, EUR,            0.35  0.57    0.23    0.68    0.47
 continuing operations



 Earnings per share, EUR, discontinued       0.48  0.03    0.49    0.03    0.05
 operations

 Diluted earnings per share, EUR,            0.48  0.03    0.49    0.03    0.05 discontinued operations



 Earnings per share, EUR                     0.83  0.60    0.72    0.71    0.52

 Diluted earnings per share, EUR             0.83  0.60    0.72    0.71    0.52





 STATEMENT OF COMPREHENSIVE INCOME

 EUR million                                 4-6/  4-6/    1-6/    1-6/   1-12/

                                             2012  2011    2012    2011    2011



 Result for the period                      137.6  97.5   121.0   116.0    86.0

 Other comprehensive income:

 Change in translation differences           -6.8   0.5    15.7     6.5   -25.6

 Cash flow hedges                            -1.1  -0.9    -2.3     0.8   -11.7

 Income tax related to cash flow hedges       0.3   0.2     0.6    -0.2     2.9

 Other comprehensive income for the period,  -7.7  -0.2    13.9     7.1   -34.4
 net of tax
-------------------------------------------------------------------------------
 TOTAL COMPREHENSIVE INCOME FOR THE PERIOD  129.9  97.2   134.9   123.1    51.6



 Total comprehensive income attributable to:

 Equity holders of the Parent Company       127.3  97.3   131.1   123.2    50.1

 Non-controlling interests                    2.6  -0.1     3.8    -0.1     1.5





 CONSOLIDATED BALANCE SHEET

 EUR million                           30.6.2012 30.6.2011 31.12.2011



 ASSETS



 NON-CURRENT ASSETS

 Tangible assets                           288.7     363.7      343.6

 Investment property                         4.8       8.6        5.8

 Goodwill                                2,303.8   1,418.5    2,316.2

 Other intangible assets                   709.3     417.2      709.8

 Interests in associated companies          17.4     290.6      219.3

 Available-for-sale financial assets        15.4      15.9       15.4

 Deferred tax receivables                   39.1      37.6       29.9

 Trade and other receivables                61.0      38.2       44.3
---------------------------------------------------------------------
 NON-CURRENT ASSETS, TOTAL               3,439.6   2,590.3    3,684.3



 CURRENT ASSETS

 Inventories                                81.7     128.1       96.8

 Income tax receivables                     25.9      19.7       12.5

 Trade and other receivables               447.9     394.8      418.4

 Available-for-sale financial assets         0.3       0.6        0.3

 Cash and cash equivalents                  84.1      53.2      116.0
---------------------------------------------------------------------
 CURRENT ASSETS, TOTAL                     640.0     596.4      644.0



 ASSETS, TOTAL                           4,079.5   3,186.7    4,328.3



 EQUITY AND LIABILITIES



 EQUITY

 Equity attributable to the equity holders of the Parent Company

 Share capital                              71.3      71.3       71.3

 Fund for invested unrestricted equity     203.3     203.3      203.3

 Other reserves                            -10.4       0.8       -8.7

 Other equity                            1,024.0   1,048.7      988.0
---------------------------------------------------------------------
                                         1,288.1   1,324.0    1,253.9

 Non-controlling interests                 273.3       4.9      270.3
---------------------------------------------------------------------
 EQUITY, TOTAL                           1,561.5   1,328.9    1,524.2



 NON-CURRENT LIABILITIES

 Deferred tax liabilities                  146.2      93.2      146.1

 Pension obligations                        16.8      25.1       17.2

 Provisions                                  6.3       9.0        6.3

 Interest-bearing liabilities            1,218.4     600.4    1,101.2

 Trade and other payables                   41.8      17.4       38.9
---------------------------------------------------------------------
 NON-CURRENT LIABILITIES, TOTAL          1,429.5     745.0    1,309.7



 CURRENT LIABILITIES

 Provisions                                 12.7      12.3       15.3

 Interest-bearing liabilities              322.3     445.9      626.0

 Income tax liabilities                     33.6      28.1       27.4

 Trade and other payables                  719.9     626.5      825.8
---------------------------------------------------------------------
 CURRENT LIABILITIES, TOTAL              1,088.5   1,112.8    1,494.5


---------------------------------------------------------------------
 LIABILITIES, TOTAL                      2,518.1   1,857.8    2,804.1



 EQUITY AND LIABILITIES, TOTAL           4,079.5   3,186.7    4,328.3





 CHANGES IN CONSOLIDATED EQUITY

 EUR million

                     Equity attributable to the equity holders of the Parent
                     Company

                             Fund for                         Non-

                               inves-                        cont-

                                  ted                         rol-

                               unres-  Other                  ling        Equi-

                       Share  tricted    re-   Other         inte-          ty,

                     capital   equity serves  equity   Total rests        total



 Equity at

 1 Jan 2011             71.3    203.3    0.2 1,096.5 1,371.2   4.8      1,376.0

 Expense

 recognition of

 options granted                                 2.1     2.1                2.1
-------------------------------------------------------------------------------
 Dividends paid                               -179.1  -179.1  -0.3       -179.4
-------------------------------------------------------------------------------
 Change in non-

 controlling

 interests                                       6.6     6.6   0.5          7.2
-------------------------------------------------------------------------------
 Comprehensive

 income for the                          0.6   122.5   123.2  -0.1        123.1
 period
-------------------------------------------------------------------------------
 Equity at

 30 June 2011           71.3    203.3    0.8 1,048.7 1,324.0   4.9      1,328.9



 Equity at

 1 Jan 2012             71.3    203.3   -8.7   988.0 1,253.9 270.3      1,524.2

 Expense

 recognition of

 options granted                                 1.4     1.4                1.4
-------------------------------------------------------------------------------
 Dividends paid                                -97.7   -97.7  -0.3        -98.0
-------------------------------------------------------------------------------
 Change in non-

 controlling

 interests                                      -0.6    -0.6  -0.4         -1.0
-------------------------------------------------------------------------------
 Comprehensive

 income for the                         -1.8   132.8   131.1   3.8        134.9
 period
-------------------------------------------------------------------------------
 Equity at

 30 June 2012           71.3    203.3  -10.4 1,024.0 1,288.1 273.3      1,561.5





 INCOME STATEMENT BY QUARTER

 EUR million

                                    1-3/  4-6/  1-3/  4-6/  7-9/ 10-12/   1-12/

 CONTINUING OPERATIONS              2012  2012  2011  2011  2011   2011    2011



 NET SALES                         543.6 646.5 530.2 592.6 627.4  627.9 2,378.1

 Other operating income              8.6  19.4   7.0  70.0  10.4   29.1   116.5

 Materials and services            190.0 212.2 205.5 217.3 228.4  207.0   858.2

 Employee benefit expenses         156.2 156.4 148.1 152.1 142.6  168.8   611.7

 Other operating expenses          122.4 118.2 118.7 136.6 139.0  147.1   541.3

 Share of results in associated companies             -0.1  -1.1           -1.2

 Depreciation, amortisation and     67.6  80.6  37.7  39.8 143.9   88.1   309.5
 impairment losses
-------------------------------------------------------------------------------
 OPERATING PROFIT                   15.9  98.5  27.2 116.7 -17.2   46.0   172.6

 Share of results in associated    -16.4  -3.4   1.9  -0.1  -3.2   -2.2    -3.7
 companies

 Financial income                    7.0   4.9   2.3   1.4   1.0    9.3    13.9

 Financial expenses                 20.7  19.1   4.7   6.6  13.1   22.2    46.6
-------------------------------------------------------------------------------
 RESULT BEFORE TAXES               -14.1  80.8  26.7 111.3 -32.5   30.8   136.3

 Income taxes                       -3.6 -21.8  -8.3 -18.4 -21.3   -9.7   -57.7
-------------------------------------------------------------------------------
 RESULT FOR THE PERIOD FROM        -17.8  59.0  18.4  92.9 -53.8   21.1    78.6
 CONTINUING OPERATIONS



 DISCONTINUED OPERATIONS

 Result for the period from          1.2  78.6   0.1   4.6  -0.5    3.3     7.4
 discontinued operations
-------------------------------------------------------------------------------
 RESULT FOR THE PERIOD             -16.6 137.6  18.5  97.5 -54.4   24.4    86.0



 Result from continuing operations attributable to:

 Equity holders of the Parent      -19.0  56.3  18.4  92.9 -49.2   14.9    77.0
 Company

 Non-controlling interests           1.2   2.7   0.0  -0.1  -4.6    6.2     1.5



 Result attributable to:

 Equity holders of the Parent      -17.8 135.0  18.5  97.5 -49.7   18.1    84.5
 Company

 Non-controlling interests           1.2   2.6   0.0  -0.1  -4.6    6.2     1.5



 Earnings per share for result attributable

 to the equity holders of the Parent company:



 Earnings per share, EUR,          -0.12  0.35  0.11  0.57 -0.30   0.09    0.47
 continuing operations

 Diluted earnings per share, EUR,  -0.12  0.35  0.11  0.57 -0.30   0.09    0.47
 continuing operations



 Earnings per share, EUR,           0.01  0.48  0.00  0.03  0.00   0.02    0.05
 discontinued operations

 Diluted earnings per share, EUR,   0.01  0.48  0.00  0.03  0.00   0.02    0.05
 discontinued operations



 Earnings per share, EUR           -0.11  0.83  0.11  0.60 -0.31   0.11    0.52

 Diluted earnings per share, EUR   -0.11  0.83  0.11  0.60 -0.31   0.11    0.52





 CONSOLIDATED CASH FLOW STATEMENT                          1-6/   1-6/    1-12/

 EUR million                                               2012   2011     2011

 OPERATIONS

 Result for the period                                    121.0  116.0     86.0

 Adjustments

   Income taxes                                            26.0   26.6     58.1

   Financial expenses                                      39.8   11.3     49.1

   Financial income                                       -11.8   -3.6    -13.9

   Share of results in associated companies                19.8   -1.8      4.9

   Depreciation, amortisation and impairment losses       150.9   81.7    319.7

   Gains/losses on sales of non-current assets            -85.5  -52.5    -56.8

   Other adjustments                                     -103.2  -34.6   -116.9

 Change in working capital

   Change in trade and other receivables                  -52.1  -24.9      0.8

   Change in inventories                                  -12.3   -9.0      0.4

   Change in trade and other payables, and provisions     -36.3  -38.1     49.0

 Interest paid                                            -21.2   -6.6    -23.6

 Other financial items                                     -4.5   -5.3    -17.4

 Taxes paid                                               -33.7  -37.0    -65.5
-------------------------------------------------------------------------------
 CASH FLOW FROM OPERATIONS                                 -3.1   22.2    273.8



 INVESTMENTS

 Acquisition of tangible and intangible assets            -29.7  -34.9    -70.8

 Operations acquired                                      -21.8  -41.0 -1,350.2

 Sales of tangible and intangible assets                    6.8    4.4     14.0

 Operations sold                                          295.4   67.4     74.0

 Loans granted                                             -1.0   -7.8     -8.7

 Repayments of loan receivables                             8.7   17.8    246.3

 Sales of short-term investments                            0.0   -0.3      0.0

 Interest received                                          1.8    0.8      3.2

 Dividends received                                         5.0   13.3     14.9
-------------------------------------------------------------------------------
 CASH FLOW FROM INVESTMENTS                               265.1   19.7 -1,077.4



 CASH FLOW BEFORE FINANCING                               262.0   41.9   -803.6



 FINANCING

 Proceeds from share subscriptions                                          0.0

 Minority capital investment/repayment of equity                          264.0

 Change in loans with short maturity                     -106.0  -28.5   -183.5

 Drawings of other loans                                  507.3  210.1  1,042.7

 Repayments of other loans                               -616.7  -66.0    -84.5

 Payment of finance lease liabilities                      -0.4   -1.4     -2.0

 Dividends paid                                           -98.0 -179.4   -179.7

 Donations/other profit sharing                                             0.0
-------------------------------------------------------------------------------
 CASH FLOW FROM FINANCING                                -313.9  -65.2    857.1



 CHANGE IN CASH AND CASH EQUIVALENTS

 ACCORDING TO CASH FLOW STATEMENT                         -51.9  -23.3     53.6

 Effect of exchange rate differences on cash and cash       0.9    0.0     -1.1
 equivalents

 NET CHANGE IN CASH AND CASH EQUIVALENTS                  -51.0  -23.4     52.4



 Cash and cash equivalents at the beginning of the         93.5   41.1     41.1
 period

 Cash and cash equivalents at the end of the period        42.6   17.7     93.5


Cash and cash equivalents in cash flow statement include cash and cash
equivalents less bank overdrafts.



 NET SALES BY BUSINESS UNIT

 EUR million                        1-3/  4-6/  1-3/  4-6/  7-9/ 10-12/   1-12/

                                    2012  2012  2011  2011  2011   2011    2011



 MEDIA

 The Netherlands                   171.6 208.1 105.3 130.6 174.0  232.2   642.0

 Finland                            77.4  76.7  74.2  79.4  70.0   86.2   309.7

 Russia & CEE                       49.0  50.1  51.4  54.3  50.8   56.7   213.1

 Belgium                            56.8  54.6  50.1  48.7  48.4   61.9   209.1

 Other businesses and eliminations  11.0  13.3  10.2  10.7  12.3    8.6    41.8
-------------------------------------------------------------------------------
 TOTAL                             365.8 402.7 291.1 323.7 355.5  445.6 1,415.8



 NEWS

 Helsingin Sanomat                  59.3  56.2  61.2  61.2  55.3   60.8   238.5

 Ilta-Sanomat                       21.2  22.0  19.1  22.2  21.6   21.6    84.4

 Other publishing                   25.2  24.3  23.7  25.0  22.9   25.4    97.0

 Other businesses and eliminations   4.3   4.3   4.4   3.9   3.4    4.2    15.9
-------------------------------------------------------------------------------
 TOTAL                             110.0 106.8 108.4 112.2 103.2  112.0   435.8



 LEARNING

 Learning                           34.2 109.3  34.3  87.4 100.2   34.7   256.6

 Other businesses                   21.0  12.5  28.0  22.6  22.4   18.7    91.7

 Eliminations                       -1.7  -1.0  -1.7  -1.5  -1.4   -0.8    -5.3
-------------------------------------------------------------------------------
 TOTAL                              53.4 120.8  60.7 108.6 121.2   52.7   343.1



 TRADE

 Kiosk operations                                6.7   6.9   7.3    0.0    20.9

 Trade services                     21.2  23.0  28.8  27.3  24.4   23.2   103.6

 Bookstores                          2.5   0.6  24.8  18.8  29.7    3.7    77.0

 Movie operations                               21.9   6.5   0.0    0.0    28.4

 Eliminations                        0.0   0.0  -0.3  -0.5  -0.4    0.0    -1.2
-------------------------------------------------------------------------------
 TOTAL                              23.7  23.7  81.8  59.1  61.0   26.9   228.7



 Other companies and eliminations   -9.3  -7.5 -11.7 -11.0 -13.5   -9.3   -45.4
-------------------------------------------------------------------------------
 CONTINUING OPERATIONS             543.6 646.5 530.2 592.6 627.4  627.9 2,378.1



 OPERATING PROFIT BY SEGMENT

 EUR million                       1-3/ 4-6/ 1-3/  4-6/  7-9/ 10-12/ 1-12/

                                   2012 2012 2011  2011  2011   2011  2011



 Media                             26.8 52.4 22.7  47.0 -31.0   53.2  92.0

 News                               8.9  5.1 12.9   9.9  12.5    4.9  40.2

 Learning                         -13.9 41.5 -5.2  27.3  17.3  -22.7  16.6

 Trade                             -0.3  3.2  3.3  39.8  -8.1    3.9  38.9

 Other companies and eliminations  -5.5 -3.8 -6.5  -7.4  -7.9    6.7 -15.1
--------------------------------------------------------------------------
 CONTINUING OPERATIONS             15.9 98.5 27.2 116.7 -17.2   46.0 172.6



 OPERATING PROFIT EXCLUDING NON-RECURRING ITEMS BY SEGMENT

 EUR million                       1-3/  4-6/ 1-3/ 4-6/ 7-9/ 10-12/ 1-12/

                                   2012  2012 2011 2011 2011   2011  2011



 Media                             26.8  55.0 22.7 37.9 25.8   64.6 151.1

 News                               8.9   5.1 12.9  9.9 12.5   14.1  49.4

 Learning                         -13.9  45.9 -6.1 29.0 42.4  -19.7  45.5

 Trade                             -0.3   1.9  3.3 -2.9  4.8   -1.4   3.8

 Other companies and eliminations  -5.5  -3.8 -6.5 -8.4 -7.9   -2.9 -25.7
-------------------------------------------------------------------------
 CONTINUING OPERATIONS             15.9 104.2 26.3 65.6 77.6   54.7 224.1

SEGMENT INFORMATION

The continuing operations of the Group include four reportable segments: Media,
News, Learning and Trade. The segmentation is based on business model and
product differences. Media, operating in 12 countries, is responsible for
magazines and TV operations. Sanoma News is responsible for newspapers in
Finland. Both segments also have a great variety of online and mobile services.
Learning's business is mainly B2B business. In 2012, Trade segment includes the
Trade services in Finland, the bookstore operations in Estonia, and the real
estate and administration operations of the segment. The figures of Trade
segment in 2011 include also the operations that were divested during 2011. In
addition to the Group eliminations column unallocated/eliminations includes
Sanoma Corporation and real estate companies as well as items not allocated to
segments.

Segment assets do not include cash and cash equivalents, interest-bearing
receivables and tax receivables. Transactions between segments are based on
market prices.

 Sanoma segments 1.1-30.6.2012

                                                Unallo-

                                                 cated/

                                    Lear-        elimi- Continuing

 EUR million            Media  News  ning Trade nations operations
------------------------------------------------------------------
 External net sales     767.1 216.3 173.0  33.3    -0.1    1,189.5

 Internal net sales       1.3   0.6   1.2  14.1   -16.7        0.5

 NET SALES, TOTAL       768.5 216.8 174.2  47.3   -16.8    1,190.1

 OPERATING PROFIT        79.2  14.0  27.6   2.9    -9.3      114.4

 Share of results in

 associated companies   -20.7   0.3  -0.1   0.8              -19.8

 Financial income                                  11.9       11.9

 Financial expenses                                39.8       39.8

 RESULT BEFORE TAXES                                          66.7



 SEGMENT ASSETS       2,834.7 318.3 631.4  74.0    56.6    3,915.1





 Sanoma segments 1.1-30.6.2011

                                                Unallo-

                                                 cated/

                                    Lear-        elimi- Continuing

 EUR million            Media  News  ning Trade nations operations
------------------------------------------------------------------
 External net sales     612.8 219.5 163.8 126.2    -0.1    1,122.3

 Internal net sales       2.0   1.1   5.4  14.7   -22.7        0.5

 NET SALES, TOTAL       614.8 220.6 169.2 140.9   -22.7    1,122.8

 OPERATING PROFIT        69.7  22.8  22.1  43.1   -13.8      143.9

 Share of results in

 associated companies     2.6   0.5   0.0  -1.3                1.8

 Financial income                                   3.6        3.6

 Financial expenses                                11.3       11.3

 RESULT BEFORE TAXES                                         138.0



 SEGMENT ASSETS       1,830.4 318.7 596.9 153.0    71.1    2,970.1





 CHANGES IN PROPERTY, PLANT AND EQUIPMENT

 EUR million                                    30.6.2012 30.6.2011 31.12.2011



 Carrying amount at the beginning of the period     343.6     429.3      429.3

 Increases                                           15.2      35.2       52.9

 Acquisition of operations                            0.1       0.1        7.0

 Decreases                                           -4.3      -1.7       -2.2

 Disposal of operations                             -44.9     -72.1      -86.9

 Depreciation for the period                        -21.7     -26.6      -50.5

 Impairment losses for the period                    -0.1       0.1       -3.9

 Exchange rate differences and other changes          0.8      -0.5       -2.1
------------------------------------------------------------------------------
 Carrying amount at the end of the period           288.7     363.7      343.6


The Group had no commitments for acquisition of tangible assets at the end of
the reporting period or in the comparative period.
Changes in property, plant and equipment include continued and discontinued
operations.
At the end of the reporting period, the commitments for acquisitions of
intangible assets (film and TV broadcasting rights included) were EUR 239.9
million (2011: EUR 16.1 million).

 EFFECT OF ACQUISITIONS ON THE CONSOLIDATED BALANCE SHEET

 EUR million                         1-6/           1-12/

                                     2012            2011



 Acquisition costs                    7.8         1,415.2

 Fair value of acquired net assets   -1.0           433.2
---------------------------------------------------------
 Goodwill                             8.8           982.0



 CONTINGENT LIABILITIES

 EUR million                               30.6.2012 30.6.2011 31.12.2011

 Contingencies for own commitments

 Mortgages                                       9.7      20.5        9.7

 Pledges                                         2.4       1.6        2.5

 Other items                                    45.7       0.5        0.3

 TOTAL                                          57.8      22.7       12.5



 Contingencies incurred on behalf of other companies

 Guarantees                                                0.0

 TOTAL                                                     0.0



 Other contingencies

 Operating lease liabilities                   148.3     210.2      196.1

 Royalties                                      18.0      18.9       19.8

 Other items                                    48.9      30.9       51.3

 TOTAL                                         215.2     260.0      267.2


-------------------------------------------------------------------------
 TOTAL                                         273.0     282.7      279.7





 DERIVATIVE INSTRUMENTS

 EUR million



 Fair values                               30.6.2012 30.6.2011 31.12.2011



 Interest rate derivatives

 Interest rate swaps                           -15.0       0.6      -11.5



 Currency derivatives

 Forward contracts                               2.6                  0.6



 KEY EXCHANGE RATES

                                 1-6/      1-6/      1-12/

 Average rate                    2012      2011       2011

 EUR/CZK (Czech Koruna)         25.25     24.47      24.64

 EUR/HUF (Hungarian Forint)    295.47    269.39     280.46

 EUR/PLN (Polish Zloty)          4.25      3.97       4.13

 EUR/RUB (Russian Rouble)       40.20     40.45      41.02

 EUR/SEK (Swedish Crown)         8.88      8.93       9.00



 Closing rate               30.6.2012 30.6.2011 31.12.2011

 EUR/CZK (Czech Koruna)         25.64     24.35      25.79

 EUR/HUF (Hungarian Forint)    287.77    266.11     314.58

 EUR/PLN (Polish Zloty)          4.25      3.99       4.46

 EUR/RUB (Russian Rouble)       41.37     40.40      41.77

 EUR/SEK (Swedish Crown)         8.77      9.17       8.91



Press Conference

A press and analyst meeting will be held in English by President and CEO Harri-
Pekka Kaukonen and CFO Kim Ignatius today at 11:00 Finnish time (CET+1) at
Nelonen studio, Pursimiehenkatu 26 C (third floor), Helsinki. A webcast of the
event can be viewed at Sanoma.com either live or later on as on demand. If you
want to ask questions during the webcast, please join the conference call by
dialling +44 (0)20 7162 0077 (Europe) or +1 334 323 6201 (US) and quote the
conference code 918916.

Sanoma's 3Q12 Interim Report will be published on Wednesday, 31October, at
approximately 8:30 Finnish time (CET+1).

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Investor Relations, Martti Yrjö-Koskinen, tel.
+358 40 684 4643 or ir@sanoma.com

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for around
11,000 people in some 20 countries throughout Europe. In 2011, the Group's
restated net sales totalled EUR 2.4 billion.


[HUG#1631000]