2009-09-08 08:00:00 CEST

2009-09-08 08:00:01 CEST


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GeoSentric Oyj - Company Announcement

GyPSii sets sights on 1billion plus consumer phone market


GEOSENTRIC OYJ  BULLETIN September 8, 2009 at 09:00                             

GyPSii sets sights on 1billion plus consumer phone market                       

Launches next generation application support for over 100 mass market phones and
delivers smartphone experience on mass-market devices                           

Ground-breaking mobile digital lifestyle and social networking application      
GyPSii is now available in a new format compatible with more than one billion   
mass market handsets. GyPSii is now compatible on more than 350 devices         
worldwide - adding support for over 100 additional phones including leading     
consumer based phones such as the Nokia 6300, 6600 Slide, 6700, and 5610        
XpressMusic: the W580, T700, W595, and C905 from Sony Ericsson.                 

The launch today by GeoSentric Oyj (NASDAQ OMX: GEO1V) of the GyPSii Next       
Generation user interface for Java phones opens up a whole new market of        
potential GyPSii users, and provides the type of full-colour, seamless and      
feature-rich user-experience usually only seen on applications for advanced,    
high-end smartphones.                                                           

Using GyPSii on a typical Java handset from leading manufacturers such as Nokia 
and Sony Ericsson, consumers can quickly and easily create and share with other 
GyPSii members location-specific content and places. They can also explore their
local surroundings for friends, and access information and contact details on   
nearby points-of-interest - all from their mobile phone.                        

To create the enhanced Java UX (user experience), GyPSii drew on its extensive  
experience developing for smartphone platforms such as Symbian, Windows Mobile, 
and the iPhone. The result is the type of visually attractive, rich end-user    
experience, more typically seen on advanced, high-end devices, now available on 
a Java handset. GyPSii is also pre-loaded on a range of handsets from Samsung,  
LG and Garmin giving it unrivalled market reach.                                

Commenting on the launch of the new UX, GeoSentric Executive Chairman and CEO   
Dan Harple said, “With the next gen interface, GyPSii continues to set the      
standard in mobile lifestyle and social networking applications. The many       
functions and features offered on our platform, together with our support of all
leading mobile devices and platforms - Symbian, Windows, the iPhone and now Java
- make GyPSii the most complete and comprehensive geo-location and digital      
lifestyle application on the market.                                            

“With GyPSii, the world's mobile users can enjoy a truly mobile digital         
lifestyle. They can use their device to explore and share their surroundings in 
new and exciting ways, while also creating a revolutionary new global index of  
user-generated information and content, for others to connect to and search     
through, wherever they are in the world.”                                       

GyPSii Java is compatible with many Java variations and is available for        
download directly from the GyPSii website (www.gypsii.com) and also via Nokia's 
“Ovi” Apps Store and independent mobile download site GetJar (www.getjar.com).  

About GeoSentric Oyj (GyPSii)                                 
GeoSentric's GyPSii is the market-leading mobile digital lifestyle application  
and geo-mobility social networking platform: connecting people, places and      
communities across networks and devices, with patented technologies for the     
transfer and publishing of location based information between mobile devices.   
Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates      
offices in North America, Europe and Asia Pacific. GeoSentric is listed on the  
Nordic Exchange (NASDAQ OMX: GEO1V). For more information, visit www.gypsii.com 
and www.gypsii.com.cn © 2009 GeoSentric. All rights reserved.                   

The GyPSii related marks, images and symbols are the exclusive properties and   
trademarks of GeoSentric and/or its business units. All other brands, product   
names, company names, trademarks and service marks are the properties of their  
respective owners.                                                              

Contact for Press:                                                              
Becky Kiely / Laura Bryant                                                      
CCgroup                                                                         
Tel: +44 118 920 7650                                                           
E-mail: gypsii@the-cc-group.com