Alma Media - Company Announcement

Alma Media s Etuovi.com trademark EU-registered

ALMA MEDIA CORP.      STOCK EXCHANGE RELEASE  30 MARCH 2007, 15.00
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ALMA MEDIA'S ETUOVI.COM TRADEMARK EU-REGISTERED

The Finnish Board of Patents and Registration has given public notice
of the Etuovi trademark in its Tavaramerkki (Trademark) gazette
published today, 30 March 2007, for the purposes of claim and
counterclaim. An application for this trademark has been made by
Hitbeat, a business name owned by a Mr Jori-Pekka Träsbäck. Hitbeat
operates in an entirely different field from Alma Media and the now
published registration applies to the word Etuovi itself and not the
trademark Etuovi.com.

The company has been aware that the matter is proceeding as
described. Any oppositions must be filed in writing within two
months, i.e. by 30 May 2007. Alma Media will consider filing an
opposition against registration by this deadline.

Alma Media registered Etuovi.com as an EU trademark on 13 May 2004.
The company also owns the registered Etuovi.com internet domain name.
Etuovi.com is a widely known online home-buying service that has been
in operation since 2001, before which it was known under the name of
Dime. Dime was established on 1 October 1996.

The company has no reason to suppose that the widely known Etuovi.com
trademark would not be regarded as an established trademark of the
company.

ALMA MEDIA CORPORATION

Terhi Lambert-Karjalainen
Communications Manager

Further information:
Raimo Mäkilä, SVP, Head of Marketplaces, tel. +358 40 546 1892

DISTRIBUTION: Helsinki Exchanges, principal media

Alma Media is a profitably growing and internationally expanding
company that invests in the future of newspapers and the online
media. Its best known products are Aamulehti, Iltalehti, Kauppalehti
and Etuovi.com.

Net sales in 2006 totalled EUR 302 million and the operating margin
was 16 %. The company's share is listed in the Mid Cap segment of the
OMX Nordic Exchange's Nordic List, trading code ALN1V. More
information at http://www.almamedia.fi/home