Alma Media - Company Announcement

Trading of Alma Media Corporation's 2009A options begins

Alma Media Corporation Stock Exchange Release March 7, 2012 at 16:40 EET

TRADING OF ALMA MEDIA CORPORATION'S 2009 A OPTIONS BEGINS

Alma Media Corporation has applied for listing of 2009 A stock options on the
NASDAQ OMX Helsinki Oy as of April 2, 2012.

Each 2009 A option entitles to the subscription of one (1) Alma Media
Corporation share (ALN1V) starting on April 1, 2012. The subscription price is
EUR 4.11 per share. The amount of the dividend decided before share subscription
will be deducted from the share subscription price as per the dividend record
date.

The subscription time for the 2009 A options is from April 1, 2012 to March
31, 2014. The subscription place for shares subscribed on the 2009 A options is
Evli Pankki Oyj (Evli Bank Plc).

Basic information on the 2009 A option of Alma Media Corporation:
- Trading code: ALN1VEW109
- ISIN code: FI0009655799
- Exchange ratio: 1 (ALN1VEW109) : 1 (ALN1V)

Share subscription schedule under Alma Media stock options in 2012
From April 1, 2010 until April 30, 2012, the holders of 2006C option rights can
subscribe a maximum of 640,000 Alma Media shares. The subscription price is EUR
7.66 per share. The amount of the dividend decided before share subscription
will be deducted from the share subscription price as per the dividend record
date.

From April 1, 2012 until March 31, 2014, the holders of 2009A option rights can
subscribe a maximum of 710,000 Alma Media shares. The subscription price is EUR
4.11 per share. The amount of the dividend decided before share subscription
will be deducted from the share subscription price as per the dividend record
date.

Evli Bank Plc will act as the share subscription agent.

The shares subscribed for under the stock options 2006C and 2009A during 2012
are planned to be registered in the Trade Register and listed on NASDAQ OMX
Helsinki according to the following timetable:

Share subscription deadline Entry into the Trade       New shares tradable on or
                            Register on or about       about

April 25, 2012              May 11, 2012               May 14, 2012

July 17, 2012               August 2, 2012             August 3, 2012

October 22, 2012            November 7, 2012           November 8, 2012

December 17, 2012           January 8, 2013            January 9, 2013

The shares subscribed with the options entitle holders to dividends after the
shares have been registered. Alma Media reserves the right to change any of the
Trade Register entry dates indicated above, if necessary. Also, Alma Media does
not assume any liability for non-registrations occurring on any of the above-
mentioned dates.

The terms and conditions of the stock option programme 2009 are attached to this
release as a pdf file. The terms and conditions can also be reviewed
atwww.almamedia.fi/option_programmes.


ALMA MEDIA CORPORATION
Rauno Heinonen
Vice President, Corporate Communications and IR

For further information, please contact: Mikko Korttila, General Counsel, tel.
+358 10 665 2201


Distribution: NASDAQ OMX Helsinki Oy, principal media

Alma Media in brief

Alma Media is a dynamic media company whose best-known products are Aamulehti,
Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000
professionals. The company's net sales in 2011 totalled MEUR 316.2 with an
operating margin of 13.3 per cent. Alma Media's share (ALN1V) is listed in the
NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi.



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