Rapala VMC - Major shareholder announcements

RAPALA - NOTIFICATION IN ACCORDANCE WITH CHAPTER 2 SECTION 10 OF THE SECURITIES MARKET ACT

Rapala VMC Corporation
Stock Exchange Release
May 11, 2012 at 2:40 p.m.


Rapala VMC Corporation has received a notification from Viellard Migeon & Cie
(Registration nr 535 420 228 RCS Belfort) in accordance with Chapter 2, Section
9 of the Finnish Securities Market Act on the change in its holdings. According
to the notification the following changes in holdings have taken place on May
11, 2012:

Viellard Migeon & Cie's holding in shares and voting rights of Rapala VMC
Corporation exceeds three tenths (3/10) of the total number of shares and voting
rights. Following the transaction Viellard Migeon & Cie owns 11,909,949 shares
or 30.18% of all shares and voting rights.

The direct and indirect holdings of Viellard Migeon & Cie in the shares and
voting rights are 12,015,259 or 30.44% of all shares and voting rights.

Viellard Migeon & Cie and its subsidiary De Pruines Industries have already
exceeded the threshold of three tenths (3/10) prior to this notification
(notification March 2, 2011). Viellard Migeon & Cie has been granted an
exemption, according to chapter 6, section 15 of the Securities Market Act from
the obligation to launch a take over bid, by the Financial Supervision dated
July 24, 2008.

Rapala VMC Corporation has a total of 39,468,449 shares and votes.


RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information, please contact:
Olli Aho, Legal Counsel, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 279
million in 2011, employs some 2 000 people in 37 countries. Rapala's share is
listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.



[HUG#1611402]

Attachments:

Stock Exchange Release.pdf