Sanoma Oyj - Tender offer

Sanoma sells its movie operations - Group's outlook changes

Stock Exchange Release 21/3/2011  14:00

The Sanoma Trade division of the Sanoma Group will sell its movie operations in
Finland, Estonia, Latvia and Lithuania to the Swedish private equity company
Ratos AB. The transaction is subject to the approval of the Finnish and Latvian
competition authorities. The approvals are expected during April.

The enterprise value of the transaction is EUR 116.0 million. Sanoma will record
a non-recurring capital gain of approximately EUR 50 million in its second
quarter 2011 result.

In 2010, net sales of movie operations were EUR 88.6 million and operating
profit EUR 8.4 million. The transaction includes the shares of Finnkino Oy and
its subsidiaries AS Forum Cinemas, SIA Forum Cinemas, UAB Forum Cinemas as well
as three properties related to these businesses in Finland and in Latvia. Movie
operations employ some 620 people (FTEs).

This transaction is in line with Sanoma's strategy to focus its operations and
to concentrate on consumer and business-to-business media and learning
solutions."The media landscape is rapidly changing. To be able to respond to these changes
and to win in the new marketplace, we will increase focus on consumer as well as
business-to-business media and learning solutions," says Harri-Pekka Kaukonen,
President and CEO of Sanoma.

If the divestment of movie operations materialises, it is estimated to have an
effect on the outlooks of the Sanoma Trade division and the Sanoma Group. Sanoma
Trade's net sales and operating profit excluding non-recurring items are
expected to decrease clearly in 2011. Previously, Sanoma Trade's net sales were
estimated to grow slightly and operating profit excluding non-recurring items to
improve clearly.

As a result of the transaction, the Sanoma Group's net sales and operating
profit excluding non-recurring items are expected to decrease slightly in 2011.
Previously, net sales and operating profit excluding non-recurring items were
expected to be at the previous year's level.

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Additional information:
Harri-Pekka Kaukonen, President and CEO, Sanoma tel. +358 105 19 5021

Sanoma's Investor Relations, Kare Laukkanen tel. +358 105 19 5064 and Anna
Tuominen tel. +358 105 19 5066 or ir@sanoma.com

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for nearly
20,000 people in over 20 countries throughout Europe. In 2010, the Group's net
sales totalled EUR 2.8 billion.

Ratos is a private equity conglomerate. The company's mission is to maximise
shareholder value over time through the professional, active and responsible
exercise of its ownership role in primarily medium to large unlisted Nordic
companies. Ratos' holdings include e.g. AH Industries, Anticimex, Arcus-Gruppen,
Biolin Scientific, Bisnode, Contex, DIAB, EuroMaint, GS-Hydro, Hafa Bathroom
Group, HL Display, Inwido, Jøtul, KVD Kvarndammen, Lindab, Medisize, Mobile
Climate Control, SB Seating and Stofa. Ratos is listed on NASDAQ OMX Stockholm.


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