2015-07-23 12:04:34 CEST

2015-07-23 12:05:35 CEST


BIRTINGARSKYLDAR UPPLÝSNINGAR

Enska Finnska
Rapala VMC - Interim report (Q1 and Q3)

RAPALA VMC CORPORATION'S JANUARY TO JUNE 2015: SALES AND PROFITABILITY IMPROVEMENT CONTINUED


Rapala VMC Corporation
Interim report
July 23, 2015 at 1:00 p.m.
RAPALA VMC CORPORATION'S JANUARY TO JUNE 2015: SALES AND PROFITABILITY
IMPROVEMENT CONTINUED
April-June in brief:
  * Net sales were 80.1 MEUR, up 3% from previous year (77.7). With comparable
    exchange rates sales up 1%.
  * Comparable operating profit was 9.9 MEUR (9.7), up 2%.
  * Cash flow from operations was 17.6 MEUR (21.5).
  * Earnings per share was 0.09 EUR (0.08).
  * Full year guidance unchanged.
January-June in brief:

  * Net sales were 154.0 MEUR, up 7% from previous year (143.9). With comparable
    exchange rates sales up 4%.
  * Comparable operating profit was 20.6 MEUR (16.3), up 26%.
  * Cash flow from operations was 10.7 MEUR (13.5).
  * Earnings per share was 0.19 EUR (0.19).

President and CEO Jorma Kasslin: "In the second quarter our sales and comparable
profitability continued to improve from last year and after the first six months
we  are ahead of last year. In the  second quarter sales continued strong in the
USA  supported with the  good momentum created  by new product introductions and
favorable  fishing conditions. Also  several Rest of  the World markets had good
sales  performance in the second quarter.  However business conditions in Russia
were   very  challenging,  which  was  having  negative  impact  to  our  sales,
profitability and inventory figures compared to last year.

While strengthening of US Dollar was increasing our top line and Group Products'
profitability, it was also burdening our profitability here in Europe especially
on Third Party Products.

The  operative performance of our lure manufacturing unit in Batam, Indonesia is
improving all the time. The unit was having positive impact on our profitability
also in second quarter and this positive trend is expected to continue.

The  outlook for the full year remains positive. During second half of the year,
we'll  be following closely the developments in winter fishing and winter sports
sales, situation in Russia as well as our gross margin."

Key figures

--------------------------------------------------------------------
                      II    II change  I-II  I-II change       I-IV

 MEUR               2015  2014      %  2015  2014      %       2014
--------------------------------------------------------------------
 Net sales          80.1  77.7    +3% 154.0 143.9    +7%      273.2

 Operating profit    8.3   8.6    -3%  17.4  16.0    +9%       22.9

 % of net sales    10.4% 11.1%        11.3% 11.1%              8.4%

 Comparable
 operating profit    9.9   9.7    +2%  20.6  16.3   +26%       20.9
 *

 % of net sales    12.4% 12.4%        13.4% 11.4%              7.6%

 Cash flow from     17.6  21.5   -18%  10.7  13.5   -21%       21.7
 operations**

 Gearing %         75.9% 73.2%        75.9% 73.2%             73.2%

 EPS, EUR           0.09  0.08   +13%  0.19  0.19     0%       0.24
--------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of
 operative currency derivatives.

 **Comparative periods restated, see notes.


 Market environment

Overall  the  business  conditions  during  second  quarter of the year remained
relatively  stable and unchanged. Summer  weather conditions has supported sales
of fishing tackle in certain markets such as the US and France, whereas abnormal
and  cold weather conditions had an adverse  impact on the peak season of summer
fishing  sales in  some markets  such as  Nordic countries.  Situation in Russia
continues to be very challenging, which is impacting the whole Group.

Business Review April-June 2015

The  Group's net sales for the second quarter were up 3%. Changes in translation
exchange rates explain approximately 2.0 MEUR of the increase in net sales. With
comparable  translation  exchange  rates  quarterly  net sales grew 1% from last
year.

North America

North  America continued with  solid growth in  second quarter supported by good
fishing  conditions  boosting  replenishment  orders  of  Group  branded fishing
tackle.  Customer activity  and confidence  have strengthened  in the  US, while
business  conditions  in  Canada  are  tougher.  Strengthening  of  US Dollar is
supporting the US performance, but hurting the Canadian business.

Nordic

Nordic  sales development was negative, hit by  cold and rainy summer as well as
earlier  timing  of  summer  fishing  sales  which  advanced  sales to the first
quarter. Sales in Finland were supported by a new hunting dealership.

Rest of Europe

Sales  declined from last year. The situation in Russia and Ukraine continued to
be  very difficult, seriously impacting the  consumer demand. This combined with
weakening  of Ruble is heavily burdening the  sales of Rest of Europe. Excluding
Russia  and  Ukraine,  Rest  of  Europe  sales  improved  6% from last year with
comparable rates supported by strong sales growth in France.

Rest of the World

Sales  improved from last year. Sales were growing in South Africa, Thailand and
several other markets, while the business conditions were tough in Australia and
Japan. Sales were supported by a favorable currency impact.

External Net Sales by Area

---------------------------------------------------------------
                      II    II change                      I-IV
                                      Comparable change %
 MEUR               2015  2014      %                      2014
---------------------------------------------------------------
 North America      26.6  19.8   +34%                +11%  86.1

 Nordic             17.7  19.5    -9%                 -8%  54.9

 Rest of Europe     27.0  30.7   -12%                 -5%  98.7

 Rest of the World   8.8   7.6   +16%                 +6%  33.5

 Total              80.1  77.7    +3%                 +1% 273.2
---------------------------------------------------------------


Business Review January-June 2015

The  Group net  sales for  the first  half of  the year  were up  7%. Changes in
translation exchange rates explain approximately 3.6 MEUR of the increase in net
sales.  With comparable translation exchange rates  six-month net sales were 4%
ahead  last year's level. Summer season  shipments started early in many markets
weighting the sales growth to the first quarter.

North America

First  half of the  year was solid  in the US.  Good sales growth  in the US was
supported  by currencies, improving economy, successful launch of new Shadow Rap
lure  family having a positive impact throughout  the first half of the year and
some shift of sales from last year's fourth quarter.

Nordic

Nordic  sales increased from last year despite weak second quarter sales. Strong
first  quarter  sales  were  positively  impacted  by  improved  winter  weather
conditions,  earlier  timing  of  sales  of  summer  fishing  products,  on-time
deliveries  of  suppliers  and  exchange  gains  on  currency nominated accounts
receivable.

Rest of Europe

Sales  decreased from last year. Political and economic turbulence in Russia and
Ukraine   continued  to  have  adverse  impact  on  sales  in  these  countries.
Currencies,  mainly Ruble, had a  clear negative impact on  sales in the Rest of
Europe  compared to last  year. Excluding Russia  and Ukraine the sales improved
6% from  last year  with comparable  rates driven  by sales  in France, Hungary,
Romania and Poland.

Rest of the World

Rest  of the World  sales increased from  last year in  local currency terms and
currencies impacted sales further positively. Growth was steady in South Africa,
Thailand,  Malaysia, Chile and  Korea. Sales were  suffering in Australia, Japan
and Indonesia.



External Net Sales by Area



------------------------------------------------------
                    I-II  I-II change Comparable  I-IV

 MEUR               2015  2014      %   change %  2014
------------------------------------------------------
 North America      51.6  39.2   +32%       +10%  86.1

 Nordic             34.2  32.7    +5%        +7%  54.9

 Rest of Europe     51.4  57.3   -10%        -2%  98.7

 Rest of the World  16.8  14.7   +14%        +4%  33.5

 Total             154.0 143.9    +7%        +4% 273.2
------------------------------------------------------



Financial Results and Profitability

Comparable  (excluding  non-recurring  items  and  mark-to-market  valuations of
operative  currency derivatives) operating  profit increased from  last year for
the  second quarter and for  the first half of  the year. Changes in translation
exchange  rates, especially weakening of Ruble, burdened quarterly and six-month
operating profit by approximately 0.7 MEUR. With comparable translation exchange
rates  comparable operating profit  was 1.0 MEUR ahead  of last year's level for
the quarter and 4.9 MEUR for the first half of the year.

Comparable  operating profit margin was 12.4% (12.4)  for the quarter and 13.4%
(11.4)  for the six-month period. Second  quarter profitability was supported by
stronger  sales of Group  branded products especially  in the USA and continuing
recovery  of  Asian  manufacturing  operations' profitability. Profitability was
burdened  by the unfavorable US dollar impact on purchases impacting the margins
as well negative sales development in Russia.

Reported  operating profit increased for the  six-month period, but was down for
the  second quarter.  Respectively reported  operating profit  margin was 10.4%
(11.1)  for  the  quarter  and  11.3% (11.1)  for the six-month period. Reported
operating  profit included loss on non-recurring items of 0.0 MEUR (0.5) for the
quarter and 1.2 MEUR (0.4) for the first half of the year related to the closing
down  of  the  manufacturing  operations  in  China. Mark-to-market valuation of
operative  currency derivatives  included in  the reported  operating profit was
1.6 MEUR  loss (0.6 loss) for the quarter  and 2.0 MEUR loss (0.1 gain) for six-
months.

Total  financial (net) expenses were 2.0 MEUR (1.6) for the quarter and 4.1 MEUR
(3.5)  for the first half. Financial items were negatively impacted by the (net)
foreign  exchange expenses of 1.2 MEUR (0.5)  for the quarter and 2.7 MEUR (1.5)
for  the six-months.  Net interest  and other  financing expenses decreased from
last  year's level to 0.8 MEUR (1.0) for  the quarter and 1.5 MEUR (1.9) for the
first half.

Net  profit was at last year's level and earnings per share were 0.09 EUR (0.08)
for  the quarter and 0.19 EUR  (0.19) for the first  half of the year. Change in
mark-to-market  valuation of  operative currency  derivatives was having notable
negative  impact on Group's net profit and  EPS compared to last year. Last year
six-month  net profit included a  positive tax impact of  1.0 MEUR related to an
agreement  with the Finnish tax authority. The share of non-controlling interest
in  net  profit  decreased  from  last  year  and totaled 0.7 MEUR (1.0) for the
quarter and 1.1 MEUR (0.9) for the first half of the year.



Key figures

-------------------------------------------------------------------------------
                           II    II change  I-II  I-II change             I-IV

 MEUR                    2015  2014      %  2015  2014      %             2014
-------------------------------------------------------------------------------
 Net sales               80.1  77.7    +3% 154.0 143.9    +7%            273.2

 Operating profit         8.3   8.6    -3%  17.4  16.0    +9%             22.9

 Comparable operating     9.9   9.7    +2%  20.6  16.3   +26%             20.9
 profit *

 Net profit               4.0   4.1    -2%   8.3   8.4    -1%             10.2
-------------------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of
 operative currency derivatives.


Segment Review
Group Products

Second quarter and six-month sales increased from last year. Quarterly and year-
to-date  sales  were  supported  by  favorable  currency impact, strong start of
summer  fishing season and very  successful launch of the  new Rapala Shadow Rap
lure  in the US as well as overall  solid summer fishing tackle sales in the US.
On  the other hand Group  product sales were slower  in Russia and in the Nordic
countries impacted by the economic crisis and cold summer weather respectively.

Operating  profit for  Group Products  improved notably  compared to  last year.
Operating  profit was supported  by stronger sales  by improved profitability of
Batam operations.

Third Party Products

Sales  of Third Party Products  were down for the  quarter and first half of the
year.  Sales of Third Party Hunting products  were strong in the Nordic, whereas
economical  instabilities  continue  to  negatively  affect  Third Party Fishing
products  sales in Russia. Sales were burdened by foreign exchange rates, mainly
weaker Ruble.

Operating profit for Third Party Products was down from last year level burdened
by   unfavorable   exchange   rates  on  purchases  and  decline  of  sales  and
profitability in Russia.



Net Sales by Segment

---------------------------------------------------------
                         II    II change Comparable  I-IV

 MEUR                  2015  2014      %   change %  2014
---------------------------------------------------------
 Group Products        52.7  47.0   +12%        +3% 171.3

 Third Party Products  27.3  30.7   -11%        -5% 102.0

 Eliminations                                         0.0

 Total                 80.1  77.7    +3%        +1% 273.2
---------------------------------------------------------


---------------------------------------------------------
                       I-II  I-II change Comparable  I-IV

 MEUR                  2015  2014      %   change %  2014
---------------------------------------------------------
 Group Products       103.5  90.3  +15 %        +6% 171.3

 Third Party Products  50.5  53.6   -6 %        +1% 102.0

 Eliminations                                         0.0

 Total                154.0 143.9   +7 %        +4% 273.2
---------------------------------------------------------


Operating profit by Segment

-----------------------------------------------------------------
                         II    II change  I-II  I-II change  I-IV

 MEUR                  2015  2014      %  2015  2014      %  2014
-----------------------------------------------------------------
 Group Products         6.6   4.7   +40%  13.8   9.7   +42%  15.0

 Third Party Products   1.7   3.9   -56%   3.6   6.4   -44%   7.9

 Total                  8.3   8.6    -3%  17.4  16.0    +9%  22.9
-----------------------------------------------------------------



Financial position

Cash  flow from operations decreased from last year's record levels to 17.6 MEUR
(21.5)  for the second quarter  and 10.7 MEUR (13.5 MEUR)  for the first half of
the  year. Decline was driven by negative development in the net working capital
as  especially receivables  tied more  cash, following  the increased sales. Net
change  in working capital amounted to 9.6 MEUR  (13.0) for the quarter and -6.7
MEUR  (-2.6) for the  six-month period.  Inventories increased  in line with the
sales  by 7.9 MEUR from last June amounting to 121.8 MEUR (113.9), of which 1.8
MEUR is related to change in translation exchange rates. Increase in inventories
was  driven primarily by transfer of production from China to Batam and slowdown
in  sales in  Russia and  Scandinavia, which  prevented the Group from achieving
planned inventory reductions.

Net  cash used in investing activities was at last year's level and totaled 2.7
MEUR  (2.4) for the quarter  and 4.1 MEUR (4.5) for  the first half of the year,
for the most part consisting of normal operative capital expenditure.

Liquidity  position of  the Group  was good.  Undrawn committed long-term credit
facilities  amounted to  78.2 MEUR at  the end  of the  period. Gearing  and net
interest-bearing debt increased from last year and equity-to-assets was slightly
below  last year's level.  The Group fulfils  all financial covenants related to
its credit facilities.

Key figures

-------------------------------------------------------------------------------
                                       II    II change  I-II  I-II change  I-IV

 MEUR                                2015  2014      %  2015  2014      %  2014
-------------------------------------------------------------------------------
 Cash flow from operations *         17.6  21.5   -18%  10.7  13.5   -21%  21.7

 Net interest-bearing debt at end   108.8  96.4   +13% 108.8  96.4   +13%  99.9
 of period

 Gearing %                          75.9% 73.2%        75.9% 73.2%        73.2%

 Equity-to-assets ratio at end of   42.3% 42.6%        42.3% 42.6%        44.1%
 period, %
-------------------------------------------------------------------------------
* Comparative periods restated, see notes.

Strategy Implementation

Execution of the Rapala Group's strategy is based on three cornerstones: brands,
manufacturing  and distribution,  supported by  strong corporate culture. During
the second quarter strategy implementation continued in various areas.

The  Group  is  putting  a  lot  of  focus  and  resources  to  its  Asian  lure
manufacturing  unit in Batam, to develop the business and operations in order to
exploit  the strengths and capture the benefits of this unit. The performance of
the  manufacturing operations  has already  clearly improved  from last year and
there  is still room for considerable improvement in the future. This unit forms
solid  basis for future growth of the  Group's Storm, Luhr Jensen and Williamson
branded lures.

Reducing  the  amount  of  inventories,  largely  driven by the Group's business
model,  is  high  on  the  agenda  of  the  Group and new initiatives to achieve
permanent   inventory   reductions   through   structural   changes   are  being
investigated.

Discussions  and negotiations  regarding acquisitions  and business combinations
continued  during the second quarter of the year, as the Group continues to seek
also non-organic growth opportunities.

Product Development

Continuous  product development  and consistent  innovation are core competences
for  the Group and major contributor to  the value and commercial success of the
brands.

The  launch of the new Rapala Shadow Rap  to the US market earlier this year has
been extremely successful. This lure also was commenced as Runner Up in the Best
New  Hard Bait  category at  the 2015 European  Fishing Tackle  Trade Exhibition
(EFTTEX),  where Group's Rapala  and Sufix branded  products also received other
awards, including Best New Bag Award for Rapala Urban Hip Bag.

In  addition to  Rapala, Group  is also  putting lot  of product development and
sales and marketing focus on Storm lures, manufactured in the new Batam factory.

Organization and Personnel

Average  number of personnel for the second quarter was 3 006 (2 672) and 2 943
(2 666) for the first half of the year, increase coming mainly from expansion of
lure manufacturing operations in Batam and reduction of outsourcing in China. At
the end of June, the number of personnel was
3 156 (2 692).

Short-term Outlook and Risks

Following  the increase  in sales  and comparable  profitability after first six
months,  the outlook for the  whole year is positive.  In USA presales of winter
fishing equipment has progressed well and is expected to be close to last year's
level,   despite   termination   of  a  third  party  winter  fishing  equipment
distribution agreement, which contributed ca. 5 MUSD sales during latter part of
last year.

Improvement  in performance of the manufacturing unit in Batam is supporting the
profitability of the Group this year.

The  biggest concern and uncertainly  concerning latter part of  the year is the
development  in  Russia,  where  the  situation  is  currently very challenging.
Actions  to reduce the Group's  inventory levels as well  as strengthening of US
Dollar may put further pressure on Group's profit margins.

The Group expects full year net sales and comparable operating profit (excluding
non-recurring   items   and  mark-to-market  valuations  of  operative  currency
derivatives) to be above 2014 levels.

Short term risks and uncertainties and seasonality of the business are described
in more detail in the end of this interim report.

Third quarter interim report will be published on October 22.



Helsinki, July 23, 2015

Board of Directors of Rapala VMC Corporation

For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540



A  conference call  on the  quarter result  will be  arranged today at 2:00 p.m.
Finnish   time   (1:00   p.m.   CET).   Please   dial   +44 (0)20   3364 5719 or
+1 212 444 0096 or  +358 (0)9 2310 1675 (pin code:  736596#) five minutes before
the  beginning of  the event.  A replay  facility will  be available for 14 days
following  the teleconference.  The number  to dial  is +44 (0)20 3427 0598 (pin
code:  2096709#). Financial information  and teleconference  replay facility are
available at www.rapalavmc.com.


INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)




 STATEMENT OF INCOME                                 II    II  I-II  I-II  I-IV

 MEUR                                              2015  2014  2015  2014  2014
-------------------------------------------------------------------------------
 Net sales                                         80.1  77.7 154.0 143.9 273.2

 Other operating income                             0.2   0.2   0.3   0.3   1.0

 Materials and services                            37.3  35.8  70.6  64.3 128.1

 Personnel expenses                                17.9  17.1  35.3  34.0  65.6

 Other costs and expenses                          15.3  14.8  27.8  26.7  50.8

 Share of results in associates and joint
 ventures                                           0.2   0.2   0.3   0.2   0.2
                                                 ------------------------------
 EBITDA                                            10.1  10.4  20.9  19.5  30.0

 Depreciation, amortization and impairments         1.7   1.8   3.5   3.5   7.1
                                                 ------------------------------
 Operating profit (EBIT)                            8.3   8.6  17.4  16.0  22.9

 Financial income and expenses                      2.0   1.6   4.1   3.5   7.2
                                                 ------------------------------
 Profit before taxes                                6.4   7.0  13.3  12.5  15.7

 Income taxes                                       2.3   2.9   5.0   4.1   5.5
                                                 ------------------------------
 Net profit for the period                          4.0   4.1   8.3   8.4  10.2
                                                 ------------------------------


 Attributable to:

 Equity holders of the company                      3.3   3.1   7.2   7.5   9.2

 Non-controlling interests                          0.7   1.0   1.1   0.9   1.1



 Earnings per share for profit attributable
 to the equity holders of the company:

 Earnings per share, EUR (diluted = non-diluted)   0.09  0.08  0.19  0.19  0.24






 STATEMENT OF COMPREHENSIVE INCOME                  II   II I-II I-II I-IV

 MEUR                                             2015 2014 2015 2014 2014
---------------------------------------------------------------------------
 Net profit for the period                         4.0  4.1  8.3  8.4 10.2
                                                 --------------------------
 Other comprehensive income, net of tax

 Change in translation differences*               -2.6  2.2  7.8  1.0  4.7

 Gains and losses on cash flow hedges*             0.2  0.0  0.2  0.1  0.2

 Gains and losses on hedges of net investments*   -0.5 -0.5 -1.7  0.1  0.1

 Actuarial gains (losses) on defined benefit plan    -    -    -    - -0.2
                                                 --------------------------
 Total other comprehensive income, net of tax     -2.8  1.6  6.3  1.2  4.8
                                                 --------------------------


 Total comprehensive income for the period         1.2  5.8 14.6  9.6 15.1
                                                 --------------------------
 Total comprehensive income attributable to:

 Equity holders of the Company                     0.7  4.5 13.4  8.8 15.3

 Non-controlling interests                         0.5  1.3  1.3  0.9 -0.2



 * Item that may be reclassified subsequently to the statement of income




 STATEMENT OF FINANCIAL POSITION                          Jun 30 Jun 30 Dec 31

 MEUR                                                       2015   2014   2014
------------------------------------------------------------------------------
 ASSETS

 Non-current assets

 Intangible assets                                          78.1   70.7   74.4

 Property, plant and equipment                              32.0   30.9   32.0

 Non-current assets

   Interest-bearing                                          5.1    3.8    3.0

   Non-interest-bearing                                     12.0    9.6   11.5                      ---------------------
                                                           127.2  115.0  120.8

 Current assets

 Inventories                                               121.8  113.9  113.8

 Current assets

   Interest-bearing                                          1.1    1.0    1.1

   Non-interest-bearing                                     74.0   64.2   62.3

 Cash and cash equivalents                                  15.4   15.6   12.2
                                                         ---------------------
                                                           212.4  194.7  189.4



 Total assets                                              339.5  309.7  310.3
                                                         ---------------------


 EQUITY AND LIABILITIES

 Equity

 Equity attributable to the equity holders of the company  133.8  122.4  128.3

 Non-controlling interests                                   9.5    9.3    8.2
                                                         ---------------------
                                                           143.3  131.7  136.5

 Non-current liabilities

 Interest-bearing                                           73.7   40.1   72.3

 Non-interest-bearing                                       14.5   12.3   13.3
                                                         ---------------------
                                                            88.2   52.4   85.5

 Current liabilities

 Interest-bearing                                           56.6   76.6   43.9

 Non-interest-bearing                                       51.3   49.0   44.2
                                                         ---------------------
                                                           108.0  125.6   88.2



 Total equity and liabilities                              339.5  309.7  310.3
                                                         ---------------------


                                  II    II                     I-II  I-II  I-IV

 KEY FIGURES                    2015  2014                     2015  2014  2014
-------------------------------------------------------------------------------
 EBITDA margin, %              12.6% 13.4%                    13.6% 13.5% 11.0%

 Operating profit margin, %    10.4% 11.1%                    11.3% 11.1%  8.4%

 Return on capital employed, % 12.9% 14.6%                    14.3% 13.9%  9.8%

 Capital employed at end of
 period, MEUR                  252.1 228.1                    252.1 228.1 236.4

 Net interest-bearing debt at
 end of period, MEUR           108.8  96.4                    108.8  96.4  99.9

 Equity-to-assets ratio at end
 of period, %                  42.3% 42.6%                    42.3% 42.6% 44.1%

 Debt-to-equity ratio at end
 of period, %                  75.9% 73.2%                    75.9% 73.2% 73.2%

 Earnings per share, EUR
 (diluted = non-diluted)        0.09  0.08                     0.19  0.19  0.24

 Equity per share at end of
 period, EUR                    3.49  3.18                     3.49  3.18  3.34

 Average personnel for the
 period                        3 006 2 672                    2 943 2 666 2 716
-------------------------------------------------------------------------------
 Definitions of key figures are consistent with those in the
 financial statement 2014.




 STATEMENT OF CASH FLOWS         II         II I-II             I-II         IV

 MEUR                          2015       2014 2015             2014       2014

                                    Restated**            Restated** Restated**
-------------------------------------------------------------------------------
 Net profit for the period      4.0        4.1  8.3              8.4       10.2

 Adjustments to net profit for
 the period *                   6.8        6.8 14.0             10.7       17.1

 Financial items and taxes
 paid and received             -2.7       -2.4 -4.9             -3.0       -7.1
-------------------------------------------------------------------------------
 Change in working capital      9.6       13.0 -6.7             -2.6        1.5

 Net cash generated from
 operating activities          17.6       21.5 10.7             13.5       21.7

 Investments                   -1.9       -1.8 -3.4             -3.8       -8.5

 Proceeds from sales of assets  0.1        0.1  0.1              0.2        0.4

 Sufix brand acquisition       -0.9       -0.7 -0.9             -0.7       -0.8

 Acquisition of other
 subsidiaries, net of cash        -          -    -             -0.2       -0.2

 Proceeds from disposal of
 subsidiaries, net of cash        -          -    -                -        1.0
-------------------------------------------------------------------------------
 Change in interest-bearing
 receivables                    0.0        0.0  0.0              0.0        0.0

 Net cash used in investing
 activities                    -2.7       -2.4 -4.1             -4.5       -8.1

 Dividends paid to parent
 company's shareholders        -7.7       -9.2 -7.7             -9.2       -9.2

 Dividends paid to non-
 controlling interest             -          -    -                -       -3.6

 Net funding                   -1.8       -5.4  4.1             -0.9       -4.2
-------------------------------------------------------------------------------
 Purchase of own shares           -       -0.1 -0.2             -0.3       -0.9

 Net cash generated from
 financing activities          -9.4      -14.8 -3.8            -10.5      -17.9

 Change in cash and cash
 equivalents                    5.5        4.3  2.8             -1.4       -4.2

 Cash & cash equivalents at
 the beginning of the period   10.3       11.0 12.2             16.9       16.9
-------------------------------------------------------------------------------
 Foreign exchange rate effect  -0.4        0.2  0.5              0.1       -0.5

 Cash and cash equivalents at
 the end of the period         15.4       15.6 15.4             15.6       12.2

 * Includes reversal of non-cash items, income taxes and
 financial income and expenses.

 **Comparative
 periods restated,
 see notes


 CONSOLIDATED STATEMENT OF CHANGES
 IN EQUITY

                  Attributable to equity holders of the company
               -------------------------------------------------
                                    Cumul. Fund for               Non-

                        Share  Fair trans- invested         Re- contr-

                                               non-
                         pre- value lation    rest-  Own tained olling

                  Share  mium   re- diffe-   ricted sha-  earn-  inte-  Total

 MEUR           capital  fund serve rences   equity  res   ings  rests equity
------------------------------------------------------------------------------
 Equity on Jan
 1, 2014            3.6  16.7  -1.4  -12.5      4.9 -4.4  116.2   12.0  135.1
------------------------------------------------------------------------------
 Comprehensive
 income *             -     -   0.1    1.2        -    -    7.5    0.9    9.6

 Purchase of
 own shares           -     -     -      -        - -0.3      -      -   -0.3
 Dividends            -     -     -      -        -    -   -9.2   -3.6  -12.8
------------------------------------------------------------------------------
 Equity on Jun
 30, 2014           3.6  16.7  -1.3  -11.3      4.9 -4.6  114.5    9.3  131.7
------------------------------------------------------------------------------

------------------------------------------------------------------------------
 Equity on Jan
 1, 2015            3.6  16.7  -1.1   -6.5      4.9 -5.2  116.0    8.2  136.5
------------------------------------------------------------------------------
 Comprehensive
 income *
 Purchase of          -     -   0.2    6.0        -    -    7.2    1.3   14.6
 own shares           -     -     -      -        - -0.2      -      -   -0.2

 Dividends            -     -     -      -        -    -   -7.7      -   -7.7
------------------------------------------------------------------------------
 Equity on Jun
 30, 2015           3.6  16.7  -1.0   -0.5      4.9 -5.4  115.5    9.5  143.3
------------------------------------------------------------------------------
 * For the period, (net
 of tax)






 SEGMENT INFORMATION*

 MEUR                              II    II  I-II  I-II  I-IV

 Net Sales by Operating Segment  2015  2014  2015  2014  2014
--------------------------------------------------------------
 Group Products                  52.7  47.0 103.5  90.3 171.3

 Third Party Products            27.3  30.7  50.5  53.6 102.0

 Eliminations                     0.0   0.0   0.0   0.0   0.0
--------------------------------------------------------------
 Total                           80.1  77.7 154.0 143.9 273.2



 Operating Profit by Operating Segment
---------------------------------------------------------------
 Group Products                 6.6     4.7  13.8   9.7  15.0

 Third Party Products           1.7     3.9   3.6   6.4   7.9
--------------------------------------------------------------
 Total                          8.3     8.6  17.4  16.0  22.9


 Assets by Operating Segment          Jun 30  Jun 30  Dec 31

 MEUR                                   2015    2014    2014
------------------------------------------------------------
 Group Products                        243.5   218.3   230.4

 Third Party Products                   74.5    71.1    63.6
------------------------------------------------------------
 Non-interest-bearing assets total     317.9   289.4   294.0

 Unallocated interest-bearing assets    21.6    20.4    16.3
------------------------------------------------------------
 Total assets                          339.5   309.7   310.3
                                                     * Segments are consistent
with those in the financial statements 2014. Segments are described in detail in
note 2 of the financial statements 2014.




 External Net Sales by Area    II    II  I-II  I-II  I-IV

 MEUR                        2015  2014  2015  2014  2014
---------------------------------------------------------
 North America               26.6  19.8  51.6  39.2  86.1

 Nordic                      17.7  19.5  34.2  32.7  54.9

 Rest of Europe              27.0  30.7  51.4  57.3  98.7

 Rest of the world            8.8   7.6  16.8  14.7  33.5
---------------------------------------------------------
 Total                       80.1  77.7 154.0 143.9 273.2




 KEY FIGURES BY QUARTERS       I    II   III    IV  I-IV     I    II

 MEUR                       2014  2014  2014  2014  2014  2015  2015
--------------------------------------------------------------------
 Net sales                  66.2  77.7  67.8  61.5 273.2  73.9  80.1

 EBITDA                      9.1  10.4   7.5   3.0  30.0  10.8  10.1

 Operating profit            7.4   8.6   5.7   1.2  22.9   9.1   8.3

 Profit before taxes         5.5   7.0   3.5  -0.3  15.7   6.9   6.4

 Net profit for the period   4.3   4.1   2.7  -0.8  10.2   4.3   4.0
--------------------------------------------------------------------



NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION



The financial statement figures included in this release are unaudited.

This  report has been prepared in  accordance with IAS 34. Accounting principles
adopted  in the preparation of this report are consistent with those used in the
preparation of the Financial Statements 2014, except for the adoption of the new
or amended standards and interpretations.

Adoption  of the amended  standard IAS 19 did  not result in  any changes in the
accounting principles that would have affected the information presented in this
interim report.

Change in presentation of statement of cash flows

Presentation  of statement of cash flows has  been updated from the beginning of
2015 to  better distinguish the three  types of financial activities. Previously
unrealized foreign exchange impact from elimination of internal transactions was
presented  separately  under  Adjustments.  Also  the  cash flow from derivative
instruments was included fully in Net cash generated from operating activities.

After  the  change  the  unrealized  foreign  exchange  impact  related  to  the
elimination  of internal transactions and  cash flow from derivative instruments
are  presented according to  their nature. This  resulted in changes between the
three financial activities.

Comparative  periods  have  been  restated  and  changes  to previously reported
figures were disclosed in the first quarter interim report.

Use of estimates and rounding of figures

Complying with IFRS in preparing financial statements requires the management to
make  estimates and assumptions.  Such estimates affect  the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the  amounts of revenues and expenses. Although these estimates are based on the
management's  best knowledge of  current events and  actions, actual results may
differ from these estimates.

All  figures  in  these  accounts  have  been  rounded. Consequently, the sum of
individual  figures can deviate from the  presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the interim period

The  Group  has  no  knowledge  of  any  significant events after the end of the
interim period that would have a material impact on the financial statements for
January-June  2015. Material events after the end of the interim period, if any,
have been discussed in the interim review by the Board of Directors.

Inventories

On  June 30, 2015, the  book value  of inventories  included a provision for net
realizable value of 5.4 MEUR (4.7 MEUR at June 30, 2014 and 4.1 MEUR at December
31, 2014).







 Non-recurring income and expenses included in
 operating profit                                       II   II I-II I-II  I-IV

 MEUR                                                 2015 2014 2015 2014  2014
-------------------------------------------------------------------------------
 Closure of Chinese lure manufacturing *               0.0 -0.5 -1.2 -0.5  -1.7

 Other restructuring costs                               -    -    -  0.1   0.0

 Other non-recurring items                               -    -    -    -  -0.1
-------------------------------------------------------------------------------
 Total included in EBITDA and operating profit         0.0 -0.5 -1.2 -0.4  -1.8
-------------------------------------------------------------------------------
 Other non-recurring impairments                         -    -    -    -     -
-------------------------------------------------------------------------------
 Total included in operating profit                    0.0 -0.5 -1.2 -0.4  -1.8
-------------------------------------------------------------------------------
*  The  Group  classifies  all  exceptional  income  and expenses related to the
closure of China manufacturing that are not related to normal business operation
as  non-recurring, primarily consisting of  write-offs and one-off costs related
to restructuring.



 Commitments                                       Jun 30 Jun 30 Dec 31

 MEUR                                                2015   2014   2014
-----------------------------------------------------------------------
 Minimum future lease payments on operating leases   15.5   16.5   16.4




                                    Sales                  Other

 Related party transactions     and other    Pur-  Rents  expen-  Recei-  Paya-

 MEUR                              income  chases   paid     ses  vables   bles
-------------------------------------------------------------------------------
 I-II 2015

 Joint venture Shimano Normark
 UK Ltd                               1.9       -      -     0.0       -      -

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant
 influence over the Group*              -       -    0.1     0.1     0.0      -

 Management                             -       -    0.1     0.0       -    0.0



 I-II 2014

 Joint venture Shimano Normark
 UK Ltd                               1.6       -      -     0.0     0.5      -

 Associated company Lanimo Oü           -       -      -       -     0.0      -

 Entity with significant
 influence over the Group*              -       -    0.1     0.1     0.0      -

 Management                             -       -    0.1       -     0.0    0.0



 I-IV 2014

 Joint venture Shimano Normark
 UK Ltd                               3.2       -      -       -     0.1    0.0

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant
 influence over the Group*              -       -    0.2     0.1     0.0    0.0

 Management                             -       -    0.3       -     0.0    0.0
-------------------------------------------------------------------------------
 * Lease agreement for the real estate for the consolidated operations in
 France and a service fee.






                                      Jun 30        Jun 30         Dec 31

 Open derivatives                       2015          2014           2014
                             --------------------------------------------
                              Nominal   Fair Normal   Fair Nominal   Fair

 MEUR                           Value  Value  Value  Value   Value  Value
-------------------------------------------------------------------------
 Operative hedges

 Foreign currency derivatives    34.9    1.8   45.1    0.1    44.1    3.8



 Monetary hedges

 Foreign currency derivatives    57.9    1.3   39.7   -0.8    30.6   -0.7

 Interest rate derivatives      103.3    1.6   69.6   -1.2   101.4   -0.7
-------------------------------------------------------------------------
The  changes in the  fair values of  derivatives that are  designated as hedging
instruments  but do  not qualify  for hedge  accounting are  recognized based on
their  nature either  in operative  costs, if  the hedged  item is  an operative
transaction,  or  in  financial  income  and  expenses  if  the hedged item is a
monetary  transaction. Some derivatives  designated to hedge  monetary items are
accounted  for  according  to  hedge  accounting.  Financial  risks  and hedging
principles are described in detail in the financial statements 2014.



 Changes in unrealized mark-to-market valuations for operative foreign
 currency derivatives

                                II   II I-II I-II I-IV

                              2015 2014 2015 2014 2014
-------------------------------------------------------
 Included in operating profit -1.6 -0.6 -2.0  0.1  3.8
-------------------------------------------------------
Operative  foreign currency  derivatives that  are marked-to-market on reporting
date  cause timing differences  between the changes  in derivatives' fair values
and  hedged  operative  transactions.  Changes  in  fair  values for derivatives
designated  to hedge future cash flow but are not accounted for according to the
principles  of  hedge  accounting  impact  the  Group's operating profit for the
accounting period.  The changes in unrealized valuations include both valuations
of  derivatives that will realize  in the future periods  as well as reversal of
previously  accumulated  value  of  derivatives  that realized in the accounting
period.





 Fair values of
 financial
 instruments        Jun 30              Jun 30                       Dec 31

                                2015               2014               2014
---------------------------------------------------------------------------
                    Carrying    Fair   Carrying    Fair   Carrying    Fair
 MEUR                  value   value      value   value      value   value
---------------------------------------------------------------------------
 Assets

 Available-for-
 sale financial
 assets (level
 3)                      0.3     0.3        0.3     0.3        0.3     0.3

 Derivatives
 (level 2)               6.7     6.7        1.2     1.2        5.4     5.4
---------------------------------------------------------------------------
 Total                   7.0     7.0        1.4     1.4        5.7     5.7



 Liabilities

 Non-current
 interest-
 bearing
 liabilities
 (excl.
 derivatives)           73.7    74.1       40.1    40.6       72.3    72.7

 Derivatives
 (level 2)               2.0     2.0        3.1     3.1        3.1     3.1
---------------------------------------------------------------------------
 Total                  75.7    76.1       43.3    43.7       75.3    75.8

 Fair values of other financial instruments do not differ
 materially from their carrying value.


Shares and share capital

On March 27, 2015 The Annual General Meeting (AGM) updated Board's authorization
on  repurchase of shares. A separate stock  exchange release on the decisions of
the  AGM was given, and up to date information on the Board's authorizations and
other decision of the AGM are available also on the corporate website.

In  the  beginning  of  the  financial  year,  the  share capital fully paid and
reported  in the Trade Register was 3.6 MEUR  and the total number of shares was
39 000 000. The   average  number  of  shares  during  the  financial  year  was
39 000 000.

During the financial year, the company bought back a total of 32 864 own shares.
At the end of the period the company held 639 671 own shares, representing 1.6%
of the total number of shares and the total voting rights. The amount of
outstanding shares at the end of the period was
38 360 329. The average share price of all repurchased own shares held by the
company was 4.87 EUR.

During the reporting period, 1 483 777 shares (425 993) were traded at a high of
5.55 EUR and a low of 4.72 EUR. The closing share price at the end of the period
was 5.31 EUR.

Short term risks and uncertainties

The  objective of  Rapala VMC  Corporation's risk  management is  to support the
implementation  of the Group's  strategy and execution  of business targets. The
importance  of  risk  management  has  increased  as  Rapala VMC Corporation has
continued  to expand its operations.  Accordingly, Group management continuously
develops  its risk management practices  and internal controls. Detailed updated
descriptions  of the Group's strategic, operative and financial risks as well as
risk management principles are included in the Financial Statements 2014.

Due  to the nature of the fishing  tackle business and the geographical scope of
the  Group's operations, the business has traditionally been seasonally stronger
in  the first  half of  the year  compared to  the second  half. Weathers impact
consumer  demand  and  may  have  impact  on  the  Group's sales for current and
following  seasons.  The  Group  is  more  affected by winter weathers after the
expansion  into winter fishing  business, while the  weather risk is diversified
due to the wide geographical footprint of the Group.

The  biggest deliveries for both summer and winter seasons are concentrated into
relatively  short time  periods, and  hence a  well functioning  supply chain is
required.  The  uncertainties  in  future  demand  as  well as the length of the
Group's supply chain increases the challenges in supply chain management. Delays
in  shipments  from  internal  or  external  suppliers  or unexpected changes in
customer  demand upwards or  downwards may lead  to shortages and  lost sales or
excess inventories and subsequent clearance sales with lower margins.

The  Group rearranged its main credit facilities in September 2014. These credit
facilities  include some  profitability, net  debt and  equity related financial
covenants,  which are actively monitored.  The Group's liquidity and refinancing
risks are well under control.

The  fishing tackle business  has traditionally not  been strongly influenced by
increased  uncertainties and downturns in the general economic climate. They may
however influence, at least for a short while, the sales of fishing tackle, when
retailers  reduce  their  inventory  levels  and face financial challenges. Also
quick  and strong increases  in living expenses,  sudden fluctuations in foreign
exchange  rates  and  governmental  austerity  measures  may  temporarily affect
consumer  spending.  However,  the  underlying  consumer demand has historically
proven  to be  fairly solid.  Political tensions,  such as  the conflict between
Russia  and  Ukraine,  may  have  negative  effects on the Group's business. The
development in geopolitical situation is followed closely by the Group.

The  truly global nature of the Group's  sales and operations spreads the market
risks  caused by the current  uncertainties in the global  economy. The Group is
cautiously  monitoring the development both in  the global macro economy as well
as in the various local markets it operates in.

Cash  collection  and  credit  risk  management  is  high on the agenda of local
management  and this may affect sales to some customers. Quality of the accounts
receivables is monitored closely and write-downs are initiated if needed.

The  Group's  sales  and  profitability  are  impacted by the changes in foreign
exchange  rates and the risks are monitored  actively. To fix the exchange rates
of  future foreign exchange denominated sales and purchases as well as financial
assets  and liabilities,  the Group  has entered  into several  currency hedging
agreements  according to the foreign exchange  risk management policy set by the
Board  of Directors. As the Group is not applying hedge accounting in accordance
to  IAS  39, the  unrealized  mark-to-market  valuations  of  operative currency
hedging agreements have an impact on the Group's reported operating profit. Some
of  Group's currency positions  are not possible  or feasible to  be hedged, and
therefore  may  have  impact  on  the  Group's  net result. The Group is closely
monitoring  market development  as well  as its  cost structure  and considering
possibility  and  feasibility  of  price  increases,  hedging  actions  and cost
rationalization.

No significant changes are identified in the Group's strategic risks or business
environment, except in Russia were uncertainties have increased.




[HUG#1940499]

Interim report.pdf