Marimekko - Company Announcement

MARIMEKKO EXPECTS OPERATING PROFIT FOR 2012 TO BE LOWER THAN ESTIMATED; NET SALES GROWTH ESTIMATE REMAINS UNCHANGED

Marimekko Corporation, Stock exchange release 12 December 2012 at 6:10 PM


In its interim report for the January-September period, published on 30 October
2012, Marimekko Corporation estimated that the Group's net sales for the whole
year would grow by over 10% and operating profit would at least double compared
to 2011. The company is revising its earlier estimate of operating profit for
2012. 

Christmas sales in Marimekko's own retail stores in Finland and the company's
other main markets have taken off noticeably more slowly than anticipated.
Partly for the same reason, orders by retailers in Finland have also been
clearly lower than expected. In addition, the trend in some of the
company-owned stores opened outside Finland in recent months has been below
expectations. 

As announced earlier, an increased share of the Group's net sales comes from
the sales of company-owned stores, which adds to the seasonality of the
business and substantially shifts the main thrust of the accrual of net sales
and operating profit to the final quarter. This, together with increased fixed
costs resulting from internationalisation during the past few years and the
expansion of the company's own retail store network, markedly increases
operating result fluctuations in both directions - negative in this case.
According to the new estimate, the Group's operating profit for the whole year
2012 is forecast to be approximately at the same level as in 2011. The actual
operating profit will depend critically on the trend in sales during the rest
of the Christmas season. 

The net sales estimate given in the interim report of 30 October 2012 remains
unchanged. The updated forecast for 2012 in its entirety is as follows: the
Marimekko Group's net sales are estimated to grow by over 10% and operating
profit is forecast to be approximately at the same level as in 2011. 

Marimekko's financial statements bulletin for 2012 will be published on
Thursday 31 January 2013 at 8.30 AM. 


MARIMEKKO CORPORATION
Corporate Communications

Merja Paulamäki
Tel. +358 9 758 7473
merja.paulamaki@marimekko.fi

DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media

Marimekko is a Finnish textile and clothing design company renowned first and
foremost for its original prints and colours. The company designs and
manufactures high-quality household goods ranging from interior decoration
textiles to tableware as well as clothing, bags, and other accessories. When
Marimekko was founded in 1951, its unprecedented printed fabrics gave it a
strong and unique identity. Marimekko products are sold in about 40 countries.
In 2011, sales of the company's brands were some EUR 170 million with net sales
of EUR 77 million. At the end of the year, there were 90 Marimekko stores. The
key markets are North America, Northern Europe and the Asia-Pacific region. The
Group has about 500 employees. Marimekko's shares are quoted on NASDAQ OMX
Helsinki Ltd. www.marimekko.fi