2013-02-06 09:30:00 CET

2013-02-06 09:30:46 CET


REGULATED INFORMATION

English
Rapala VMC - Changes board/management/auditors

APPOINTMENTS TO RAPALA VMC CORPORATION'S EXECUTIVE COMMITTEE


Rapala VMC Corporation
Stock Exchange Release
February 6, 2013 at 10:30 a.m.

The Board of Directors of Rapala VMC Corporation ("the Group") has appointed Mr.
Victor Skvortsov as a member of the Group's Executive Committee with immediate
effect.

Victor Skvortsov is in charge of the Group's distribution company in Russia, Zao
Normark, and he is also in charge of the Group's distribution operations in
Belarus and Kazakhstan.

Other members of the Executive Committee and their responsibilities are as
follows:

Jorma Kasslin, Chief Executive Officer
Jussi Ristimäki, Chief Financial Officer
Olli Aho, Company Counsel and Investor Relations
Lars Ollberg, Head of Fishing Line and Accessory Business
Juhani Pehkonen, Head of Lure Business
Stanislas de Castelnau, Head of Fishing Hook Business and distribution in France
Tom Mackin, Head of distribution in the US

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information:
Olli Aho, Company Counsel and Investor Relations, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 291 million in 2012, employs some 2 000 people in 38 countries.
Rapala  VMC Corporation's share is listed and  traded on the NASDAQ OMX Helsinki
stock exchange since 1998.


[HUG#1675906]