2011-05-03 08:30:00 CEST

2011-05-03 08:30:35 CEST


REGULATED INFORMATION

English
Rapala VMC - Quarterly report

INTERIM REPORT FOR JANUARY TO MARCH 2011: GOOD START FOR THE YEAR AS NET SALES AND OPERATING PROFIT GROWTH CONTINUED.


Rapala VMC Corporation
Stock Exchange Release
May 3, 2011 at 9.30 a.m.



  * Net sales for the first quarter increased by 6% to a quarterly record of
    74.7 MEUR (I/10: 70.8 MEUR), supported by good sales in various European,
    Asian and Southern hemisphere countries, new units and impact of currencies.


  * Comparable operating profit, excluding non-recurring items, improved and
    reached all time first quarter record of 12.1 MEUR (11.8 MEUR). Comparable
    operating margin was 16.2% (16.7%). Reported operating profit for the first
    quarter was 12.1 MEUR (11.7 MEUR).

  * Net profit for the quarter reduced to 7.9 MEUR (9.1 MEUR) due to currency
    impacts on financial items and increased income taxes. Earnings per share
    were 0.18 EUR (0.22 EUR).

  * Cash flow from operating activities in the first quarter dropped seasonally
    to -15.5 MEUR (-12.0 MEUR) as ) as the inventories increased following the
    more sales oriented working capital management aiming at securing fill rates
    and gaining market share.

  * Implementation of the Group's strategy continued during first quarter by
    making preparations to launch distribution of Group's products through own
    companies in the UK, Mexico and Indonesia during 2011. Relocation of
    Peltonen ski factory and Finnish distribution operations into larger
    premises to Heinola and Jyväskylä will take place during summer 2011.
    Planning and implementation of new initiatives to permanently reduce Group's
    inventory levels was also launched.

  * It is expected that in 2011 the net sales will increase from 2010 and also
    the comparable operating margin is targeted to improve.



The attachment presents the interim review by the Board of Directors as well as
the accounts.

A conference call on the first quarter result will be arranged today at 2.30
p.m. Finnish time (1.30 p.m. CET). Please dial +44 (0)20 3147 4971 or
+1 212 444 0889 or +358 (0)9 2310 1667 (pin code: 180854#) five minutes before
the beginning of the event. A replay facility will be available for 14 days
following the teleconference. The number to dial is +44 (0)20 7111 1244 (pin
code: 180854#). Financial information and teleconference replay facility are
available at www.rapala.com.

For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media



Market Situation and Sales

Year 2011 started on a growth trend in line with the positive expectations on
general market conditions and sentiment. In Nordic countries good winter
weathers continued till the end of the season and challenged the supply chain of
winter sports equipment to meet the demand. In Western Europe spring was early
and the Group was well prepared to start the summer fishing season sales. In
Eastern Europe growth in sales continued, although due to logistic problems some
shipments were delayed. In North America the retail business is gradually
recovering, but consumer confidence is still tested by the unemployment and
increasing oil price. Sales were growing in Asia and Southern Hemisphere. The
earthquake in Japan did not have any material impact on Group's business or
operations.

Net sales reached new first quarter record at 74.7 MEUR (70.8 MEUR) by
increasing 6% from last year. Increase in net sales was supported by 2.1 MEUR of
net change of currency movements and 1.5 MEUR of sales generated by new units.

Net sales of Group Fishing Products increased by 11% from last year, with main
contribution from growth in sales of Sufix fishing lines and products of
Dynamite Baits. Net sales of Other Group Products grew 6%, supported by strong
growth in sales of Group's winter sports equipment. Net sales of Third Party
Products were down 1%, mainly due to year-end timing of some shipments.

Net sales in North America were down by 1% compared to last year, impacted by
year-end timing of some shipments as well as long winter in northern states of
USA and Canada, which delayed the beginning of 2011 season. In Nordic countries
net sales were up by 12% due to good sales especially in Norway and Denmark
whereas in Finland sales were negatively impacted by delivery problems in winter
sports equipment. In Rest of Europe net sales increased by 18% following strong
performance in Western and Southern Europe as well as in Russia where growth
continued despite logistic problems which caused some delays in shipments. In
Rest of the World net sales increased by 15% as a result of increased sales of
fishing products from Group's Chinese manufacturing units as well as the steady
underlying growth of sales of the distribution companies which was further
supported by strengthening currencies.

Financial Results and Profitability

Comparable operating profit, excluding non-recurring items, increased from last
year and amounted to all time first quarter record of 12.1 MEUR (11.8 MEUR).
Compared to last year, comparable operating profit was positively impacted by
increased sales and improved gross margin, whereas new units, fixed cost
inflation and currency items burdened the profitability. Comparable operating
margin was 16.2% (16.7%).

Reported operating profit for the first quarter amounted to 12.1 MEUR (11.7
MEUR) and included restructuring costs of 0.0 MEUR (0.1 MEUR). Reported
operating margin was 16.2% (16.5%).


Key figures                   I    I  I-IV
MEUR                       2011 2010  2010
------------------------------------------
Net sales                  74.7 70.8 269.4

EBITDA as reported         13.7 13.1  37.4

EBITDA excl. one-off items 13.7 13.2  37.9

Operating profit (EBIT)    12.1 11.7  31.3

EBIT excl. one-off items   12.1 11.8  31.8
------------------------------------------

Operating profit for Group Fishing Products increased by 6% compared to last
year, whereas the margin was to some extent negatively affected by stock
clearance sales. Operating profit of Other Group Products as well as Third Party
Products remained at last year levels.

Financial (net) expenses were 1.0 MEUR (gain 0.5 MEUR), with major change in
(net) currency exchange expenses of 0.2 MEUR (gain 1.3 MEUR). Net interest and
other financing expenses remained at last year level at 0.8 MEUR (0.8 MEUR).

Net profit for the quarter was 7.9 MEUR (9.1 MEUR) and it was further burdened
by increase in income taxes. Earnings per share for the first quarter reached
0.18 EUR (0.22 EUR).

Cash Flow and Financial Position

Following the increased sales, more sales oriented focus in working capital
management and ongoing changes in Group's supply chain management, Group's
inventories increased 17.3 MEUR from last March to 120.2 MEUR (102.9 MEUR).
Mainly due to this 5.2 MEUR more cash was tied up into working capital in the
first quarter compared to last year and cash flow from operating activities was
seasonally down to -15.5 MEUR (-12.0 MEUR).

In the first quarter net cash used in investing activities amounted to 1.7 MEUR
(1.7 MEUR), including 1.8 MEUR (1.8 MEUR) capital expenditures and 0.2 MEUR (0.1
MEUR) proceeds from sales of assets.

Due to the cycle of the business and increased working capital the net interest
bearing debt in the end of March reached 106.7 MEUR (96.6 MEUR). The liquidity
of the Group remained good. In the end of March equity-to-assets ratio was down
50 basis points to 41.2% (41.7%) compared to last year. Gearing increased to
79.5% (77.7%) still remaining on a low level historically.

Strategy Implementation

Implementation of Rapala's strategy of profitable growth continued during the
first quarter with emphasis on setting up and integrating the newly established
and acquired companies into Group's manufacturing and distribution company
network as well as launching new initiatives to improve Group's internal supply
chain and inventory management.

Preparations to take over the distribution of Rapala products into the United
Kingdom distribution system of Dynamite Baits Ltd ("Dynamite") continued, with
launch taking place in the beginning of April. Rapala acquired Dynamite, a
manufacturer and distributor of premium carp baits, in August 2010. Distribution
of Dynamite's products through various Rapala distribution companies outside UK
has also started and plans to expand the use of Dynamite brand are proceeding.

The Group's new distribution company in Indonesia was established and the sales
will commence during the second quarter. The Indonesian distribution company was
established together with a local non-controlling interest shareholder and
Rapala will hold 80% the shares and the voting rights of the company.

Also Group's the new distribution company in Mexico was established and the
sales should start during the second quarter. The sales of existing distribution
company in Brazil is growing strongly. In addition to Mexico and Brazil, Rapala
is actively considering business opportunities also in other Latin American
countries.

Working capital and cash flow management has been high on Rapala's agenda for a
long time. Since the latter part of 2010 working capital and especially
inventory management has been successfully focusing on securing customer service
levels, supporting sales opportunities and increasing the market share.
Simultaneously this has resulted in increase of Group's inventories. During the
first quarter the Group made investments and started to plan and implement new
initiatives and structural improvements in its internal supply chain and product
life-cycle management, with target to ensure improved service levels to
customers while simultaneously bringing Group's inventories permanently to lower
levels.

Preparations to relocate Rapala's Finnish distribution company Normark Suomi Oy
and ski manufacturer Peltonen Ski Oy into larger premises proceeded and will
take place during summer 2011.

During the first quarter a special performance improvement initiative was
started in Rapala's Norwegian distribution company. The special program carried
out in Hungary during 2010 has resulted in clear turnaround in profitability of
the Hungarian distribution company.

The range of new products introduced for season 2011 has been received well by
consumers. In March Sufix 832 fishing line and Rapala Clackin' Minnow lure were
honored with Best of the Best Awards in Lure and Accessories category by the
leading US fishing magazine Field & Stream. New products for season 2012 will be
introduced during the second quarter and they will continue to support Rapala's
organic growth.

Discussions and negotiations regarding acquisitions and business combinations
continued during the first quarter.

Short-term Outlook

In line with the first quarter performance, the view on general market situation
and sentiment continues to be positive for 2011. In some major markets like
northern part of North America and Northern and Eastern Europe the summer
fishing season did not fully start during the first quarter due to long and
snowy winter. This together with some first quarter logistical delays are
expected to shift some sales to the second quarter. The long winter as such will
support next winter season's presales and autumn deliveries of winter sports
equipment in the Nordic countries and Russia, where the distribution of winter
sports equipment will start in the fourth quarter.

The delivery performance of Group's manufacturing units and distribution
companies is good, which combined with good range of new products is supporting
the sales. New supply chain initiatives already enable additional sales during
the end of the season.

The still ongoing uncertainties in the current status and development pace of
the global economies continue to create some disturbance in some markets like in
Southern Europe and North America, where the increase in fuel price could have
negative implications on consumer behavior.

It is expected that in 2011 the net sales will increase from 2010 and also the
comparable operating margin is targeted to improve.
Second quarter interim report will be published on July 27.



Helsinki, May 3, 2011

Board of Directors of Rapala VMC Corporation



INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)

STATEMENT OF INCOME                                I    I  I-IV
MEUR                                            2011 2010  2010
---------------------------------------------------------------
Net sales                                       74.7 70.8 269.4

Other operating income                           0.1  0.1   0.7

Materials and services                          32.0 31.3 123.9

Personnel expenses                              15.5 14.3  59.1

Other costs and expenses                        13.6 12.1  49.7
                                               ----------------
EBITDA                                          13.7 13.1  37.4

Depreciation and amortization                    1.6  1.5   6.1
                                               ----------------
Operating profit (EBIT)                         12.1 11.7  31.3

Financial income and expenses                    1.0 -0.5   1.8

Share of results in associated companies         0.0  0.0   0.0
                                               ----------------
Profit before taxes                             11.1 12.1  29.5

Income taxes                                     3.1  3.0   8.7
                                               ----------------
Net profit for the period                        7.9  9.1  20.7



Attributable to:

Equity holders of the Company                    7.0  8.6  18.0

Non-controlling interests                        0.9  0.6   2.8



Earnings per share for profit attributable
to the equity holders of the Company

Earnings per share, EUR (diluted = non-diluted) 0.18 0.22  0.46




STATEMENT OF COMPREHENSIVE INCOME                I    I I-IV
MEUR                                          2011 2010 2010
------------------------------------------------------------
Net profit for the period                      7.9  9.1 20.7
                                             ---------------
Other comprehensive income, net of tax

Change in translation differences             -4.3  5.5  7.8

Gains and losses on cash flow hedges           0.6 -0.9 -1.2

Gains and losses on hedges of net investments  0.7 -0.9 -1.1
                                             ---------------
Total other comprehensive income, net of tax  -3.0  3.7  5.5
                                             ---------------
Total comprehensive income for the period      4.9 12.8 26.3



Total comprehensive income attributable to:

Equity holders of the Company                  4.1 12.0 23.1

Non-controlling interests                      0.8  0.8  3.2



STATEMENT OF FINANCIAL POSITION                          Mar 31 Mar 31 Dec 31
MEUR                                                       2011   2010   2010
-----------------------------------------------------------------------------
ASSETS

Non-current assets

Intangible assets                                          65.7   60.4   67.8

Property, plant and equipment                              28.2   28.7   28.7

Non-current financial assets

  Interest-bearing                                          1.7    0.4    1.7

  Non-interest-bearing                                      9.1    9.4    9.2
                                                        ---------------------
                                                          104.7   98.9  107.4

Current assets

Inventories                                               120.2  102.9  112.2

Current financial assets

  Interest-bearing                                          0.0    0.5    0.0

  Non-interest-bearing                                     75.4   70.6   56.5

Cash and cash equivalents                                  26.0   26.0   27.9
                                                        ---------------------
                                                          221.6  199.9  196.6



Total assets                                              326.3  298.8  304.0



EQUITY AND LIABILITIES

Equity

Equity attributable to the equity holders of the Company  125.9  119.3  121.8

Non-controlling interests                                   8.2    5.0    7.4
                                                        ---------------------
                                                          134.1  124.4  129.2

Non-current liabilities

Interest-bearing                                           25.1   38.6   27.1

Non-interest-bearing                                       13.7   10.8   13.7
                                                        ---------------------
                                                           38.8   49.5   40.8

Current liabilities

Interest-bearing                                          109.4   84.9   94.6

Non-interest-bearing                                       44.0   40.0   39.4
                                                        ---------------------
                                                          153.4  124.9  134.0



Total equity and liabilities                              326.3  298.8  304.0



                                                     I     I  I-IV
KEY FIGURES                                       2011  2010  2010
------------------------------------------------------------------
EBITDA margin, %                                 18.4% 18.6% 13.9%

Operating profit margin, %                       16.2% 16.5% 11.6%

Return on capital employed, %                    21.0% 22.6% 15.2%

Capital employed at end of period, MEUR          240.8 221.0 221.3

Net interest-bearing debt at end of period, MEUR 106.7  96.6  92.0

Equity-to-assets ratio at end of period, %       41.2% 41.7% 42.6%

Debt-to-equity ratio at end of period, %         79.5% 77.7% 71.2%

Earnings per share, EUR                           0.18  0.22  0.46

Fully diluted earnings per share, EUR             0.18  0.22  0.46

Equity per share at end of period, EUR            3.23  3.05  3.13

Average personnel for the period                 2 257 2 178 2 317
------------------------------------------------------------------
Definitions of key figures in the interim report are consistent with those in
the Annual Report 2010.




STATEMENT OF CASH FLOWS                                    I     I  I-IV
MEUR                                                    2011  2010  2010
------------------------------------------------------------------------
Net profit for the period                                7.9   9.1  20.7

Adjustments to net profit for the period *               6.0   3.6  17.4

Financial items and taxes paid and received             -2.9  -3.3 -12.1

Change in working capital                              -26.6 -21.4 -13.0
------------------------------------------------------------------------
Net cash generated from operating activities           -15.5 -12.0  13.0

Investments                                             -1.8  -1.8  -6.2

Proceeds from sales of assets                            0.2   0.1   0.3

Dynamite Baits acquisition, net of cash                    -     -  -4.8

Sufix brand acquisition                                    -     -  -1.2

Acquisition of other subsidiaries, net of cash             -     -   0.0

Change in interest-bearing receivables                   0.0   0.0  -1.3
------------------------------------------------------------------------
Net cash used in investing activities                   -1.7  -1.7 -13.2

Dividends paid                                             -     -  -7.4

Net funding                                             16.3  10.0   6.0

Purchase of own shares                                   0.0  -0.1  -1.1
------------------------------------------------------------------------
Net cash generated from financing activities            16.3   9.8  -2.5

Adjustments                                              0.0  -0.6  -0.5

Change in cash and cash equivalents                     -0.9  -4.5  -3.2

Cash & cash equivalents at the beginning of the period  27.9  29.0  29.0

Foreign exchange rate effect                            -1.0   1.6   2.2
------------------------------------------------------------------------
Cash and cash equivalents at the end of the period      26.0  26.0  27.9


* Includes reversal of non-cash items, income taxes and financial income and
expenses.

STATEMENT OF CHANGES IN EQUITY

                             Attributable to equity holders of the
                 Company
                ---------------------------------------------------
                                     Cumul.  Fund for                Non-
                         Share  Fair trans-  invested          Re- contr-
                          pre- value lation non-rest-  Own  tained olling
                   Share  mium   re- diffe-    ricted sha-   earn-  inte-  Total
MEUR             capital  fund serve rences    equity  res    ings  rests equity
--------------------------------------------------------------------------------
Equity on Jan
1, 2010              3.6  16.7  -0.3  -12.3       4.9 -1.4    96.3    4.2  111.7
--------------------------------------------------------------------------------
Comprehensive
income*                -     -  -0.9    4.4         -    -     8.6    0.8   12.8

Purchase of
own shares             -     -     -      -         - -0.1       -      -   -0.1

Share based
payment                -     -     -      -         -    -     0.1      -    0.1
--------------------------------------------------------------------------------
Equity on Mar
31, 2010             3.6  16.7  -1.3   -7.9       4.9 -1.6   104.9    5.0  124.4
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
Equity on Jan
1, 2011              3.6  16.7  -1.5   -6.0       4.9 -2.5   106.7    7.4  129.2
--------------------------------------------------------------------------------
Comprehensive
income*                -     -   0.6   -3.5         -    -     7.0    0.8    4.9

Purchase of
own shares             -     -     -      -         -  0.0       -      -    0.0

Other changes          -     -     -      -         -    -       -    0.0    0.0
--------------------------------------------------------------------------------
Equity on Mar
31, 2011             3.6  16.7  -0.9   -9.5       4.9 -2.5   113.7    8.2  134.1
--------------------------------------------------------------------------------
* For the period (net of tax)

SEGMENT INFORMATION*
MEUR                                     I    I  I-IV
Net Sales by Operating Segment        2011 2010  2010
-----------------------------------------------------
Group Fishing Products                41.9 37.7 139.5

Other Group Products                   5.3  5.0  25.2

Third Party Products                  27.9 28.2 105.6

Intra-Group (Other Group Products)    -0.3 -0.2  -0.9
-----------------------------------------------------
Total                                 74.7 70.8 269.4



Operating Profit by Operating Segment
-----------------------------------------------------
Group Fishing Products                 8.6  8.1  21.4

Other Group Products                   0.5  0.5   2.0

Third Party Products                   3.1  3.1   7.8
-----------------------------------------------------
Total                                 12.1 11.7  31.3


                                         Mar 31 Mar 31 Dec 31
Assets by Operating Segment                2011   2010   2010
-------------------------------------------------------------
Group Fishing Products                    200.0  182.4  190.5

Other Group Products                       13.5   11.1   12.7

Third Party Products                       85.2   78.4   71.1

Intra-Group (Other Group Products)         -0.1   -0.1      -
-------------------------------------------------------------
Non-interest-bearing assets total         298.6  271.9  274.3

Unallocated interest-bearing assets        27.7   26.9   29.7
-------------------------------------------------------------
Total assets                              326.3  298.8  304.0



Liabilities by Operating Segment
-------------------------------------------------------------
Group Fishing Products                     35.6   32.1   35.1

Other Group Products                        3.2    2.2    2.9

Third Party Products                       19.1   16.7   15.1

Intra-Group (Group Fishing Products)       -0.1   -0.1      -
-------------------------------------------------------------
Non-interest-bearing liabilities total     57.8   50.9   53.1

Unallocated interest-bearing liabilities  134.4  123.5  121.7
-------------------------------------------------------------
Total liabilities                         192.2  174.4  174.8


                        I     I  I-IV
Net Sales by Area**  2011  2010  2010
-------------------------------------
North America        18.9  19.0  68.5

Nordic               35.9  32.1 110.4

Rest of Europe       34.3  29.1 104.6

Rest of the world    19.6  17.0  69.6

Intra-Group         -33.9 -26.4 -83.8
-------------------------------------
Total                74.7  70.8 269.4


* The operating segments include the following product lines: Group Fishing
Products include Group Lures, Fishing Hooks, Fishing Lines and Fishing
Accessories, Other Group Products include Group manufactured and/or branded gift
products and products for winter sports and some other businesses and Third
Party Products include non-Group branded fishing products and third party
products for hunting, outdoor and winter sports.

**Geographical sales information has been prepared on source basis i.e. based on
the location of the business unit. Each area shows the sales generated in that
area excluding intra-Group transaction within that area, which have been
eliminated. Intra-Group line includes the eliminations of intra-Group
transactions between geographical areas.


KEY FIGURES BY QUARTERS      I   II  III   IV  I-IV    I
MEUR                      2010 2010 2010 2010  2010 2011
--------------------------------------------------------
Net sales                 70.8 77.6 60.6 60.4 269.4 74.7

EBITDA                    13.1 14.1  4.5  5.7  37.4 13.7

Operating profit          11.7 12.5  2.9  4.2  31.3 12.1

Profit before taxes       12.1 12.1  1.7  3.5  29.5 11.1

Net profit for the period  9.1  8.4  1.4  1.8  20.7  7.9
--------------------------------------------------------

NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION

The financial statement figures included in this release are unaudited.

This report has been prepared in accordance with IAS 34. Accounting principles
adopted in the preparation of this report are consistent with those used in the
preparation of the Annual Report 2010, except for the adoption of the new or
amended standards and interpretations. Adoption of amendments of IAS 24 and IAS
32 as well as the new interpretations, IFRIC 14 and IFRIC 19 did not result in
any changes in the accounting principles that would have affected the
information presented in this interim report.

Use of estimates and rounding of figures

Complying with IFRS in preparing financial statements requires the management to
make estimates and assumptions. Such estimates affect the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the amounts of revenues and expenses. Although these estimates are based on the
management's best knowledge of current events and actions, actual results may
differ from these estimates.

All figures in these accounts have been rounded. Consequently, the sum of
individual figures can deviate from the presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the interim period

The Group has no knowledge of any significant events after the end of the
interim period that would have a material impact on the financial statements for
January-March 2011. Material events after the end of the interim period, if any,
have been discussed in the interim review by the Board of Directors.

Inventories

On March 31, 2011, the book value of inventories included a provision for net
realizable value of 2.9 MEUR (2.8 at March 31, 2010 and 3.0 MEUR at December
31, 2010).

Non-recurring income and expenses included in operating profit    I    I I-IV
MEUR                                                           2011 2010 2010
-----------------------------------------------------------------------------
Costs related to business acquisitions                                 - -0.2

Restructuring of Hungarian operations                             -    - -0.2

Other restructuring costs                                       0.0 -0.1 -0.1

Other non-recurring items                                         -    - -0.1
-----------------------------------------------------------------------------
Total included in EBITDA                                        0.0 -0.1 -0.5
-----------------------------------------------------------------------------
Non-recurring impairment of non-current assets in China           -    - -0.0
-----------------------------------------------------------------------------
Total included in operating profit                              0.0 -0.1 -0.5
-----------------------------------------------------------------------------

Commitments                                       Mar 31 Mar 31 Dec 31
MEUR                                                2011   2010   2010
----------------------------------------------------------------------
On own behalf

Business mortgage                                   16.1   16.1   16.1

Guarantees                                           0.1    0.2    0.1




Minimum future lease payments on operating leases   10.5   10.0    9.3
----------------------------------------------------------------------

Related party transactions                   Rents    Other
MEUR                               Purchases  paid expenses Receivables Payables
--------------------------------------------------------------------------------
I 2011

Associated company Lanimo Oü             0.1     -        -         0.0        -

Entity with significant influence
over the Group*                            -   0.0      0.0         0.0        -

Management                                 -   0.1        -         0.0      0.0



I 2010

Associated company Lanimo Oü             0.1     -        -         0.0        -

Entity with significant influence
over the Group*                            -   0.0      0.0         0.0        -

Management                                 -   0.1        -           -      0.0



I-IV 2010

Associated company Lanimo Oü             0.1     -        -         0.0        -

Entity with significant influence
over the Group*                            -   0.2      0.1         0.0        -

Management                                 -   0.3        -         0.0      0.1
--------------------------------------------------------------------------------

* Lease agreement for the real estate for the consolidated operations in France
and a service fee.

Open derivatives                            Positive fair    Negative Net fair
MEUR                         Nominal amount        values fair values   values
------------------------------------------------------------------------------
March 31, 2011

Foreign currency options and forwards   8.1           0.0         0.5     -0.5

Interest rate swaps                    84.7             -         1.2     -1.2
------------------------------------------------------------------------------
Total                                  92.8           0.0         1.7     -1.7



March 31, 2010

Foreign currency options and forwards   5.8           0.4         0.0      0.4

Interest rate swaps                    86.5             -         1.7     -1.7
------------------------------------------------------------------------------
Total                                  92.3           0.4         1.7     -1.3



December 31, 2010

Foreign currency options and forwards   9.1           0.0         0.3     -0.3

Interest rate swaps                    86.3             -         2.0     -2.0
------------------------------------------------------------------------------
Total                                  95.4           0.0         2.3     -2.3
------------------------------------------------------------------------------

The Group's financial risks and hedging principles are described in detail in
the Annual Report 2010.

Share-based payments

On March 31, 2011, the Group's synthetic option plan (2006) expired. The reward
totaling to 0.3 MEUR will be disbursed during the second quarter.

The IFRS accounting effect on operating profit was 0.0 MEUR (-0.0 MEUR) for the
first quarter due to change in fair value of programs. Terms and conditions of
the share-based payment programs are described in detail in the Annual Report
2010.

Shares and share capital

Based on authorization given by the Annual General Meeting (AGM) in April 2007,
the Board can decide to issue shares through issuance of shares, options or
special rights entitling to shares in one or more issues. The number of new
shares to be issued including the shares to be obtained under options or special
rights shall be no more than 10 000 000 shares. This authorization includes the
right for the Board to resolve on all terms and conditions of the issuance of
new shares, options and special rights entitling to shares, including issuance
in deviation from the shareholders' preemptive rights. This authorization is in
force for a period of 5 years from the resolution by the AGM. The Board is also
authorized to resolve to repurchase a maximum of 2 000 000 shares by using funds
in the unrestricted equity. This amount of shares corresponds to less than 10%
of all shares of the company. The shares will be repurchased through public
trading arranged by NASDAQ OMX Helsinki at the market price of the acquisition
date. The shares will be acquired and paid in pursuance of the rules of NASDAQ
OMX Helsinki and applicable rules regarding the payment period and other terms
of the payment. This authorization is effective until the end of the next AGM.

On March 31, 2011, the share capital fully paid and reported in the Trade
Register was 3.6 MEUR and the total number of shares was 39 468 449. The average
number of shares in January-March 2011 was 39 468 449. At the end of March
2011, Rapala held 540 198 own shares, representing 1.4% of the total number and
the total voting rights of Rapala shares. The average share price of all
repurchased own shares held by Rapala was EUR 4.71.

During the first quarter, 5 085 153 shares (476 417) were traded at a high of
7.38 EUR and a low of 6.65 EUR. The closing share price at the end of the period
was 6.80 EUR.

Short term risks and uncertainties

The objective of Rapala's risk management is to support the implementation of
the Group's strategy and execution of business targets. The importance of risk
management has increased when Rapala has continued to expand its operations.
Accordingly, Group management also continued to develop risk management
practices and internal controls during 2010. Detailed description of the Group's
strategic, operative and financial risks and risk management principles are
included in the Annual Report 2010.

Due to the nature of the fishing tackle business and the geographical scope of
the Group's operations, business has traditionally been seasonally stronger in
the first half of the financial year compared to the second half. In 2010, 55%
of net sales and 77% of operating profit was generated in the first half of the
year. The biggest deliveries for both summer and winter seasons are concentrated
into relatively short time-periods, which require proper functioning of the
supply chain. The Group's sales are also to some extent affected by weather. In
Nordic countries good winter weathers have boosted the sales of winter sports
equipment, but simultaneously may delay the beginning of next summer fishing
season and put time pressure on manufacturing of next winter season's equipment.

A major supply chain and logistics initiative to improve Group's inventory turns
and shorten the factory lead-times continues in 2011, including planning of new
initiatives. Before fully implemented, these initiatives may temporarily have
negative impact on the Group's inventory levels. The possible product life-cycle
initiatives supporting the inventory reduction targets may also have some short-
term negative impact on sales and profitability of some product groups.

The increased sales and accordingly increased working capital levels have put
pressure on the cash flow covenant of the Group's financing facilities.
Covenants are monitored closely on a monthly basis. In the end of 2010 the Group
negotiated with its banks commitments to waive the cash flow covenant for the
first quarter of 2011.

Even though the fishing tackle business has traditionally not been strongly
influenced by the increased uncertainties and downturns in the general economic
climate, this may influence, at least for a short while, the sales of fishing
tackle when retailers reduce their inventory levels and face financial
challenges. Also quick and strong increases in living expenses, such as gasoline
price, and uncertainties concerning employment may temporarily affect consumer
spending also in fishing tackle, even though historically the underlying
consumer demand has proven to be fairly solid.

The truly global nature of the Group's sales and operations is spreading the
market risks caused by the still ongoing uncertainties concerning the recovery
of the global economy. Even though development trends seem to have slowly turned
positive, the Group is still cautiously monitoring the development in the
various markets. Due to these uncertainties in future demand and the length of
the Group's internal supply chain, the supply chain management is balancing
between risk of shortages and risk of excess production and purchasing and
consequent excess inventories in the Group. Also the importance of cash
collection and credit risk management has increased and this may affect sales to
some customers.

The Group's sales and profitability are impacted by the changes in foreign
exchange rates, especially US dollar and other currencies connected to it. The
Group is actively monitoring the currency position and risks and using e.g.
foreign currency nominated loans to manage the natural hedging. In order to fix
the exchange rate of some of the future USD-nominated purchases, the Group has
entered into currency hedging agreements. As the Group is not applying hedge
accounting to currency hedging agreements in accordance with IAS 39, the change
in fair value of these unrealized currency hedging agreements has an impact on
the Group's operating profit. The continuing strengthening of Chinese renminbi
together with possible future strengthening of US dollar is putting pressure on
costs. The Group is closely monitoring the situation and considering possibility
and feasibility of price increases and hedging actions.

The market prices of some commodity raw materials have started to increase again
and this together with other inflation trends would put pressure on pricing of
some products in the future.

No significant changes are identified in the Group's strategic risks or business
environment.


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