2015-02-13 07:30:00 CET

2015-02-13 07:31:00 CET


REGULATED INFORMATION

English
Rapala VMC - Financial Statement Release

RAPALA VMC CORPORATION'S ANNUAL ACCOUNTS 2014: STRONG CASH FLOW, WHILE CHALLENGES WITH SALES AND PROFITABILITY


Rapala VMC Corporation
Financial Statement Release
February 13, 2015 at 8:30 a.m.

RAPALA VMC CORPORATION'S ANNUAL ACCOUNTS 2014: STRONG CASH FLOW, WHILE
CHALLENGES WITH SALES AND PROFITABILITY

October-December in brief:

  * Net sales were 61.5 MEUR, down 3% from previous year (63.3). With comparable
    exchange rates sales was at last year's level.
  * Operating profit was 1.2 MEUR (1.5). Comparable operating profit was -0.2
    MEUR (2.7).
  * Cash flow from operations was 4.6 MEUR (0.6).
  * Earnings per share was -0.01 EUR (0.08).
January-December in brief:

  * Net sales were 273.2 MEUR, down 5% from previous year (286.6). With
    comparable exchange rates sales were at last year's level.
  * Operating profit was 22.9 MEUR (26.1). Comparable operating profit was 20.9
    MEUR (27.1).
  * Cash flow from operations was 21.6 MEUR (15.3).
  * Earnings per share was 0.24 EUR (0.32).
  * Outlook for 2015: The Group expects full year net sales and comparable
    operating profit (excluding non-recurring items and mark-to-market
    valuations of operative currency derivatives) to be above 2014 levels.
  * Dividend proposal 0.20 EUR (0.24 EUR) per share, 83% of earnings per share.

President and CEO Jorma Kasslin: "Year 2014 has been challenging and development
of  our business was mixed. In several markets in Europe, Asia and North America
there  is good momentum and sales have developed  well. At the same time some of
our  biggest markets, such as Russia, are  suffering a lot from the economic and
political uncertainties. Here in Finland lack of proper winter weathers has hurt
our winter sports business this year.

This  year we  closed down  our manufacturing  operations in  China and put full
effort  on ramping  up the  operations in  Batam, Indonesia.  This project had a
major  negative  impact  to  our  profitability  this  year.  We  expect a major
improvement  of our Batam  operations in 2015, following  the development of the
fourth quarter.

Despite  several challenges we generated strong  operative cash flow showing the
strength  of the Group. Apart from  uncertainties concerning Russia, outlook for
2015 looks cautiously positive."

Key figures
-------------------------------------------------------------------------------
                              IV    IV change  I-IV  I-IV                change

 MEUR                       2014  2013      %  2014  2013                     %
-------------------------------------------------------------------------------
 Net sales                  61.5  63.3    -3% 273.2 286.6                   -5%

 Operating profit            1.2   1.5   -20%  22.9  26.1                  -12%

 % of net sales             1.9%  2.4%         8.4%  9.1%

 Comparable operating
 profit *                   -0.2   2.7  -107%  20.9  27.1                  -23%

 % of net sales            -0.3%  4.3%         7.6%  9.5%

 Cash flow from operations   4.6   0.6  +667%  21.6  15.3                  +41%

 Gearing %                 73.2% 71.2%        73.2% 71.2%

 EPS, EUR                  -0.01  0.08  -113%  0.24  0.32                  -25%
-------------------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of operative
 currency derivatives.


Market environment

As the Rapala Group's direct distribution operations expand over 35 countries
all around the world, the market conditions varied between different regions
throughout the year. While many countries in North America, Europe and Asia
showed positive economic development, in several markets the overall market
conditions remained challenging with ongoing economic, political and overall
uncertainties depressing consumer demand and retailers' purchasing behaviour.
Similarly weathers had mixed impact on the Group's business, supporting sales in
Western Europe and winter businesses in North America, but simultaneously
hurting the winter sports sales in Finland. Big and sudden changes in currency
exchange rates had impact on the Group's business also in 2014.

Regardless of the turbulent business environment the Group's underlying business
was stable, as comparable sales were at last year's level and cash flow and
balance sheet remained healthy.

Business Review October-December 2014

The Group's net sales for the fourth quarter were down 3%. Changes in
translation exchange rates decreased sales by approximately 1.3 MEUR. With
comparable translation exchange rates quarterly net sales were at last year's
level.

North America

In the USA economic indicators are positive. The general economy and consumer
sentiment improved throughout the year and fishing tackle retailers are opening
new shops. Low fuel prices have historically supported the fishing tackle sales
in the USA. Despite the generally positive economic development, the Group's
sales in North America were down 8% with comparable exchange rates impacted by
earlier timing of the ice fishing sales and customers' year-end buying
behaviour, which shifted some sales to 2015.

Nordic

With comparable exchange rates Nordic net sales were 27% below last year level.
Quarterly sales were negatively impacted by major decline in winter sports
equipment sales in Finland following the poor winter conditions in two
consecutive seasons and lower sales in Sweden due to loss of a hunting
dealership.

Rest of Europe

With comparable rates net sales of Rest of Europe were up 21%. Sales in Russia
and Ukraine increased in local currency even though they continued to suffer
from the political and economic unrest, as fear of inflation is driving consumer
demand. Strong weakening of Russian Ruble and Ukrainian Hryvnia had a major
negative impact on sales in the Rest of Europe. Sales continued to develop well
in many Rest of European countries, particularly in France and Spain.

Rest of the World

With comparable rates sales were 18% above last year's level. Rest of the World
market developed overall positively, with uncertainties in some markets such as
Brazil, Thailand and Indonesia. Sales volumes grew in almost all Asian and Latin
countries as well as in South Africa and Australia.

 External Net Sales by Area

-------------------------------------
                      IV    IV change

 MEUR               2014  2013      %
-------------------------------------
 North America      24.7  25.3    -2%

 Nordic              9.7  13.3   -27%

 Rest of Europe     17.3  16.5    +5%

 Rest of the World   9.8   8.3   +18%

 Total              61.5  63.3    -3%
-------------------------------------


Business Review January-December 2014

The Group's net sales for the year were down 5%. Changes in translation exchange
rates explain approximately 12.2 MEUR of the decline in net sales. With
comparable translation exchange rates full year net sales were at last year's
level.

North America

During 2014 US economy recovered and economic indicators improved throughout the
year. The Group's position with retailers was good. Currencies reduced North
American sales compared to last year as with comparable rates net sales were
down only 1%. During the first half of the year extreme winter weather, late
start of spring and rainy summer delayed the sales of summer fishing products,
but conversely supported the sales of ice fishing products in 2013/2014 winter
season as well as pre-sales for 2014/2015 winter season. Fourth quarter sales
were impacted negatively by customers' year-end buying behaviour shifting some
sales to 2015.

Nordic

Nordic sales were down 8% with comparable rates. Nordic countries suffered from
two consecutive late and mild winters, which impacted negatively the sales of
winter sports and ice fishing products especially in Finland. Sales in Norway
have developed positively whereas fishing tackle sales in other Scandinavian
countries have been more difficult. Hunting sales were good except in Sweden due
to loss of a hunting dealership. Sales were positively impacted by Marttiini
kitchen knife sales in Finland and foreign exchange impact from currency
nominated accounts receivable.

Rest of Europe

Rest of Europe sales were up 2% with comparable rates despite political and
economic instability in Russia and Ukraine that had adverse impact on sales in
these countries as dramatic devaluation of the currencies increased the prices
of imported goods. Currencies, mainly Rouble and Hryvnia, had a clear negative
impact on sales in the Rest of Europe compared to last year. Excluding Russian
and Ukrainian sales the local currency sales of Rest of Europe improved 5 % from
last year supported by growth in France, Poland, UK as well as Spain and Hungary
where economies have improved.

Rest of the World

Despite volume growth, net sales declined due to currency impact, most of all
South African Rand and Australian dollar. Local currency sales increased 6% and
developed well in South Africa, Australia as well as all Asian and Latin
American countries, while reduced in Japan and Brazil. Rest of the World sales
were supported above all by Chilean distribution company established in 2012,
growth in South Africa and improved export sales of Sufix fishing lines.


External Net Sales by Area

-------------------------------------
                    I-IV  I-IV change

 MEUR               2014  2013      %
-------------------------------------
 North America      86.1  88.4    -3%

 Nordic             54.9  60.8   -10%

 Rest of Europe     98.7 103.6    -5%

 Rest of the World  33.5  33.8    -1%

 Total             273.2 286.6    -5%
-------------------------------------

Financial Results and Profitability

Comparable (excluding non-recurring items and mark-to-market valuations of
operative currency derivatives) and reported operating profit decreased from
last year for the fourth quarter and full year. Changes in translation exchange
rates decreased quarterly operating profit by approximately -0.7 MEUR and full
year operating profit by approximately -1.3 MEUR. With comparable translation
exchange rates comparable operating profit was 2.2 MEUR behind last year's level
for the quarter and 4.9 MEUR behind last year for the full year.

Comparable operating profit margin was -0.3% (4.3) for the quarter and 7.6%
(9.5) for the full year. Decline in profitability was driven by weaker sales and
consequently lower gross margin. Development in Russia and Ukraine had
significant negative impact on the Group's profitability throughout the year.
Closing down manufacturing operations in China and ramp-up of the new factory in
Batam was also heavily burdening the Group's full year profitability, while in
fourth quarter the results of this operation improved from last year. Last year
the Group's fourth quarter profitability was supported by release of accruals.

Respectively reported operating profit margin was 1.9% (2.4) for the quarter and
8.4% (9.1) for the full year. Reported operating profit included net loss of
non-recurring items of 0.9 MEUR (0.9) for the quarter and 1.8 MEUR (1.3) for the
full year related mainly to direct one-off costs on closing down of the
manufacturing operations in China. Mark-to-market valuation of the Group's
operative currency derivative position is having significant positive impact on
reported operating profit resulting in 2.3 MEUR gain (0.3 loss) for the quarter,
and 3.8 MEUR gain (0.3 gain) for the full year, led by movements in US Dollar,
Russian Rouble and Indonesian Rupiah.

Total financial (net) expenses were 1.5 MEUR (0.3) for the quarter and 7.2 MEUR
(5.5) for the full year. Financial items were negatively impacted by the (net)
foreign exchange expenses of 0.6 MEUR (0.6 gain) for the quarter and 3.4 MEUR
(1.7) for the full year. Net interest and other financing expenses were at last
year's level at 0.8 MEUR (0.9) for the quarter and 3.8 MEUR (3.7) for the full
year.

Net profit decreased from last year for the quarter and the full year. Earnings
per share were -0.01 EUR (0.08) for the quarter and 0.24 EUR (0.32) for the full
year. Full year net profit includes a positive tax impact of 1.0 MEUR relating
to past years' tax assessments. The effective tax rate was increased by loss
making units. The share of non-controlling interest in net profit totalled -0.6
MEUR (0.0) for the quarter and 1.0 MEUR (3.6) for the full year. Full year
decline was impacted by the development in Russia and Ukraine.



Key figures

----------------------------------------------------------------
                             IV    IV change  I-IV  I-IV change

 MEUR                      2014  2013      %  2014  2013      %
----------------------------------------------------------------
 Net sales                 61.5  63.3    -3% 273.2 286.6    -5%

 Operating profit           1.2   1.5   -20%  22.9  26.1   -12%

 Comparable operating
 profit *                  -0.2   2.7  -107%  20.9  27.1   -23%

 Net profit                -0.8   2.9  -128%  10.2  16.1   -37%
----------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of operative
 currency derivatives.



Segment Review
Group Products

Fourth quarter sales of Group Products decreased 5% from last year with
comparable rates burdened by lower sales of winter sports equipment. Excluding
winter sports sales decline, quarterly sales were at last year's level. Full
year sales were burdened by foreign exchange rates and with comparable rates net
sales were at last year's level. Full year sales were hurt by lower sales of
winter fishing and winter sports products in Europe due to mild winter
2013/2014 and late start of 2014/2015 winter season.

Operating profit for Group Products was below last year for the quarter burdened
particularly by low winter sports sales. Also full year profitability decreased
from last year. Profitability was impacted by lower sales, especially in winter
sports, and losses relating to closing down of the manufacturing unit in China
and ramp-up of the Batam unit.

Third Party Products

Net sales declined due to currency impact, especially weakening of Russian
rouble. With comparable rates fourth quarter sales of Third Party Products
increased from last year by 7%. Full year sales of Third Party Products almost
at last year level assuming comparable rates.  Quarterly sales increase resulted
from good last quarter sales in France and Russia, where sales increased in
local currency. Full year sales were negatively impacted by suppliers' delivery
problems, economical instabilities in some regions, loss of a hunting dealership
in Sweden and weak winter sport sales, which also impacted fourth quarter sales.

Operating profit for Third Party Products was below last year for the quarter
but above for the full year supported by favourable exchange rates on purchases
and UK joint venture result.

Reported profitability of both Group and Third Party Products are positively
impacted by the mark-to-market valuation of operative currency derivatives.



Net Sales by Segment

-----------------------------------------------------------
                         IV    IV change  I-IV  I-IV change

 MEUR                  2014  2013      %  2014  2013      %
-----------------------------------------------------------
 Group Products        40.0  41.5    -4% 171.3 176.3    -3%

 Third Party Products  21.5  21.8    -1% 102.0 110.5    -8%

 Eliminations           0.0   0.0          0.0  -0.1

 Total                 61.5  63.3    -3% 273.2 286.6    -5%
-----------------------------------------------------------

Operating profit by Segment

-----------------------------------------------------------
                         IV    IV change  I-IV  I-IV change

 MEUR                  2014  2013      %  2014  2013      %
-----------------------------------------------------------
 Group Products         1.7   2.0   -15%  15.0  19.4   -23%

 Third Party Products  -0.6  -0.5   -20%   7.9   6.7   +18%

 Total                  1.2   1.5   -20%  22.9  26.1   -12%
-----------------------------------------------------------

Financial position

Cash flow from operations was strong for the quarter and full year cash flow
increased notably from last year's levels. Full year improvement was driven by
positive development in the net working capital as especially receivables
released more cash in the fourth quarter.

Net change in working capital amounted to 2.5 MEUR (-2.8) for the quarter and
1.5 MEUR (-10.8) for the full year. Inventories increased by 3.5 MEUR from last
December amounting to 113.8 MEUR (110.3). Currency impact decreased inventories
by some 1.0 MEUR. Increase in inventories was driven primarily by lower than
expected sales, transfer of production from China to Batam and timing of
incoming Third Party Products.

Net cash used in investing activities was 1.6 MEUR (3.3) for the quarter and
8.0 MEUR (10.8) for the full year. Normal operative capital expenditure was 2.7
MEUR (3.8 MEUR) for the fourth quarter and 8.5 MEUR (10.7 MEUR) for the full
year. Fourth quarter investing activities included 1.0 MEUR (0.5 MEUR) of
proceeds received related to disposal of the gift business.

Liquidity position of the Group was good. Following an increased focus on cash
management, cash and cash equivalents reduced to 12.2 MEUR (16.9) and undrawn
committed long-term credit facilities amounted to 78.4 MEUR at the end of the
period. Net interest-bearing debt and gearing increased from last year. Equity-
to-assets ratio was slightly below last year's level. The Group fulfils all
financial covenants related to its credit facilities.



Key figures

-------------------------------------------------------------------------------
                                             IV    IV change  I-IV  I-IV change

 MEUR                                      2014  2013      %  2014  2013      %
-------------------------------------------------------------------------------
 Cash flow from operations                  4.6   0.6  +667%  21.6  15.3   +41%

 Net interest-bearing debt at end of
 period                                    99.9  96.3    +4%  99.9  96.3    +4%

 Gearing %                                73.2% 71.2%        73.2% 71.2%

 Equity-to-assets ratio at end of period,
 %                                        44.1% 44.5%        44.1% 44.5%
-------------------------------------------------------------------------------

Strategy Implementation

Execution of the Rapala Group's strategy is based on three cornerstones: brands,
manufacturing and distribution, supported by strong corporate culture. During
the year strategy implementation continued in various areas.

Ramp-up of the Group's new ice drill manufacturing unit in Korpilahti, Finland,
was finalized in 2014 and the unit is producing and shipping Mora Ice and Rapala
UR branded ice drills and related accessories.

The project to cease own manufacturing in China and transfer the operations to
Batam, Indonesia, reached its peak in 2014. Chinese factory closed down its
operations in second quarter and exit process continued until end of the year.
The new lure manufacturing unit in Batam is intensively focusing on increasing
the operative efficiencies and product development efforts, in order to
capitalize the benefits of streamlined production processes and cheaper
production costs.

Initiatives to streamline the Group's supply chain continued during 2014,
focusing on consolidating purchasing and logistics processes in selected third
party products in Europe and setting up a new logistics hub in Asia. The Group-
level supply chain organization was reorganized and strengthened by appointing
Group Supply Chain and Sourcing Director. Reducing the amount of inventories,
largely driven by Group's business model, is high on the agenda of the Group.

In September, the Group rearranged its loan and credit facilities in order to
decrease interest rate margins, diversify the maturity profile and strengthen
the Group's capabilities to finance its strategy.

During third quarter the Group appointed management resources to develop the
distribution business in hunting and outdoor distribution categories as the
Group is putting more focus on seeking growth in these areas.

Discussions and negotiations regarding acquisitions and business combinations
continued throughout the year, as the Group continues to seek also non-organic
growth opportunities.

Product Development

Continuous product development and consistent innovation are core competences
for the Group and major contributor to the value and commercial success of the
brands.

New products for 2015 season were successfully presented globally in trade shows
during summer 2014. Development process of next season's novelties proceeded
according to plans and a new Rapala lure innovation will be first introduced to
the US market already early 2015. In addition to product development the Group
has put focus on developing the manufacturing processes, in order to further
improve efficiency and quality.

Organization and Personnel

Average number of personnel for the fourth quarter was 2 694 (2 387) and 2 716
(2 428) for the full year, majority of the increase relating to expansion of
lure manufacturing operations in Batam and reduction of outsourcing in China.
Batam unit is currently employing 1 200 people. At the end of December, the
number of personnel was 2 822 (2 590).

Short-term Outlook and Risks

After challenging year 2014, the outlook for year 2015 is cautiously positive,
although the uncertainties concerning development in Russia and Ukraine are
shadowing the visibility.

In several markets the general economic situation as well as retail and consumer
sentiment has improved, supporting the demand of Group's products. For example
in the biggest market USA start of year 2015 has been strong.

After the difficulties of transferring manufacturing from China to Batam, a
clear improvement is expected from this unit, supporting Group's profitability
improvement in 2015.



Actions to reduce the Group's inventory levels may lower margins, but should
support the cash flow.

The Group expects full year net sales and comparable operating profit (excluding
non-recurring items and mark-to-market valuations of operative currency
derivatives) to be above 2014 levels.

Short term risks and uncertainties and seasonality of the business are described
in more detail in the end of this interim report.

Proposal for profit distribution

The Board of Directors proposes to the Annual General Meeting that a dividend of
0.20 EUR  (0.24 EUR)  per share  is distributed  from the  Group's distributable
equity and any remaining distributable funds are allocated to retained earnings.
At December 31, 2014 the distributable equity totaled to 16.1 MEUR.

No material changes have taken place in the Group's financial position after the
end  of the financial  year. The Group's  liquidity is good  and the view of the
Board  of Directors is that  the distribution of the  proposed dividend will not
undermine this liquidity.

Financial Statements and Annual General Meeting

Financial Statements for 2014 and Corporate Governance Statement will be
published in the beginning of week 10. Annual General Meeting is planned to be
held on March 27, 2015.

First quarter interim report 2015 will be published on May 5, 2015.



Helsinki, February 13, 2015

Board of Directors of Rapala VMC Corporation



For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jussi Ristimäki, Chief Financial Officer, +358 40 700 1344
Olli Aho, Investor Relations, +31 653 140 818


A conference call on the quarter result will be arranged today at 14:00 p.m.
Finnish time (13:00 p.m. CET). Please dial +44 (0) 20 3367 9433 or
+1 917 286 8056 or +358 (0) 9 2310 1675 (pin code: 901066#) five minutes before
the beginning of the event. A replay facility will be available for 14 days
following the teleconference. The number to dial is +44 (0) 20 3427 0598 (pin
code: 7708155). Financial information and teleconference replay facility are
available at www.rapalavmc.com.


INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)


 STATEMENT OF INCOME                                  IV    IV  I-IV  I-IV

 MEUR                                               2014  2013  2014  2013
--------------------------------------------------------------------------
 Net sales                                          61.5  63.3 273.2 286.6

 Other operating income                              0.4   0.4   1.0   0.8

 Materials and services                             30.2  30.1 128.1 134.4

 Personnel expenses                                 16.0  15.5  65.6  64.0

 Other costs and expenses                           12.5  14.2  50.8  54.9

 Share of results in associates and joint ventures  -0.1  -0.2   0.2  -0.5
                                                  ------------------------
 EBITDA                                              3.0   3.7  30.0  33.6

 Depreciation, amortization and impairments          1.9   2.2   7.1   7.5
                                                  ------------------------
 Operating profit (EBIT)                             1.2   1.5  22.9  26.1

 Financial income and expenses                       1.5   0.3   7.2   5.5
                                                  ------------------------
 Profit before taxes                                -0.3   1.2  15.7  20.6

 Income taxes                                        0.6  -1.7   5.5   4.6
                                                  ------------------------
 Net profit for the period                          -0.8   2.9  10.2  16.1
                                                  ------------------------


 Attributable to:

 Equity holders of the company                      -0.3   3.0   9.2  12.5

 Non-controlling interests                          -0.6   0.0   1.0   3.6



 Earnings per share for profit attributable
 to the equity holders of the company:

 Earnings per share, EUR (diluted = non-diluted)   -0.01  0.08  0.24  0.32





 STATEMENT OF COMPREHENSIVE INCOME                  IV   IV I-IV  I-IV

 MEUR                                             2014 2013 2014  2013
-----------------------------------------------------------------------
 Net profit for the period                        -0.8  2.9 10.2  16.1
                                                 ----------------------|
 Other comprehensive income, net of tax                                |
                                                                       |
 Change in translation differences*               -1.0 -2.5  4.7  -7.1

 Gains and losses on cash flow hedges*             0.1  0.1  0.2   0.9

 Gains and losses on hedges of net investments*    0.0 -2.2  0.1  -2.3

 Actuarial gains (losses) on defined benefit plan -0.2  0.1 -0.2   0.1
                                                 ----------------------
 Total other comprehensive income, net of tax     -1.0 -4.5  4.8  -8.4
                                                 ----------------------


 Total comprehensive income for the period        -1.9 -1.6 15.1   7.7
                                                 ----------------------

                                                                       |
 Total comprehensive income attributable to:                           |
                                                                       |
 Equity holders of the Company                    -0.4 -1.3 15.3   5.1

 Non-controlling interests                        -1.5 -0.3 -0.2   2.6


                                                                         |
 * Item that may be reclassified subsequently to the statement of income |



 STATEMENT OF FINANCIAL POSITION                          Dec 31 Dec 31

 MEUR                                                       2014   2013
-----------------------------------------------------------------------
 ASSETS

 Non-current assets

 Intangible assets                                          74.4   70.0

 Property, plant and equipment                              32.0   30.6

 Non-current assets

   Interest-bearing                                          3.0    3.0

   Non-interest-bearing                                     11.5   10.1
                                                         --------------
                                                           120.8  113.7

 Current assets

 Inventories                                               113.8  110.3

 Current assets

   Interest-bearing                                          1.1    1.0

   Non-interest-bearing                                     62.3   62.1

 Cash and cash equivalents                                  12.2   16.9
                                                         --------------
                                                           189.4  190.3



 Total assets                                              310.3  304.1
                                                         --------------


 EQUITY AND LIABILITIES

 Equity

 Equity attributable to the equity holders of the company  128.3  123.1

 Non-controlling interests                                   8.2   12.0
                                                         --------------
                                                           136.5  135.1

 Non-current liabilities

 Interest-bearing                                           72.3   39.4

 Non-interest-bearing                                       13.3   12.8
                                                         --------------
                                                            85.5   52.2

 Current liabilities

 Interest-bearing                                           43.9   77.8

 Non-interest-bearing                                       44.2   38.9
                                                         --------------
                                                            88.2  116.7



 Total equity and liabilities                              310.3  304.1
                                                         --------------





                                              IV    IV  I-IV  I-IV

 KEY FIGURES                                2014  2013  2014  2013
-------------------------------------------------------------------
 EBITDA margin, %                           4.9%  5.8% 11.0% 11.7%

 Operating profit margin, %                 1.9%  2.4%  8.4%  9.1%

 Return on capital employed, %              2.0%  2.6%  9.8% 11.4%

 Capital employed at end of period, MEUR   236.5 231.4 236.5 231.4

 Net interest-bearing debt at end of        99.9  96.3  99.9  96.3
 period, MEUR

 Equity-to-assets ratio at end of period,  44.1% 44.5% 44.1% 44.5%
 %

 Debt-to-equity ratio at end of period, %  73.2% 71.2% 73.2% 71.2%

 Earnings per share, EUR (diluted = non-   -0.01  0.08  0.24  0.32
 diluted)

 Equity per share at end of period, EUR     3.34  3.19  3.34  3.19

 Average personnel for the period          2 694 2 387 2 716 2 428
-------------------------------------------------------------------
 Definitions of key figures are consistent with those in the financial
 statement 2013.



 STATEMENT OF CASH FLOWS                           IV    IV  I-IV  I-IV

 MEUR                                            2014  2013  2014  2013
------------------------------------------------------------------------
 Net profit for the period                       -0.8   2.9  10.2  16.1

 Adjustments to net profit for the period *       3.1   0.7  17.1  18.6

 Financial items and taxes paid and received     -0.2  -0.3  -7.3  -8.6

 Change in working capital                        2.5  -2.8   1.5 -10.8
------------------------------------------------------------------------
 Net cash generated from operating activities     4.6   0.6  21.6  15.3

 Investments                                     -2.7  -3.8  -8.5 -10.7

 Proceeds from sales of assets                    0.1   0.1   0.4   0.2

 Sufix brand acquisition                            -     -  -0.8  -0.7

 Acquisition of other subsidiaries, net of cash     -     -  -0.2   0.0

 Proceeds from disposal of subsidiaries, net of   1.0   0.5   1.0   0.5
 cash

 Change in interest-bearing receivables           0.0  -0.1   0.1  -0.1
------------------------------------------------------------------------
 Net cash used in investing activities           -1.6  -3.3  -8.0 -10.8

 Dividends paid to parent company's                 -     -  -9.2  -8.9
 shareholders

 Dividends paid to non-controlling interest         -     -  -3.6     -

 Net funding                                     -2.3  -4.4  -4.5 -16.0

 Purchase of own shares                          -0.5  -0.2  -0.9  -1.0
------------------------------------------------------------------------
 Net cash generated from financing activities    -2.8  -4.6 -18.1 -25.9

 Adjustments                                      0.0   0.1   0.3   1.5

 Change in cash and cash equivalents              0.2  -7.3  -4.2 -19.8

 Cash & cash equivalents at the beginning of     12.8  24.4  16.9  38.2
 the period

 Foreign exchange rate effect                    -0.9  -0.2  -0.5  -1.4
------------------------------------------------------------------------
 Cash and cash equivalents at the end of the     12.2  16.9  12.2  16.9
 period

 * Includes reversal of non-cash items, income taxes and financial income and
 expenses.




 CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

                   Attributable to equity holders of the company
                --------------------------------------------------
                                     Cumul.  Fund for               Non-

                         Share  Fair trans-  invested         Re- contr-

                          pre- value lation non-rest-  Own tained olling

                   Share  mium   re- diffe-    ricted sha-  earn-  inte-  Total

 MEUR            capital  fund serve rences    equity  res   ings  rests equity
-------------------------------------------------------------------------------
 Equity on Jan
 1, 2013             3.6  16.7  -2.3   -4.1       4.9 -3.4  112.8    9.4  137.7
-------------------------------------------------------------------------------
 Comprehensive
 income *              -     -   0.9   -8.4         -    -   12.6    2.6    7.7

 Purchase of own
 shares                -     -     -      -         - -1.0      -      -   -1.0

 Dividends             -     -     -      -         -    -   -8.9      -   -8.9

 Share based
 payment               -     -     -      -         -    -   -0.3      -   -0.3

 Other changes         -     -     -      -         -    -    0.0    0.0    0.0
-------------------------------------------------------------------------------
 Equity on Dec
 31, 2013            3.6  16.7  -1.4  -12.5       4.9 -4.4  116.2   12.0  135.1
-------------------------------------------------------------------------------

-------------------------------------------------------------------------------
 Equity on Jan
 1, 2014             3.6  16.7  -1.4  -12.5       4.9 -4.4  116.2   12.0  135.1
-------------------------------------------------------------------------------
 Comprehensive
 income *              -     -   0.2    6.1         -    -    9.0   -0.2   15.1

 Purchase of own
 shares                -     -     -      -         - -0.9      -      -   -0.9

 Dividends             -     -     -      -         -    -   -9.2   -3.6  -12.8
-------------------------------------------------------------------------------
 Equity on Dec
 31, 2014            3.6  16.7  -1.1   -6.5       4.9 -5.2  116.0    8.2  136.5
-------------------------------------------------------------------------------
 * For the period, (net
         of tax)




 SEGMENT INFORMATION*

 MEUR                              IV    IV  I-IV  I-IV

 Net Sales by Operating Segment  2014  2013  2014  2013
--------------------------------------------------------
 Group Products                  40.0  41.5 171.3 176.3

 Third Party Products            21.5  21.8 102.0 110.5

 Eliminations                     0.0   0.0   0.0  -0.1
--------------------------------------------------------
 Total                           61.5  63.3 273.2 286.6



 Operating Profit by Operating Segment
---------------------------------------------------------
 Group Products                   1.7   2.0  15.0  19.4

 Third Party Products            -0.6  -0.5   7.9   6.7
--------------------------------------------------------
 Total                            1.2   1.5  22.9  26.1

                                          Dec 31  Dec 31

 Assets by Operating Segment                2014    2013
--------------------------------------------------------
 Group Products                            230.4   215.7

 Third Party Products                       63.6    67.4
--------------------------------------------------------
 Non-interest-bearing assets total         294.0   283.1

 Unallocated interest-bearing assets        16.3    21.0
--------------------------------------------------------
 Total assets                              310.3   304.1

* Segments are consistent with those in the financial statements 2013. Segments
are described in detail in note 2 of the financial statements 2013.


 External Net Sales by Area    IV    IV  I-IV  I-IV

 MEUR                        2014  2013  2014  2013
---------------------------------------------------
 North America               24.7  25.3  86.1  88.4

 Nordic                       9.7  13.3  54.9  60.8

 Rest of Europe              17.3  16.5  98.7 103.6

 Rest of the world            9.8   8.3  33.5  33.8
---------------------------------------------------
 Total                       61.5  63.3 273.2 286.6


 KEY FIGURES BY         I    II   III    IV  I-IV     I    II   III    IV  I-IV
 QUARTERS

 MEUR                2013  2013  2013  2013  2013  2014  2014  2014  2014  2014
-------------------------------------------------------------------------------
 Net sales           75.3  81.4  66.6  63.3 286.6  66.2  77.7  67.8  61.5 273.2

 EBITDA              10.3  15.2   4.5   3.7  33.6   9.1  10.4   7.5   3.0  30.0

 Operating profit     8.6  13.4   2.6   1.5  26.1   7.4   8.6   5.7   1.2  22.9

 Profit before        8.3  11.6  -0.4   1.2  20.6   5.5   7.0   3.5  -0.3  15.7
 taxes

 Net profit for the   6.6   7.8  -1.2   2.9  16.1   4.3   4.1   2.7  -0.8  10.2
 period
-------------------------------------------------------------------------------



NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION

The financial statement figures included in this release are unaudited.

This  report has been prepared in  accordance with IAS 34. Accounting principles
adopted  in the preparation of this report are consistent with those used in the
preparation of the Financial Statements 2013, except for the adoption of the new
or amended standards and interpretations.

Adoption  of  the  revised  standards  IFRS  10, IFRS 11, IFRS 12 as well as the
amended  standards IAS 36 and IAS 39, IAS 19 and interpretation IFRIC 21 did not
result  in any changes in the accounting principles that would have affected the
information presented in this interim report.

Use of estimates and rounding of figures

Complying with IFRS in preparing financial statements requires the management to
make  estimates and assumptions.  Such estimates affect  the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the  amounts of revenues and expenses. Although these estimates are based on the
management's  best knowledge of  current events and  actions, actual results may
differ from these estimates.

All  figures  in  these  accounts  have  been  rounded. Consequently, the sum of
individual  figures can deviate from the  presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the interim period

The  Group  has  no  knowledge  of  any  significant events after the end of the
interim period that would have a material impact on the financial statements for
January-December  2014. Material events after the end  of the interim period, if
any, have been discussed in the interim review by the Board of Directors.

Inventories

On December 31, 2014, the book value of inventories included a provision for net
realizable value of 4.1 MEUR (4.5 MEUR at December 31, 2013).

Impact of business acquisitions on the consolidated financial statements

In  January 2014, the Group acquired  100% of the shares and  voting rights of a
French coarse fishing attractant manufacturer Mystic s.a.r.l.. The consideration
amounted  to  0.2 MEUR.  The  closing  accounts  were finalized during the first
quarter  and goodwill of 0.3 MEUR was  recognized. The acquisition does not have
material impact on the result or financial position of the Group.



 Non-recurring income and expenses included in
 operating profit                                          IV    IV  I-IV  I-IV

 MEUR                                                    2014  2013  2014  2013
-------------------------------------------------------------------------------
 Closure of Chinese lure manufacturing *                 -0.8  -0.8  -1.7  -0.8

 Other restructuring costs                                0.0  -0.1   0.0  -0.2

 Other non-recurring items                               -0.1  -0.1  -0.1  -0.1
-------------------------------------------------------------------------------
 Total included in EBITDA and operating profit           -0.9  -0.9  -1.8  -1.1
-------------------------------------------------------------------------------
 Other non-recurring impairments                            -     -     -  -0.2
-------------------------------------------------------------------------------
 Total included in operating profit                      -0.9  -0.9  -1.8  -1.3
-------------------------------------------------------------------------------
*  The  Group  classifies  all  exceptional  income  and expenses related to the
closure of China manufacturing that are not related to normal business operation
as  non-recurring, primarily consisting of  write-offs and one-off costs related
to restructuring.


 Commitments                                        Dec 31  Dec 31

 MEUR                                                 2014    2013
------------------------------------------------------------------


 Minimum future lease payments on operating leases    16.4    16.8



                                    Sales                  Other

 Related party transactions     and other    Pur-  Rents  expen-  Recei-  Paya-

 MEUR                              income  chases   paid     ses  vables   bles
-------------------------------------------------------------------------------
 I-IV 2014

 Joint venture Shimano Normark
 UK Ltd                               3.2       -      -     0.0     0.1    0.0

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant
 influence over the Group*              -       -    0.2     0.1     0.0    0.0

 Management                             -       -    0.3       -     0.0    0.0



 I-IV 2013

 Joint venture Shimano Normark
 UK Ltd                               3.0       -      -       -     0.1      -

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant
 influence over the Group*              -       -    0.2     0.1     0.0      -

 Management                             -       -    0.3       -       -    0.0
-------------------------------------------------------------------------------
 * Lease agreement for the real estate for the consolidated operations in
 France and a service fee.




                                      Dec 31                             Dec 31

 Open derivatives                       2014                               2013
                             --------------------------------------------------
                              Nominal   Fair Nominal                       Fair

 MEUR                           Value  Value   Value                      Value
-------------------------------------------------------------------------------
 Operative hedges

 Foreign currency derivatives    44.1    3.8    49.4                        0.0



 Monetary hedges

 Foreign currency derivatives    30.6   -0.7    24.6                        0.1

 Interest rate derivatives      101.4   -0.7    69.5                       -2.0
-------------------------------------------------------------------------------


 The changes in the fair values of derivatives that are designated as hedging
 instruments but do not qualify for hedge accounting are recognized based on
 their nature either in operative costs, if the hedged item is an operative
 transaction, or in financial income and expenses if the hedged item is a
 monetary transaction. Some derivatives designated to hedge monetary items are
 accounted for according to hedge accounting. Financial risks and hedging
 principles are described in detail in the financial statements 2013 and will
 be updated in financial statements 2014.


 Changes in unrealized mark-to-market valuations for operative foreign currency
 derivatives

                                IV   IV I-IV                               I-IV

                              2014 2013 2014                               2013
-------------------------------------------------------------------------------
 Included in operating profit  2.3 -0.3  3.8                                0.3
-------------------------------------------------------------------------------


 Operative  foreign currency derivatives that are marked-to-market on reporting
 date  cause timing differences between the changes in derivative's fair values
 and  hedged  operative  transactions.  Changes  in fair values for derivatives
 designated  to hedge future cash  flow but are not  accounted for according to
 the principles of hedge accounting impact the Group's operating profit for the
 accounting  period. The underlying foreign  currency transactions will realize
 in future periods.


 Fair values of financial
 instruments                                   Dec 31                    Dec 31

                                                 2014                      2013
-------------------------------------------------------------------------------
 MEUR                       Carrying value Fair value Carrying value Fair value
-------------------------------------------------------------------------------
 Financial assets

 Loans and receivables                71.5       71.5           77.8       77.8

 Available-for-sale
 financial assets (level 3)            0.3        0.3            0.3        0.3

 Derivatives (level 2)                 5.4        5.4            0.8        0.8
-------------------------------------------------------------------------------
 Total financial assets               77.2       77.2           78.9       78.9

 Other assets                        233.0      233.0          225.2      225.2
-------------------------------------------------------------------------------
 Total assets                        310.3      310.3          304.1      304.1



 Financial liabilities

 Financial liabilities at
 amortized cost                      140.6      141.1          138.1      138.7

 Derivatives (level 2)                 3.1        3.1            2.8        2.8
-------------------------------------------------------------------------------
 Total financial
 liabilities                         143.7      144.1          141.0      141.5

 Other liabilities                    30.0       30.0           27.9       27.9
-------------------------------------------------------------------------------
 Total liabilities                   173.7      174.2          168.9      169.4


Shares and share capital

On April 10, 2014 The Annual General Meeting (AGM) updated Board's authorization
on  repurchase of shares. A separate stock  exchange release on the decisions of
the  AGM was given, and up to date information on the board's authorizations and
other decision of the AGM are available also on the corporate website.

In  the  beginning  of  the  financial  year,  the  share capital fully paid and
reported  in the Trade Register was 3.6 MEUR  and the total number of shares was
39 468 449. On  April  10, 2014 the  Board  decided  to  cancel 468 449 treasury
shares.  The  cancellation  did  not  have  an  effect on the share capital. The
cancellation was registered with the Trade Register on April 28, 2014. After the
cancellation,  the number of Rapala  VMC Corporation's shares is 39 000 000. The
average number of shares during the financial year was 39 151 030.

During  the  financial  year,  the  company  bought  back a total of 167 948 own
shares. At the end of the year the company held 606 807 own shares, representing
1.6% of  the total number of  shares and the total  voting rights. The amount of
outstanding  shares at the end of the financial year was 38 393 193. The average
share price of all repurchased own shares held by the company was 4.85 EUR.

During the financial year, 1 065 880 shares (3 122 353) were traded at a high of
6.00 EUR and a low of 4.69 EUR. The closing share price at the end of the period
was 4.71 EUR.

Short term risks and uncertainties

The  objective of  Rapala VMC  Corporation's risk  management is  to support the
implementation  of the Group's  strategy and execution  of business targets. The
importance  of  risk  management  has  increased  as  Rapala VMC Corporation has
continued  to expand its operations.  Accordingly, Group management continuously
develops  it's risk management practices and internal controls. Detailed updated
descriptions  of the Group's strategic, operative and financial risks as well as
risk management principles will be included in the Financial Statements 2014.

Due  to the nature of the fishing  tackle business and the geographical scope of
the  Group's operations, the business has traditionally been seasonally stronger
in  the first  half of  the year  compared to  the second  half. Weathers impact
consumer  demand  and  may  have  impact  on  the  Group's sales for current and
following  seasons.  The  Group  is  more  affected by winter weathers after the
expansion  into winter fishing business, while  the impacts on summer and winter
seasons are partly offsetting each other.

The  biggest deliveries for both summer and winter seasons are concentrated into
relatively  short time  periods, and  hence a  well functioning  supply chain is
required.  The  uncertainties  in  future  demand  as  well as the length of the
Group's supply chain increases the challenges in supply chain management. Delays
in  shipments  from  internal  or  external  suppliers  or unexpected changes in
customer  demand upwards or  downwards may lead  to shortages and  lost sales or
excess inventories and subsequent clearance sales with lower margins.

The transfer of lure manufacturing operations from China to Batam have increased
certain  production cost and supply chain  risks temporarily, while this risk is
now significantly reduced as Chinese operations have ceased and transfer project
is finalized .

The  Group rearranged its main credit facilities in September 2014. These credit
facilities  include some financial covenants,  which are actively monitored. The
Group's liquidity and refinancing risks are well under control.

The  fishing tackle business  has not traditionally  been strongly influenced by
increased  uncertainties and downturns in the general economic climate. They may
however influence, at least for a short while, the sales of fishing tackle, when
retailers  reduce  their  inventory  levels  and face financial challenges. Also
quick  and strong increases  in living expenses,  sudden fluctuations in foreign
exchange  rates  and  governmental  austerity  measures  may  temporarily affect
consumer  spending.  However,  the  underlying  consumer demand has historically
proven  to be  fairly solid.  Political tensions,  such as  the conflict between
Russia  and Ukraine, may have effects on the Group's business negatively and the
Group is following this development closely.

The  truly global nature of the Group's  sales and operations spreads the market
risks  caused by the current  uncertainties in the global  economy. The Group is
cautiously  monitoring the development both in  the global macro economy as well
as in the various local markets it operates in.

Cash  collection  and  credit  risk  management  is  high on the agenda of local
management  and this may affect sales to some customers. Quality of the accounts
receivables is monitored closely and write-downs are initiated if needed.

The  Group's  sales  and  profitability  are  impacted by the changes in foreign
exchange  rates and the risks are monitored  actively. To fix the exchange rates
of  future  foreign  exchange  denominated  sales  and  purchases, the Group has
entered  into  several  currency  hedging  agreements  according  to the foreign
exchange  risk management policy set by the  Board of Directors. As the Group is
not  applying hedge accounting in accordance  to IAS 39, the unrealized mark-to-
market  valuations of currency hedging agreements  have an impact on the Group's
reported operating profit. The Group is closely monitoring market development as
well  as its cost structure and considering possibility and feasibility of price
increases, hedging actions and cost rationalization.

No significant changes are identified in the Group's strategic risks or business
environment, except in Russia were uncertainties have increased.


[HUG#1894131]