Sanoma Oyj - Company Announcement

Sanoma to rationalise Dutch magazine portfolio as part of consumer media redesign

Sanoma Corporation, Stock Exchange Release, 31 October 2013 at 8:45 CET+1

As part of a redesign of its consumer media operations, Sanoma has decided to
implement a significant restructuring in the Netherlands. This restructuring is
expected to affect approximately 500 FTEs and will be focused on its magazine
business and the corresponding support staff. 

Out of its current Dutch magazine portfolio Sanoma will focus on 17 strong
brands and their extensions and specials. These 17* print brands all share the
capability to transcend into digital media formats. The brands are part of five
specific content domains: Women, Parenting, Kids & Teens, Home Deco and
Automotive. Focusing on strong brands allows new benefits for our customers. 

Sanoma's remaining 32 magazine titles in the Netherlands are part of a
portfolio rationalisation. This means that Sanoma will investigate whether
titles can be merged with other Sanoma magazine titles or be sold. The
expectation is that this rationalisation will be finished within 6 to 12
months. Magazines that have not been sold and are no longer profitable are
planned to be closed down. No titles will be closed in 2014. 

Sanoma's ten custom media titles that are produced for sports associations will
be transferred to Sanoma subsidiary HeadOffice and are not part of the
portfolio rationalisation. 

Sanoma Media Netherlands is taking these significant measures now to remain a
healthy and leading media company in the future as well. 

It is Sanoma's intent to implement all measures by the end of 2015.

*The 17 magazine titles (and their related brand extensions) that remain in
focus are the following: 

Women: Libelle, Margriet, Flair, Viva, LINDA., Flow, and Story.
Kids & Teens: Donald, Tina, Zo Zit Dat, and Fashionista.
Parenting: Ouders van Nu, and Kèk Mama.
Home Deco: vt Wonen, Ariadne at Home, and Eigen Huis & Interieur.
Automotive: AutoWeek.

Additional information
Sanoma's Investor Relations, Martti Yrjö-Koskinen, tel. +358 40 684 4643 or
ir@sanoma.com 

For media inquiries
Sanoma's Group Communications, Robin Janszen, tel. +31 6 2293 2643 or
communications@sanoma.com 

For media inquiries in Finland
Sanoma's Group Communications, Hanna Johde, tel. +358 40 673 8977 or
hanna.johde@sanoma.com 

Sanoma.com

Get the world. Sanoma helps people access and understand the world. Sanoma is a
front runner in consumer media and learning in Europe. We employ around 10,000
professionals in more than 10 countries. In 2012, the Group's net sales
totalled EUR 2.4 billion. Sanoma's share is listed on the NASDAQ OMX Helsinki.