Rapala VMC - Changes in company's own shares

RAPALA CONTINUES TO BUY BACK OWN SHARES

Rapala VMC Corporation
Stock Exchange Release
February 8, 2012 at 10.00 a.m.


The Board of Directors of Rapala VMC Corporation (Rapala) has decided to start
buying back a maximum of 100 000 of Rapala's own shares, equaling to some 0.25%
of all shares, in accordance with the authorization granted by the Annual
General Meeting on April 5, 2011. The shares will be acquired with company's
free equity only, and therefore, the acquisition reduces the distributable
funds. The maximum amount to be used for the acquisition is 600 000 euro.

Shares will be acquired in public trading on the NASDAQ OMX Helsinki at the
market price quoted at the time of repurchase in accordance with the rules
regarding the acquisition of company's owns shares.

Shares will be repurchased to finance or carry out business acquisitions or
other investments, to settle the company's equity-based incentive plans, to be
transferred for other purposes, or to be cancelled.

The repurchasing of shares starts on February 13, 2012 at the earliest and will
end on March 30, 2012, at the latest. At the moment, Rapala holds 552 057 of its
own shares.

Shares will be acquired in accordance with section 5 of the rules of NASDAQ OMX
Helsinki  and other rules applicable to the acquisition of own shares.

RAPALA VMC CORPORATION

Jorma Kasslin
President and Chief Executive Officer

For further information, please contact:
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540
Olli Aho, Company Counsel, +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main media

Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 279
million in 2011, employs some 2 000 people in 37 countries. Rapala's share is
listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

[HUG#1583585]

Attachments:

Stock Exchange Release.pdf