Alma Media - Other information disclosed according to the rules of the Exchange

Alma Media’s share-based incentive scheme commencing in 2017

Alma Media Corporation         Other information disclosed according to the
rules of the Exchange
23 March 2017 at 10:00 a.m. (EET)

ALMA MEDIA’S SHARE-BASED INCENTIVE SCHEME COMMENCING IN 2017 (LTI 2015 III)

In 2015, the Board of Directors of Alma Media Corporation approved the
establishment of a long-term share-based incentive scheme for the key management
of Alma Media (hereinafter referred to as “LTI 2015”). The objective of LTI 2015
is to align the interests of the participants with those of Alma Media’s
shareholders by creating a long-term equity interest for the participants and,
thus, to increase the company value in the long term as well as to drive
performance culture, to retain participants and to offer them competitive
compensation for excellent performance in the company.

LTI 2015 consists of annually commencing individual plans, each subject to
separate Board approval. Each of the individual plans consists of three main
elements: an investment in Alma Media shares as a precondition for participation
in the scheme, matching shares based on the above share investment and the
possibility of earning performance-based matching shares.

The main terms of the 2017 incentive scheme (LTI 2015 III) correspond to those
of LTI I, which began in 2015, and LTI II, which began in 2016.

The matching share plan

In the matching share plan, the participant receives a fixed amount of matching
shares against an investment in Alma Media shares.

In the matching share plan commencing in 2017, the participant will receive two
matching shares for each invested share free of charge after a two-year vesting
period. If all the eligible members participate in the matching share plan by
investing the maximum amount of shares, the maximum aggregate amount of the
first matching shares is 195,000 shares (gross amount from which taxes are
withheld).

The performance matching plan

The performance matching plan comprises a five-year performance period in total.
The potential share rewards will be delivered in tranches after three and five
years if the performance targets set by the Board of Directors are attained.

The performance measures used in the performance matching plan commencing in
2017 are based on the company’s profitable growth and share value. If the
performance targets set by the Board of Directors are attained in full, the
participant will receive in total four matching shares for each invested share
free of charge. In that case, if all the eligible key management members
participate in the performance matching plan by investing the maximum amount of
shares, the maximum aggregate amount of the first performance matching shares is
390,000 shares (gross amount from which taxes are withheld).

Other information

A maximum of 44 people are eligible to participate in the first plan, which
commences in 2017.

The Board of Directors anticipates that no new shares will be issued in
connection with the new share-based incentive plan. Therefore, the plan will
have no dilutive effect on the number of the company’s registered shares. The
Annual General Meeting of Alma Media Corporation held on 22 March 2017
authorised the Board of Directors to decide on the repurchase of a maximum of
824,000 shares in one or more lots, and further authorised the Board of
Directors to decide on a share issue by transferring shares in possession of the
company to implement incentive programmes.

ALMA MEDIA CORPORATION

Board of Directors

For more information, please contact:

Petri Niemisvirta, Chairman of the Nomination and Compensation Committee, tel.
+358 10 516 7200
Alma Media in brief

Alma Media is a media company focusing on the service business and journalistic
content. The company’s best-known brands are Kauppalehti, Talouselämä,
Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster. Alma Media builds
sustainable growth for its customers by utilising the opportunities of
digitality, including information services, system and expert services and
advertising solutions. Alma Media’s operations have expanded from Finland to the
Nordic countries, the Baltics and Central Europe. Alma Media employs
approximately 2,300 professionals (excluding delivery personnel), of whom
approximately 30% work outside Finland. Alma Media’s revenue in 2016 was EUR
353.2 million. Alma Media’s share is listed on NASDAQ Helsinki. Read more at
www.almamedia.com.