Nokian Renkaat - Company Announcement

Test tyre policies and processes in Nokian Tyres

Nokian Tyres plc Stock Exchange Release, 29 February 2016, 3:50 p.m.

The company announced in the 24 February issue of the newspaper Kauppalehti that
its practices concerning tyre tests have not always in the history been in line
with the sustainable approach of Nokian Tyres. Although the practices have
substantially improved over the years, the company’s management decided to
launch a thorough investigation into the matter in the autumn of 2015. Following
the investigation, Nokian Tyres has ensured that any possible malpractices
related to testing have been rectified. At the same time, the company has
completed a review of its practices in order to increase openness and
transparency in all activities.

The products are safe

The company emphasises that its tyres have always been safe and this has never
been compromised on.

Over the years, several operators in the field, including Nokian Tyres, have
been suspected or evidence has been presented against them of differences
between tyres in magazine tests and tyres that are for sale in stores. This has
led to the gradual improvement of the testing processes. The most important
testers purchase their tyres from tyre retailers and they also re-test new tyres
afterwards. This has been going on for years. When test manipulation did occur,
the tyre submitted for the test and the tyre received by the customer were
different in terms of characteristics, not quality. A tyre has dozens of
different characteristics and the company sought to improve one of them by a few
per cent for a test, at the cost of another characteristic.

- For example, the Nokian Hakkapeliitta 8 has been tested over 70 times already
and it has always come out on top, with no manipulation. In the United States,
tyres are only tested by a completely independent consumer organisation that has
always bought its test tyres from a retailer. There have never been any attempts
to influence tests of the company’s products intended for sale in North America.
The tests in the major Nordic, Russian and European professional magazines have
been reliable for years. Nokian Heavy Tyres has never been involved in any kind
of test manipulation, Lehtoranta says.

- None of the above make our mistakes in the past more acceptable. It should be
emphasised, however, that the most important things in terms of the big picture
are the safety and the drivers’ personal opinions on how well the tyres work. We
have millions of satisfied customers spanning several generations.

The EU tyre labels are reliable

The authority regulated measurement results concerning wet grip, fuel
consumption and external rolling noise that Nokian Tyres reports on the sales
labels and on its online service have always been reliable.

Customers have received the advertised tyres

Consumers who have bought tyres in recent years on the basis of test results
have received tyres whose characteristics match the tyres that were tested. The
price of the products is based on expertise gathered over several generations
and a stable market position gained through satisfied customers. The opinion of
the company is that no grounds for compensation exist.

Public discussion

In the past few days, the media, in Finland in particular, has published
different types of speculation following the Kauppalehti’s interview of Nokian
Tyres. The stories and commentaries have included several factual errors and
unnecessary links between unrelated matters. Nokian Tyres is doing its part in
order to correct the misunderstandings.

- However, we are unable to comment on everything, such as the existence, origin
or content of the email messages referred to by the media, Lehtoranta says.

The company’s position is based on extensive expertise

The company wants to emphasise that the position of Nokian Tyres’ products is
based on know-how accrued over several generations, expertise in extreme
conditions, state-of-the-art technology, efficient processes and special
products, not only on tests in the motoring media. In addition to the products,
the company’s overall success is based on a successful strategy in Russia, state
-of-the-art production expertise, a constantly expanding distribution network,
functional logistics, knowledge of the passenger car tyre and heavy tyre market
segments and competent personnel.

- We sincerely apologise for our actions in the past and want to earn the trust
of the consumers and customers in the future, as well. We will continue to
succeed in tests, with methods that are guaranteed to be honest, says President
and CEO Lehtoranta.

Teleconference on 29 February at 17:00 EET

President and CEO Ari Lehtoranta will be explaining the situation and answering
questions in a teleconference that will be arranged today, 29 February, at 17:00
EET. You can participate in the telephone conference by calling one of the
numbers below 5–10 minutes before the scheduled starting time:

FI: +358981710495

UK: +442031940552

SE: +46856642702

US: +18557161597

Nokian Tyres plc

Antti-Jussi Tähtinen

Marketing and Communications Manager

Further information: President and CEO Ari Lehtoranta, tel. +358 10 401 7733

Distribution: Nasdaq OMX Helsinki, the media and www.nokiantyres.com
Nokian Tyres is the only tyre manufacturer in the world that focuses on
customer needs in northern conditions. The company supplies innovative tyres for
cars,trucks and special heavy machinery mainly in areas with special challenges
on tyre performance: snow, forests and harsh driving conditions in
different seasons. Nokian Tyres’ product development is consistently aiming
for sustainable solutions for safety and the environment, taking into account
the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre
chain Vianor has 1,475 outlets in 26 countries. In 2015 Nokian Tyres had
approximately 4,400 employees and net sales of approximately 1,4 billion euros.
Nokian Tyres’ share is listed on the Nasdaq Helsinki. Further
information: www.nokiantyres.com