Sanoma Oyj - Company Announcement

Sanoma Improves its Outlook for 2016

Sanoma Corporation, Stock Exchange Release, 14 July 2016 at 8:30 CET+1

Sanoma improves its outlook for 2016. The reason to revise the outlook is the
improved operational performance in the Finnish media business. 

New Group outlook for 2016:

In 2016, Sanoma expects that the Group's consolidated net sales development
adjusted for structural changes will improve from last year (2015: -3.4%). The
operational EBIT margin is estimated to be around 9%. 

The previous outlook for 2016 (published on 9 February 2016) was: ‘In 2016,
Sanoma expects that the Group's consolidated net sales development adjusted for
structural changes will be in line with last year or improve (2015: -3.4%). The
operational EBIT margin is estimated to be over 7%.’ 

Additional information
Sanoma’s Investor Relations, Pekka Rouhiainen, tel. +358 40 739 5897

About Sanoma

Sanoma is an inspiring, relevant and trusted consumer media and learning
company.  Ever since its formation in 1889, the company has held creativity and
independent thinking at its core in order to deliver high-quality content in
new and different ways. 

Sanoma’s consumer media business provides consumers with engaging and
personalised content through cross-media brands that touch their lives.
Sanoma’s close relationships with its consumers enable the company to offer
unique value-added marketing solutions to its business partners. 

Sanoma Learning’s learning solutions enable teachers to excel at developing the
talents of every child, creating opportunities for children to advance their
prospects in life. 

With operating companies in Finland, the Netherlands, Belgium, Poland and
Sweden, Sanoma realised net sales of more than EUR 1.7 billion in 2015. The
company employed over 6,000 employees.