Alma Media - Company Announcement

Kauppalehti s circulation increasing

ALMA MEDIA CORPORATION              PRESS RELEASE

                                                            2 April
2007





Kauppalehti's circulation increasing

Kauppalehti's audited circulation for 2006 was 81.377 marking an
increase of 0.5 %, or 371, on the 2005 audit.

Ms Riitta Alfthan, Kauppalehti's circulation director, says that the
factors underlying the positive development in circulation were a
reduction in cancelled orders and strong circulation sales."The reduction in cancellations indicates that readers are pleased
with the paper's continuous content development. There also seems to
be plenty of interest in paying to receive reliable business and
financial information even though business information distributed
free of charge is on the increase."

The final Finnish newspaper audit for 2006 will be published in the
next few days.

More information:
Kauppalehti, Riitta Alfthan, tel. +358 10 665 2315,
riitta.alfthan@kauppalehti.fi

More information about circulations and print-runs at
http://www.almamedia.fi/circulations


Alma Media is a profitably growing and internationally expanding
company that invests in the future of newspapers and the online
media. Its best known products are Aamulehti, Iltalehti, Kauppalehti
and Etuovi.com.

Net sales in 2006 totalled EUR 302 million and the operating margin
was 16 %. The company's share is listed in the Mid Cap segment of the
OMX Nordic Exchange's Nordic List, trading code ALN1V. More
information at http://www.almamedia.fi/home