Amer Sports - Changes board/management/auditors

Amer Sports: regional general managers of the sales and channel management appointed Executive Board members

Amer Sports Corporation
STOCK EXCHANGE RELEASE
October 14, 2010 at 12:15 pm

In line with Amer Sports' new strategic priorities which emphasize strengthening
commercial fundamentals and getting closer to the local consumer, Amer Sports
has appointed the regional general managers of the sales and channel management
members of Amer Sports Executive Board, starting on October 15, 2010.

The new Executive Board members are Michael White, General Manager EMEA; Mike
Dowse, General Manager Americas, and Matt Gold, General Manager Asia Pacific.
White, Dowse and Gold will all report to Amer Sports' President and CEO Heikki
Takala. SVP, Sales and Channel Management Thomas Ehrnrooth will leave the
company on October 15, 2010.

Appointing the regional general managers Executive Board members further
emphasizes the importance of strengthening the commercial fundamentals and
expanding Amer Sports' distribution footprint both in developed and emerging
markets.

In September 2010, Amer Sports announced new strategic priorities. The strategy
defines internal financial as well as synergy and scale targets for each unit in
the Group portfolio. The strategy emphasizes faster growth in apparel and
footwear, excellence in consumer-centric product creation and brand marketing,
and strengthening commercial fundamentals through sales and channel management.
Operational excellence continues to be a key cornerstone.

For further information, please contact:
Heikki Takala, President and CEO, tel. +358 9 7257 8210

DISTRIBUTION:
NASDAQ OMX Helsinki
Major media
www.amersports.com

AMER SPORTS
Amer Sports (www.amersports.com) is one of the world's leading sports equipment
companies with internationally recognized brands including Salomon, Wilson,
Precor, Atomic, Suunto, Mavic and Arc'teryx. All Amer Sports companies develop
and manufacture technically advanced products that improve the performance of
active sports participants. The Group's business is balanced by its broad
portfolio of sports and presence in all major markets. Amer Sports' shares are
quoted on the NASDAQ OMX Helsinki.



[HUG#1451928]

Attachments:

Amer: regional general managers of the sales and channel management appointed Executive Board.pdf