Stockmann - Company Announcement

STOCKMANN GROUP SALES IN OCTOBER 2009

STOCKMANN plc
Company Announcement
10.11.2009 at 10.15

STOCKMANN GROUP SALES IN OCTOBER 2009

In October, the Stockmann Group's sales exclusive of Hobby Hall's
discontinued operations abroad amounted to EUR 217.8 million, down by 1.2
per cent. Considering that the value-added tax of food products was
lowered from 17 to 12 per cent in Finland, which lowered the retail prices
of food by 4.3 per cent in October, the turnover of the Group was on the
previous year's level. In Finland there was also one less trading day,
compared to October 2008.

The Group's euro-denominated sales were affected by the clearly weaker
Russian rouble in comparison with sales in October 2008. The Department
Store Division's sales declined by 3.0 per cent. In Finland the turnover
excluding VAT was on a par with the previous year and sales abroad
declined by 8.2 per cent. The sales trend in the Baltic department stores
continued to be weak, whereas the rouble-denominated sales in Russia
increased by 27 per cent. In Russia, there is one department store more
than in October 2008. The important Crazy Days campaign was successful and
reached last year's euro-denominated sales figures, exceeding last year's
figures in Finland and rouble-dominated sales in Russia.

Lindex's sales in local currencies increased by 12 per cent. Lindex's euro-
denominated sales increased by 9.2 per cent; sales were up 8.4 per cent in
Finland and 9.3 per cent abroad. Sales improved in all markets.

Seppälä's euro-denominated sales declined by 7.5 per cent. Sales were down
4.6 per cent in Finland and 12.6 per cent abroad. Sales trend in the
Baltic countries was clearly weaker than in other markets. In Russia,
Seppälä's rouble-denominated sales increased by 17 per cent.

Hobby Hall's sales in Finland were down by 19.2 per cent.


Sales figures in October

                          October           January-October       January-
                                                                  December
                     2009   2008 change     2009     2008 change      2008
                      EUR    EUR  perc.      EUR      EUR  perc.       EUR
                    mill.  mill.  09/08    mill.    mill.  09/08     mill.
Department Store     94.0   94.8   -0.9    621.8    691.3  -10.0     868.5
Division, Finland
Department Store     35.8   39.0   -8.2    225.0    289.6  -22.3     350.4
Division,
international
operations
Department Store    129.8  133.9   -3.0    846.9    980.9  -13.7   1 218.9
Division, total
Lindex, Finland       6.7    6.2    8.4     64.8     62.5    3.6      77.1
Lindex,              55.5   50.8    9.3    459.3    491.4   -6.5     595.5
international
operations
Lindex, total        62.2   57.0    9.2    524.1    553.9   -5.4     672.5
Hobby Hall, Finland  11.3   14.0  -19.2    113.8    126.4  -10.0     157.4
Seppälä, Finland      9.5   10.0   -4.6     91.6     96.2   -4.8     121.1
Seppälä,              5.0    5.7  -12.6     44.6     50.5  -11.7      61.5
international
operations
Seppälä, total       14.5   15.7   -7.5    136.2    146.8   -7.2     182.6
Real estate +         0.0    0.1  -79.5      0.1      0.6  -86.7       0.8
others
Operations in       121.5  125.1   -2.8    892.1    977.1   -8.7   1 224.8
Finland, total
International        96.3   95.5    0.8    729.0    831.5  -12.3   1 007.4
operations, total
Stockmann total,    217.8  220.6   -1.2  1 621.0  1 808.6  -10.4   2 232.2
continuing
operations
Discontinuing         0.0    3.0 -100.3     11.7     27.9  -58.3      33.6
operations: Hobby
Hall, international
operations
Stockmann total     217.8  223.6   -2.6  1 632.7  1 836.5  -11.1   2 265.8


STOCKMANN plc

Hannu Penttilä
CEO


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