2012-04-17 14:00:51 CEST

2012-04-17 14:01:53 CEST


REGULATED INFORMATION

English
Alma Media - Company Announcement

Change in the structure and composition of Alma Media's reportable segments


Alma Media Corporation  Stock exchange release  April 17, 2012 at 15:00 (EEST)

CHANGE IN THE STRUCTURE AND COMPOSITION OF ALMA MEDIA'S REPORTABLE SEGMENTS

The internal organisational structure of the Alma Media Group changed in the
beginning of 2012. As of the beginning of 2012, Alma Media's reportable segments
are Newspapers, Kauppalehti Group, Digital Consumer Services and Other
operations.
Alma Media Group consists of six operating segments, in accordance with the
table below. The operating segments that offer similar products and services are
combined to reportable segments due to their uniform profitability and other
characteristics.

+-------------------------+-------------------+
|REPORTABLE SEGMENT:      |OPERATING SEGMENT: |
+-------------------------+-------------------+
|Newspapers               |Alma Regional Media|
|                         +-------------------+
|                         |Iltalehti          |
+-------------------------+-------------------+
|Kauppalehti Group        |Kauppalehti Group  |
+-------------------------+-------------------+
|Digital Consumer Services|Marketplaces       |
|                         +-------------------+
|                         |Alma Diverso       |
+-------------------------+-------------------+
|Other Operations         |Other operations   |
+-------------------------+-------------------+
The new Digital Consumer Services segment consists of the former Marketplaces
segment as well as of the operations of the digital consumer services previously
reported in Newspapers and Other operations segments, namely Telkku.com,
Kotikokki.net, Neffit.fi, Nytmatkaan.fi, Suomenyritykset.fi as well as
development of the technical platform of the online services of the regional and
local newspapers.
With the change in the structure and composition of the reportable segments,
Alma Media has, in accordance with the IFRS 8 Operating Segments standard,
adjusted the corresponding items in segment information for the comparison
period 2011. The tables below summarise the impact of the changes and present
revenue and operating profit by segment in accordance with the new segment
composition.

Alma Media Corporation
Tuomas Itkonen, CFO

For further information, please contact:
Tuomas Itkonen, CFO, tel. +358 10 665 2244
Distribution: NASDAQ OMX Helsinki, main media

Alma Media in brief
Alma Media is a dynamic media company whose best-known products are Aamulehti,
Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000
professionals. The company's net sales in 2011 totalled MEUR 316.2 with an
operating margin of 13.3 per cent. Alma Media's share (ALN1V) is listed in the
NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi


 REVENUE AND OPERATING PROFIT BY SEGMENT IN THE NEW SEGMENT STRUCTURE



 2011



 REVENUE BY SEGMENT,                           New    Former

 MEUR                                    structure structure Change
--------------------------------------------------------------------
 Newspapers

   External                                  214.1     217.3   -3.2

   Inter-segments                              4.3       4.2    0.1

 Newspapers total                            218.3     221.5   -3.1



 Kauppalehti Group

   External                                   55.9      55.9      0

   Inter-segments                              0.8       0.8      0

 Kauppalehti Group total                      56.7      56.7      0



 Digital Consumer Services

   External                                   40.7      37.5    3.2

   Inter-segments                              1.4      -0.5    1.9

 Digital Consumer Services total              42.1        37    5.2



 Other Operations

   External                                    5.6       5.6   -0.1

   Inter-segments                             73.9      75.9     -2

 Other Operations total                       79.5      81.5     -2



 Elimination                                 -80.4     -80.4      0
--------------------------------------------------------------------
 Total                                       316.2     316.2      0
--------------------------------------------------------------------




                                               New    Former

 OPERATING PROFIT/LOSS BY SEGMENT*, MEUR structure structure Change
--------------------------------------------------------------------
   Newspapers                                 29.7      30.2   -0.4

   Kauppalehti Group                           7.4       7.4      0

   Digital Consumer Services                   6.4       5.8    0.6

   Other operations                           -1.6      -1.4   -0.2
--------------------------------------------------------------------
 Total                                          42        42      0
--------------------------------------------------------------------
 *) incl. non-recurring items





 REVENUE AND OPERATING PROFIT BY SEGMENT

 IN THE NEW SEGMENT STRUCTURE

 2011



 REVENUE BY SEGMENT,                      2011  2011  2011  2011  2011

 MEUR                                       Q1    Q2    Q3    Q4 Q1-Q4
----------------------------------------------------------------------
   Newspapers

   External                                 52    56  51.4  54.6 214.1

   Inter-segments                            1   1.1     1   1.1   4.3

 Newspapers total                           53  57.1  52.5  55.8 218.3



 Kauppalehti Group

   External                               13.7  14.8  12.4    15  55.9

   Inter-segments                          0.2   0.2   0.2   0.2   0.8

 Kauppalehti Group total                  13.9    15  12.6  15.2  56.7



 Digital Consumer Services

   External                                 10  10.6   9.9  10.2  40.7

   Inter-segments                          0.4   0.3   0.4   0.3   1.4

 Digital Consumer Services total          10.4  10.9  10.3  10.5  42.1



 Other Operations

   External                                1.4   1.3   1.3   1.5   5.6

   Inter-segments                         17.7  18.8  18.7  18.7  73.9

 Other Operations total                   19.1  20.2  20.1  20.2  79.5



 Elimination                             -19.3 -20.4 -20.3 -20.4 -80.4
----------------------------------------------------------------------
 Total                                    77.1  82.7  75.1  81.3 316.2
----------------------------------------------------------------------




                                          2011  2011  2011  2011  2011

 OPERATING PROFIT/LOSS BY SEGMENT*, MEUR    Q1    Q2    Q3    Q4 Q1-Q4
----------------------------------------------------------------------
   Newspapers                                6     9     7   7.8  29.7

   Kauppalehti Group                       1.2     2     2   2.2   7.4

   Digital Consumer Services               1.8   1.8   1.9   0.9   6.4

   Other operations                       -0.1  -1.7   1.7  -1.5  -1.6
----------------------------------------------------------------------
 Total                                       9    11  12.4   9.6    42
----------------------------------------------------------------------
 *) incl. non-recurring items






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