Sanoma Oyj - Changes board/management/auditors

Pekka Soini to lead Sanoma’s Finnish media operations

Sanoma Corporation, Stock Exchange Release, 8 October 2013 at 13:00 CET+1

The current CEO of Sanoma News, Pekka Soini has been appointed CEO of the new
company that will be established 1 January 2014 by the merger of Sanoma's
Finnish media operations. The current CEO of the strategic business unit Sanoma
Media Finland, Anu Nissinen, stays in her current role until the end of the
year. "Sanoma has a strong position in Finland but we also have a very challenging
transformation path ahead of us during the next couple of years. Pekka Soini
has proven his ability to lead a media company successfully in times of
transformation and he is the right person to take on the challenge," says
Harri-Pekka Kaukonen, President & CEO of Sanoma. 

The legal merger, effective from 1 January 2014 onwards combines Sanoma's
Finnish media companies, Sanoma News, Sanoma Magazines Finland and Sanoma
Entertainment Finland, into one. The new company, called Sanoma Media Finland,
will be the biggest multichannel media company in Finland by far, reaching
almost every Finn. 
“We provide the FInnish people with news, inspiration and entertainment, we
have great brands and deep multichannel competence. The future needs of
consumers and advertisers cross all media borders - increasing co-operation
improves our abilities to answer them,” Pekka Soini says. 

Sanoma has previously communicated about its Group-wide plans to reorganise its
consumer media operations. More information about the reorganisation will be
available on 31 October 2013 when Sanoma publishes its third quarter results. 

Additional information
Sanoma's Investor Relations, Martti Yrjö-Koskinen, tel. +358 40 684 4643 or
ir@sanoma.com 

For media inquiries
Sanoma's Group Communications, Robin Janszen, tel. +316 2293 2643 or
communications@sanoma.com 

For media inquiries in Finland
Sanoma's Group Communications, Hanna Johde, tel. +358 40 673 8977 or
hanna.johde@sanoma.com 

Get the world. Sanoma helps people access and understand the world. Sanoma is a
front runner in consumer media and learning in Europe. We employ around 10,000
professionals in more than 10 countries. In 2012, the Group's net sales totaled
EUR 2.4 billion. Sanoma's share is listed on the NASDAQ OMX Helsinki.