2012-03-16 13:00:00 CET

2012-03-16 13:01:04 CET


REGULATED INFORMATION

English
Rapala VMC - Annual report/ annual accounts

RAPALA'S FINANCIAL STATEMENTS, ANNUAL REPORT AND CORPORATE GOVERNANCE STATEMENT 2011 PUBLISHED


Rapala VMC Corporation
Stock Exchange Release
March 16, 2012 at 2:00 p.m.

Rapala VMC Corporation's Financial Statements, Annual Report, Corporate
Governance Statement and Remuneration Statement for 2011 have been published and
are available in English and Finnish as pdf files at Rapala's website
www.rapala.com.

A printed copy of the Annual Report including the Corporate Governance Statement
can be ordered by e-mail (info@rapala.fi) or by telephone (+358 9 7562 5436).


RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer



For further information, please contact:

Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540
Olli Aho, Investor Relations, tel. +358 9 7562 540


Distribution: NASDAQ OMX Helsinki and Main Media

Rapala  VMC Corporation  (Rapala) is  a leading  fishing tackle  company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, Marttiini and Peltonen.  The Group, with net  sales of EUR 279
million  in 2011, employs some  2 000 people in 37 countries.  Rapala's share is
listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.


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