Tulikivi Oyj - Company Announcement

Tulikivi Corporation to expand its saunas business

TULIKIVI  CORPORATION      STOCK EXCHANGE RELEASE
                           10 November 2010, 11.55 am


Tulikivi Corporation to expand its saunas business


Tulikivi Corporation, known for its heat-retaining fireplaces and
interior design stone products, is expanding its saunas business
by launching a new and innovative range of sauna stoves.

At the end of the year, Tulikivi will launch a sauna stove
collection based on new innovations and 21st-century design. The
collection consists of both electric and wood-fired sauna stoves,
and the design and technical solutions are based on a novel use of
soapstone and ceramic material in sauna stoves.

The comprehensive range of high-quality electric and wood-fired
sauna stoves will fit well in Tulikivi's product selection
alongside its fireplaces and interior design stone products, both
on the Finnish market and in export markets. The most interesting
export markets will be Russia, the Baltic countries and
Scandinavia. In Finland, sales and customer service can make
efficient use of Tulikivi's own distribution network. The company
has 35 Tulikivi Showrooms and 70 Tulikivi Service Points in
Finland.Tulikivi has appointed Christian Kraft, an engineer by training,
as director of its Saunas Business. He has more than ten years'
experience heading sales and marketing in the sauna business.

It is estimated that 150 000 sauna stoves are sold in Finland each
year. Half of these are wood-fired and half are electric stoves.

By focusing strongly on new customer segments and product groups,
Tulikivi aims to expand its net sales. The company is looking to
achieve organic growth of more than ten per cent annually.

TULIKIVI CORPORATION


Heikki Vauhkonen
Managing Director


Distribution:NASDAQ OMX Helsinki Ltd
             Main media
             www.tulikivi.com

Additional information:
            Tulikivi Corporation, 83900 Juuka, www.tulikivi.com
            Matti Virtaala, Chairman of the Board of Directors,
            +358 207 636 666
            Heikki Vauhkonen, Managing Director, +358 207 636 555


Tulikivi Corporation is a stock-exchange listed family business
and the world's largest producer of heat-retaining fireplaces. The
Group is known for its Tulikivi soapstone fireplaces and natural
stone products, and the Kermansavi fireplaces and utility
ceramics. The Group's net sales are approximately EUR 53 million,
of which exports account for about half. The Group has six
production plants and employs about 500 people.
http://www.tulikivi.com