2009-02-17 09:00:00 CET

2009-02-17 09:00:02 CET


REGULATED INFORMATION

English Finnish
GeoSentric Oyj - Company Announcement

GyPSii's mobile social network added to LG Electronics' mobile phones


GEOSENTRIC OYJ	BULLETIN February 17, 2009 at 10:00                              


GyPSii's mobile social network added to LG Electronics' mobile phones           

LG Electronics (LG), a worldwide technology and design leader in mobile         
communications (KSE: 066570.KS) and GeoSentric Oyj's (NASDAQ OMX: GEO1V), GyPSii
business unit (www.gypsii.com), today announced a partnership to embed GyPSii's 
location-enabled mobile digital lifestyle application on a range of new mobile  
devices.                                                                        
Under the terms of the deal, LG Electronics mobile customers will have access to
GyPSii's broad range of location-aware functions and mobile lifestyle services -
including user generated content sharing, friend finding and social networking  
application, as well as the ability to view it all on a map - within a single,  
easy to navigate user interface. The service will be provided in partnership    
with Intrinsyc, LG's navigation solution provider.                              
“As demand for Social Networking and Navigation on the mobile phone increases,  
it is vital that these services form an essential element of the LG customer    
offering on our new devices,” said DooWhan (Paul) Sang, Vice President of LG    
Electronics, “With its impressive global infrastructure and market reach, GyPSii
is clearly leading the way in the mobile social networking space, so we are     
delighted to have it pre-installed on our new range of next generation devices.”
Within the partnership agreement, LG Electronics and GyPSii will share          
advertising and sponsorship revenues generated by users of GyPSii on the new LG 
devices.  The range will first launch across the Windows Mobile operating       
system, closely followed by Android and java-enabled devices.                   
“In partnering with LG Electronics, one of the world's largest manufacturers of 
mobile devices, we have demonstrated our ability to quickly meet the demands of 
the industry and provide a mass-market mobile social networking experience that 
can be accessed by consumers across the globe,” said Dan Harple, CEO at GyPSii. 


“Our availability in 18 languages, as well as ability to reach specific         
communities and provide detailed reports on their interaction with an           
advertisement, coupon or sponsored message, makes us a very attractive option   
for marketers looking to maximise ROI from their mobile marketing campaigns.  To
sign with another industry leader extends the reach of GyPSii still further, so 
we look forward to working with LG as the GyPSii community builds and we open up
new revenue streams across the impressive range of mobile devices.”             


About GeoSentric Oyj (GyPSii)                                                   
GeoSentric's GyPSii is the market-leading mobile digital lifestyle application  
and geo-mobility social networking platform: connecting people, places and      
communities across networks and devices. Based in Salo, Finland and Amsterdam,  
The Netherlands, GeoSentric operates offices in North America, Europe and Asia  
Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V). For   
more information, visit www.gypsii.com and www.gypsii.com.cn © 2009 GeoSentric. 
All rights reserved.                                                            

The GyPSii related marks, images and symbols are the exclusive properties and   
trademarks of GeoSentric and/or it's business units. All other brands, product  
names, company names, trademarks and service marks are the properties of their  
respective owners.                                                              

About LG Electronics                                                            
LG Electronics, Inc. (KSE: 066570.KS) is a global leader                        
and technology innovator in consumer electronics, home appliances and mobile    
communications, employing more than 82,000 people working in 114 operations     
including 82 subsidiaries around the world. With 2008 global sales of USD 44.7  
billion, LG is comprised of five business units - Home Entertainment, Home      
Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is
the world's leading producer of mobile handsets, flat panel TVs, air            
conditioners, front-loading washing machines, optical storage products, DVD     
players and home theater systems.                                               

LG Electronics Mobile Communications Company (LG) is a leading global mobile    
communication and information company. LG creates handsets that provide an      
optimized mobile experience to customers around the world with its cutting-edge 
technology and innovative handset design capabilities. Increasingly, LG is      
pursuing convergence technology and mobile computing products. LG will continue 
to take leadership in the mobile communication environment with stylish designs 
and smart technology. For more information, please visit www.lge.com            


Contact for Press:                                                              
Dave McCann / Laura Bryant                                                      
CCgroup,                                                                        
Tel: +44 (0) 7760 322 050 / +44 (0) 7983 624 426                                
E-mail: gypsii@the-cc-group.com