Kemira Oyj - Company Announcement

Kemira announces global restructuring program "Fit for Growth" within the context of a new organization

Kemira Group
Stock Exchange Release
July 26, 2012 at 8.30 am (CET+1)

Kemira Oyj announces a global restructuring program "Fit for Growth" to improve
the company's profitability, internal efficiency and to accelerate growth in the
emerging markets. The cost savings target with the planned program is EUR 60
million on an annualized basis once the program is fully implemented. The goal
of the planned program is to reach Kemira Group's financial targets for revenue
growth and EBIT margin. The growth target for Kemira is above 3% in the mature
markets and above 7% in the emerging markets. Kemira's EBIT margin target is at
least 10%. Non-recurring charges related to the "Fit for Growth" program are
estimated to be around EUR 85 million. These charges are expected to be
accounted for within the next four quarters.

The planned group-wide restructuring program is based on the following key
measures:
  * Reducing internal complexity by renewing and simplifying the organizational
    structure in order to foster accelerated growth, innovation and application
    focus
  *  Improving internal efficiency by reducing organizational layers and by
    placing substantial responsibility into the regions by implementing regional
    business units reporting to the segment heads with full profit and loss
    responsibility
  * Optimizing and rebalancing the manufacturing network


The implementation of these measures may ultimately lead to the reduction of up
to 600 positions globally, from which approximately 250 could be reductions in
Finland. Kemira will initiate the co-determination negotiations according to
each country's local legislation. Kemira had 5,181 employees worldwide at the
end of June 2012.

Kemira will also consolidate its management structure. As of October 1, 2012,
there will be one Management Board lead by the CEO. This Board will replace the
previous Strategic Management and Business Management Boards. The Management
Board is responsible for securing the long-term strategic development of the
company. The members of the Management Board as of October 1, 2012 are listed in
the attached chart."Since I assumed responsibility as the CEO of Kemira, my most evident key
priorities for Kemira going forward are: improving profitability, accelerating
growth in Asia and South America without sacrificing business opportunities in
the mature markets and sharpening the strategy. We have started to work in all
three areas. The second quarter results underlined the fact that these
restructuring plans are needed in order to ensure sustainable profitability and
competitive strength for Kemira," says Wolfgang Büchele, CEO of Kemira."I understand that these plans may affect people and their families, and we will
support our people during these changes," says Wolfgang Büchele.


For more information, please contact

Kemira Oyj
Leena Lie, Vice President, Communications
Tel. +358 10 862 1153

Kemira Oyj
Tero Huovinen, Director, Investor Relations
+358 10 862 1980


Kemira is a global over two billion euro water chemistry company that is focused
on serving customers in water-intensive industries. The company offers water
quality and quantity management that improves customers' energy, water, and raw
material efficiency. Kemira's vision is to be a leading water chemistry company.

www.kemira.com
www.waterfootprintkemira.com

[HUG#1629426]

Attachments:

Management Board of Kemira (.pdf).pdf