Martela Oyj - Company Announcement

MARTELA CORPORATION TO ACQUIRE PA-RI MATERIA OY'S USED FURNITURE BUSINESS

MARTELA CORPORATION       RELEASE        JUNE 23, 2010 AT 9.00                  


MARTELA CORPORATION TO ACQUIRE PA-RI MATERIA OY'S USED FURNITURE BUSINESS       

Martela Corporation, Finland's leading supplier of work environment and public  
space solutions, is reinforcing its position in the used furniture market by    
acquiring Pa-Ri Materia Oy's used furniture business, which has been operating  
under the name Martela Poistomyynti.  The deal will provide Martela with the    
opportunity to reinforce its position as a comprehensive service partner for its
customers. Martela's comprehensive service covers the entire chain of business  
premises from beginning to end.                                                 

Under a deal concluded on 23 June, Martela Corporation will acquire Pa-Ri       
Materia Oy's used furniture business, which has been operating under the name   
Martela Poistomyynti.   
Founded in 1997, Pa-Ri Materia Oy is a nationwide office furniture recycling and
sales company.  It is the largest operator in its field and recycles tens of    
thousands of pieces of furniture for new users every year. The revenue of the   
Pa-Ri Materia Oy business acquired by Martela was EUR 3.1 million in 2009. With 
the deal, Martela Poistomyynti personnel (25) will transfer to Martela under    
their present contract terms. Pa-Ri Materia Oy will continue to process         
furniture not suitable for reuse into usable waste, secondary raw materials for 
industry and for generating energy. 
Since the founding of Martela Poistomyynti, Martela has worked closely with     
Pa-Ri Materia to improve the recycling of used furniture. In the beginning of   
2010, Martela opened a used furniture outlet in Turku. With the deal, the       
Martela Poistomyynti outlets in the Helsinki area and Tampere will be           
transferred to Martela. Martela is planning to expand its recycled furniture    
business elsewhere in Finland, too. "This will provide Martela with the opportunity to reinforce its position as a  
comprehensive service partner for its customers. Martela's comprehensive servicecovers the entire chain of business premises from beginning to end, and the     
recycling of used furniture is a key part of our environmentally responsible    
approach,” says Heikki Martela, Martela Corporation Managing Director. 
“The deal is an opportunity for the recycled furniture business to grow and     
assume a more central role in the life-cycle management of furniture,” says     
Juha-Matti Ojala, founding partner and Managing Director of Pa-Ri Materia Oy.   

For further information, please contact:                                        

Martela Oyj                                                                     
Heikki Martela, Managing Director, tel. +358 50 502 4711,                       
Panu Ala-Nikkola, Director, Business Unit Finland, tel. +358 50 502 4728        

Pa-Ri Materia Oy                                                                
Juha-Matti Ojala, Managing Director, tel. +358 400 874396                       


Helsinki, June 23, 2010                                                         

Martela Corporation                                                             
Heikki Martela                                                                  
Managing Director                                                               

Distribution                                                                    
NASDAQ OMX Nordic                                                               
Main news media                                                                 
www.martela.com

Attachments:

release 23062010.pdf