Rapala VMC - Changes board/management/auditors

RAPALA VMC OYJ : CHANGES AND APPOINMENTS IN RAPALA VMC CORPORATION'S MANAGEMENT ORGANIZATION.

Rapala VMC Oyj
Stock Exchange Release
Seb 24, 2015 at 2:35

CHANGES AND APPOINTMENTS IN RAPALA VMC CORPORATION'S MANAGEMENT ORGANIZATION.
JUSSI RISTIMÄKI APPOINTED AS DEPUTY CHIEF EXECUTIVE OFFICER. AKU VALTA AND
CYRILLE VIELLARD APPOINTED TO EXECUTIVE COMMITTEE.

The Board of Directors of Rapala VMC Corporation ("the Group") has made
following appointments and changes in the Group's Executive Committee with
immediate effect.

Jussi Ristimäki has been appointed as Deputy Chief Executive Officer. In
addition to his current role as Chief Financial Officer Ristimäki will have the
overall responsibility of Group's supply chain and working capital management
and distribution in Nordic countries, South Africa and Eastern Europe, excluding
Russia.

Aku Valta has been appointed as a new member to Executive Committee to be in
charge of Group's Lures Sales, Marketing, Brands and Web-strategy in Rest of the
World Markets, excluding North America.

Cyrille Viellard has been appointed as a new member of Executive Committee to be
in charge of Group's distribution in Central Europe (Germany, Italy, Benelux)
and UK, co-ordination of Group's partnership with Shimano in Europe and global
supply chain management. In latter role Cyrille Viellard will report to Jussi
Ristimäki.

There are also some changes in responsibility areas of other Executive Committee
members. Accordingly other members of the Executive Committee and their
responsibilities are as follows:

Jorma Kasslin, President and Chief Executive Officer
Olli Aho, Company Counsel and Investor Relations
Lars Ollberg, Head of Accessory and Outdoor Business and Distribution in Asia
Juhani Pehkonen, Head of Lure Manufacturing and Innovation
Stanislas de Castelnau, Head of Hook and Carp Business, Group Manufacturing
Excellence and  Distribution in France and Switzerland.
Tom Mackin, Head of Distribution and Brands in North America
Victor Skvortsov, Head of Distribution in Russia, Belarus and Kazakhstan

Executive Committee members report to Chief Executive Officer Jorma Kasslin.

Helsinki, September 24, 2015

RAPALA VMC CORPORATION
Jorma Kasslin
Chief Executive Officer



For further information:
Jorma Kasslin, President and CEO, tel. +358 9 7562 540
Jussi Ristimäki, Deputy CEO and CFO, tel. +358 9 7562 540
Olli Aho, Company Counsel and Investor Relations, tel. +358 9 7562 540

Distribution: Nasdaq Helsinki and main media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 273 million in 2014, employs some 2 800 people in 39 countries.
Rapala VMC Corporation's share is listed and traded on the Nasdaq Helsinki stock
exchange since 1998.

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