Solteq Oyj - Company Announcement

SOLTEQ OYJ HAS REFINED ITS STRATEGY FOR THE YEARS 2011 - 2014

SOLTEQ OYJ - STOCK EXCHANGE BULLETIN ON FEBRUARY 4, 2011

Solteq Oyj has refined the company's strategy for the upcoming years. A central
role of our strategy is to guarantee the continuity of our clients' operations
as users of our solutions, enabling them to continuously benefit from technology
developments.

In our operations, we focus on our core operations in operational and financial
control areas with the technologies of the world's leading partners. We
complement our core offerings with industry-specific solutions with which our
clients in the sectors of specialty and grocery retail, wholesale and logistics,
and industrial and public sector gain competitive advantages faster using our
introduced and flexible solutions.

With the solutions supporting the core offerings, we enable specialty retail,
maintenance and service management, as well as the management and quality
improvement of the master data in client systems. These special areas are
integrated solutions into our clients' operational and financial applications.

As a part of the strategy we will execute improvement programs in order to
improve long term efficiency. One of the programs focuses on our production
model in which we utilize the delivery capability of lower-cost countries in
searching for flexibility and scalability in our product development. We will
also improve our operating model relating to internal efficiency through the
coming years.

As a strategic goal the board has set an approximately €50M income and a 10%
earnings level by the end of the strategy period. This is to be implemented by
use of organic and inorganic growth in the company's core service offerings and
by expanding the customer segments.

WE GUARANTEE CONTINUITY AND WE PROVIDE A FUTURE

Our aim is to ensure the continuity of the solutions used by our clients. We
develop solutions with sustainable technologies which are used to improve and
develop our clients' competitiveness. By focusing on operational and financial
solutions we are a part of our clients' core business and the success of our
clients is our success. The cornerstone of our company strategy is the
understanding of clients' operations and as a local service partner we are a
part of our clients' value chain.

GROWTH AND PROFITABILITY

At the beginning of the strategy period, the key is the improvement and
consolidation of profitability to our targeted level. Measures and programs
launched in the year 2010 are used to ensure short-term profitability and the
strategy is used to influence the company's success, growth and profitability in
the coming years.

By utilizing lower-cost countries as a part of our own processes, we are able to
improve our profitability and flexibility in product development projects. This
will enable us to strengthen and develop local services for our clients
operating in Finland.

CUSTOMER SEGMENTS

Solteq Oyj continues to focus on the trade, logistic, industrial and public
sector areas with their core offerings. Increasing the share of the public
sector in 2011-2014 is a strategically significant target for our entire
offering.

We also offer industry independent solutions supporting the core offerings
(specialized trade, maintenance and improvement of the quality of master data)
outside of our primary business segments. In the provision of these solutions,
we will continue to network with relevant players on the market and complete our
partners' ERP deliveries with these solutions.

PERSONNEL

At the core of the implementation of our strategic objectives is our company's
skilled staff to who we offer long term employment possibilities for different
life stages. Staff diversity and the desire for development are key success
factors in the implementation of our strategic objectives. Having a group of
professionals with industry-specific expertise is our key competitive advantage
and is an integral element in further building our clients' success.

OPERATING MODEL

By implementing the strategy we will develop into a service organisation that
participates in the business growth and success of our clients by offering
systematically developing services. Our project deliveries are based on product
sketches that enable quicker deployment and improved quality.  As such we focus
on developing solutions based on technology platforms of the world's leading
software suppliers.

We valuate and focus on long term relationships with our clients which enable
smooth technology changes, process transformation and the offer of new features
to our clients.

As part of the offering we develop service models that enable smooth transition
to exploit new technologies which are based on cloud models (SaaS) and enable
seamless solution integrations.

INTERNATIONALIZATION

Our internationalization directed towards the Baltic region, Baltic countries
and Russia will be executed through supporting our new and existing clients in
those regions. Our strength is in long terms client partnerships and we grow
with our clients by offering evolving standard of service and solution portfolio
as their business expands and internationalizes.

In accordance with our internationalization strategy, we will grow our business
volume moderately and on a needs oriented basis.

INORGANIC GROWTH

The achievement of strategic numeric objectives requires focused organic growth
as well as industry and solution-expanding inorganic growth. We actively
implement part of our growth strategy by acquisitions. Our goal is that by
combining both growth elements, organic and inorganic, we will enable scale
change of our company during the strategic period. Through this development we
will better meet the growing needs of our large clients in our solution areas.

PARTNERSHIPS

We want to provide our clients with solutions that rely on global standards and
the solutions of well-known suppliers. The share of our own solutions will be a
significant development target for our existing clients. We will also continue
along the path of TH Tiedonhallinta as the solution provider in the IBM RPG
area.

We will expand our service offering so that as current and new clients choose
our core offering solutions we can always offer the best alternative of
Microsoft Dynamics NAV and AX or SAP technologies.

The vertical solutions supporting the core offerings based on Microsoft
technology platforms are our competitive factors which we strongly believe in
and which we will expand in selected sectors.

ENVIRONMENT

Our operations take into account environmental values and sustainable
development perspectives. Our decisions will appreciate and value the future of
the environment. We develop internal procedures and production solutions which
are environmental friendly in our supply chain and operations and we expect the
same from all of our partners.

SOLTEQ OYJ

For further information please contact:
Managing Director Repe Harmanen,
Tel.: +358 400 467 717,
E-mail:repe.harmanen@solteq.com

Chairman of the Board Ali Saadetdin,
Tel.: +358 40 8444 201,
E-mail: ali.saadetdin@solteq.com

Distribution:
NASDAQ OMX Helsinki
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