Sanoma Oyj - Major shareholder announcements

Flagging notification in accordance with Chapter 2 Section 10 of the Finnish Securities Markets Act

Sanoma Corporation, Stock Exchange Release, 2 November 2012 at 18:30 CET+1

On 2 November 2012, Sanoma Corporation has received flagging notification
pursuant to Chapter 2 Section 9 of the Finnish Securities Markets Act
concerning shares in Sanoma Corporation. 

According to the flagging notification, the total ownership to shares in Sanoma
Corporation held by Mr Antti Herlin and the companies he controls, Holding
Manutas Oy and Secuirty Trading Oy, has increased from 7,556,800 shares to
8,556,800, thus totaling 5.26 per cent of all shares and votes in Sanoma
Corporation. 

Sanoma Corporation has a total of 162,812,093 shares and votes. The Company has
one share series, each share entitling to one vote. 

Additional information
Sanoma's Investor Relations, Martti Yrjö-Koskinen, tel. +358 40 684 4643 or
ir@sanoma.com 

Sanoma.com

Sanoma inspires, informs and connects. Sanoma is a leading European group with
a focus on consumer media and learning. We bring information, experiences,
education and entertainment to millions of people every day. We employ nearly
11,000 professionals in some 20 countries. In 2011, the Group's restated net
sales totalled EUR 2.4 billion. Sanoma shares are listed on the NASDAQ OMX
Helsinki.