Sampo - Company Announcement

NEW LONG-TERM INCENTIVE SCHEME FROM SAMPO IN ACCORDANCE WITH EARLIER PRACTISE

SAMPO PLC         STOCK EXCHANGE RELEASE  	27 August 2009 at 12.05 pm 


NEW LONG-TERM INCENTIVE SCHEME FROM SAMPO IN ACCORDANCE WITH EARLIER PRACTISE

Continuity is emphasized in committing and remunerating Sampo Group's
management and other key employees. Sampo plc's Board of Directors has today
decided to adopt a new long-term incentive scheme 2009:1. The scheme
complements earlier schemes and it is targeted at Sampo Group's management and
other key employees. Altogether approximately one hundred people are
participants in the scheme. 

The scheme includes at maximum 4.5 million incentive units and the potential
payments shall be divided for the years 2011-2013. According to the new scheme,
incentive rewards to be paid are based on the price of Sampo plc's A share on
the NASDAQ OMX Helsinki Ltd and the payments shall be made on condition that
the insurance margin, determined in the terms and conditions of the scheme,
exceeds specified threshold values. 
Key employees holding at least 20,000 incentive units shall undertake to buy
Sampo plc's A shares on NASDAQ OMX Helsinki Ltd with 30 per cent of the
incentive reward after deducting taxes and other comparable charges and hold
the shares for at least two years. 

The terms of the incentive scheme 2009:1 are available on Sampo's internet site
at www.sampo.com/compensation. 

The starting price and a theoretical market price for the scheme are available
on Sampo's internet site at www.sampo.com by 14 September 2009 at the latest. 


SAMPO PLC
Board of Directors


For additional information, please contact: 

Jarmo Salonen
Head of Investor Relations and Group Communications
Tel. +358 10 516 0030

Maria Silander
Press Officer
Tel. +358 10 516 0031


DISTRIBUTION:
NASDAQ OMX Helsinki 
Financial Supervisory Authority
The principal media 
www.sampo.com