GeoSentric Oyj - Company Announcement

Telmap Partners with GyPSii for Location-Enabled Social Media Solution

GEOSENTRIC OYJ	BULLETIN 	February 9, 2010 at 13:15                              

Telmap Partners with GyPSii for Location-Enabled Social Media Solution          

Telmap introduces location-enabled social media to its Telmap5 Mobile Location  
Companion using GyPSii's Open API, OpenExperience™                              

GyPSii, the market-leading mobile digital lifestyle application and geo-mobility
social media platform, and Telmap, the mobile search, mapping and navigation    
pioneers, jointly announced today a partnership to develop and introduce        
advanced location-based social networking as part of Telmap's Mobile Location   
Companion.                                                                      

As part of the cooperation, Telmap will introduce social networking and         
user-generated content, to the Telmap5 Mobile Location Companion using GyPSii's 
Open API, OpenExperience™. Telmap5 will offer users access to all their networks
of friends across social networks including Facebook and Twitter. The           
integration with GyPSii's Open API empowers Telmap5 mobile users to connect the 
real world with the digital world: accessing and contributing location-aware    
content, sharing locations, reading and posting recommendations, videos,        
pictures, finding friends, events, and places, geo-blogging, and more—all in one
app.                                                                            

Ultimately, the new Telmap5 offers mobile operators an opportunity to introduce 
a richer location-enabled solution to their subscribers, as today's end users   
are hungry for social technologies and are active on multiple social networks. A
single app combining key social media, navigation, search, and mapping features 
provides a compelling experience for users.                                     

GyPSii's Open API, OpenExperience™ offers Telmap transparent integration of its 
patented technologies in mobile user generated content creation, friend-finding 
and a robust suite of development toolkits that support rapid development,      
fast-track product enhancements, and easy app localization. OpenExperience™ also
delivers a contextual advertising solution for ultra-targeted commercial        
messages including advertisements and coupons with a high value to the end user.

“The Telmap-GyPSii enabled offering is fully supportive of people's desire to   
explore their surroundings and interact with friends around them not only while 
at home, but also while on-the-go,” said Oren Nissim, Telmap CEO. “GyPSii and   
Telmap share a vision to offer operators the ultimate location companion they   
need in order to maintain their subscriber's loyalty through an excellent       
solution and a superior user experience, and we are sure that this new          
cooperation will open up additional opportunities for operators to achieve just 
that.”                                                                          

“We're excited to provide our Open API, OpenExperience™ to Telmap to build      
social media into their navigation companion,” said Dan Harple, Founder and     
Chairman of GyPSii. “This agreement inspires innovation while contributing      
across the value chain: creating revenues for GyPSii, Telmap, and the mobile    
operators. The deal also underscores GyPSii's API as the premier source for the 
next generation of mobile social networking and contextual advertising. Our Open
API is a widely adopted platform converging location technologies, social media,
search, and targeting advertising. The partnership with Telmap is a natural     
fit.”                                                                           


About GeoSentric Oyj (GyPSii)                                                   
GyPSii is the market-leading mobile digital lifestyle application, providing an 
integrated social media and contextual advertising platform. GyPSii connects    
people, places, communities, content and advertising across networks and        
devices, with patented and patent applied-for technologies for the transfer and 
publishing of location based information between mobile devices. GyPSii provides
apps and Open API solutions to a wide range of companies, such as Samsung, LG,  
RIM, Wind River, Garmin, China Unicom, China Mobile, China Telecom, and others. 
GyPSii apps are available on Apple's iPhone, Symbian, Windows Mobile, RIM       
Blackberry, Android, Java, MID/Linux, Palm webOS, and accessible via most       
well-known mobile app stores Based in Salo, Finland and Amsterdam, The          
Netherlands, GeoSentric operates offices in North America, Europe and Asia      
Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V). For   
more information, visit http://www.gypsii.com © 2010 GeoSentric. All rights     
reserved.                                                                       

The GyPSii related marks, images and symbols are the exclusive properties and   
trademarks of GeoSentric and/or its business units. All other brands, product   
names, company names, trademarks and service marks are the properties of their  
respective owners.                                                              

About Telmap                                                                    
Telmap is a world leader in location solutions. The company has established a   
solid reputation for providing its customers with innovative, value added       
mapping and navigation solutions that open new business opportunities and       
generate new revenue streams. Telmap has a unique end-to-end solution including 
a mobile location companion, a complementary web companion, robust location     
platform with a set of APIs to support its customers in delivering a strong LBS 
strategy. The company's flagship product, Telmap5 is the world's first          
personalized location companion integrating innovative and patented technologies
including Telmap Active Interface, Telmap Active Search and Telmap Active       
Widgets.                                                                        

Telmap is the #1 choice of location solution and its technology has been        
selected by leading industry players Orange FT Group, Vodafone, Vodacom, SFR,   
Telfonica-O2 Group, AOL, Pelephone, Carphone Warehouse and more.                

For more information, please visit www.telmap.com                               
Press Contacts:                                                                 
GyPSii                              Telmap                                      
Tom Schuyler                        Anne Ligory                                 
T: +1 (401) 441 - 3179              T: +44 (0) 20 7751 4444                     
E: tschuyler@gypsii.com             E: aligory@miliberty.com