2010-06-02 14:02:27 CEST

2010-06-02 14:03:20 CEST


SÄÄNNELTY TIETO

Suomi Englanti
Raisio - Company Announcement

Benecol products on Romanian market


Raisio plc, Stock Exchange Release 2 June 2010                                  

BENECOL PRODUCTS ON ROMANIAN MARKET                                             

Raisio's Romanian partner Doprogea Grup will launch a cholesterol-lowering      
Dobrogea Benecol bread on the Romanian market at the beginning of June. The     
Benecol bread will be the first cholesterol-lowering foodstuff in Romania.      

Dobrogea Grup is a leading company in the milling and bakery industry in        
Romania. The company's product range includes flours and biscuits. In 2009,     
Dobrogea Grup's net sales was EUR 60 million.                                   

With the launch of the cholesterol-lowering bread, Dobrogea and Benecol will    
open a new market for cholesterol-lowering foods in Romania. The Benecol bread  
launch follows the seminars held in the early winter for health care            
professionals in Romania. Consumer awareness of the new product will be raised  
by extensive media campaigns.                                                   

Romanian people are increasingly interested in and aware of healthy nutrition.  
So far, consumers have preferred traditional products and the meaning of        
nutritional content has been secondary in food choices, but people have shown a 
clear interest in, for example, additive- and preservative-free products. In the
prevention of heart diseases, consumers are gradually starting to favour        
healthier lifestyle and nutritional ways to maintain good health.               

The launch in Romania will increase the awareness and visibility of the Benecol 
brand in Eastern Europe. Raisio's strength is in the ability to adjust, together
with its partners, to local inhabitants' purchasing behaviour and in launching  
Benecol products suitably applied to the markets in question. The Benecol bread 
on the Romanian market is a good example. Raisio will continue the preparation  
work with its local partners to launch new products on new markets.             

Benecol is a global trademark owned by Raisio, and plant stanol ester is an     
ingredient patented world-wide by Raisio. Millions of people in over 30         
countries use Benecol products on a daily basis. Plant stanol ester is          
recommended as part of a cholesterol-lowering diet, and due to its solid        
clinical research evidence, a health claim approved by EU can be used on Benecol
products.                                                                       

Raisio plc                                                                      

Heidi Hirvonen                                                                  
Communications Manager                                                          
tel. +358 50 567 3060                                                           

Further information:                                                            
Matti Rihko, CEO, Raisio plc, tel. +358 400 830 727                             



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