Atria Oyj - Company Announcement

Atria is investing in improving the efficiency of production in Sweden

Seinäjoki, Finland, 2011-02-07 08:00 CET (GLOBE NEWSWIRE) -- Atria Plc  COMPANY
ANNOUNCEMENT  7 February 2011, 9.00 am 

Atria Scandinavia is launching an extensive efficiency improvement programme
aimed at streamlining and automating the production process of black pudding.
Atria is investing approximately EUR 2.2 million in new production equipment
for the Tranås plant. At the same time, the production of black pudding is to
be transferred from the Saltsjö-Boo plant in Stockholm to Tranås. Significant
synergy benefits will be achieved from moving the production to Tranås. 

The black pudding products manufactured by Atria Scandinavia under the GEA'S
brand have a market share of approximately 80% in Sweden and it is the market
leader in its product group. 

The efficiency improvement programme is expected to generate annual cost
savings of approximately one million euros. 

Negotiations with labour market organisations have been initiated.

For more information, please contact Mr Juha Gröhn, Managing Director of Atria
Scandinavia, tel. +46 76 777 6060. 

ATRIA PLC
Matti Tikkakoski
President and CEO

DISTRIBUTION:
Nasdaq OMX Helsinki Ltd
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www.atriagroup.com