2016-07-22 12:00:34 CEST

2016-07-22 12:00:34 CEST


REGULATED INFORMATION

English Finnish
Rapala VMC - Interim report (Q1 and Q3)

RAPALA VMC CORPORATION'S HALF YEAR REPORT H1/2016: SALES DEPRESSED IN SEVERAL BIG MARKETS


Rapala VMC Corporation
Half year financial report
July 22, 2016 at 1:00 p.m.


RAPALA VMC CORPORATION'S HALF YEAR REPORT H1/2016: SALES DEPRESSED IN SEVERAL
BIG MARKETS

January-June (H1) in brief:
  * Net sales were 143.1 MEUR, down 7% from previous year (154.0). With
    comparable exchange rates sales were 5% lower than last year.
  * Operating profit was 14.2 MEUR (17.4), down 18%.
  * Comparable operating profit* was 15.6 MEUR (20.6), down 24%.
  * Cash flow from operations was 6.2 MEUR (10.7), down 42%.
  * Earnings per share was 0.19 EUR (0.19).
  * Full year (FY) guidance unchanged from July 11, 2016: Full year net sales
    and comparable operating profit are expected to be below 2015 levels.


President  and CEO Jorma Kasslin: "In first half of the year several big markets
had  challenging trading conditions. First quarter was slower than last year and
we were not able to bridge the gap during second quarter as was expected. Market
conditions  and consumer  sentiment was  depressed in  our big  markets in North
America   and   Europe.  The  challenging  conditions  have  affected  also  our
competition and we don't see any loss in market share in our core categories.

Our  profitability was also  down from last  year directly following the reduced
sales.

Outlook  for  the  whole  year  is  now  more  depressed than earlier. While the
slowdown  in sales in  western markets is  considered to be  temporary, we can't
reach  last year's results and it is difficult to accurately estimate the future
developments  in  these  big  markets.  This  means  that  we  will have to work
intensively  on new innovations, inventory reduction initiatives and control our
fixed costs."

Key figures

--------------------------------------------------------
                                  H1    H1 change    FY

 MEUR                           2016  2015      %  2015
--------------------------------------------------------
 Net sales                     143.1 154.0    -7% 278.2

 Operating profit               14.2  17.4   -18%  21.0

 % of net sales                 9.9%  11.3%        7.6%

 Comparable operating profit *  15.6  20.6 -24%    25.3

 % of net sales                10.9%  13.4%        9.1%

 Cash flow from operations       6.2  10.7 -42%    15.6

 Gearing %                     82.9%  75.9%       77.3%

 EPS, EUR                       0.19  0.19   0%    0.17
--------------------------------------------------------
 * Excluding mark-to-market valuations of operative currency derivatives and
 other items affecting comparability. From 2016 onwards the Rapala Group has
 relabeled the previously referenced "non-recurring items" with "other items
 affecting comparability" including material restructuring costs, impairments,
 gains and losses on business combinations and disposals, insurance
 compensations and other non-operational items.
   Rapala Group presents alternative performance measures to reflect the
 underlying business performance and to enhance comparability between financial
 periods. Alternative performance measures should not be considered in
 isolation as a substitute for measures of performance in accordance with IFRS.
 Definitions and reconciliation of key figures are presented in the financial
 section of the release.


Market environment
Trading  conditions during  the first  half of  the year  turned out  to be more
challenging  than expected  and second  quarter sales  did not reach last year's
levels.  Winter season was  short in all  main markets and  summer sales started
early  but did not continue as good as  was expected due to various reasons. The
Group's  second quarter and  first half sales  were down in  big markets such as
North  America and France. In Europe the  competition has also tightened and the
overall market sentiment was somewhat reserved. In Russia conditions continue to
be  challenging and the change  in market demand seems  to be permanent. Several
markets  witnessed changes  and uncertainties,  causing retailers  to be careful
with their purchasing.

Business Review January-June 2016

The  Group's net sales for  the first half were  down 7%. Changes in translation
exchange  rates decreased  sales by  approximately 3.3 MEUR  for the  half year.
Correspondingly  with comparable translation exchange  rates net sales were down
5% from last year for the half year.

North America

North  American sales reduced from last  year's strong levels. Short ice fishing
season  affected sales negatively  in the beginning  of the year. Summer fishing
products  sales started  relatively early  and strong,  supported by new product
introductions.  However while consumer demand for  Group's products was good, US
retails  scene witnessed some  unexpected turmoil during  first half of the year
impacting  the  Group,  as  well  as  the competition. Retailers' destocking and
changes  in purchasing behavior caused slowdown in Group's first half year sales
especially on Group branded lures. Weak economic situation continued in Canada.

Nordic

In  the Nordic countries the first half  of the year's sales decreased from last
year  despite the  improved sales  in the  second quarter. Valuation of currency
nominated  accounts  receivable  had  a  notable  positive impact on last year's
sales. Excluding these valuations, this first half year and quarterly sales were
slightly above last year's level. In Finland summer sales season started earlier
but  ended up  slightly below  last year  level for  the first half of the year.
Sales  of hunting products were  good in Finland. In  Sweden sales were slightly
down  from last year, largely relating to  delays in incoming shipments on third
party  products. In Norway  the second quarter  sales improved considerably from
last year due to better weather conditions, bringing the first six month's sales
above last year's level.
Rest of Europe

In comparable exchange rates the sales were below last year's level in the first
half of the year, following slowdown in sales in second quarter. The instability
and uncertainties in Russia and Ukraine continued to impact sales volumes in the
respective  countries and also  in Belarus and  Kazakhstan. The weakening of the
Ruble  had a notable negative  impact on the sales.  The second quarter sales in
France  suffered  from  unfavorable  summer  fishing  weathers,  reserved market
sentiment   and   tightened   price  competition.  Hungary  and  Romania  showed
conservative growth. Expansion into hunting product distribution increased sales
in Spain and Baltic countries.

Rest of the World

Currency  exchange rate  changes had  a notable  negative impact on the region's
sales,  while in comparable  exchange rates the  sales were just slightly behind
last  year's level for the first half of the year. Market picture was mixed with
ups  and downs  around the  region: South  Africa and  Chile had strongest sales
growth  while  several  countries  suffered  from  overall slow market situation
impacted  by economic  uncertainties. Restructuring  of the Group's distribution
organization  in  Southeast  Asia  triggered  aggressive  sales campaigns in the
region.

External Net Sales by Area



------------------------------------------------------
                      H1    H1 change Comparable    FY

 MEUR               2016  2015      %   change %  2015
------------------------------------------------------
 North America      46.4  51.6   -10%       -11%  99.2

 Nordic             33.3  34.2    -3%        -2%  56.2

 Rest of Europe     48.0  51.4    -7%        -3%  86.9

 Rest of the World  15.3  16.8    -9%        -1%  35.9

 Total             143.1 154.0    -7%        -5% 278.2
------------------------------------------------------




------------------------------------------------------
                      Q2    Q2 change Comparable    FY

 MEUR               2016  2015      %   change %  2015
------------------------------------------------------
 North America      22.9  26.6   -14%       -13%  99.2

 Nordic             18.4  17.7    +4%        +5%  56.2

 Rest of Europe     24.0  27.0   -11%        -7%  86.9

 Rest of the World   8.1   8.8    -8%         0%  35.9

 Total              73.4  80.1    -8%        -6% 278.2
------------------------------------------------------


Financial Results and Profitability

Comparable (excluding mark-to-market valuations of operative currency
derivatives and other items affecting comparability) and reported operating
profit decreased from last year for the first half of the year. Changes in
translation exchange rates decreased operating profit by approximately 0.3 MEUR.
With comparable translation exchange rates comparable operating profit was 4.7
MEUR behind last year's level.

Comparable operating profit margin was 10.9% (13.4) for the six months. The
decline in the half year profitability was primarily driven by the lower sales,
especially on higher margin Group branded products. Lower sales volumes impacted
profitability negatively both at distribution and manufacturing level.
Profitability was further hurt by lower result of the UK joint venture and more
aggressive sales campaigns reducing the margins. Group's fixed costs were stable
compared to last year.

Respectively reported operating profit margin was 9.9% (11.3). Reported
operating profit included loss of mark-to-market valuation of operative currency
derivatives of 0.9 MEUR (2.0). Net expenses of other items affecting
comparability included in the reported operating profit were 0.5 MEUR (1.2),
related to the restructurings in Southeast Asia distribution and France in the
first half of 2016. In 2015 restructuring costs related to closing down of the
manufacturing operations in China.

Total financial (net) expenses were 2.8 MEUR (4.1) for the first half. Net
interest and other financing expenses were slightly above last year's level at
1.7 MEUR (1.5). Compared to last year financial items were impacted less by
(net) foreign exchange expenses of 1.1 MEUR (2.7).

Net profit for the six-months was almost at last year level and earnings per
share were 0.19 EUR (0.19). The share of non-controlling interest in net profit
decreased from last year and totaled 0.8 MEUR (1.1).



Key figures

-------------------------------------------------------------------------------
                                  H1    H1 change                            FY

 MEUR                           2016  2015      %                          2015
-------------------------------------------------------------------------------
 Net sales                     143.1 154.0    -7%                         278.2

 Operating profit               14.2  17.4   -18%                          21.0

 Comparable operating profit *  15.6  20.6   -24%                          25.3

 Net profit                      8.2   8.3    -1%                           8.1
-------------------------------------------------------------------------------
 * Excluding mark-to-market valuations of operative currency derivatives and
 other items affecting comparability. Other items affecting comparability
 include material restructuring costs, impairments, gains and losses on
 business combinations and disposals, insurance compensations and other non-
 operational items.



Bridge calculation of comparable operating profit


-------------------------------------------------------------------------------
                                      H1    H1 change                        FY

 MEUR                               2016  2015      %                      2015
-------------------------------------------------------------------------------
 Operating profit                   14.2  17.4   -18%                      21.0

 Mark-to-market valuations of        0.9   2.0   -55%                       2.1
 operative currency derivatives

 Other items affecting               0.5   1.2   -58%                       2.3
 comparability

 Comparable operating profit        15.6  20.6   -24%                      25.3
-------------------------------------------------------------------------------
 More detailed bridge of comparable operating profit and definitions and
 reconciliation of key figures are presented in the financial section of the
 release.


Segment Review

Group Products

Group  Products six month  and second quarter  sales were down  from last year's
strong  levels, negatively impacted  by lower sales  of fishing lures, hooks and
lines  especially in North America. Group  fishing products half year sales were
supported by better sales of fishing accessories.

Compared  to last year  both Group Products  and Third Party  Products half year
sales  were also negatively impacted by valuation of currency nominated accounts
receivable, which supported the sales last year.

Operating  profit for Group  Products declined compared  to last year. Operating
profit  was  burdened  by  lower  sales,  which  reduced  profitability  both at
distribution  and manufacturing level. Profitability  of Group Products was also
hurt by lower margins as a result of sales campaigns.

Third Party Products

The  sales of Third  Party Products on  the first half  of the year were at last
year's  level in  comparable exchange  rates. The  economic situation  in Russia
continued  to reduce the third party fishing  products sales in the region. Also
the  difficult market  situation in  France affected  negatively the Third Party
Products  sales. Third Party Hunting sales were  up from last year in the Nordic
and  Rest of Europe. Currency fluctuations  had major negative impact especially
in Russia and South Africa.

Operating  profit  for  Third  Party  Products  was  almost at last year's level
burdened  by  aggressive  sales  campaigns'  negative  impact  on  margins,  but
supported  by price  increases issued  to offset  the unfavorable development in
purchase currencies.



Net Sales by Segment


--------------------------------------------------------
                        H1    H1 change Comparable    FY

 MEUR                 2016  2015      %   change %  2015
--------------------------------------------------------
 Group Products       95.0 103.5    -8%        -7% 184.7

 Third Party Products 48.1  50.5    -5%         0%  93.5

 Eliminations                                        0.0

 Total               143.1 154.0    -7%        -5% 278.2
--------------------------------------------------------


---------------------------------------------------------
                         Q2    Q2 change Comparable    FY

 MEUR                  2016  2015      %   change %  2015
---------------------------------------------------------
 Group Products        47.8  52.7    -9%        -8% 184.7

 Third Party Products  25.7  27.3    -6%        -1%  93.5

 Eliminations                                         0.0

 Total                 73.4  80.1    -8%        -6% 278.2
---------------------------------------------------------


Comparable operating profit by Segment

-------------------------------------------------------------------------------
                                  H1    H1 change                            FY

 MEUR                           2016  2015      %                          2015
-------------------------------------------------------------------------------
 Group Products                 12.0  16.9   -29%                          22.2

 Third Party Products            3.6   3.7    -3%                           3.2
-------------------------------------------------------------------------------
 Comparable operating profit    15.6  20.6   -24%                          25.3

 Items affecting comparability  -1.4  -3.2   -56%                          -4.3

 Operating profit               14.2  17.4   -18%                          21.0
-------------------------------------------------------------------------------
 Rapala Group has changed the measurements of segment performance by
 excluding items affecting comparability from operating profit.
 Comparative figures 2014-2015, definitions and reconciliations are
 presented in the financial section of the release.


Financial position

Cash flow from operations decreased from last year being 6.2 MEUR (10.7) for the
six  months  burdened  by  lower  sales  and  profitability as well as change in
working  capital driven  by earlier  timing of  payables. Net  change in working
capital amounted to -7.3 MEUR (-6.7).

Inventories  decreased  by  3.7 MEUR  from  last  June  amounting  to 118.1 MEUR
(121.8),  of which 3.0 MEUR is related  to change in translation exchange rates.
The slowdown in sales prevented the Group to achieve planned inventory reduction
targets.

Net  cash used in investing activities was at last year's level and totaled 4.8
MEUR  (4.1) for the first half of the year consisting mainly of normal operative
capital  expenditure. Operative capital expenditure  was higher compared to last
year  in manufacturing operations in Indonesia and France where extension of the
hook   factory  and  warehouse  building  was  finalized.  Last  year  investing
activities  included the last installment of  the acquisition of the Sufix brand
of 0.9 MEUR.

Liquidity  position of  the Group  was good.  Undrawn committed long-term credit
facilities  amounted to  79.9 MEUR at  the end  of the  period. Gearing  and net
interest-bearing debt increased from last year and equity-to-assets was slightly
above last year's level. Following the higher ratio between net interest bearing
debt  and  reported  EBITDA,  the  Group  has  agreed with its lenders on higher
covenant  levels for the second and third  quarter in 2016. The Group expects to
comply with these covenant levels.



Key figures



-------------------------------------------------------------------------------
                                     H1    H1 change                         FY

 MEUR                              2016  2015      %                       2015
-------------------------------------------------------------------------------
 Cash flow from operations          6.2  10.7   -42%                       15.6

 Net interest-bearing debt at end 115.8 108.8    +6%                      108.2
 of period

 Gearing %                        82.9% 75.9%                             77.3%

 Equity-to-assets ratio at end of 43.6% 42.3%                             44.7%
 period, %
-------------------------------------------------------------------------------
 Definitions and reconciliation of key figures are presented in the financial
 section of the release.



Strategy Implementation

Execution of the Rapala Group's strategy is based on three cornerstones: brands,
manufacturing  and distribution,  supported by  strong corporate culture. During
2016 strategy implementation continued in various areas.

Improving  the performance, exploiting the  strengths and capturing the benefits
of  the Asian  lure manufacturing  unit in  Batam, Indonesia  is one  of the key
priorities  for the Group. The comparable  and especially the reported operating
profit  of  the  unit  were  better  than  last year during the first half year.
Improvements  can  be  further  expected  in  efficiency, quality and agility of
manufacturing as well as of product development, which is being reorganized.

Special  projects  to  improve  the  operational  efficiencies  of manufacturing
operations have started in Indonesia and France.

Reducing  inventory levels is  another key priority  for the Group. Planning and
implementation  of  various  actions  to  improve  Group's  global  supply chain
management   are  ongoing  in  order  to  achieve  improvement  in  the  capital
efficiency.  During the  first half  of the  year the  warehousing operations in
Norway  and Sweden were  consolidated, scope of  inventory buffering in Asia was
widened and IT project to facilitate global supply chain management proceeded.

Initiatives  to leverage  from global  co-ordination of  the Group's  brands and
digital marketing are ongoing.

Following the declining profitability of the Group, some restructurings and cost
saving  measures have already been  implemented. Further turnaround planning and
strategic considerations relating to the low performing units will be initiated.

Discussions  and negotiations  regarding acquisitions  and business combinations
continued during the first half of the year, as the Group continues to seek also
non-organic growth opportunities.

Product Development

Continuous  product development  and consistent  innovation are core competences
for  the Group and major contributors to the value and commercial success of the
brands.  The Group  is reorganizing  and boosting  its lure  product development
procedure  by centralizing the product development know-how and key resources to
one  location that  will serve  both the  European and  Asian lure manufacturing
units.

Product  development cycles are getting shorter  which allows faster reaction to
market  needs and developing trends. Product  launch schedules are more flexible
and can be better adjusted to target specific market's seasons.

The most important product launch in 2016 was the introduction of the new Rapala
Shadow  Rap Shad lure launched in early  spring. Other notable releases were new
series  of fisherman's  tools and  accessories which  received Best  New Product
Awards in the European trade show.

Introductions of new hero lures are in the pipeline and they will be released to
the markets early 2017.

Organization and Personnel

Average number of personnel was 2 921 (2 943) for the first half of the year. At
the end of June, the number of personnel was 2 760 (3 156), decrease coming from
optimizing  the capacity and  streamlining the lure  manufacturing operations in
Asia.

Short-term Outlook and Risks

Following  the decline in sales  during the first half  of the year, the outlook
for the whole year is now more depressed.

In North American and Western European markets the slowdown in sales is expected
to  be temporary.  Especially in  Europe but  also in  USA there  are quite some
political  and  macroeconomic  distractions  that  might  affect  the retail and
consumer behavior. In Russia the market is no longer falling, but is expected to
remain under pressure at a much lower levels than in the past years.

In  order to  react to  the reduced  demand and  support the inventory reduction
targets  the Group  has temporarily  adjusted the  capacity of its manufacturing
operations and is following closely the fixed cost development.

Group  is actively working  on various product  development, sales and marketing
initiatives to boost sales. However it is difficult to catch up the gap in sales
and profitability compared to last year during latter part of the year.

Therefore  the Group expects full year net sales and comparable operating profit
(excluding mark-to-market valuations of operative currency derivatives and other
items  affecting  comparability)  to  be  below  2015 levels.  The  guidance  is
unchanged from July 11, 2016.

Short term risks and uncertainties and seasonality of the business are described
in more detail in the end of this half year report.

Third quarter Trading Report 2016 will be published on October 28, 2016.



Helsinki, July 22, 2016

Board of Directors of Rapala VMC Corporation

For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jussi Ristimäki, Deputy CEO and CFO, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540



A  conference call on the first half year result will be arranged today at 4:00
p.m.   Finnish   time  (3:00  p.m.  CET).  Please  dial  +44 (0)20  3147 4971 or
+1 917 286 8056 or  +358 (0)9 2310 1675 (pin  code: 927840) five  minutes before
the  beginning of  the event.  A replay  facility will  be available for 14 days
following  the teleconference.  The number  to dial  is +44 (0)20 3427 0598 (pin
code:  5989141). Financial  information  and  teleconference replay facility are
available at www.rapalavmc.com.


INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)



 STATEMENT OF INCOME                                  H1    H1    FY

 MEUR                                               2016  2015  2015
--------------------------------------------------------------------
 Net sales                                         143.1 154.0 278.2

 Other operating income                              0.2   0.3   1.0

 Materials and services                             63.6  70.6 130.9

 Personnel expenses                                 35.1  35.3  68.4

 Other costs and expenses                           27.0  27.8  52.3

 Share of results in associates and joint ventures   0.0   0.3   0.4
                                                  ------------------
 EBITDA                                             17.6  20.9  28.1

 Depreciation, amortization and impairments          3.4   3.5   7.1
                                                  ------------------
 Operating profit (EBIT)                            14.2  17.4  21.0

 Financial income and expenses                       2.8   4.1   6.8
                                                  ------------------
 Profit before taxes                                11.4  13.3  14.2

 Income taxes                                        3.1   5.0   6.1
                                                  ------------------
 Net profit for the period                           8.2   8.3   8.1
                                                  ------------------


 Attributable to:

 Equity holders of the company                       7.5   7.2   6.7

 Non-controlling interests                           0.8   1.1   1.4



 Earnings per share for profit attributable
 to the equity holders of the company:

 Earnings per share, EUR (diluted = non-diluted)    0.19  0.19  0.17




 STATEMENT OF COMPREHENSIVE INCOME                  H1   H1           FY

 MEUR                                             2016 2015         2015
------------------------------------------------------------------------
 Net profit for the period                         8.2  8.3          8.1
                                                 -----------------------
 Other comprehensive income, net of tax

 Change in translation differences*               -2.0  7.8          5.5

 Gains and losses on cash flow hedges*             0.1  0.2          0.4

 Gains and losses on hedges of net investments*    0.8 -1.7         -2.9

 Actuarial gains (losses) on defined benefit plan    -    -          0.1
                                                 -----------------------
 Total other comprehensive income, net of tax     -1.1  6.3          3.2
                                                 -----------------------


 Total comprehensive income for the period         7.1 14.6         11.3
                                                 -----------------------


 Total comprehensive income attributable to:

 Equity holders of the Company                     6.0 13.4         11.0

 Non-controlling interests                         1.1  1.3          0.3



 * Item that may be reclassified subsequently to the statement of income




 STATEMENT OF FINANCIAL POSITION                          Jun 30 Jun 30 Dec 31

 MEUR                                                       2016   2015   2015
------------------------------------------------------------------------------
 ASSETS

 Non-current assets

 Intangible assets                                          76.5   78.1   78.2

 Property, plant and equipment                              35.7   32.0   33.9

 Non-current assets

   Interest-bearing                                          0.9    5.1    2.8

   Non-interest-bearing                                     11.2   12.0   11.8
                                                         ---------------------
                                                           124.4  127.2  126.7

 Current assets

 Inventories                                               118.1  121.8  116.2

 Current assets

   Interest-bearing                                          1.0    1.1    1.0

   Non-interest-bearing                                     66.7   74.0   58.1

 Cash and cash equivalents                                  10.4   15.4   11.4
                                                         ---------------------
                                                           196.2  212.4  186.7



 Total assets                                              320.6  339.5  313.4
                                                         ---------------------


 EQUITY AND LIABILITIES

 Equity

 Equity attributable to the equity holders of the company  131.6  133.8  131.5

 Non-controlling interests                                   8.1    9.5    8.5
                                                         ---------------------
                                                           139.7  143.3  140.0

 Non-current liabilities

 Interest-bearing                                           56.3   73.7   58.6

 Non-interest-bearing                                       12.5   14.5   13.4
                                                         ---------------------
                                                            68.9   88.2   72.0

 Current liabilities

 Interest-bearing                                           71.8   56.6   64.8

 Non-interest-bearing                                       40.2   51.3   36.6
                                                         ---------------------
                                                           112.1  108.0  101.5



 Total equity and liabilities                              320.6  339.5  313.4
                                                         ---------------------




 STATEMENT OF CASH FLOWS                     H1   H1                         FY

 MEUR                                      2016 2015                       2015
-------------------------------------------------------------------------------
 Net profit for the period                  8.2  8.3                        8.1

 Adjustments to net profit for the period   9.5 14.0                       21.8
 *

 Financial items and taxes paid and        -4.3 -4.9                      -11.1
 received

 Change in working capital                 -7.3 -6.7                       -3.3
-------------------------------------------------------------------------------
 Net cash generated from operating          6.2 10.7                       15.6
 activities

 Investments                               -5.0 -3.4                       -9.1

 Proceeds from sales of assets              0.2  0.1                        0.2

 Sufix brand acquisition                      - -0.9                       -0.9

 Proceeds from disposal of subsidiaries,      -    -                        1.1
 net of cash

 Change in interest-bearing receivables     0.0  0.0                        0.0
-------------------------------------------------------------------------------
 Net cash used in investing activities     -4.8 -4.1                       -8.6

 Dividends paid to parent company's        -5.7 -7.7                       -7.7
 shareholders

 Net funding                                3.8  4.1                        0.0

 Purchase of own shares                    -0.2 -0.2                       -0.2
-------------------------------------------------------------------------------
 Net cash generated from financing         -2.1 -3.8                       -7.8
 activities

 Change in cash and cash equivalents       -0.7  2.8                       -0.9

 Cash & cash equivalents at the beginning  11.4 12.2                       12.2
 of the period

 Foreign exchange rate effect              -0.3  0.5                        0.1
-------------------------------------------------------------------------------
 Cash and cash equivalents at the end of   10.4 15.4                       11.4
 the period

 * Includes reversal of non-cash items, income taxes and financial income
 and expenses.



 CONSOLIDATED STATEMENT OF CHANGES IN
 EQUITY

                 Attributable to equity holders of the
               company
              ---------------------------------------------------
                                   Cumul. Fund for               Non-

                       Share  Fair trans- invested         Re- contr-

                                              non-
                        pre- value lation    rest-  Own tained olling

                 Share  mium   re- diffe-   ricted sha-  earn-  inte-  Total

 MEUR          capital  fund serve rences   equity  res   ings  rests equity
-----------------------------------------------------------------------------
 Equity on Jan
 1, 2015           3.6  16.7  -1.1   -6.5      4.9 -5.2  116.0    8.2  136.5
-----------------------------------------------------------------------------
 Comprehensive
 income *            -     -   0.2    6.0        -    -    7.2    1.3   14.6

 Purchase of
 own shares          -     -     -      -        - -0.2      -      -   -0.2

 Dividends           -     -     -      -        -    -   -7.7      -   -7.7
-----------------------------------------------------------------------------
 Equity on Jun
 30, 2015          3.6  16.7  -1.0   -0.5      4.9 -5.4  115.5    9.5  143.3
-----------------------------------------------------------------------------

-----------------------------------------------------------------------------
 Equity on Jan
 1, 2016           3.6  16.7  -0.7   -2.6      4.9 -5.4  115.0    8.5  140.0
-----------------------------------------------------------------------------
 Comprehensive
 income *            -     -   0.1   -1.5        -    -    7.5    1.1    7.1

 Purchase of
 own shares          -     -     -      -        - -0.2      -      -   -0.2

 Dividends           -     -     -      -        -    -   -5.7   -1.5   -7.2
-----------------------------------------------------------------------------
 Equity on Jun
 30, 2016          3.6  16.7  -0.6   -4.2      4.9 -5.6  116.8    8.1  139.7
-----------------------------------------------------------------------------
 * For the period,
 (net of tax)





NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION

The  financial  information  included  in  this  half  year  financial report is
unaudited.

This  half year financial report  has been prepared in  accordance with IAS 34.
Accounting  principles adopted in the preparation  of this report are consistent
with  those used in the preparation  of the financial statements 2015 except for
change  in  measurement  of  segment  performance.  Any  new  amendments to IFRS
standards  or  IFIRC  interpretations  did  not  have  a  material impact on the
information  presented  in  this  report.  The  Group  has  not  applied any new
standards as of January 1, 2016.


Impact of new ESMA guidelines

New  ESMA (European Securities and  Markets Authority) guidelines on alternative
performance  measures are  effective for  the financial  year 2016. Rapala Group
presents  alternative performance  measures to  reflect the  underlying business
performance  and to enhance comparability between financial periods. Alternative
performance  measures presented  in this  report should  not be  considered as a
substitute  for measures of performance in accordance  with the IFRS and may not
be comparable to similarly titled amounts used by other companies.

Change in measurements of segment performance

The Group has changed the measurements of segment performance by excluding items
affecting  comparability  from  operating  profit.  The  Group  measures segment
performance  based on sales, comparable operating profit and assets. Definitions
and reconciliations to alternative performance measures are presented in the end
of  the notes.  Reportable segments  are consistent  with those in the financial
statements  2015. Segments are  described in  detail in  note 2 of the financial
statements 2015.

Use of estimates and rounding of figures

Complying with IFRS in preparing financial statements requires the management to
make  estimates and assumptions.  Such estimates affect  the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the  amounts of revenues and expenses. Although these estimates are based on the
management's  best knowledge of  current events and  actions, actual results may
differ from these estimates.

All  figures  in  these  accounts  have  been  rounded. Consequently, the sum of
individual  figures can deviate from the  presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the half year period

The  Group  has  no  knowledge  of  any  significant events after the end of the
reporting  period that would have a  material impact on the financial statements
for January-June 2016. Material events after the end of the half year period, if
any, have been discussed in the commentary section of the Board of Directors.

Inventories

On  June 30, 2016, the  book value  of inventories  included a provision for net
realizable value of 4.2 MEUR (5.4 MEUR at June 30, 2015 and 5.3 MEUR at December
31, 2015).



                                        H1    H1                             FY

 Key figures                          2016  2015                           2015
-------------------------------------------------------------------------------
 EBITDA, % of net sales              12.3% 13.6%                          10.1%

 Operating profit, % of net sales     9.9% 11.3%                           7.6%

 Return on capital employed, %       11.3% 14.3%                           8.7%

 Capital employed at end of period,  255.5 252.1                          248.1
 MEUR

 Net interest-bearing debt at end of 115.8 108.8                          108.2
 period, MEUR

 Equity-to-assets ratio at end of    43.6% 42.3%                          44.7%
 period, %

 Debt-to-equity ratio at end of      82.9% 75.9%                          77.3%
 period, %

 Earnings per share, EUR (diluted =   0.19  0.19                           0.17
 non-diluted)

 Equity per share at end of period,   3.43  3.49                           3.43
 EUR

 Average personnel for the period    2 921 2 943                          3 078
-------------------------------------------------------------------------------
 Definitions and reconciliation of key figures are presented in the end of the
 financial section.





 Key figures by half year     H1    H2    H1    H2    H1

 MEUR                       2014  2014  2015  2015  2016
--------------------------------------------------------
 Net sales                 143.9 129.3 154.0 124.2 143.1

 EBITDA                     19.5  10.5  20.9   7.2  17.6

 Operating profit           16.0   6.9  17.4   3.6  14.2

 Profit before taxes        12.5   3.2  13.3   0.9  11.4

 Net profit for the period   8.4   1.8   8.3  -0.2   8.2
--------------------------------------------------------




 Bridge calculation of comparable operating profit        H1    H1 change    FY

 MEUR                                                   2016  2015      %  2015
-------------------------------------------------------------------------------
 Operating profit                                       14.2  17.4   -18%  21.0

 Items affecting comparability

   Mark-to-market valuations of operative currency       0.9   2.0   -55%   2.1
 derivatives

   Other items affecting comparability

   Restructurings

   Closure of Chinese lure manufacturing                       1.2          1.7

   Closing down of Norwegian warehousing operations                         0.5

   Southeast Asian distribution restructuring            0.2

   France restructuring                                  0.2

   Impairments                                                              0.1

 Comparable operating profit                            15.6  20.6   -24%  25.3
-------------------------------------------------------------------------------




 Segment information*


 MEUR                              H1    H1                                  FY

 Net Sales by Operating Segment  2016  2015                                2015
-------------------------------------------------------------------------------
 Group Products                  95.0 103.5                               184.7

 Third Party Products            48.1  50.5                                93.5

 Eliminations                                                               0.0
-------------------------------------------------------------------------------
 Total                          143.1 154.0                               278.2



 Operating Profit by Operating Segment
-------------------------------------------------------------------------------
 Group Products                  12.0  16.9                                22.2

 Third Party Products             3.6   3.7                                 3.2
-------------------------------------------------------------------------------
 Comparable operating profit     15.6  20.6                                25.3

 Items affecting comparability   -1.4  -3.2                                -4.3
-------------------------------------------------------------------------------
 Operating Profit                14.2  17.4                                21.0

 * The Group has changed the measurements of segment performance by excluding
 items affecting comparability from operating profit. The Group measures
 segment performance based on sales, comparable operating profit and assets.
 Reportable segments are consistent with those in the financial statements
 2015. Segments are described in detail in note 2 of the financial statements
 2015.




 Comparative figures 2014-2015 for comparable operating profit by
 operating segment

                                H1   H2   FY    H1    H2                  FY

 MEUR                         2014 2014 2014  2015  2015                2015
-----------------------------------------------------------------------------
 Group Products               10.0  4.4 14.4  16.9   5.2                22.2

 Third Party Products          6.3  0.2  6.5   3.7  -0.5                 3.2
-----------------------------------------------------------------------------
 Comparable operating profit  16.3  4.5 20.9  20.6   4.8                25.3

 Items affecting              -0.3  2.4  2.0  -3.2  -1.2                -4.3
 comparability
-----------------------------------------------------------------------------
 Operating profit             16.0  6.9 22.9  17.4   3.6                21.0





 Assets by Operating Segment          Jun 30  Jun 30  Dec 31

 MEUR                                   2016    2015    2015
------------------------------------------------------------
 Group Products                        236.8   243.5   236.8

 Third Party Products                   71.5    74.5    61.3
------------------------------------------------------------
 Non-interest-bearing assets total     308.3   317.9   298.2

 Unallocated interest-bearing assets    12.4    21.6    15.2
------------------------------------------------------------
 Total assets                          320.6   339.5   313.4





 External Net Sales by Area    H1    H1    FY

 MEUR                        2016  2015  2015
---------------------------------------------
 North America               46.4  51.6  99.2

 Nordic                      33.3  34.2  56.2

 Rest of Europe              48.0  51.4  86.9

 Rest of the world           15.3  16.8  35.9
---------------------------------------------
 Total                      143.1 154.0 278.2




 Commitments                                     Jun 30 Jun 30 Dec 31

 MEUR                                              2016   2015   2015
---------------------------------------------------------------------


 Minimum future lease payments on operating leases 14.2   15.5   14.4
---------------------------------------------------------------------



                                    Sales                  Other

 Related party transactions     and other    Pur-  Rents  expen-  Recei-  Paya-

 MEUR                              income  chases   paid     ses  vables   bles
-------------------------------------------------------------------------------
 H1 2016

 Joint venture Shimano Normark        1.7       -      -       -     0.6      -
 UK Ltd

 Associated company Lanimo Oü           -     0.1      -       -     0.0      -

 Entity with significant                -       -    0.1     0.1     0.0      -
 influence over the Group*

 Management                             -     0.2    0.1     0.0       -    0.1



 H1 2015

 Joint venture Shimano Normark        1.9       -      -     0.0       -      -
 UK Ltd

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant                -       -    0.1     0.1     0.0      -
 influence over the Group*

 Management                             -       -    0.1     0.0       -    0.0



 FY 2015

 Joint venture Shimano Normark        3.6       -      -     0.0     0.1      -
 UK Ltd

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant                -       -    0.2     0.1     0.0      -
 influence over the Group*

 Management                             -       -    0.2     0.0       -    0.0
-------------------------------------------------------------------------------
 * Lease agreement for the real estate for the consolidated operations in
 France and a service fee.




                                      H1            H1            FY

 Open derivatives                   2016          2015          2015
                      -----------------------------------------------
                           Nominal  Fair Nominal  Fair Nominal  Fair

 MEUR                        Value Value   Value Value   Value Value
---------------------------------------------------------------------
 Derivative financial instruments
 designed as
 cash flow hedges

 Interest rate swaps,         16.8  -0.1       -     -       -     -
 less than 12 months

 Interest rate swaps,         41.6  -0.4    63.3  -0.4    58.9  -0.4
 1 to 5 years
---------------------------------------------------------------------
 Total                        58.4  -0.5    63.3  -0.4    58.9  -0.4
---------------------------------------------------------------------


 Derivative financial instruments designed as
 cash flow and fair value hedges

 Interest rate swaps,         15.0  -0.4       -     -       -     -
 less than 12 months

 Cross currency swaps,           -     -    20.0   2.4    15.0   1.3
 1 to 5 years
---------------------------------------------------------------------
 Total                        15.0  -0.4    20.0   2.4    15.0   1.3
---------------------------------------------------------------------


 Non-hedge accounting derivative
 financial instruments

 Interest rate swaps,         20.0  -0.3    20.0  -0.4    20.0  -0.4
 1 to 5 years

 Currency derivatives,        73.7   0.2    89.8   2.6    70.9   1.6
 less than 12 months

 Currency derivatives,           -     -     3.0   0.5       -     -
 1 to 5 years
---------------------------------------------------------------------
 Total                        93.7  -0.1   112.8   2.7    90.9   1.2
---------------------------------------------------------------------


 The changes in the fair values of derivatives that are designated as hedging
 instruments but do not qualify for hedge accounting are recognized based on
 their nature either in operative costs, if the hedged item is an operative
 transaction, or in financial income and expenses if the hedged item is a
 monetary transaction. Some derivatives designated to hedge monetary items
 are accounted for according to hedge accounting. Financial risks and hedging
 principles are described in detail in the financial statements 2015.

 In the first half of 2016, the amount of the ineffective portion that was
 recognized in the financial income and expenses of income statement was EUR
 -0.0 (2015: EUR 0.0).  Testing for effectiveness of the hedging relationship
 is conducted on a monthly basis.




 Changes in unrealized mark-to-market valuations for
 operative foreign currency derivatives

                               H1   H1                                       FY

                             2016 2015                                     2015
-------------------------------------------------------------------------------
 Included in operating       -0.9 -2.0                                     -2.1
 profit
-------------------------------------------------------------------------------


 Operative foreign currency derivatives that are marked-to-market on reporting
 date cause timing differences between the changes in derivatives' fair values
 and hedged operative transactions. Changes in fair values for derivatives
 designated to hedge future cash flow, but are not accounted for according to
 the principles of hedge accounting, impact the Group's operating profit for
 the accounting period. The changes in unrealized valuations include both
 valuations of derivatives that will realize in the future periods as well as
 reversal of previously accumulated value of derivatives that realized in the
 accounting period.





 Fair values of              Jun 30             Jun 30             Dec 31
 financial
 instruments

                               2016               2015               2015
--------------------------------------------------------------------------
                   Carrying    Fair   Carrying    Fair   Carrying    Fair
 MEUR                 value   value      value   value      value   value
--------------------------------------------------------------------------
 Assets

 Available-for-         0.3     0.3        0.3     0.3        0.3     0.3
 sale financial
 assets (level
 3)

 Derivatives            1.4     1.4        6.7     6.7        3.7     3.7
 (level 2)
--------------------------------------------------------------------------
 Total                  1.6     1.6        7.0     7.0        4.0     4.0



 Liabilities

 Non-current           56.3    56.5       73.7    74.1       58.6    58.7
 interest-
 bearing
 liabilities
 (excl.
 derivatives)

 Derivatives            2.3     2.3        2.0     2.0        1.6     1.6
 (level 2)
--------------------------------------------------------------------------
 Total                 58.7    58.8       75.7    76.1       60.1    60.3

 Fair values of other financial instruments do not differ materially from
 their carrying value.





Shares and share capital

On  April 1, 2016 The Annual General Meeting (AGM) updated Board's authorization
on  repurchase of shares. A separate stock  exchange release on the decisions of
the  AGM was given, and up to date information on the Board's authorizations and
other decision of the AGM are available also on the corporate website.



 Share related key figures                       Jun 30      Jun 30
                                                   2016        2015
-------------------------------------------------------------------
 Number of shares                           39 000 000  39 000 000

 Number of shares, average                  39 000 000  39 000 000

 Number of treasury shares                     677 208     639 671

 Number of treasury shares, %                      1.7%        1.6%

 Number of outstanding shares                38 322 792 38 360 329

 Number of shares traded, YTD                2 334 222   1 483 777

 Share price                                       4.39        5.31

 Highest share price, YTD                          4.73        5.55

 Lowest share price, YTD                           3.90        4.72

 Average price of treasury shares, all time        5.08        4.87
-------------------------------------------------------------------


Short term risks and uncertainties

The  objective  of  Rapala  VMC  Corporation's  risk  management  is  to support
implementation  of the Group's strategy and execution of business targets. Group
management  continuously  develops  its  risk  management practices and internal
controls.   Detailed  descriptions  of  the  Group's  strategic,  operative  and
financial  risks  as  well  as  risk  management  principles are included in the
Financial Statements 2015.

Due  to the nature of the fishing  tackle business and the geographical scope of
the  Group's operations, the business has traditionally been seasonally stronger
in  the first  half of  the year  compared to  the second  half. Weathers impact
consumer  demand  and  may  have  impact  on  the  Group's sales for current and
following seasons. However the weather risk is well diversified as the Group has
a  wide geographical footprint as well as selling serving both summer and winter
season markets.

The  biggest deliveries for peak seasons  are concentrated into relatively short
time  periods,  and  hence  a  well  functioning  supply  chain is required. The
uncertainties in future demand as well as the length of the Group's supply chain
increases  the challenges in  supply chain management.  Delays in shipments from
internal  or external suppliers or unexpected changes in customer demand upwards
or  downwards may  lead to  shortages and  lost sales  or excess inventories and
subsequent clearance sales with lower margins.

The  Group's credit facilities  include some profitability,  net debt and equity
related  financial covenants, which are  actively monitored. Following the lower
reported  EBITDA  and  increased  net  interest  bearing debt, the Group and its
lenders  have agreed on a higher leverage covenant for second and third quarters
in  2016. The Group expects to decrease its  leverage ratio back to lower levels
during  the second half of 2016. Liquidity  and refinancing risks are well under
control,  but increased  leverage level  may put  pressure on  Group's financing
costs.

The  fishing tackle business  has traditionally not  been strongly influenced by
increased  uncertainties and downturns in the general economic climate. They may
however influence, at least for a short while, the sales of fishing tackle, when
retailers  reduce  their  inventory  levels  and face financial challenges. Also
quick  and strong increases  in living expenses,  sudden fluctuations in foreign
exchange  rates  and  governmental  austerity  measures  may  temporarily affect
consumer  spending.  However,  the  underlying  consumer demand has historically
proven  to be fairly solid. Political tensions  may have negative effects on the
Group's business and the geopolitical situation is followed closely.

The  truly global  nature of  the Group's  sales and  operations diversifies the
market  risks caused  by the  current uncertainties  in the  global economy. The
Group  is cautiously monitoring the development  both in global macro economy as
well as in the various local markets it operates in. While Group's customer base
is  generally  diversified,  changes  in  retail  landscape  may  have impact on
purchase behavior of individual large customers.

Cash  collection  and  credit  risk  management  is  high on the agenda of local
management  and this may affect sales to some customers. Quality of the accounts
receivables is monitored closely and write-downs are initiated if needed.

The  Group's  sales  and  profitability  are  impacted by the changes in foreign
exchange  rates and the risks are monitored  actively. To fix the exchange rates
of  future foreign exchange denominated sales and purchases as well as financial
assets  and liabilities,  the Group  has entered  into several  currency hedging
agreements  according to the foreign exchange  risk management policy set by the
Board  of Directors. As the Group is not applying hedge accounting in accordance
to  IAS  39, the  unrealized  mark-to-market  valuations  of  operative currency
hedging agreements have an impact on the Group's reported operating profit. Some
of  Group's currency positions  are not possible  or feasible to  be hedged, and
therefore  may  have  impact  on  the  Group's  net result. The Group is closely
monitoring  market development  as well  as its  cost structure  and considering
possibility  and  feasibility  of  price  increases,  hedging  actions  and cost
rationalization.

No significant changes are identified in the Group's strategic risks or business
environment, except in Russia where uncertainties have increased after 2014.



Definitions of key figures



 Operating profit before depreciation    Operating profit + depreciation and
 and impairments (EBITDA)                impairments





 Items affecting comparability           Change in mark-to-market valuations of
                                         operative currency derivatives +/-
                                         other items affecting comparability



 Other items affecting comparability     Restructuring costs + impairments +/-
                                         gains and losses on business
                                         combinations and disposals - insurance
                                         compensations +/- other non-
                                         operational items



 Comparable operating profit             Operating profit +/- change in mark-
                                         to-market valuations of operative
                                         currency derivatives +/- other items
                                         affecting comparability



 Net interest-bearing debt               Total interest-bearing liabilities -
                                         total interest-bearing assets



 Capital employed (average for the       Total equity (average for the period)
 period)                                 + net interest-bearing debt (average
                                         for the period)



 Working capital                         Inventories + total non-interest-
                                         bearing assets - total non-interest-
                                         bearing liabilities



 Total non-interest-bearing assets       Total assets - interest-bearing assets
                                         - intangible and tangible assets -
                                         assets classified as held-for-sale



 Total non-interest-bearing liabilities  Total liabilities - interest-bearing
                                         liabilities



 Return on capital employed (ROCE), %    Operating profit (full-year adjusted)
                                         x 100
                                        ---------------------------------------
                                         Capital employed (average for the
                                         period)



 Debt-to-equity ratio (Gearing), %       Net interest-bearing debt x 100
                                        ---------------------------------------
                                         Total equity



 Equity-to-assets ratio, %               Total equity x 100
                                        ---------------------------------------
                                         Total shareholders' equity and
                                         liabilities - advances received



 Earnings per share, EUR                 Net profit for the period attributable
                                         to the equity holders of the Company
                                        ---------------------------------------
                                         Adjusted weighted average number of
                                         shares



 Equity per share, EUR                   Equity attributable to equity holders
                                         of the Company
                                        ---------------------------------------
                                         Adjusted number of shares at the end
                                         of the period



 Average number of personnel             Calculated as average of month end
                                         personnel amounts





 Reconciliation of key figures to IFRS                 H1         H1         FY

                                                     2016       2015       2015



 Items affecting comparability

   Change in mark-to-market valuations of             0.9        2.0        2.1
   operative derivatives

   Other items affecting comparability                0.5        1.2        2.3
-------------------------------------------------------------------------------
 Items affecting comparability                        1.4        3.2        4.3
-------------------------------------------------------------------------------


 Other items affecting comparability

   Restructuring costs                                0.5        1.2        2.1

   Impairments                                                              0.1
-------------------------------------------------------------------------------
 Other items affecting comparability                  0.5        1.2        2.3
-------------------------------------------------------------------------------




 Capital employed (average for the period)

   Total equity (average for the period)            139.8      139.9      138.2

   Net interest-bearing debt (average for the       112.0      104.3      104.0
   period)
-------------------------------------------------------------------------------
 Capital employed (average for the period)          251.8      244.3      242.3
-------------------------------------------------------------------------------


 Return on capital employed (ROCE), %

   Operating profit (full-year adjusted)             28.4       34.8       21.0

   Capital employed (average for the period)        251.8      244.3      242.3
-------------------------------------------------------------------------------
 Return on capital employed (ROCE), %               11.3%      14.3%       8.7%
-------------------------------------------------------------------------------


 Equity-to-assets ratio, %

   Total equity                                     139.7      143.3      140.0

   Total shareholders' equity and liabilities       320.6      339.5      313.4

   Advances received                                  0.2        0.4        0.5
-------------------------------------------------------------------------------
 Equity-to-assets ratio, %                          43.6%      42.3%      44.7%
-------------------------------------------------------------------------------


 Earnings per share, EUR

   Net profit for the period attributable to          7.5        7.2        6.7
   the equity holders of the Company

   Adjusted weighted average number of shares  38 335 711 38 372 238 38 366 251
-------------------------------------------------------------------------------
 Earnings per share, EUR                             0.19       0.19       0.17
-------------------------------------------------------------------------------


 Equity per share, EUR

   Equity attributable to equity holders of         131.6      133.8      131.5
   the Company

   Adjusted number of shares at the end of the 38 322 792 38 360 329 38 360 329
   period
-------------------------------------------------------------------------------
 Equity per share, EUR                               3.43       3.49       3.43
-------------------------------------------------------------------------------





[HUG#2029550]