Cramo Oyj - Company Announcement

Cramo updates its strategy, reconfirms its financial targets and provides additional financial information by product area

Vantaa, Finland, 2014-09-09 13:04 CEST (GLOBE NEWSWIRE) -- Cramo Plc    Stock
Exchange Release 9 September 2014, at 1 pm Swedish time (CET), 2 pm Finnish
time (EET) 

Cramo updates its strategy, reconfirms its financial targets and provides
additional financial information by product area 

Cramo has decided to update the Group's strategy, to reconfirm the Group's
financial targets and to provide additional financial information by product
area. 

Cramo will hold a Capital Markets Day for investors, analysts and media
representatives in Stockholm, Sweden, today on Tuesday, 9 September 2014. The
purpose of the day is to bring investors an in-depth briefing of Cramo Group's
updated strategy and how the company will drive profitable growth in its
different business areas. The Capital Markets Day presentations will be
webcasted and the presentations will be available on the company's website. 

President and CEO Vesa Koivula says: “Cramo Group's updated strategy is highly
focused on value creation, and it will enable us to reach our financial
targets. The core of the Group's new strategy is “Cramo People living the Cramo
Story”. Cramo Story is a wide programme through which Cramo will drive its
sales in different countries, differentiate itself from competition, provide
specific customer value and strengthen its corporate culture.” 

Going forward, Cramo Group will drive its strategy through three focused
Must-win battles, instead of the previous five battles. The Group's updated
Must-win battles are: 

  -- Must-win battle #1: Deliver Cramo Story
  -- Must-win battle #2: Drive Cramo Performance Management
  -- Must-win battle #3: Win Central European Market

In addition to the three Must-win battles, Cramo will describe in the capital
markets day the following three key strategic initiatives: modular space growth
strategy, dynamic pricing and acquisitions and outsourcing. 

In the capital markets day, Cramo will also describe how it will reach its
financial targets through the implementation of the must-win battles. The
Group's reconfirmed financial targets are: 

Profitability

  -- EBITA margin above 15 per cent of sales over a business cycle

Capital structure

  -- Gearing maximum 100 per cent

Sales growth

  -- Sales growth faster than the market

Return on equity

  -- Return on equity (ROE) above 12 per cent over a business cycle

Profit distribution

  -- Stable profit distribution, dividend approximately 40 per cent of annual
     earnings per share (EPS)

Additional financial information by product area

Cramo has decided to publish additional financial information by product area.
The information shall be published yearly in the notes to the Group's financial
statements as additional information to business segment data. The two product
areas reported will be equipment rental and modular space. 

The financial information by product area for the financial year 2013 is
provided below. 

          2013       Equipment       Modular          Non-allocated and    Group
                        rental        space*               eliminations         
--------------------------------------------------------------------------------
Sales                  577 670        81 058                     -1 412  657 315
EBITDA                 143 987        38 248                     -8 419  173 816
- EBITDA-%              24,9 %        47,2 %                              26,4 %
Depreciation           -81 384       -12 278                       -205  -93 868
EBITA                   62 603        25 970                     -8 624   79 948
- EBITA-%               10,8 %        32,0 %                              12,2 %
Invested               678 602       204 199                    -12 618  870 183
 capital                                                                        

* As for 2013, the modular space product area covers only the modular space
Nordic organisation. As for 2014, the financial information for modular space
will also include the Baltic and German operations. In 2013, the sales of
modular space in the Baltic countries, in addition to the sales of modular
space presented below, was about EUR 0.7 million. 

All Cramo Capital Markets Day materials will be available in English on the
company's website at www.cramo.com - Investors approximately at 13.30 on 9
September 2014. 

CRAMO PLC

Vesa Koivula
President and CEO



Further information:

Vesa Koivula, President and CEO, tel. +358 40 510 5710
Martti Ala-Härkönen, CFO, tel. +358 40 737 66 33



Distribution:

NASDAQ OMX Helsinki Ltd.
Major media
www.cramo.com



Cramo is Europe's second largest rental services company specialising in
construction machinery and equipment rental and rental-related services as well
as the rental of modular space. Cramo operates in fifteen countries with 360
depots. With a group staff around 2.500, Cramo's consolidated sales in 2013 was
EUR 660 million. Cramo shares are listed on the NASDAQ OMX Helsinki Ltd.