Sanoma Oyj - Company Announcement

Sanoma launches new share-based plans within long term incentive programme

Sanoma Corporation, Stock Exchange Release, 7 February 2014 at 8:45 CET+1

The Board of Directors of Sanoma Corporation has approved the commencement of
new share-based plans as part of the long-term incentive programme. 

Performance Share Plan 2014-2016 is a new plan under the annual share-based
long-term incentive programme announced on 7 February 2013. 

As a new structural element of the share-based long-term incentive programme,
the Board of Directors has approved the establishment of a Restricted Share
Plan which is, besides the executives, offered to selected key employees of
Sanoma and its subsidiaries. 

The Restricted Share Plan consists of annually commencing new plans subject to
the approval of the Board of Directors in each case. Each new Restricted Share
Plan offers a possibility to receive Sanoma shares as a long-term incentive
reward, provided that the condition of continued employment is fulfilled at the
time of the delivery of the share reward. 

Following the introduction of the Restricted Share Plan element in the
share-based long-term incentive programme, the share incentive programme of
Sanoma is based on the combination of the Performance Share Plan and the
Restricted Share Plan. 

The Performance Share Plan and the Restricted Share Plan form the long-term
part of the remuneration and commitment programme for the executives and other
selected key employees of Sanoma and its subsidiaries. The purpose of the
Performance Share Plan and the Restricted Share Plan is to encourage the
executives and the selected key employees to work on a long-term basis to
increase shareholder value and to commit to the company. 

Performance Share Plan 2014-2016

The duration of the Performance Share Plan commencing at the beginning of 2014
is three years and the share rewards payable based on the Performance Share
Plan 2014-2016, subject to the achievement of the performance measures set by
the Board of Directors, will be delivered to the participants in the spring
2017. 

The Performance Share Plan 2014-2016 will comprise a maximum of 260,000 shares
(gross, before the deduction of payroll tax). The Board of Directors has
decided to allocate a total of 207,600 shares to 33 executives and other
selected key employees of Sanoma. The remaining 52,400 shares (gross) are left
unallocated for potential use at a later stage. 

The estimated cost for the total Performance Share Plan 2014-2016 volume for
the company at target level is around EUR 1.2 million. 

The performance measures for the Performance Share Plan commencing at the
beginning of 2014 are based on the earnings per share (excluding non-recurring
items) and the development of digital and other new media sales. 

Restricted Share Plan 2014-2015

The duration of the Restricted Share Plan commencing at the beginning of 2014
is two years and the share rewards payable based on the Restricted Share Plan
2014-2015, subject to the condition of continued employment, will be delivered
to the participants in the spring 2016. 

The Restricted Share Plan 2014-2015 will comprise a maximum of 710,000 shares
(gross). The Board of Directors has decided to allocate a total of 678,725
shares (gross) to 331 executives and other selected key employees of Sanoma and
its subsidiaries. The remaining 31,275 shares (gross) are left unallocated for
potential use at a later stage. 

The estimated cost for the total Restricted Share Plan 2014-2015 volume for the
company is around EUR 4.8 million. 

Additional information
Sanoma's Investor Relations, Olli Turunen, tel. +358 40 552 8907 or
ir@sanoma.com 

Sanoma.com

Get the world. Sanoma helps people access and understand the world.

We believe in a world full of opportunities, feelings, reactions and
inspiration. A world that you can reach, influence, explore and share. We want
to make it yours. 

Sanoma is a front running consumer media and learning company in Europe. In
Finland and the Netherlands we are the market leading media company with a
broad presence across multiple media platforms. Our operating markets in
Learning are Belgium, Finland, the Netherlands, Poland and Sweden. In 2013,
Sanoma's net sales totalled EUR 2.2 billion. Sanoma is listed on the NASDAQ OMX
Helsinki stock exchange.