2008-02-11 14:20:00 CET

2008-02-11 14:20:00 CET


REGULATED INFORMATION

Finnish English
GeoSentric Oyj - Company Announcement

GeoSentric globally launches GyPSii platform and Advertising Solution at 3GSM in Barcelona


GeoSentric Oyj (GyPSii) (OMX: GEO1V), the world's leading geo-location and      
social networking provider for mobile phones and Internet devices, will launch  
the GyPSii platform at the wireless industry's biggest annual event - the Mobile
World Congress in Barcelona. GyPSii, the breakthrough mobile application, will  
go live with a global footprint at the Mobile World Congress across multiple    
handsets, geographies and communities of interest, following a successful three 
month public beta trial with users, worldwide.                                  

In Barcelona, GyPSii will be demonstrating the GyPSii Locations Based           
Advertising Solution, which provides highly accurate location based targeting of
advertising messages to mobile and web based users. GyPSii has a wide range of  
advertising packages, from simple text and banner placement, to coupons and     
preferential POI, to full brand and product sponsorship of GyPSii users &
communities, by topic and or region.                                            

Unique among social networking applications, GyPSii is designed with the        
features and capabilities of the mobile phone in mind, and offers location-based
search for people, places, content and events.                                  
“Traditional search on the Internet, the driver for advertising based revenue, 
has no real-life location-based context.  Our platform is the first ever to     
provide a level of geo-targeting and advertising targeting that is unprecedented
in the industry,” stated Harple, GyPSii's CEO.                                  

“The real time location-based element of GyPSii adds a new dimension to the     
social networking phenomenon.  The device we all carry in our pocket, our mobile
phone, is now empowered to record your life; where you are and what you do, and 
share it in real-time within your chosen social networking communities, said Dan
Harple, founder and CEO.                                                        

“Rather than sitting indoors chatting to friends on a PC-based service - you can
be out and about seeing who is nearby, what they are doing and where you could  
go - all in real time.  GyPSii takes a virtual connection with your friends and 
turns it into a real connection,” he added.                                     

The GyPSii application is already fully compatible with Windows Mobile phones   
and was also recently certified for Nokia's flagship consumer smartphones - the 
N95, the N73 and the new N82 as well as the 6110 Navigator. In addition, the    
GyPSii application is now also available on the Blackberry range from RIM.      

As well as extending its product reach, GyPSii is also reaching beyond English  
speaking markets with its webtop client - now available in ten languages        
including Korean, Russian and two forms of Chinese.                             

GyPSii accelerates its growth in China                                          

Also this week, GeoSentric announced the launch of GyPSii into China through a  
partnership with device maker Dopod to provide a range of location-based        
information and services to members of its Dopod Club community. GeoSentric     
expects to announce other international agreements and partnerships for its     
GyPSii platform in the coming weeks.                                            

The GyPSii software is free to download to mobile phones from the company's     
website (www.gypsii.com) or from a phone browser over the air at                
http://gypsii.com/m.  Users can also create a web based profile, with the launch
of new web interface at the show this week and then use their mobile to create  
and share content about people, places and event.                               

GyPSii is a lifestyle-enhancing application; a location based friend-finder, a  
place and event finder, a networking site for communities and a home to share   
pictures, video, audio, and content with friends and other groups.  GyPSii also 
uses location information to effortlessly “Geo-tag” entries and to provide a    
powerful location based search tool.                                            

This means GyPSii users can make use of multiple features and services from     
their phone, including local and regional “Point-of-Interest” search: receive   
maps and directions: and instantly identify nearby friends and places that have 
been popular within their communities of interest. They can also create their   
own geo-tag POIs from their phones for sharing with others.                     

About GeoSentric Oyj (GyPSii)                                                   
GyPSii connects people, places and communities across networks and devices; a   
geo-location social networking platform and services for mobile, web & set-top  
box devices. (www.gypsii.com).                                                  


11.2.2008                                                                       

GEOSENTRIC OYJ                                                                  

Press Information:                                                              
gypsii@the-cc-group.com                                                         

Investor Relations:                                                             
investors@gypsii.com                                                            


Distribution:                                                                   
OMX Nordic Exchange Helsinki                                                    
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