Rapala VMC - Other information disclosed according to the rules of the Exchange

RAPALA VMC CORPORATION ISSUES EUR 25 MILLION HYBRID BOND

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO
THE  UNITED STATES,  CANADA, AUSTRALIA,  HONG KONG,  SOUTH AFRICA,  SINGAPORE OR
JAPAN  OR ANY OTHER JURISDICTION  IN WHICH THE DISTRIBUTION  OR RELEASE WOULD BE
UNLAWFUL.

Rapala VMC Corporation
Stock Exchange Release
May 24, 2017 at 4:30 p.m.

RAPALA VMC CORPORATION ISSUES EUR 25 MILLION HYBRID BOND

Rapala  VMC Corporation issues  a EUR 25 million  hybrid bond. The  bond bears a
fixed  interest rate of 5.375 per cent  per annum until May 31, 2019. The hybrid
bond  has no maturity date but the issuer  is entitled to redeem the hybrid bond
after  2 years. The issue  date of the  hybrid bond is  May 31, 2017. The hybrid
bond  issue  will  strengthen  the  company's  capital  structure  and financial
position.

"We  are very pleased with  the broad interest from  capital markets towards our
hybrid bond. Multiple times oversubscribed transaction sends a strong message of
investors'  confidence in the  company's updated strategy.  The hybrid bond will
strengthen  our financial position and provide additional capital of a temporary
nature,  which is required  for strategy implementation."  says Jussi Ristimäki,
President and CEO of Rapala VMC Corporation.

A hybrid bond is an instrument which is subordinated to the company's other debt
obligations and which is treated as equity in the IFRS financial statements. The
hybrid  bond does not confer to its holders the rights of a shareholder and does
not dilute the holdings of the current shareholders.

OP  Corporate Bank  plc acts  as sole  lead manager  for the transaction. Hannes
Snellman Attorneys Ltd acts as legal advisor to Rapala VMC Corporation.



RAPALA VMC CORPORATION

Jussi Ristimäki

Chief Executive Officer



For further information, please contact:

Jan-Elof  Cavander,  Senior  Vice  President  -  Treasury and Finance, Corporate
Planning, IT

Tel.: +358 9 7562 5442



Distribution: Nasdaq Helsinki and main media



Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland,  France, Estonia,  Russia, Indonesia  and the UK. The Group
brand  portfolio includes the  leading brand in  the industry, Rapala, and other
global  brands  like  VMC,  Sufix,  Storm,  Blue  Fox,  Luhr Jensen, Williamson,
Dynamite  Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 261 million in 2016, employs some 2 800 people in 40 countries.
Rapala VMC Corporation's share is listed and traded on the Nasdaq Helsinki stock
exchange since 1998.



Disclaimer

This release is for informational purposes only and is not to be construed as an
offer  to purchase or sell,  or a solicitation of  an offer to purchase or sell,
with  respect  to  any  hybrid  bond.  The  distribution of this release and the
related  material concerning the  issuance of the  hybrid bond are prohibited by
law  in certain countries.  The hybrid bond  is not being  offered to the public
either  inside or  outside of  Finland. Persons  resident outside of Finland may
receive  this  release  and  the  related  hybrid  bond  documentation  only  in
compliance  with  applicable  exemptions  or  restrictions.  Persons  into whose
possession  this release and the related  hybrid bond documentation may come are
required  to inform  themselves about  and comply  with such  restrictions. This
release  and the  related hybrid  bond documentation  may not  be distributed or
published  in  any  country  or  jurisdiction  or  otherwise  if  to do so would
constitute  a  violation  of  the  relevant  laws  of such jurisdiction or would
require  actions under the laws  of a state or  jurisdiction other than Finland,
including  the USA,  Canada, Australia,  Hong Kong,  South Africa, Singapore and
Japan. The information contained herein shall not constitute an offer to sell or
tender,  or a solicitation  of an offer  to buy or  sell the hybrid  bond to any
persons  in any jurisdiction in which such offer, solicitation or sale or tender
would  be  unlawful.  Rapala  VMC  Corporation's representatives assume no legal
responsibility   for   such   violations,  regardless  of  whether  the  parties
contemplating  investing in the  hybrid bond are  aware of these restrictions or
not.  Rapala VMC Corporation's hybrid  bond will not be  registered under the US
Securities Act of 1933, nor under any securities legislation of any state in the
United  States, and  it may  not be  offered, sold,  resold, donated, delivered,
distributed,  bought or transferred in the United States or to US citizens or on
behalf  of US  citizens, except  pursuant to  an exemption from the registration
requirements  of  the  Securities  Act  of  1933 and  any  applicable  state law
legislation.


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Attachments:

Rapala VMC Corporation Stock Exchange Release May 24, 2017.pdf