Marimekko - Company Announcement

MARIMEKKO'S COLLABORATION WITH CRATE AND BARREL EXPANDS IN THE USA

Marimekko Corporation, Stock exchange release 4 February 2011, 9.00 AM

MARIMEKKO'S COLLABORATION WITH CRATE AND BARREL EXPANDS IN THE USA

Marimekko is expanding its distribution and reinforcing its position in the
United States by extending its collaboration with Crate and Barrel, a
prestigious home furnishings retailer. According to the contract which was
signed on 3 February 2011, Crate and Barrel plans to open 22 new Marimekko
shop-in-shops by the end of the year 2013. Crate and Barrel will have exclusive
rights to retail Marimekko interior decoration products in the US and Canada in
the home specialty and department store chain category; these exclusive rights
will not apply to clothes, bags or accessories. In addition to furnishing
products imported from Finland, the product range for Crate and Barrel's stores
will also include Marimekko products made under licence such as bedding and
bath textiles. 

In October 2010, Crate and Barrel opened a Marimekko shop-in-shop in its SoHo
store in New York City. The first four of the new shop-in-shops will be opened
this spring: on Madison Avenue in New York as well as in Chicago, Los Angeles
and San Francisco. The shops' range focuses on interior decoration products,
including home textiles, ceramics and glassware, and some bags and accessories
will also be on sale. Crate and Barrel will also open an online shop
specialising in Marimekko products within its website in the spring, making
available a comprehensive range. 

“Marimekko has been known in the United States since the 1960s. We are now
taking Marimekko there on a distinctly more significant scale. We will
initially be concentrating on boosting the brand's awareness and extending
distribution on the East and West coasts. We have longer traditions in these
regions and we believe they have greater natural demand for our products. Our
long-term goal is to extend our distribution in the US through high-end
department stores and specialist retailers and by opening new Marimekko stores.
The new contract with our long-time partner Crate and Barrel is a truly
significant step for Marimekko. Crate and Barrel's stores are in the best
locations in their cities and they are very well-known and successful, so in
them Marimekko will have excellent opportunities to reach new audiences
interested in original design. The collaboration is expected to boost our
international sales in the years ahead, but it must also be borne in mind that
long-term development work of this kind also requires investments,” says
President and CEO Mika Ihamuotila. 

In 2010 Marimekko started a subsidiary to manage and develop its US operations
in cooperation with the brand-management firm C2Group and opened a showroom in
Manhattan. 

For further information, please contact:

Marimekko:
Päivi Lonka, Sales Director, tel. +358 9 758 7430, paivi.lonka@marimekko.fi

Crate and Barrel:
Vicki Lang, Manager, PR, tel. +1 847 239 6658, vlang@crateandbarrel.com

MARIMEKKO CORPORATION
Group Communications

Piia Pakarinen
Tel. +358 9 758 7293
Email: piia.pakarinen@marimekko.fi

DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media
Marimekko website www.marimekko.com

Marimekko, established in 1951, is a leading Finnish textile and clothing
design company renowned for its original prints and colours. The company
designs and manufactures high-quality clothing, interior decoration textiles,
bags, and other accessories. Marimekko products are sold in about 40 countries.
Products with Marimekko designs are also manufactured under licence in various
countries. In 2009, the company's net sales amounted to EUR 72.5 million, of
which international sales accounted for 27.3%. The Group employs about 370
people. Marimekko's shares are quoted on NASDAQ OMX Helsinki Ltd.
www.marimekko.com 

Multi-channel home furnishings retailer Crate and Barrel was founded in Chicago
in 1962 by retailing pioneers Gordon and Carole Segal. Working directly with
European ateliers and factories to import their products, Crate and Barrel was
among the first to make contemporary tabletop and kitchenwares designs
affordable to American consumers. Today, Crate and Barrel is an industry
leader, known for exclusive housewares and furniture designs, excellent value
and superb customer service. In addition to a thriving direct marketing
division, the company operates stores in most major North American markets,
including Toronto and Calgary, as well franchises in Dubai in partnership with
Al Tayer Group. Currently under the leadership of CEO and President Barbara A.
Turf, the Crate and Barrel family of brands now includes its more modern
off-shoot, CB2, and children's home furnishings retailer, The Land of Nod.
Crate and Barrel is a privately held company owned by the Otto Group of
Hamburg, Germany. www.crateandbarrel.com

Attachments:

Marimekko_Crate and Barrel_Stock exchange release_04022011.pdf