Marimekko - Company Announcement

ADVANCE INFORMATION ABOUT MARIMEKKO'S 2010 EARNINGS - OPERATING PROFIT FOR 2010 BETTER THAN ANTICIPATED

Marimekko Corporation, Stock exchange release 1 February 2011 at 9.45 AM

ADVANCE INFORMATION ABOUT MARIMEKKO'S 2010 EARNINGS - OPERATING PROFIT FOR 2010
BETTER THAN ANTICIPATED 

In 2010, the Marimekko Group's net sales were EUR 73,297 thousand (EUR 72,473
thousand) and operating profit was EUR 8,169 thousand (EUR 6,291 thousand). The
figures are preliminary and non-audited. 

In its interim report published on 4 November 2010, Marimekko estimated that
the Group's net sales for 2010 would be approximately at the same level as in
2009. The company repeated its operating profit estimate for 2010, revised on
25 October 2010, according to which operating profit was expected to be better
than in 2009 (EUR 6,291 thousand) and slightly better than the 2009 operating
profit excluding non-recurring items (EUR 6,803 thousand). In its last interim
report, Marimekko also stated that, due to the seasonal nature of its business,
the major portion of the company's net sales and earnings were traditionally
generated during the last two quarters of the year and that, in the last
quarter, a significant share of sales was accounted for by retail sales.
Operating profit for the full year 2010 was higher than anticipated due to a
slightly better-than-expected trend in wholesale sales in Finland and abroad in
December. An individual promotion also generated slightly higher-than-expected
revenues. 

Marimekko Corporation's results for the year 2010, including the outlook for
2011, will be released on Tuesday, 8 February 2011 at 9 a.m. as announced
earlier. 

For additional information, contact:
Thomas Ekström, CFO and acting CEO, tel. +358 9 758 7261

MARIMEKKO CORPORATION
Group Communications

Piia Pakarinen
Tel. +358 9 758 7293
E-mail: piia.pakarinen@marimekko.fi

DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Principal media
Marimekko's website: www.marimekko.com


Marimekko, established in 1951, is a leading Finnish textile and clothing
design company renowned for its original prints and colours. The company
designs and manufactures high-quality clothing, interior decoration textiles,
bags, and other accessories. Marimekko products are sold in about 40 countries.
Products with Marimekko designs are also manufactured under licence in various
countries. In 2009, the company's net sales amounted to EUR 72.5 million, of
which international sales accounted for 27.3%. The Group employs about 370
people. The company's share is quoted on NASDAQ OMX Helsinki Ltd.