Comptel - Company Announcement

Robi Axiata Selects Comptel Social Links to Automate Customer Engagement and Optimise Business Performance

Comptel Corporation Stock exchange release, 31 December 2012 at 09:00 EET

A joint venture of Axiata Group and NTT DoCoMo, Robi Axiata, a mobile operator
in Bangladesh will apply sophisticated analytics technology to ensure a greater
customer experience. 

HELSINKI, Finland—31 December 2012—Comptel Corporation (NASDAQ OMX Helsinki:
CTL1V) today announced that Robi Axiata Limited has chosen Comptel Social Links
to help it become the leading mobile operator in Bangladesh. The communications
service provider (CSP) will replace its manual marketing campaign management
and analytics tools with Comptel's technology, to automate
contextually-relevant interactions, provide a better customer experience and
drive business performance improvements. 

Leveraging Comptel Social Links, including its Social Network Analysis (SNA)
capabilities, Robi will be able to step up its micro-campaigning significantly.
The CSP will be able to detect and prevent multi-SIM usage, identify and reduce
churn, and predict customers' future propensity for product up-sells. Plus,
Comptel's predictive analytics technology will enable Robi to segment marketing
based on customers' usage, interests, location, inclination to churn and
influence, as well as utilise advanced offer management to upsell products and
services. 

Key Facts
• Robi Axiata is a joint venture company between Axiata Group Berhad in
Malaysia and NTT DoCoMo Inc. in Japan. It is the fastest growing CSP and
third-largest mobile operator in Bangladesh with more than 20 million
subscribers. Robi has been a customer of Comptel's since 2011 when the CSP
selected Comptel Fulfillment to replace its postpaid, prepaid and VAS
provisioning systems. 

• Comptel Social Links is an advanced predictive analytics product that enables
CSPs to analyse their customer data and improve their marketing processes. It
allows operators to determine which individual subscribers to engage and the
right message and time to target them, for example, to combat churn, offer new
services and create new revenue and upsell opportunities. 

• Comptel Social Links, part of Comptel's Intelligent Customer Interaction
suite, is the cornerstone of the company's Contextual Intelligence for Telco
(CIQ4T) concept. This award winning approach allows operators to better
understand the uniqueness of individual subscribers and circumstances, and
leverage that knowledge to predict behaviours and transfer it into actions to
maximise their business performance. 

Supporting Quotes
• “Customers are at the heart of our business, and catering to their interests
has always been a key goal for us,” said Pradeep Shiravastava, Chief Marketing
Officer Market Operation, Robi Axiata Limited. “With Comptel Social Links,
we're confident that we can achieve an even higher level of customer
satisfaction by amplifying our marketing campaigns with truly comprehensive
insights into their behaviours, needs and desires. The benefits Comptel Social
Links will bring are boundless, and we're looking forward to seeing the
results.” 

• “With fierce competition at every corner, CSPs must make differentiation a
priority in order to stay relevant. One of the key ways to accomplish this is
through contextually-relevant, and even better automated, customer
interactions,” said Timo Koistinen, Senior Vice President Asia Pacific,
Comptel. “Comptel Social Links, along with its Social Network Analysis
capabilities, will give Robi Axiata the edge it needs to keep customers engaged
and realise significant benefits, especially churn prevention, bettering its
bottom line.” 

Resources
• For more information about Comptel, visit www.comptel.com. Learn more about
the company's Customer Engagement solutions, including advanced predictive
analytics offering. 

• Connect with Comptel on its blog, Compelling Conversations on OSS, and on
Twitter, LinkedIn and Facebook. Also visit the company's Vimeo and YouTube
channels. 

Tags
Comptel, OSS, customer engagement, Comptel Social Links, analytics, Robi
Axiata, Bangladesh, Comptel Fulfillment, provisioning, Social Network Analysis,
SNA, Comptel Fulfillment, CIQ4T, Contextual Intelligence for Telco, CSP,
marketing, churn, offer management, predictive, mobile 

About Comptel Corporation
Since 1986, Comptel has helped more than 280 service providers across 85
countries meet over one billion subscribers' communications and infotainment
needs. Comptel's solutions are built on an event - analysis - action strategic
framework that leverages the company's strengths in event data processing and
advanced predictive analytics to enable real-time action. Comptel's service
fulfillment, mediation, charging and policy control, and predictive social
analytics products with implementation and professional services enable service
providers to enhance customer engagement and, in turn, create revenue, reduce
costs and lessen churn. Comptel has a global team of nearly 700 professionals,
and net sales were EUR 77 million in 2011. For more information, visit
www.comptel.com. 

Further Information
Comptel Corporation
Ulla Koivukoski
SVP, Marketing and Communications
+358 9 700 1131
ulla.koivukoski@comptel.com

March Communications
Beth Brenner
+1 617 960 9875
comptel@marchpr.com
www.marchpr.com