Sanoma Oyj - Company Announcement

Sanoma combines Belgian and Dutch media operations

Sanoma Corporation, Stock Exchange Release, 18 December 2014 at 10:30 CET+1

Sanoma announced a redesign of its consumer media operations on 31 October
2013. After a thorough investigation into future scenarios for Sanoma Media
Belgium, a decision has now been taken to combine Sanoma's Belgian consumer
media operations with those in the Netherlands from 1 January 2015. This
combination will create the most strategic and financial value in both markets,
enhancing the overall strategic position of Sanoma. The combined companies will
be led by incumbent Dutch CEO Peter de Mönnink. 

Henk Scheenstra, currently COO Content Media in the Netherlands, is appointed
as Chairman of the Management Board of Sanoma Media Belgium. He will be
responsible for topline growth of the company, capturing all possible synergies
and integration opportunities, leveraging the knowledge and experience of both
companies. Scheenstra will report into Peter de Mönnink. Sanoma strives to
finalize the integration process within twelve months. 

“We have received a lot of interest in our Belgian consumer media company,”
comments Harri-Pekka Kaukonen, President and CEO of the Sanoma Group. “After
exhaustive discussions and careful consideration we have concluded that the new
Belgo-Dutch combination is the best route back to profitable growth.” 

“Our ambition is to develop into the leading, most innovative media house in
the BeNe countries that offers the most desired solutions to our consumers and
advertisers, and that's very exciting,” Kaukonen concludes. 

Additional information
Sanoma's Investor Relations, Olli Turunen, tel. +358 40 552 8907

For media inquiries
Sanoma's Group Communications, Robin Janszen, tel. +31 6 2293 2643

Sanoma.com

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Sanoma is a front running consumer media and learning company in Europe. In
Finland and The Netherlands we are the market leading media company with a
broad presence across multiple platforms. Our main markets in learning are
Belgium, Finland, the Netherlands, Poland and Sweden. In 2013, Sanoma's net
sales totalled EUR 2.1 billion. Sanoma is listed on the NASDAQ OMX Helsinki
stock exchange.