2015-08-19 07:30:00 CEST

2015-08-19 07:30:06 CEST


REGULATED INFORMATION

English Finnish
Marimekko - Interim report (Q1 and Q3)

INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January - 30 June 2015: Net sales grew; operating result fell as expected


Marimekko Corporation, Interim Report, 19 August 2015 at 8.30 a.m.

INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January - 30 June 2015: Net sales
grew; operating result fell as expected 

January-June in brief

  -- Net sales grew by 6 percent to EUR 43.6 million (1-6/2014: 41.3).
  -- Net sales at comparable exchange rates grew by 3 percent.
  -- Net sales were increased by the additional sales of stores opened in 2014
     and 2015, growth in discount-driven sales by outlet stores and online shop
     in Finland, and the strong dollar.
  -- Operating result excluding nonrecurring items was EUR -1.0 million (-0.6).
     Operating result was decreased by the considerable expenses related to the
     closure of the Beverly Hills store during the first quarter, a decline in
     the sales margins on wholesale sales, a downturn in the profitability of
     retail sales in Finland occasioned by a fall in the sales of prime stores,
     and an increase in design and marketing expenses. However, operating result
     was improved by an increase in royalty earnings in North America during the
     first quarter and by the additional sales of new stores.
  -- Marimekko continues to invest in growth while focusing on enhancing the
     operations of its company-owned stores, on developing online operations, on
     improving the general profitability of its business, and on creating even
     more attractive design and products.

The second quarter in brief

  -- Net sales grew by 7 percent to EUR 23.4 million (Q2/2014: 21.9).
  -- Net sales at comparable exchange rates grew by 3 percent.
  -- Operating profit excluding nonrecurring items was EUR 0.3 million (0.5).
     Operating profit was decreased by a decline in the sales margins on
     wholesale sales and by an increase in design and marketing expenses.
     However, operating profit was improved by growth in discount-driven sales
     by outlet stores and online shop in Finland and by the additional sales of
     new stores.

Financial guidance for 2015

The full-year estimate for 2015 is unchanged: Based on the market outlook,
estimated sales development in the company's market areas, especially in
Finland, the company's growth targets as well as other estimated factors, the
Marimekko Group's year 2015 net sales are forecast to be at the same level as
in 2014 or lower. Operating profit excluding nonrecurring items in 2015 is
estimated to be lower than in 2014. 

President Tiina Alahuhta-Kasko:"Marimekko's net sales in the first half of the year were slightly better than
anticipated. Growth was seen in both our international sales and net sales in
Finland. Although the state of retailing in Finland has continued to be
challenging, as estimated at the beginning of the year, the trend in our retail
sales during the second quarter was better than expected due to growth in
discount-driven sales. The additional sales of new stores and the strong dollar
also contributed to the growth in overall net sales. "In the January-June period, the company's operating result excluding
nonrecurring items was down relative to the same period last year as expected.
Operating result was decreased by the considerable expenses related to the
closure of the Beverly Hills store during the first quarter and a decline in
the sales margins on wholesale sales. A fall in the sales of prime stores in
Finland also weakened the result. Furthermore, investments in launching new
collections and in digital communications increased design and marketing
expenses. On the other hand, operating result was improved by an increase in
royalty earnings in North America during the first quarter. "We continue our expansion in line with our internationalisation strategy,
particularly in the Asia-Pacific region. This year new markets have opened up
in Bangkok and Singapore as well as Dubai in the Middle East. Deliveries to
Japan and the rest of Asia were on a good level in the second quarter, although
sales for the whole year are forecast to be lower than in 2014. "The development of digital business is an important part of the current stage
in our strategy. The trend in our online sales has continued to be positive and
we will continue to focus on enhancing the customer experience to make it even
more inspiring and more seamless between our online and offline stores. As part
of this process, we are also updating our store and service concept. "In June, the first store deliveries were made of our autumn collection, which
represents an updated trend that we hope will appeal to a broader clientele
around the world. In the past year, we have worked actively not only on
combinability, materials and cuts of the clothing collection but also on
optimising the structure of the range. The goal is to enhance our product range
to even better meet the needs of consumers and distribution channels in the
various market areas.” 


Key indicators

                                 4-6/  4-6/  Change   1-6/   1-6/  Change  1-12/
                                 2015  2014     , %   2015   2014     , %   2014
--------------------------------------------------------------------------------
Net sales, EUR million           23.4  21.9       7   43.6   41.3       6   94.2
--------------------------------------------------------------------------------
International sales, EUR         10.4   9.9       5   20.8   19.3       8   42.1
 million                                                                        
--------------------------------------------------------------------------------
% of net sales                     44    45             48     47             45
--------------------------------------------------------------------------------
EBITDA, EUR million               1.4   1.6     -14    1.1    0.9      17    9.9
--------------------------------------------------------------------------------
EBITDA excluding nonrecurring     1.5   1.6      -4    1.2    1.6     -21   10.5
 items, EUR million                                                             
--------------------------------------------------------------------------------
Operating result, EUR million     0.3   0.5     -43   -1.0   -1.2      16    5.6
--------------------------------------------------------------------------------
Operating result excluding        0.3   0.5     -43   -1.0   -0.6     -48    6.3
 nonrecurring items, EUR                                                        
 million                                                                        
--------------------------------------------------------------------------------
Operating result margin, %        1.3   2.4           -2.4   -3.0            5.9
--------------------------------------------------------------------------------
Operating result margin           1.9   2.4           -2.0   -1.4            6.7
 excluding nonrecurring items,                                                  
 %                                                                              
--------------------------------------------------------------------------------
Result for the period, EUR        0.1   0.4     -75   -1.0   -1.1      12    4.1
 million                                                                        
--------------------------------------------------------------------------------
Earnings per share, EUR          0.01  0.05     -78  -0.12  -0.14      11   0.51
--------------------------------------------------------------------------------
Cash flow from operating          1.7  -1.4            0.0   -0.8            9.9
 activities,                                                                    
EUR million                                                                     
--------------------------------------------------------------------------------
Return on investment (ROI), %                         -5.6   -6.2           15.6
--------------------------------------------------------------------------------
Equity ratio, %                                       54.0   49.7           61.6
--------------------------------------------------------------------------------
Gross investments, EUR million    0.5   0.3      64    0.8    0.8       1    2.1
--------------------------------------------------------------------------------
Personnel at the end of the                            475    485      -2    479
 period                                                                         
--------------------------------------------------------------------------------
outside Finland                                        114    114            129
--------------------------------------------------------------------------------
Brand sales*, EUR million        42.5  41.1       3   87.6   81.3       8  186.8
--------------------------------------------------------------------------------
outside Finland, EUR million     25.6  25.6       0   56.3   50.5      12  114.6
--------------------------------------------------------------------------------
proportion of international        60    62             64     62             61
 sales, %                                                                       
--------------------------------------------------------------------------------
Number of stores**                                     150    133      13    144
--------------------------------------------------------------------------------

The change percentages in the table were calculated on exact figures before the
amounts were rounded to millions of euros. 

* Estimated sales of Marimekko products at consumer prices. Brand sales are
calculated by adding together the company's own retail sales and the estimated
retail value of Marimekko products sold by other retailers. The estimate, based
on Marimekko's actual wholesale sales to these retailers, is unofficial and
does not include VAT. The key figure is not audited. 

** Includes the company's own retail stores, retailer-owned Marimekko stores
and shop-in-shops with an area exceeding 30 sqm. The company's own retail
stores numbered 53 at the end of June 2015 (52). Information on changes is
available in the section Internationalisation and changes in the store network. 


Financial calendar 2015

The interim report for January-September will be issued on Thursday 5 November
2015 at 8.30 a.m. 


Further information:

Tiina Alahuhta-Kasko, President, tel. +358 9 758 71
Thomas Ekström, Chief Financial Officer, tel. +358 9 758 7261



MARIMEKKO CORPORATION
Corporate Communications

Asta Halme
Tel. +358 9 7587 233
asta.halme@marimekko.com


DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media





INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January - 30 June 2015

OPERATING ENVIRONMENT

Growth estimates for the global economy this year have deteriorated due to
problems in the countries which are the powerhouses of growth. However, these
difficulties are believed to be temporary. In Europe, the economic outlook has
improved in respect of services and consumers in particular, whereas in the
United States growth is forecast to slow in spite of expectations at the
beginning of the year. However, employment has further improved in the United
States. In China, exports collapsed in the early months of the year and growth
has slowed to its weakest for many years. The Chinese economy is decelerating,
which combined with a downturn in the stock market is providing new grounds for
concern. In Japan, the figures are even worse than in the euro zone, but the
forecast for next year has been raised somewhat. Economic recovery in Finland
has not yet reached a tangible level. 

In Finland, retail trade confidence has taken another downturn after a small
improvement in the spring. Confidence is strikingly low. Sales volume has
continued to decline widely and expectations for sales are modest. The
contraction of sales is expected to continue. Retail trade confidence in
Finland was the weakest in the EU in May. 

(Confederation of Finnish Industries EK: Economic Review, 16 June 2015;
Confidence Indicators, June 2015; Business Tendency Survey, August 2015.) 

In the January-June period of 2015, the value of retail sales in Finland fell
by 1.3 percent and the volume of sales, which measures real growth, declined by
0.3 percent (Statistics Finland: Turnover of Trade, retail trade flash
estimate, June 2015). 

INTERNATIONALISATION AND CHANGES IN THE STORE NETWORK

Marimekko is undergoing a dynamic phase of internationalisation. In 2015, the
main thrust in expansion is on openings of retailer-owned Marimekko stores,
particularly in the Asia-Pacific region. The goal is to open a total of 10-20
new Marimekko stores and shop-in-shops. Of these, 1-3 would be company-owned
stores. The company will continue to enhance the operations of company-owned
stores opened in recent years and to improve their profitability. 

In the second quarter, four Marimekko stores and two shop-in-shops were opened.
Of the openings, retailer-owned Marimekko stores in Bangkok (Thailand),
Singapore and Taiwan are in the Asia-Pacific region. In the Middle East, Dubai
saw the opening of its second Marimekko store. During the period, a
retailer-owned store in Guam and a shop-in-shop in Singapore were closed. 


Number of stores & shop-in-shops*  30.6.2015  30.6.2014  31.12.2014
-------------------------------------------------------------------
Finland                                   64         58          62
-------------------------------------------------------------------
Company-owned stores                      24         23          24
-------------------------------------------------------------------
Company-owned outlet stores               11          9          10
-------------------------------------------------------------------
Retailer-owned stores                     17         17          17
-------------------------------------------------------------------
Retailer-owned shop-in-shops              12          9          11
-------------------------------------------------------------------
-------------------------------------------------------------------
Scandinavia                               10         10          10
-------------------------------------------------------------------
Company-owned stores                       8          8           8
-------------------------------------------------------------------
Company-owned outlet stores                -          -           -
-------------------------------------------------------------------
Retailer-owned stores                      -          -           -
-------------------------------------------------------------------
Retailer-owned shop-in-shops               2          2           2
-------------------------------------------------------------------
-------------------------------------------------------------------
EMEA                                       4          4           3
-------------------------------------------------------------------
Company-owned stores                       2          4           3
-------------------------------------------------------------------
Company-owned outlet stores                -          -           -
-------------------------------------------------------------------
Retailer-owned stores                      2          -           -
-------------------------------------------------------------------
Retailer-owned shop-in-shops               -          -           -
-------------------------------------------------------------------
-------------------------------------------------------------------
North America                             23         21          23
-------------------------------------------------------------------
Company-owned stores                       4          5           5
-------------------------------------------------------------------
Company-owned outlet stores                1          1           1
-------------------------------------------------------------------
Retailer-owned stores                      2          2           2
-------------------------------------------------------------------
Retailer-owned shop-in-shops              16         13          15
-------------------------------------------------------------------
-------------------------------------------------------------------
Asia-Pacific                              49         40          46
-------------------------------------------------------------------
Company-owned stores                       3          2           3
-------------------------------------------------------------------
Company-owned outlet stores                -          -           -
-------------------------------------------------------------------
Retailer-owned stores                     43         36          39
-------------------------------------------------------------------
Retailer-owned shop-in-shops               3          2           4
-------------------------------------------------------------------
-------------------------------------------------------------------
Total                                    150        133         144
-------------------------------------------------------------------
Company-owned stores                      41         42          43
-------------------------------------------------------------------
Company-owned outlet stores               12         10          11
-------------------------------------------------------------------
Retailer-owned stores                     64         55          58
-------------------------------------------------------------------
Retailer-owned shop-in-shops              33         26          32
-------------------------------------------------------------------

* Includes shop-in-shops with an area exceeding 30 sqm.


NET SALES

In the January-June period, consolidated net sales grew by 6 percent to EUR
43,581 thousand (41,250). Net sales at comparable exchange rates grew by 3
percent. International sales rose by 8 percent; net sales in Finland were up 4
percent. 

Retail sales grew by 7 percent. Sales were boosted by the additional sales of
stores opened in 2014 and 2015, an increase in discount-driven sales by outlet
stores and online shop in Finland, and the strong US dollar. 

Wholesale sales rose by 3 percent. Sales grew mainly in EMEA. In North America,
euro-denominated sales rose due to the strong dollar. 

Royalty income grew markedly, especially due to a licensing agreement concluded
in North America. 

In the April-June period, consolidated net sales grew by 7 percent to EUR
23,446 thousand (21,874). Net sales at comparable exchange rates grew by 3
percent. International sales rose by 5 percent; net sales in Finland were up 9
percent. Retail sales grew by 9 percent and wholesale sales by 5 percent. 

Net sales by market area

(EUR        4-6/    4-6/  Change  Change    1-6/    1-6/  Change  Change   1-12/
 1,000)     2015    2014       ,       ,    2015    2014       ,       ,    2014
                               %       %                       %       %        
                                      In                              In        
                                  curren                          curren        
                                      cy                              cy        
                                   terms                           terms        
--------------------------------------------------------------------------------
Finland   13,076  11,957       9       9  22,784  21,993       4       4  52,034
--------------------------------------------------------------------------------
Retail     9,878   8,798      12      12  16,084  15,003       7       7  35,363
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   3,113   3,065       2       2   6,522   6,817      -4      -4  16,245
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      86      94      -9      -9     178     173       3       3     425
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Scandina   1,980   1,976       0       3   3,792   3,883      -2       1   8,452
via                                                                             
--------------------------------------------------------------------------------
Retail     1,331   1,332       0       1   2,322   2,393      -3      -1   5,151
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal     649     644       1       7   1,470   1,490      -1       4   3,301
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie       -       -                       -       -                       -
s                                                                          
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
EMEA       2,145   1,876      14      14   4,413   3,739      18      18   7,554
--------------------------------------------------------------------------------
Retail       269     399     -32     -32     612     718     -15     -15   1,509
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   1,846   1,460      26      26   3,730   2,947      27      27   5,882
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      30      36     -17     -17      71      74      -4      -4     162
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
North      2,054   2,040       1     -23   4,157   3,551      17      -4   8,584
 America                                                                        
--------------------------------------------------------------------------------
Retail     1,522   1,513       1     -20   2,809   2,642       6     -14   5,983
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal     493     464       6     -27     897     784      14      -5   1,957
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      40      64     -37     -31     451     126                     644
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Asia-Pac   4,190   4,025       4       6   8,436   8,083       4       5  17,527
ific                                                                            
--------------------------------------------------------------------------------
Retail       726     501      45      40   1,436   1,015      41      35   2,675
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   3,465   3,501      -1      -1   7,000   7,064      -1      -1  14,847
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie       -       5    -100               -       5    -100               5
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Internat  10,370   9,918       5       3  20,798  19,257       8       2  42,116
ional                                                                           
 sales,                                                                         
 total                                                                          
--------------------------------------------------------------------------------
Retail     3,847   3,745       3       0   7,180   6,768       6      -1  15,318
 sales                                  
--------------------------------------------------------------------------------
Wholesal   6,453   6,069       6       6  13,096  12,285       7       5  25,987
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      70     104     -33     -30     522     204                     811
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Total     23,446  21,874       7       3  43,581  41,250       6       3  94,150
--------------------------------------------------------------------------------
Retail    13,725  12,542       9       5  23,264  21,770       7       3  50,682
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   9 565   9,134       5      -1  19 618  19,102       3       1  42,232
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie     156     198     -21     -22     700     377      85      78   1,237
s                                                                               
--------------------------------------------------------------------------------

All figures in the table have been individually rounded to thousands of euros,
so there may be rounding differences in the totals. 


Finland

In the January-June period, net sales in Finland rose by 4 percent to EUR
22,784 thousand (21,993), which was attributable to 7 percent growth in retail
sales. Comparable retail sales rose by 3 percent due to an increase in
discount-driven sales by outlet stores and online shop in the second quarter.
Comparable sales at prime stores declined by 5 percent. Retail sales in
January-June were also boosted by the new stores opened in 2014 and 2015 plus a
pop-up store opened at the Helsinki-Vantaa Airport for the summer season.
Wholesale sales declined by 4 percent. 

In the second quarter, retail sales grew by 12 percent; comparable retail sales
grew by 8 percent due to growth in discount-driven sales. Comparable sales at
prime stores were on a par with the previous year's figure due to growth in
June's discount sales. Also, the new stores boosted sales. Wholesale sales rose
by 2 percent. 

Scandinavia

Net sales in Scandinavia fell in the first half of the year by 2 percent to EUR
3,792 thousand (3,883). Net sales at comparable exchange rates rose by 1
percent due to 4 percent growth in wholesale sales. Retail sales fell in euro
terms by 3 percent and at comparable exchange rates by 1 percent. 

In the second quarter, retail sales were on a par with the previous year's
figure. Wholesale sales rose in euro terms by 1 percent and at comparable
exchange rates by 7 percent. 

EMEA

Net sales in EMEA grew during the January-June period by 18 percent to EUR
4,413 thousand (3,739). Wholesale sales rose by 27 percent due to growth in
deliveries to Belgium, the United Arab Emirates and France. Wholesale sales in
the United Arab Emirates were boosted by start-up stock deliveries for two
retailer-owned stores. Retail sales declined by 15 percent due to the closure
of the company's two stores in London in November 2014 and in March 2015.
Comparable retail sales rose by 1 percent. 

In the second quarter, retail sales fell by 32 percent; comparable retail sales
grew by 1 percent. Wholesale sales rose by 26 percent due to growth in
deliveries to Belgium, the United Arab Emirates and France. 

North America

In North America, net sales grew by 17 percent to 4,157 thousand (3,551). Net
sales at comparable exchange rates fell by 4 percent; both retail and wholesale
sales declined. The downturn in retail sales was due to the closure of the
Beverly Hills store in March and an 11 percent decline in sales in comparable
stores. 

In the second quarter, retail sales grew by 1 percent in euro terms but fell by
20 percent at comparable exchange rates. Comparable sales by company-owned
stores declined by 12 percent. Also, the closure of the Beverly Hills store
reduced total sales. Wholesale sales at comparable exchange rates declined by
27 percent. 

Asia-Pacific

Net sales in the Asia-Pacific region grew by 4 percent to 8,436 thousand
(8,083). Wholesale sales fell by 1 percent. In the most important country in
this market area, Japan, wholesale sales rose by 1 percent. Retail sales
(Australian stores in Sydney and Melbourne) grew due to the additional sales of
the store opened in the Emporium mall Melbourne in autumn 2014. Sales in
comparable stores fell in euro terms by 4 percent and in terms of the currency
of sales by 9 percent. The opening of a new store close to another Melbourne
store impacted the comparable retail sales trend negatively. 

In the second quarter, retail sales grew markedly thanks to the additional
sales of the Emporium store in Melbourne. Comparable retail sales fell in euro
terms by 1 percent and in terms of the currency of sales by 4 percent.
Wholesale sales fell by 1 percent. Japanese wholesale sales rose by 6 percent. 

FINANCIAL RESULT

In the January-June period of 2015, the Group's operating result was EUR -1,031
thousand (-1,229). Operating result for the comparison period included EUR 669
thousand in nonrecurring expenses. The comparison period's operating result
excluding nonrecurring items was EUR -560 thousand. Operating result was
decreased by the considerable expenses related to the closure of the Beverly
Hills store during the first quarter, a decline in the sales margins on
wholesale sales, a downturn in the profitability of retail sales in Finland
occasioned by a fall in the sales of prime stores, and an increase in design
and marketing expenses. However, operating result was improved by an increase
in royalty earnings in North America during the first quarter and by the
additional sales of new stores. 

In the April-June period of 2015, the Group's operating profit was EUR 294
thousand (519). Operating profit was decreased by a decline in the sales
margins on wholesale sales and by an increase in design and marketing expenses.
However, operating profit was improved by growth in discount-driven sales by
outlet stores and online shop in Finland and by the additional sales of new
stores. 

Marketing expenses for the period under review were EUR 2,544 thousand (2,254)
or 6 percent of consolidated net sales (5). 

The Group's depreciation and impairments totalled EUR 2,119 thousand (2,158) or
5 percent of net sales (5). 

In the January-June period of 2015, operating result margin was -2.4 percent
(-3.0). The comparison period's operating result margin excluding nonrecurring
items was -1.4 percent. In the April-June period, operating result margin was
1.3 percent (2.4). 

Net financial expenses were EUR 121 thousand (115) or 0 percent of net sales
(0). Foreign exchange changes recorded in net financial items amounted to EUR 3
thousand (23). 

Result for the review period before taxes was EUR -1,152 thousand (-1,344).
Result after taxes was EUR -1,006 thousand (-1,138) and earnings per share were
EUR -0.12 (-0.14). 

BALANCE SHEET

The consolidated balance sheet total as of 30 June 2015 was EUR 46,964 thousand
(48,019). Equity attributable to the equity holders of the parent company was
EUR 25,335 thousand (23,820) or EUR 3.13 per share (2.94). 

Non-current assets at the end of June 2015 were EUR 17,433 thousand (19,268).

At the end of the period under review, net working capital was EUR 14,946
thousand (17,132). Inventories were EUR 18,561 thousand (18,583). 

CASH FLOW AND FINANCING

In the January-June period, cash flow from operating activities was EUR 29
thousand (-840) or EUR 0.00 per share (-0.10). Cash flow before cash flow from
financing activities was EUR -761 thousand (-1,625). 

In the April-June period, cash flow from operating activities was EUR 1 668
thousand (1,379), or EUR 0.21 per share (0.17). Cash flow before cash flow from
financing activities was EUR -1,146 thousand (1,059). 

The Group's financial liabilities at the end of the period under review stood
at EUR 10,503 thousand (14,550). 

At the end of the period under review, the Group's cash and cash equivalents
amounted to EUR 3,648 thousand (2,160). In addition, the Group had unused
committed long- and short-term credit lines of EUR 12,015 thousand (14,899). 

The Group's equity ratio at the end of the period was 54.0 percent (49.7).
Gearing was 27.1 percent (52.0). 

INVESTMENTS

The Group's gross investments in the January-June period were EUR 790 thousand
(785) or 2 percent of net sales (2). Most of the investments were devoted to IT
systems and building store premises. 

PERSONNEL

In the January-June period of 2015, the number of employees averaged 458 (478).
At the end of the period, the Group had 475 (485) employees, of whom 114 (114)
worked outside Finland. The number of employees working outside Finland was
broken down as follows: Scandinavia 41 (36), EMEA 9 (14), North America 44 (50)
and Asia-Pacific 20 (14). The personnel at company-owned stores totalled 265
(249) at the end of the period. 

CHANGES IN MANAGEMENT

On 11 June 2015, Marimekko announced the appointment of Lasse Lindqvist as the
company's Chief Marketing Officer and member of the Management Group with
effect from 10 August 2015. He succeeds in this post Tiina Alahuhta-Kasko, who
has temporarily been in charge of the company's marketing in addition to her
work as Marimekko's President. 

The company announced another change in the company management on 15 June 2015:
Chief Financial Officer Thomas Ekström is taking up new employment and will
leave Marimekko on 30 October 2015. 

After the end of the period under review, the company announced the appointment
of Elina Aalto as Marimekko's Chief Financial Officer and member of the
Management Group as of 11 December 2015. 

SHARES AND SHAREHOLDERS

Share capital and number of shares

At the end of June 2015, the company's fully paid-up share capital, as recorded
in the Trade Register, amounted to EUR 8,040,000 and the number of shares
totalled 8,089,610. 

Shareholdings

According to the book-entry register, Marimekko had 7,120 shareholders at the
end of the period under review (7,222). Of the shares, 22.0 percent were owned
by nominee-registered or non-Finnish holders (21.8). The number of shares owned
either directly or indirectly by members of the Board of Directors and the
President of the company was 1,325,806 (1,328,598), representing 16.4 percent
of the number and voting rights of the company's shares (16.4). 

Information about the largest shareholders can be found on the company's
website company.marimekko.com under Investors/Share information. 

Share trading and the company's market capitalisation

In the January-June period of 2015, a total of 423,146 Marimekko shares were
traded, representing 5.2 percent of the shares outstanding. The total value of
Marimekko's share turnover was EUR 4,311,804. The lowest price of the Marimekko
share was EUR 9.00, the highest was EUR 10.94 and the average price was EUR
10.19. At the end of June, the closing price of the share was EUR 9.65. The
company's market capitalisation on 30 June 2015 was EUR 78,064,737
(78,550,113). 

Authorisations

At the end of the period, Marimekko's Board of Directors had no valid
authorisations to carry out share issues or to issue convertible bonds or bonds
with warrants, or to acquire or surrender Marimekko shares. 

MAJOR RISKS AND FACTORS OF UNCERTAINTY

The major strategic risks for the near future are associated with the weakening
of consumer confidence, overall economic trends, and the consequent uncertainty
in the operating environment especially in Finland. Near-term strategic risks
also include risks related to the management of the company's expansion,
digitisation of retail, and changes in Marimekko's design and product
assortment. 

Marimekko products are sold in approximately 40 countries. The key markets are
Northern Europe, North America and the Asia-Pacific region. There are Marimekko
stores in 17 countries. In addition to Finland, Marimekko has company-owned
stores in the other Nordic countries, Germany, the United States and Australia.
The global economic cycle and factors of uncertainty affect consumers'
purchasing behaviour and buying power in all of the company's market areas. The
long-term problems in the global economy continue to dampen the prospects for
retail as well as Marimekko's prospects for growth and earnings. 

Marimekko is undergoing a phase of extensive internationalisation and change.
The distribution of products is being expanded in all key market areas. Growth
is based on opening retailer-owned Marimekko stores and shop-in-shops as well
as on setting up company-owned stores and expanding e-commerce. In recent
years, expansion has called for larger or totally new country organisations,
which burdens the cost-effectiveness of the company. Expanding the network of
company-owned stores and building international e-commerce have increased the
company's investments, lease liabilities of store premises and inventories as
well as the company's fixed costs. Furthermore, partnership agreements, the
choice of partners as well as store lease agreements in the company's key
market areas involve risks. 

The company's ability to design, develop and commercialise new products that
meet consumers' expectations while maintaining profitable in-house production,
sustainable sourcing and effective logistics has an impact on the company's
sales and profitability. Moreover, intellectual property rights play a vital
role in the company's success, and the company's ability to manage these rights
may have an impact on the company's value. Agreements with freelance designers
and fees paid to designers based on these agreements are an essential part of
the management of the intellectual property rights. 

The company's operational risks prominently include those related to the
management and success of expansion projects, the operational reliability of
procurement and logistics processes and information systems, and changes in the
prices of raw materials and other procurement items. As a result of new
products, the share of in-house production has diminished, and the company uses
subcontractors for its manufacturing to an increasing extent. Therefore, the
company's dependence on the supply chain has increased. Any delays or
disturbances in supply, or fluctuations in the quality of products, may have a
momentary harmful impact on business. As the operations are being expanded and
diversified, risks related to the management of inventories also increase. 

Among the company's economic risks, those related to the structure of sales,
increased investments, price trends for factors of production, changes in cost
structure, increased operational costs, customers' liquidity, changes in
exchange rates (particularly the U.S. dollar, Swedish krona and Australian
dollar), and taxation may have an impact on the company's financial status. 

MARKET OUTLOOK AND GROWTH TARGETS IN 2015

Overall uncertainty in the global economy is forecast to continue, and this may
impact consumers' purchasing behaviour in all of Marimekko's market areas. 

In particular, the situation in the retail trade in Marimekko's important
domestic market, Finland, has remained difficult. Deteriorating consumer
confidence, declining purchasing power and rising unemployment cast a shadow
over Marimekko's retail sales expectations for 2015 and are reflected in
retailers' increasing reluctance to replenish their stocks. In the first half
of the year, comparable retail sales rose by 3 percent due to dynamic growth in
discount-driven sales by outlet stores and the online store during the second
quarter. In prime stores, comparable sales fell by roughly 5 percent. Since the
end of the period under review, comparable retail sales have fallen by around 8
percent; comparable sales in prime stores have declined by around 12 percent.
Changes taking place in autumn in the array of stores in Helsinki city centre
will result in losses of retail sales during the second half of the year. No
major nonrecurring promotional deliveries which would support wholesale sales
are in sight for the remainder of the year. However, store openings in 2014 and
2015 are boosting sales. 

The Asia-Pacific region, Marimekko's second-biggest market, plays an important
part in the company's internationalisation, and the company sees a growing
demand for its products in this area in the long run. In recent years, new
markets have been opened up in China, Hong Kong and Taiwan, and the number of
Marimekko stores in the region has more than doubled to nearly 50. In 2015, new
markets have been opened up at least in Singapore and Thailand (Bangkok). In
Australia, the outlook is bright, and Marimekko's retail sales have developed
well, even better than forecast. Although sales in these countries are expected
to grow, their combined share of Marimekko's net sales is still relatively
small compared with Japan, which is clearly the most important single country
for the company in this area. The appreciation of the euro against the yen and
an increase in sales tax which came into force last spring impacted negatively
on Marimekko's Japanese wholesale sales in 2014. This year and in the years
ahead, sales in Japan are forecast to develop more modestly than in past years.
Potential sales growth in the Japanese market will increasingly be based on
organic growth which will be supported by the development of the operations of
Marimekko stores in Japan and by changes that will be made in the company's
product range. New stores will be opened at an estimated rate of a few per
year. In the first half of the year, wholesale sales in Japan rose by one
percent, but sales for this year as a whole are forecast to deteriorate
relative to 2014. Due to the expected fall in Japanese sales, wholesale sales
for the entire market area are estimated to decline in 2015 compared to the
previous year. 

In the United States, the economy as a whole has been growing, but Marimekko's
comparable foreign-currency-denominated retail and wholesale sales in North
America are estimated to fall in 2015 on the basis of a weaker than expected
trend in sales during the first half of the year. The appreciation of the US
dollar will, however, boost sales markedly in euro terms. Nevertheless, owing
to the loss-making nature of Marimekko's North American business, the
appreciation of the dollar will impact negatively on the company's operating
result in 2015. The Beverly Hills store was closed in March, which resulted in
substantial expenses during the first quarter. Royalty income from North
America is forecast to grow in 2015 due to a licensing agreement concluded with
a North American company. 

Sales expectations in Scandinavia are modest.

In EMEA, 2015 sales are being boosted by deliveries to two new stores opened
during the spring in Dubai in the United Arab Emirates and by growth in
wholesale deliveries to a few major retailers in Belgium and France. 

In 2015, the main thrust in expansion continues to be on openings of
retailer-owned Marimekko stores. The aim is to open a total of 10-20 new
Marimekko stores and shop-in-shops. Of these, 1-3 would be company-owned.
Furthermore, the company will continue the operational enhancement and the
improvement of profitability of company-owned stores opened in recent years.
Changes in the business locations of company-owned stores may affect sales
negatively during the current year. 

The expenses of marketing measures scheduled for 2015 are expected to be higher
than last year, meaning more than EUR 5 million (4.7). The total investments
for 2015 of the Marimekko Group are estimated as being in excess of EUR 3
million (2.1). The majority of investments will be directed at building new
store premises and purchasing new furniture as well as developing IT systems in
support of business operations. 

FINANCIAL GUIDANCE FOR 2015

The full-year estimate for 2015 is unchanged: Based on the market outlook,
estimated sales development in the company's market areas, especially in
Finland, the company's growth targets as well as other estimated factors, the
Marimekko Group's year 2015 net sales are forecast to be at the same level as
in 2014 or lower. Operating profit excluding nonrecurring items in 2015 is
estimated to be lower than in 2014. 



Helsinki, 19 August 2015

MARIMEKKO CORPORATION
Board of Directors




INTERIM REPORT 1 JANUARY-30 JUNE 2015: TABLE SECTION

The information presented in the interim report has not been audited. There may
be differences in totals due to rounding to the nearest thousand euros. 

APPENDICES

Accounting principles
Formulas for key figures
Consolidated income statement and comprehensive consolidated income statement
Consolidated balance sheet
Consolidated cash flow statement
Consolidated statement of changes in shareholders' equity
Key figures for the Group
Segment information
Net sales by market area
Net sales by product line
Quarterly development of net sales and earnings

ACCOUNTING PRINCIPLES

This interim report was prepared in accordance with IAS 34. Marimekko has
applied the same accounting principles as were applied in the 2014 financial
statements in this interim report, although at the start of the financial year
the company adopted certain new and amended IFRS standards as described in the
financial statements for 2014. The adoption of new and updated standards has
had no effect on the figures stated during the period under review. 

FORMULAS FOR KEY FIGURES

Earnings per share (EPS), EUR:
(Profit before taxes - income taxes) / Number of shares (average for the
financial year) 

Equity per share, EUR:
Shareholders' equity / Number of shares, 30 June

Return on equity (ROE), %:
(Profit before taxes - income taxes) X 100 / Shareholders' equity (average for
the financial year) 

Return on investment (ROI), %:
(Profit before taxes + interest and other financial expenses) X 100 / (Balance
sheet total - non-interest-bearing liabilities (average for the financial
year)) 

Equity ratio, %:
Shareholders' equity X 100 / (Balance sheet total - advances received)

Gearing, %:
Interest-bearing net debt X 100 / Shareholders' equity

Net working capital:
Inventories + trade and other receivables + current tax assets - trade and
other payables - current tax liability 



CONSOLIDATED INCOME STATEMENT

(EUR 1,000)                            4-6/20  4-6/20  1-6/201  1-6/201  1-12/20
                                         15        14        5        4       14
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
NET SALES                              23,446  21,874   43,581   41,250   94,150
--------------------------------------------------------------------------------
Other operating income                     52      56      110      111      230
--------------------------------------------------------------------------------
Increase or decrease in inventories    -1,073      25      187      731     -692
 of completed and unfinished products                                           
--------------------------------------------------------------------------------
Raw materials and consumables          -7,376  -7,423  -15,307  -15,184  -32,767
--------------------------------------------------------------------------------
Employee benefit expenses              -6,566  -6,392  -13,313  -13,169  -25,543
--------------------------------------------------------------------------------
Depreciation and impairments           -1,072  -1,076   -2,119   -2,158   -4,283
--------------------------------------------------------------------------------
Other operating expenses               -7,117  -6,546  -14,170  -12,809  -25,503
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
OPERATING RESULT                          294     519   -1,031   -1,229    5,592
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Financial income                           20      49       23       46      252
--------------------------------------------------------------------------------
Financial expenses                       -275     -92     -144     -161     -360
--------------------------------------------------------------------------------
                                         -254     -43     -121     -115     -108
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
RESULT BEFORE TAXES                        40     476   -1,152   -1,344    5,485
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Income taxes                               50    -116      147      206   -1,370
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
NET RESULT FOR THE PERIOD                  90     360   -1,006   -1,138    4,114
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Distribution of net result to equity       90     360   -1,006   -1,138    4,114
 holders of the parent company                                                  
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Basic and diluted earnings per share     0.01    0.05    -0.12    -0.14     0.51
 calculated on the result                                                       
 attributable to equity holders of                                              
 the parent company, EUR                                                        
--------------------------------------------------------------------------------


COMPREHENSIVE CONSOLIDATED INCOME STATEMENT

(EUR 1,000)                               4-6/20  4-6/20  1-6/20  1-6/20  1-12/2
                                              15      14      15      14     014
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Net result for the period                     90     360  -1,006  -1,138   4,114
--------------------------------------------------------------------------------
Items that could be reclassified to                                             
 profit or loss at a future point in                                            
 time                                                                           
--------------------------------------------------------------------------------
Change in translation difference              47     -13     127      -9     -36
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
COMPREHENSIVE RESULT FOR THE PERIOD          137     347    -879  -1,147   4,078
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Distribution of net result to equity         137     347    -879  -1,147   4,078
 holders of the parent company                                                  
--------------------------------------------------------------------------------


CONSOLIDATED BALANCE SHEET

(EUR 1,000)                                     30.6.2015  30.6.2014  31.12.2014
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
ASSETS                                                                          
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
NON-CURRENT ASSETS                                                              
--------------------------------------------------------------------------------
Intangible assets                                   1,643      1,634       1,561
--------------------------------------------------------------------------------
Tangible assets*                                   15,597     17,401      16,702
--------------------------------------------------------------------------------
Available-for-sale financial assets                    16         16          16
--------------------------------------------------------------------------------
Deferred tax assets                                   177        217           -
--------------------------------------------------------------------------------
                                                   17,433     19,268      18,279
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CURRENT ASSETS                                                                  
--------------------------------------------------------------------------------
Inventories                                        18,561     18,583      17,558
--------------------------------------------------------------------------------
Trade and other receivables                         7,217      7,739       7,286
--------------------------------------------------------------------------------
Current tax assets                                    104        269           -
--------------------------------------------------------------------------------
Cash and cash equivalents                           3,648      2,160       4,079
--------------------------------------------------------------------------------
                                                   29,530     28,751      28,924
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
ASSETS, TOTAL                                      46,964     48,019      47,203
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
SHAREHOLDERS' EQUITY AND LIABILITIES                                            
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
EQUITY ATTRIBUTABLE TO EQUITY HOLDERS OF THE                                    
 PARENT COMPANY                                                                 
--------------------------------------------------------------------------------
Share capital                                       8,040      8,040       8,040
--------------------------------------------------------------------------------
Reserve for invested non-restricted equity            502        502         502
--------------------------------------------------------------------------------
Translation differences                                53        -47         -74
--------------------------------------------------------------------------------
Retained earnings                                  16,740     15,325      20,577
--------------------------------------------------------------------------------
Shareholders' equity, total                        25,335     23,820      29,045
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
NON-CURRENT LIABILITIES                                                         
--------------------------------------------------------------------------------
Deferred tax liabilities                                -          -           4
--------------------------------------------------------------------------------
Provisions                                            190        190         190
--------------------------------------------------------------------------------
Financial liabilities                               6,985      8,101       3,696
--------------------------------------------------------------------------------
Finance lease obligations                           3,275      3,297       3,261
--------------------------------------------------------------------------------
                                                   10,451     11,588       7,150
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CURRENT LIABILITIES                                                             
--------------------------------------------------------------------------------
Trade and other payables                           10,936      9,459      10,053
--------------------------------------------------------------------------------
Current tax liabilities                                 -          -         778
--------------------------------------------------------------------------------
Finance liabilities                                     -      3,000           -
--------------------------------------------------------------------------------
Finance lease obligations                             242        152         176
--------------------------------------------------------------------------------
                                                   11,178     12,611      11,008
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Liabilities, total                                 21,629     24,199      18,158
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
SHAREHOLDERS' EQUITY AND LIABILITIES, TOTAL        46,964     48,019      47,203
--------------------------------------------------------------------------------

* At the end of the review period, tangible assets included assets acquired
under finance lease agreements in the amount of EUR 3,356 thousand (30 June
2014: 3,333; 31 December 2014: 3,298). 

The Group has no liabilities resulting from derivative contracts, and there are
no outstanding guarantees or any other contingent liabilities which have been
granted on behalf of the management of the company or its shareholders. 

CONSOLIDATED CASH FLOW STATEMENT

(EUR 1,000)                                           1-6/201  1-6/201  1-12/201
                                                            5        4         4
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CASH FLOW FROM OPERATING ACTIVITIES                                             
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Net result for the period                              -1,006   -1,138     4,114
--------------------------------------------------------------------------------
Adjustments                                                                     
--------------------------------------------------------------------------------
Depreciation and impairments                            2,119    2,158     4,283
--------------------------------------------------------------------------------
Other non-cash transactions                                 -       89        89
--------------------------------------------------------------------------------
Financial income and expenses                             121      115       108
--------------------------------------------------------------------------------
Taxes                                                    -147     -206     1,370
--------------------------------------------------------------------------------
Cash flow before change in working capital              1,088    1,018     9,965
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Change in working capital                                -831   -1,474        45
--------------------------------------------------------------------------------
Increase (-) / decrease (+) in current                     72     -446      -460
non-interest-bearing trade receivables                                          
--------------------------------------------------------------------------------
Increase (-) / decrease (+) in inventories             -1,003     -477       547
--------------------------------------------------------------------------------
Increase (+) / decrease (-) in current                    100     -551       -42
non-interest-bearing liabilities                                                
--------------------------------------------------------------------------------
Cash flow from operating activities before financial      257     -456    10,010
 items and taxes                                                                
--------------------------------------------------------------------------------
Paid interest and payments on other financial            -144     -139      -360
 expenses                                                                       
--------------------------------------------------------------------------------
Interest received                                          20       23        45
--------------------------------------------------------------------------------
Taxes paid                                               -104     -269       156
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CASH FLOW FROM OPERATING ACTIVITIES                        29     -840     9,851
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CASH FLOW FROM INVESTING ACTIVITIES                                             
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Investments in tangible and intangible assets            -790     -785    -2,063
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CASH FLOW FROM INVESTING ACTIVITIES                      -790     -785    -2,063
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CASH FLOW FROM FINANCING ACTIVITIES                                             
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Short-term loans drawn                                      -    3,000         -
--------------------------------------------------------------------------------
Long-term loans drawn                                   3,289        -         -
--------------------------------------------------------------------------------
Long-term loans paid                                        -     -133    -4,538
--------------------------------------------------------------------------------
Finance lease liabilities paid                           -128      -61      -150
--------------------------------------------------------------------------------
Dividends paid                                         -2,831   -2,022    -2,022
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CASH FLOW FROM FINANCING ACTIVITIES                       330      784    -6,710
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Change in cash and cash equivalents                      -431     -841     1,078
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Cash and cash equivalents at the beginning of the       4,079    3,001     3,001
 period                                                                         
--------------------------------------------------------------------------------
Cash and cash equivalents at the end of the period      3,648    2,160     4,079
--------------------------------------------------------------------------------


CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY

(EUR 1,000)          Equity attributable to equity holders of the parent company
--------------------------------------------------------------------------------
                     Share         Reserve for  Translatio  Retained  Shareholde
                    capita            invested           n  earnings         rs'
                         l      non-restricted  difference               equity,
                                        equity           s                 total
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Shareholders'        8,040                 502         -38    18,485      26,989
 equity                                                                         
1 January 2014                                                                  
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Comprehensive                                                                   
 result                                                                         
--------------------------------------------------------------------------------
Net result for the                                            -1,138      -1,138
 period                                                                         
--------------------------------------------------------------------------------
Translation                                             -9                    -9
 differences                                                                    
--------------------------------------------------------------------------------
Total                                                   -9    -1,138      -1,147
 comprehensive                                                                  
 result for the                                        
 period                                                                         
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Transactions with                                                               
 owners                                                                         
--------------------------------------------------------------------------------
Dividends paid                                                -2,022      -2,022
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Shareholders'        8,040                 502         -47    15,325      23,820
 equity                                                                         
30 June 2014                                                                    
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Shareholders'        8,040                 502         -74    20,577     29 ,045
 equity                                                                         
1 January 2015                                                                  
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Comprehensive                                                                   
 result                                                                         
--------------------------------------------------------------------------------
Net result for the                                            -1,006      -1,006
 period                                                                         
--------------------------------------------------------------------------------
Translation                                            127                   127
 differences                                                                    
--------------------------------------------------------------------------------
Total                                                  127    -1,006        -879
 comprehensive                                                                  
 result for the                                                                 
 period                                                                         
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Transactions with                                                               
 owners                                                                         
--------------------------------------------------------------------------------
Dividends paid                                                -2,831      -2,831
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Shareholders'        8,040                 502          53    16,740      25,335
 equity                                                                         
30 June 2015  
--------------------------------------------------------------------------------


KEY FIGURES

                                       1-6/2015   1-6/2014  Change, %  1-12/2014
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Earnings per share, EUR                   -0.12      -0.14         11       0.51
--------------------------------------------------------------------------------
Equity per share, EUR                      3.13       2.94          6       3.59
--------------------------------------------------------------------------------
Return on equity (ROE), %                  -7.4       -9.0                  14.7
--------------------------------------------------------------------------------
Return on investment (ROI), %              -5.6       -6.2                  15.6
--------------------------------------------------------------------------------
Equity ratio, %                            54.0       49.7                  61.6
--------------------------------------------------------------------------------
Gearing, %                                 27.1       52.0                  10.5
--------------------------------------------------------------------------------
Gross investments, EUR 1,000                790       785*          1      2,063
--------------------------------------------------------------------------------
Gross investments, % of net sales             2          2                     2
--------------------------------------------------------------------------------
Contingent liabilities, EUR 1,000        33,755     35,363         -5     34,310
--------------------------------------------------------------------------------
Average personnel                           458        478         -4        473
--------------------------------------------------------------------------------
Personnel at the end of the period          475        485         -2        479
--------------------------------------------------------------------------------
Number of shares at the end of the    8,089,610  8,089,610             8,089,610
 period                                                                         
--------------------------------------------------------------------------------
Number of shares outstanding,         8,089,610  8,089,610             8,089,610
 average                                                                        
--------------------------------------------------------------------------------

*Does not include machinery and equipment acquired under finance lease
agreements (EUR 209 thousand). 


SEGMENT INFORMATION

(EUR 1,000)         1-6/2015  1-6/2014  Change, %  1-12/2014
------------------------------------------------------------
------------------------------------------------------------
Marimekko business                                          
------------------------------------------------------------
Net sales             43,581    41,250          6     94,150
------------------------------------------------------------
Operating result      -1,031    -1,229         16      5,592
------------------------------------------------------------
Assets                46,964    48,019         -2     47,203
------------------------------------------------------------


NET SALES BY MARKET AREA

(EUR        4-6/    4-6/  Change  Change    1-6/    1-6/  Change  Change   1-12/
 1,000)     2015    2014       ,       ,    2015    2014       ,       ,    2014
                               %       %                       %       %        
                                      In                              In        
                                  curren                          curren        
                                      cy                              cy        
                                   terms                           terms        
--------------------------------------------------------------------------------
Finland   13,076  11,957       9       9  22,784  21,993       4       4  52,034
--------------------------------------------------------------------------------
Retail     9,878   8,798      12      12  16,084  15,003       7       7  35,363
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   3,113   3,065       2       2   6,522   6,817      -4      -4  16,245
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      86      94      -9      -9     178     173       3       3     425
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Scandina   1,980   1,976       0       3   3,792   3,883      -2       1   8,452
via                                                                             
--------------------------------------------------------------------------------
Retail     1,331   1,332       0       1   2,322   2,393      -3      -1   5,151
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal     649     644       1       7   1,470   1,490      -1       4   3,301
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie       -       -                       -       -                       -
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
EMEA       2,145   1,876      14      14   4,413   3,739      18      18   7,554
--------------------------------------------------------------------------------
Retail       269     399     -32     -32     612     718     -15     -15   1,509
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   1,846   1,460      26      26   3,730   2,947      27      27   5,882
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      30      36     -17     -17      71      74      -4      -4     162
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
North      2,054   2,040       1     -23   4,157   3,551      17      -4   8,584
 America                                                                        
--------------------------------------------------------------------------------
Retail     1,522   1,513       1     -20   2,809   2,642       6     -14   5,983
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal     493     464       6     -27     897     784      14      -5   1,957
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      40      64     -37     -31     451     126                     644
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Asia-Pac   4,190   4,025       4       6   8,436   8,083       4       5  17,527
ific                                                                            
--------------------------------------------------------------------------------
Retail       726     501      45      40   1,436   1,015      41      35   2,675
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   3,465   3,501      -1      -1   7,000   7,064      -1      -1  14,847
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie       -       5    -100               -       5    -100               5
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Internat  10,370   9,918       5       3  20,798  19,257       8       2  42,116
ional                                                                           
 sales,                                                                         
 total                                                                          
--------------------------------------------------------------------------------
Retail     3,847   3,745       3       0   7,180   6,768       6      -1  15,318
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   6,453   6,069       6       6  13,096  12,285       7       5  25,987
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie      70     104     -33     -30     522     204                     811
s                                                                               
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Total     23,446  21,874       7       3  43,581  41,250       6       3  94,150
--------------------------------------------------------------------------------
Retail    13,725  12,542       9       5  23,264  21,770       7       3  50,682
 sales                                                                          
--------------------------------------------------------------------------------
Wholesal   9 565   9,134       5      -1  19 618  19,102       3       1  42,232
e sales                                                                         
--------------------------------------------------------------------------------
Royaltie     156     198     -21     -22     700     377      85      78   1,237
s                                                                               
--------------------------------------------------------------------------------

All figures in the table have been individually rounded to thousands of euros,
so there may be rounding differences in the totals. 


NET SALES BY PRODUCT LINE

(EUR 1,000)           4-6/    4-6/  Change, %    1-6/    1-6/  Change, %   1-12/
                      2015    2014               2015    2014               2014
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Fashion              9,314   8,608          8  18,159  16,635          9  36,256
--------------------------------------------------------------------------------
Home                 8,261   8,459         -2  15,232  16,020         -5  37,703
--------------------------------------------------------------------------------
Bags & accessories   5,871   4,807         22  10,190   8,596         19  20,191
--------------------------------------------------------------------------------
TOTAL               23,446  21,874          7  43,581  41,250          6  94,150
--------------------------------------------------------------------------------



QUARTERLY DEVELOPMENT OF NET SALES AND EARNINGS

(EUR 1,000)              4-6/2015  1-3/2015  10-12/2014  7-9/2014
-----------------------------------------------------------------
-----------------------------------------------------------------
Net sales                  23,446    20,135      26,089    26,811
-----------------------------------------------------------------
Operating result              294    -1,325       1,946     4,875
-----------------------------------------------------------------
Earnings per share, EUR      0.01     -0.14        0.15      0.49
-----------------------------------------------------------------
-----------------------------------------------------------------
(EUR 1,000)              4-6/2014  1-3/2014  10-12/2013  7-9/2013
-----------------------------------------------------------------
-----------------------------------------------------------------
Net sales                  21,874    19,376      25,465    24,875
-----------------------------------------------------------------
Operating result              519    -1,748        -565     3,093
-----------------------------------------------------------------
Earnings per share, EUR      0.05     -0.19       -0.07      0.22
-----------------------------------------------------------------