Marimekko - Company Announcement

MARIMEKKO STRENGTHENS ITS PRESENCE IN INTERNATIONAL MARKETS

Marimekko Corporation           STOCK EXCHANGE RELEASE                          
                                12 August 2010 at 9.05 a.m.                     

MARIMEKKO STRENGTHENS ITS PRESENCE IN INTERNATIONAL MARKETS                     

In accordance with its internationalisation strategy, Marimekko is going to take
the following significant steps to strengthen its presence in international     
markets by the end of 2010.                                                     

In the United States, which has been one of the key market areas for Marimekko  
since the 1960s, a new subsidiary will be founded to manage and develop the     
local operations in collaboration with the brand management firm C2Group. A     
showroom will be opened in Manhattan, New York, in August 2010. In the long run,
Marimekko's objective is to expand the distribution of its products in the      
United States through high-end department and specialty stores as well as by    
increasing the number of Marimekko stores. The company's current retailers      
include Marimekko concept stores in New York, Cambridge and Miami.              

In mid-October, a 1,775 square foot Marimekko shop-in-shop will be opened in    
home furnishings retailer Crate and Barrel's store in Soho, New York. Marimekko 
and Crate and Barrel are also exploring further opportunities for collaboration,
including additional US shop-in-shops and ecommerce. The valued relationship    
between Marimekko and Crate and Barrel has spanned over 40 years.               

The network of Marimekko's own retail shops abroad will be expanded by the end  
of 2010 with the opening of new stores in Malmö, Sweden, and Berlin, Germany.   
Marimekko currently has its own retail shops in London (UK), Stockholm (Sweden) 
and Frankfurt (Germany) in addition to twenty-two shops in Finland.             

South Korea's first Marimekko concept store will be opened in Seoul in October  
2010 by I.D. Look Co., Ltd., a subsidiary of Marimekko's Japanese distributor   
Look Inc., who has successfully opened as many as twenty Marimekko concept      
stores in Japan since 2006.                                                     

For additional information, contact:                                            

Marimekko:                                                                      
Mika Ihamuotila, President and CEO, tel. +358 9 758 71                          
Päivi Lonka, Director, International Sales and Licensing, tel. +358 9 758 7261, 
paivi.lonka@marimekko.fi                                                        

Crate and Barrel:                                                               
Vicki Lang, Manager, Public Relations and Community Affairs, tel. +1 847 239    
6658, vlang@crateandbarrel.com                                                  

MARIMEKKO CORPORATION                                                           
Group Communications                                                            

Piia Pakarinen                                                                  
Tel. +358 9 758 7293                                                            
Fax +358 9 755 3051                                                             
E-mail: piia.pakarinen@marimekko.fi                                             

DISTRIBUTION:                                                                   
NASDAQ OMX Helsinki Ltd                                                         
Principal media                                                                 
Marimekko's web site: www.marimekko.com                                         

Marimekko, established in 1951, is a leading Finnish textile and clothing design
company renowned for its original prints and colours. The company designs and   
manufactures high-quality clothing, interior decoration textiles, bags and other
accessories. Marimekko products are sold in about 40 countries. Products with   
Marimekko designs are also manufactured under licence in various countries. In  
2009, the company's net sales amounted to EUR 72.5 million, of which            
international sales accounted for 27.3%. The Group employs about 370 people. The
company's share is quoted on NASDAQ OMX Helsinki Ltd.                           

Multi-channel home furnishings retailer Crate and Barrel was founded in Chicago 
in 1962 by retailing pioneers Gordon and Carole Segal. Working directly with    
European ateliers and factories to import their products, Crate and Barrel was  
among the first to make contemporary tabletop and kitchenwares designs          
affordable to American consumers. Today, Crate and Barrel is an industry leader,
known for exclusive housewares and furniture designs, excellent value and superb
customer service. In addition to a thriving direct marketing division, the      
company operates stores in most major North American markets, including Toronto 
and Calgary. Currently under the leadership of CEO and President Barbara A.     
Turf, the Crate and Barrel family of brands now includes its more modern        
off-shoot, CB2, and childrens' home furnishings retailer, The Land of Nod. Crate
and Barrel is a privately held company owned by the Otto Group of Hamburg,      
Germany. www.crateandbarrel.com