Sanoma Oyj - Major shareholder announcements

Flagging notification in accordance with Chapter 2 Section 10 of the Finnish Securities Markets Act

Sanoma Corporation, Stock Exchange Release, 3 October 2012 at 14:00 CET+1

On 3 October 2012, Sanoma Corporation has received flagging notifications
pursuant to Chapter 2 Section 9 of the Finnish Securities Markets Act
concerning shares in Sanoma Corporation. 

Aatos Erkko's estate announced on 29 May 2012 that the ownership to shares in
Sanoma Corporation held by the estate (directly and indirectly via Asipex Oy)
will be transferred to the Jane and Aatos Erkko Foundation after the estate
inventory has been concluded and the testamentary disposition has been
executed. Today Sanoma Corporation has received flagging notifications stating
that the ownership to shares in Sanoma Corporation held by the estate (directly
and indirectly via Asipex Oy) has been transferred to the Jane and Aatos Erkko
Foundation in accordance with testamentary disposition that has been executed
on 3 October 2012. 

Following this, the shares held by the Aatos Erkko's estate in Sanoma
Corporation decreased from the current 37,483,619 shares, to zero, i.e. 0.0000
per cent of all shares and votes in Sanoma Corporation. The holding of Jane and
Aatos Erkko Foundation of the shares and voting rights of Sanoma Corporation
increased by the corresponding amount, thus exceeding 20 per cent of all shares
and votes in Sanoma Corporation. 

Sanoma Corporation has a total of 162,812,093 shares and votes. The Company has
one share series, each share entitling to one vote. 

Additional information
Sanoma's Investor Relations, Martti Yrjö-Koskinen, tel. +358 40 684 4643 or
ir@sanoma.com 

Sanoma.com

Sanoma inspires, informs and connects. Sanoma is a leading European group with
a focus on consumer media and learning. We bring information, experiences,
education and entertainment to millions of people every day. We employ nearly
11,000 professionals in some 20 countries. In 2011, the Group's restated net
sales totalled EUR 2.4 billion. Sanoma shares are listed on the NASDAQ OMX
Helsinki.