Rapala VMC - Changes board/management/auditors

RAPALA VMC CORPORATION: CHANGES AND APPOINTMENTS IN EXECUTIVE COMMITTEE

Rapala VMC Corporation
Stock Exchange Release
July 21, 2017 at 1:30 p.m.
RAPALA VMC CORPORATION: CHANGES AND APPOINTMENTS IN EXECUTIVE COMMITTEE

In order to accelerate the execution of Group's updated strategy on capturing
organic growth opportunities, improving profitability, lightening balance sheet
and especially to improve operational performance by capturing group-wide
synergies, following changes are made to the Executive Committee. Changes are
effective immediately.

Lars Ollberg has been appointed as Chief Operating Officer. Ollberg is in charge
of Group's businesses and distribution, except North America, Russia, Japan and
the Hooks, which report directly to CEO Jussi Ristimäki.

There are also other changes in responsibility areas of some other Executive
Committee members. Accordingly the members of the Executive Committee and their
responsibilities are as follows:

Jussi Ristimäki, President and Chief Executive Officer (CEO), Chairman of the
Executive Committee
Olli Aho, Company Counsel and Investor Relations
Stanislas de Castelnau, Head of Manufacturing Operations and Global supply chain
development, Head of Hook business unit
Jan-Elof Cavander, Chief Financial Officer (CFO)
Tom Mackin, Head of Distribution and Brands in North America
Arto Nygren, Head of Lure manufacturing, reporting to de Castelnau
Lars Ollberg, Chief Operating Officer (COO). Group's businesses and
distribution, except North America, Russia, Japan and the Hooks.
Victor Skvortsov, Head of Distribution in Russia, Belarus and Kazakhstan
Cyrille Viellard, Market Intelligence and Business Development, reporting to
Ollberg

Aku Valta will leave the Executive Committee and work as Senior Adviser to the
Group in Australia.



Helsinki, July 21, 2017



RAPALA VMC CORPORATION

Jussi Ristimäki

Chief Executive Officer



For further information, please contact:



Rapala Group:

Jussi Ristimäki, Chief Executive Officer, tel. +358 9 7562 540



Distribution: Nasdaq Helsinki and main media



Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland,  France, Estonia,  Russia, Indonesia  and the UK. The Group
brand  portfolio includes the  leading brand in  the industry, Rapala, and other
global  brands  like  VMC,  Sufix,  Storm,  Blue  Fox,  Luhr Jensen, Williamson,
Dynamite  Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 261 million in 2016, employs some 2 800 people in 40 countries.
Rapala VMC Corporation's share is listed and traded on the Nasdaq Helsinki stock
exchange since 1998.


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Attachments:

Rapala VMC Corporation Stock Exchange Release July 21, 2017.pdf