Sanoma Oyj - Changes board/management/auditors

Pekka Soini steps down as CEO Sanoma Media Finland, Pia Kalsta appointed as successor

Sanoma Corporation, Stock Exchange Release, 11 February 2015 at 15:00 CET+1

Pekka Soini steps down as CEO of Sanoma Media Finland and member of Sanoma's
Executive Management Group on 1 March 2015. He is succeeded in both roles by
Pia Kalsta, currently President of Nelonen Media. Kari Laakso, Director Radio
at Nelonen Media, steps up and is appointed President of Nelonen Media. 

Pekka Soini will continue at Sanoma until the end of 2015 and support the
management during the transition period. He will also be responsible for the
most important public affairs, stakeholder relations management and specific
projects. Soini's distinguished career of more than 35 years at Sanoma started
at Helsingin Sanomat and he has had a significant impact on the success of the
company over the years. Soini has been member of Sanoma's Executive Management
Group since 2010 and CEO of Sanoma Media Finland since 1 January 2014. In this
role he led the merger of Sanoma's Finnish media operations. Soini comments:"Sanoma Media Finland is now an integrated media company with a leading
presence across all media platforms including radio, television, newspapers,
magazines, digital and mobile media. We have worked hard to lower our cost
base, focus on key media brands and structure our operations to facilitate
cross media platform cooperation and innovation. The company is now ready to
build on this foundation, which makes it a perfect time to hand-over my
responsibilities to Pia Kalsta.""I would like to thank Pekka warmly for his very good work bringing Sanoma
Media Finland to where it is today," says Harri-Pekka Kaukonen, President & CEO
of Sanoma. "And we will not stop there. We are eager to build on all the hard
work Pekka and his team have done already and move the company forward in
developing innovative cross media brands and solutions that excite consumers
and advertisers alike. I am pleased we have found the right person for that job
in-house at Nelonen Media. I am looking forward to working with Pia and I am
excited to enter the next phase of Sanoma's transformation in Finland with her:
the return to growth."

Pia Kalsta joined Sanoma in 2001 as Marketing Manager at Nelonen Media, after
similar roles at SCA Hygiene Products. She quickly climbed through the ranks
and was appointed President of Nelonen Media, the radio and television company
that is part of Sanoma Media Finland, in 2014, after a period as Acting
President. Kalsta is a graduate of the Helsinki School of Economics, where she
majored in Marketing. "For me, this is a great opportunity and challenge,” she
comments. "Sanoma has all that is needed: amazing brands, a leading market
position, good speed in digital developments and a top team. We still have work
ahead of us in utilising our full capacity, but also great things to gain.” 

Kalsta is succeeded at Nelonen Media by Kari Laakso, currently Nelonen's
Director Radio. Laakso joined Nelonen in 2006 and has been responsible for
developing Nelonen's leading position in commercial radio in Finland. 

Additional information
Sanoma's Investor Relations, Olli Turunen, tel. +358 40 552 8907

For media inquiries
Sanoma's Group Communications, Hanna Johde, tel. +358 40 673 8977

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